Larry Ellison: The Visionary Behind Oracle

Download Larry Ellison: The Visionary Behind Oracle PDF Online Free

Author :
Publisher : Max Editorial
ISBN 13 : 177971811X
Total Pages : 84 pages
Book Rating : 4.7/5 (797 download)

DOWNLOAD NOW!


Book Synopsis Larry Ellison: The Visionary Behind Oracle by : MAX EDITORIAL

Download or read book Larry Ellison: The Visionary Behind Oracle written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-07-13 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, we will embark on a journey through the life of Larry Ellison, co-founder , CEO and CTO of Oracle Corporation , one of the most influential software companies in the world. We will unveil his trajectory, from his humble beginnings to becoming one of the richest men on the planet. We'll explore his game-changing innovations in the enterprise software market, his strategic investments in medical technology and cutting-edge startups, and his unique business philosophy shaped by distinct experiences and visions. Born in New York in 1944, Larry Ellison had a challenging childhood. At age nine, he moved to Chicago with his adoptive mother, where he attended public school. Despite financial difficulties, Ellison always demonstrated a fascination with technology and computer science. After a few years at the University of Illinois at Urbana-Champaign , he dropped out to pursue his dreams in technology. He worked in several companies, accumulating experience and knowledge that would lead him to found Oracle in 1977, together with Bob Boehm and Ed Oates . Find Out Much More...

Softwar

Download Softwar PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1439127581
Total Pages : 722 pages
Book Rating : 4.4/5 (391 download)

DOWNLOAD NOW!


Book Synopsis Softwar by : Matthew Symonds

Download or read book Softwar written by Matthew Symonds and published by Simon and Schuster. This book was released on 2013-04-30 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: This biography of the outspoken tech billionaire and founder of Oracle offers “a rare window on Ellison’s mind” (The New York Times). In a business where great risks, huge fortunes, and even bigger egos are common, Larry Ellison stood out as one of the most daring and driven leaders of the software industry. Oracle—the company he cofounded and ran—made pioneering advances, dominated the market, and turned Ellison into a Silicon Valley icon whose exploits are the stuff of legend. In Softwar, journalist Matthew Symonds gives readers exclusive and intimate insight into both Oracle and the man who made it. As well as relating the story of Oracle’s often bumpy path to success, Symonds deals with the private side of Ellison’s life. With unlimited insider access granted by Ellison himself, Symonds captures the intensity and, some would say, the recklessness that have made Ellison such a controversial figure. With a new and expanded epilogue that tells the story behind Oracle’s epic struggle to win control of PeopleSoft, Softwar is the most complete portrait undertaken of the man and his empire—a unique and gripping account of both an extraordinary life and the way the computing industry really works.

Larry Ellison

Download Larry Ellison PDF Online Free

Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (32 download)

DOWNLOAD NOW!


Book Synopsis Larry Ellison by : Veron Allen

Download or read book Larry Ellison written by Veron Allen and published by Independently Published. This book was released on 2024-07-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to dive into the extraordinary life of a tech pioneer and business maverick? Look no further than "Larry Ellison: The Visionary Titan," the captivating biography that will take you on an exhilarating journey through the life of one of the most influential figures in the world of technology. Discover the remarkable story of a man who revolutionized the way we think about innovation, entrepreneurship, and success. From his humble beginnings to his meteoric rise to the top of the tech world, Larry Ellison's story is one of relentless ambition, bold vision, and unwavering determination. Uncover the secrets behind Ellison's unparalleled success as you explore his unyielding drive, fearless risk-taking, and game-changing strategies. Gain valuable insights into the mind of a true trailblazer and learn how to apply his principles to your own life and career. Don't miss your chance to be inspired by the incredible journey of Larry Ellison. Order your copy of this chronicle today and embark on a transformative adventure that will leave you motivated, enlightened, and ready to conquer your own ambitions.

Difference Between God And Larry Ellison*, The *god Doesn't Think He's Larry E

Download Difference Between God And Larry Ellison*, The *god Doesn't Think He's Larry E PDF Online Free

Author :
Publisher : Harper Perennial
ISBN 13 : 9780688163532
Total Pages : 0 pages
Book Rating : 4.1/5 (635 download)

DOWNLOAD NOW!


Book Synopsis Difference Between God And Larry Ellison*, The *god Doesn't Think He's Larry E by : Mike Wilson

Download or read book Difference Between God And Larry Ellison*, The *god Doesn't Think He's Larry E written by Mike Wilson and published by Harper Perennial. This book was released on 1998-11-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: He started out on Chicago's south side and made it onto the cover of Fortune magazine. Here is the first-ever full portrait of Larry Ellison, the mega-megabucks CEO of Oracle Corporation.

Difference Between God And Larry Ellison*, The *god Doesn't Think He's Larry E

Download Difference Between God And Larry Ellison*, The *god Doesn't Think He's Larry E PDF Online Free

Author :
Publisher : William Morrow
ISBN 13 : 9780688149253
Total Pages : 336 pages
Book Rating : 4.1/5 (492 download)

DOWNLOAD NOW!


Book Synopsis Difference Between God And Larry Ellison*, The *god Doesn't Think He's Larry E by : Mike Wilson

Download or read book Difference Between God And Larry Ellison*, The *god Doesn't Think He's Larry E written by Mike Wilson and published by William Morrow. This book was released on 1997-11-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A portrait of the self-made founder and CEO of Oracle Corporation describes his business practices, jet-setting lifestyle, and position in the world of high techology

The Oracle of Oracle

Download The Oracle of Oracle PDF Online Free

Author :
Publisher : AMACOM/American Management Association
ISBN 13 : 9780814406397
Total Pages : 226 pages
Book Rating : 4.4/5 (63 download)

DOWNLOAD NOW!


Book Synopsis The Oracle of Oracle by : Florence M. Stone

Download or read book The Oracle of Oracle written by Florence M. Stone and published by AMACOM/American Management Association. This book was released on 2002-01-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Admired as a visionary leader and brilliant business mind, feared as a ruthless and formidable competitor, and loathed as an egomaniac with an explosive temper, Oracle founder and CEO Larry Ellison has emerged as one of the most controversial figures in a sea of brilliant, eccentric Silicon Valley luminaries. But for such a high-profile character, Ellison maintains an enigmatic air, and his superachieving, multimillion-dollar company remains a rarely studied entity. Now, The Oracle of Oracle goes behind the scenes to uncover the breakthrough ideas and winning strategies that have propelled Oracle's phenomenal growth and breathtaking success. The book walks readers through Oracle's fascinating history since its relational database hit the market in 1977, identifying and explaining strategies such as: * Forge ahead and fix weaknesses--lessons from the early 90s when Oracle derailed, but was nursed back to health. * Grow the Oracle way--by making new products, not acquiring new companies. * Crush the competition--it's not enough to succeed; all others must fail. * Sales today make markets tomorrow--tap into the sales force to develop products, promote a vision, beat competitors. The Oracle of Oracle is an intriguing, illuminating read for entrepreneurs who wonder what it takes to build a world-class company from scratch...for managers and executives who want to integrate Oracle's philosophies and culture into their own...and for business readers who relish an up-close report from the battle zones of the software industry."

The Oracle of Oracle

Download The Oracle of Oracle PDF Online Free

Author :
Publisher :
ISBN 13 : 9781775445289
Total Pages : 8 pages
Book Rating : 4.4/5 (452 download)

DOWNLOAD NOW!


Book Synopsis The Oracle of Oracle by :

Download or read book The Oracle of Oracle written by and published by . This book was released on 2010 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Unleashing the Cloud

Download Unleashing the Cloud PDF Online Free

Author :
Publisher : Non-Fiction Business and Entrepreneur Books, Finance, Money
ISBN 13 : 9788704956403
Total Pages : 0 pages
Book Rating : 4.9/5 (564 download)

DOWNLOAD NOW!


Book Synopsis Unleashing the Cloud by : Princewill Lagang

Download or read book Unleashing the Cloud written by Princewill Lagang and published by Non-Fiction Business and Entrepreneur Books, Finance, Money. This book was released on 2023-11-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Oracle: Shaping the Digital Landscape" is a comprehensive exploration of Oracle Corporation's transformative journey from a database pioneer to a global technology powerhouse. This book unfolds the evolution of Oracle's impact on enterprise computing, cloud services, business applications, and workforce dynamics. From Larry Ellison's visionary insights to Oracle's contributions to emerging technologies and societal responsibilities, each chapter delves into the company's enduring legacy and future prospects. Offering a retrospective and prospective view, this book is a captivating narrative of Oracle's influence on the dynamic intersection of technology, business, and global innovation.

Everyone Else Must Fail

Download Everyone Else Must Fail PDF Online Free

Author :
Publisher : Crown Currency
ISBN 13 : 1400052319
Total Pages : 251 pages
Book Rating : 4.4/5 ( download)

DOWNLOAD NOW!


Book Synopsis Everyone Else Must Fail by : Karen Southwick

Download or read book Everyone Else Must Fail written by Karen Southwick and published by Crown Currency. This book was released on 2003-12-23 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Karen Southwick’s unauthorized account provides the full story of Larry Ellison’s brilliant, controversial career. Ellison’s drive and fierce ambition created Oracle out of the dust and built it into one of America’s great technology companies, but his unpredictable management style keeps it constantly on the edge of both success and disaster. The hostile bid for PeopleSoft is just the most recent example. With one clever strategic move, Larry Ellison threw much of the business software field into play. The saying “It’s not enough that I succeed, everyone else must fail” has been so often used by or associated with Ellison that most people think it originated with him. It’s actually attributed to Genghis Khan, but it’s a dead-on way to describe not only the way Ellison thinks about competitors but the way he runs Oracle. His weapons are not marauding hordes, but Oracle’s possession of database technology that is crucial for keeping mission-critical information flows working at thousands of organizations, corporations, nonprofits, and government agencies. Inside Oracle, Ellison has time and again systematically purged key operating, sales, and marketing people who got too powerful for his comfort. Most notable was Ray Lane, Oracle’s president for nine years, who was widely credited with bringing order out of the chaos that was Oracle in the early nineties and growing it into a ten billion dollar company. Ellison got rid of the one key person who was building confidence with Wall Street, business partners, and customers that Oracle was no longer flying by the seat of its pants and had its act together. Ellison’s mania for absolute control and his inability to coexist with the very lieutenants who bring much-needed stability to the company have brought Oracle to the brink of collapse before, and may well do it again. Ellison is a throwback to an earlier, much more freewheeling version of capitalism, the kind practiced by the nineteenth-century robber barons who ran their companies as private fiefdoms. Larry Ellison is one of the most intriguing and dominant leaders of a major twenty-first-century corporation, and Everyone Else Must Fail raises the question of whether Oracle’s products and the reliance placed in them by so many are too important to be subject to the whims of one man. While giving credit to Ellison’s brilliance and devotion, the book sounds a warning about an ingenious man’s tendency to be his own company’s worst enemy.

Sailing the Oracle Seas

Download Sailing the Oracle Seas PDF Online Free

Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (664 download)

DOWNLOAD NOW!


Book Synopsis Sailing the Oracle Seas by : Rasaq A a

Download or read book Sailing the Oracle Seas written by Rasaq A a and published by Independently Published. This book was released on 2023-11-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a riveting voyage through the turbulent waters of technology and business strategy with "Sailing the Oracle Seas - The Strategic Genius of Larry Ellison." This compelling narrative unfurls the odyssey of Oracle Corporation and its indomitable captain, Larry Ellison. From charting the initial course in "The Beginnings of Oracle" to deftly "Navigating Through Storms," the book reveals the trials and triumphs of one of the tech industry's most formidable enterprises. Witness the captain's astute leadership in "The Captain's Maneuvers" and delve into Oracle's relentless competitive tactics in "The Art of War at Sea." "Sailing into the Clouds" explores Ellison's prescient vision for a cloud-dominated future, while "Beyond the Helm" takes you on a journey through his diverse ventures, from healthcare and tennis to the rejuvenation of the Hawaiian island of Lanai. Ellison's fervor for yachting is gracefully captured in "The Yachtsman," reflecting a passion that mirrors his corporate strategies. Treading through controversial waters, "Visionary or Pirate?" examines the public perceptions and criticisms faced by this enigmatic leader. The narrative then sails into a contemplative analysis of his enduring influence in "The Legacy of the Oracle Captain" before distilling essential insights in "Lessons from the Oracle Seas." "Sailing the Oracle Seas" is more than a chronicle; it is a masterfully charted journey through innovation, strategy, and unyielding ambition, showcasing the enduring legacy of Larry Ellison and the tech titan he commandeered. A must-read for aspiring entrepreneurs, tech enthusiasts, and anyone intrigued by the relentless pursuit of success.

Behind the Cloud

Download Behind the Cloud PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470521163
Total Pages : 311 pages
Book Rating : 4.4/5 (75 download)

DOWNLOAD NOW!


Book Synopsis Behind the Cloud by : Marc Benioff

Download or read book Behind the Cloud written by Marc Benioff and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Superbosses

Download Superbosses PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0525537325
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

DOWNLOAD NOW!


Book Synopsis Superbosses by : Sydney Finkelstein

Download or read book Superbosses written by Sydney Finkelstein and published by Penguin. This book was released on 2019-02-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Superbosses is the rare business book that is chock full of new, useful, and often unexpected ideas. After you read Finkelstein's well-crafted gem, you will never go about leading, evaluating, and developing talent in quite the same way.”—Robert Sutton, author of Scaling Up Excellence and The No Asshole Rule “Maybe you’re a decent boss. But are you a superboss? That’s the question you’ll be asking yourself after reading Sydney Finkelstein’s fascinating book. By revealing the secrets of superbosses from finance to fashion and from cooking to comic books, Finkelstein offers a smart, actionable playbook for anyone trying to become a better leader.”—Daniel H. Pink, author of To Sell Is Human and Drive A fascinating exploration of the world’s most effective bosses—and how they motivate, inspire, and enable others to advance their companies and shape entire industries, by the author of How Smart Executives Fail. A must-read for anyone interested in leadership and building an enduring pipeline of talent. What do football coach Bill Walsh, restauranteur Alice Waters, television executive Lorne Michaels, technol­ogy CEO Larry Ellison, and fashion pioneer Ralph Lauren have in common? On the surface, not much, other than consistent success in their fields. But below the surface, they share a common approach to finding, nurturing, leading, and even letting go of great people. The way they deal with talent makes them not merely success stories, not merely organization builders, but what Sydney Finkelstein calls superbosses. After ten years of research and more than two hundred interviews, Finkelstein—an acclaimed professor at Dartmouth’s Tuck School of Business, speaker, and executive coach and consultant—discovered that superbosses exist in nearly every industry. If you study the top fifty leaders in any field, as many as one-third will have once worked for a superboss. While superbosses differ in their personal styles, they all focus on identifying promising newcomers, inspiring their best work, and launching them into highly successful careers—while also expanding their own networks and building stronger companies. Among the practices that distinguish superbosses: They Create Master-Apprentice Relationships. Superbosses customize their coaching to what each protégé really needs, and also are constant founts of practical wisdom. Advertising legend Jay Chiat not only worked closely with each of his employees but would sometimes extend their discussions into the night. They Rely on the Cohort Effect. Superbosses strongly encourage collegiality even as they simultaneously drive internal competition. At Lorne Michaels’s Saturday Night Live, writers and performers are judged by how much of their material actually gets on the air, but they can’t get anything on the air without the support of their coworkers. They Say Good-Bye on Good Terms. Nobody likes it when great employees quit, but super­bosses don’t respond with anger or resentment. They know that former direct reports can become highly valuable members of their network, especially as they rise to major new roles elsewhere. Julian Robertson, the billionaire hedge fund manager, continued to work with and invest in his former employees who started their own funds. By sharing the fascinating stories of superbosses and their protégés, Finkelstein explores a phenomenon that never had a name before. And he shows how each of us can emulate the best tactics of superbosses to create our own powerful networks of extraordinary talent.

The Everything Store

Download The Everything Store PDF Online Free

Author :
Publisher : Little, Brown
ISBN 13 : 0316219258
Total Pages : 387 pages
Book Rating : 4.3/5 (162 download)

DOWNLOAD NOW!


Book Synopsis The Everything Store by : Brad Stone

Download or read book The Everything Store written by Brad Stone and published by Little, Brown. This book was released on 2013-10-15 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life." Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

Money Messengers

Download Money Messengers PDF Online Free

Author :
Publisher : Hebooks
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Money Messengers by : Hebooks

Download or read book Money Messengers written by Hebooks and published by Hebooks. This book was released on with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Money Messengers: Stories and Lessons from the Richest People on Earth" invites readers on an inspiring expedition through the lives of influential visionaries. This book unearths the remarkable tales of individuals who reshaped industries and left an indelible mark on the world. As readers immerse themselves in these narratives, they discover invaluable insights, principles, and qualities that fueled the success of these prominent figures. Beyond biographical accounts, this book serves as a beacon of motivation, guiding readers to glean life-changing lessons and embark on their own journeys towards triumph and accomplishment. Get ready to uncover the secrets of success and glean wisdom from the journeys of the world's most successful individuals.

The Outsider's Edge

Download The Outsider's Edge PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1742169082
Total Pages : 356 pages
Book Rating : 4.7/5 (421 download)

DOWNLOAD NOW!


Book Synopsis The Outsider's Edge by : Brent D. Taylor

Download or read book The Outsider's Edge written by Brent D. Taylor and published by John Wiley & Sons. This book was released on 2011-12-30 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret of extreme wealth creation The Outsider's Edge reveals the one common denominator the world's richest self-made people share. Studying the lives of 17 world-famous billionaires, author and researcher Brent Taylor discovered that their one shared experience is that of the outsider. From Bill Gates to Richard Branson to Warren Buffett, being different from their peers, and proud of it, has served as prime motivation for many of the world's most spectacularly successful people. Turning the conventional wisdom about wealth on its head, The Outsider's Edge reveals the true value and importance of being different. Brent Taylor (Australia) is a professional researcher who has worked for more than 20 years as a market researcher to government and corporations.

12 Essential Skills for Software Architects

Download 12 Essential Skills for Software Architects PDF Online Free

Author :
Publisher : Addison-Wesley Professional
ISBN 13 : 0132099489
Total Pages : 282 pages
Book Rating : 4.1/5 (32 download)

DOWNLOAD NOW!


Book Synopsis 12 Essential Skills for Software Architects by : Dave Hendricksen

Download or read book 12 Essential Skills for Software Architects written by Dave Hendricksen and published by Addison-Wesley Professional. This book was released on 2011-09-25 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the Crucial Non -Technical Skills Every Software Architect Needs! Thousands of software professionals have the necessary technical qualifications to become architects, but far fewer have the crucial non-technical skills needed to get hired and succeed in this role. In today’s agile environments, these “soft” skills have grown even more crucial to success as an architect. For many developers, however, these skills don’t come naturally–and they’re rarely addressed in formal training. Now, long-time software architect Dave Hendricksen helps you fill this gap, supercharge your organizational impact, and quickly move to the next level in your career. In 12 Essential Skills for Software Architects, Hendricksen begins by pinpointing the specific relationship, personal, and business skills that successful architects rely upon. Next, he presents proven methods for systematically developing and sharpening every one of these skills, from negotiation and leadership to pragmatism and vision. From start to finish, this book’s practical insights can help you get the architect position you want–and thrive once you have it! The soft skills you need... ...and a coherent framework and practical methodology for mastering them! Relationship skills Leadership, politics, gracious behavior, communication, negotiation Personal skills Context switching, transparency, passion Business skills Pragmatism, vision, business knowledge, innovation

Becoming Steve Jobs

Download Becoming Steve Jobs PDF Online Free

Author :
Publisher : Crown Currency
ISBN 13 : 0385347413
Total Pages : 482 pages
Book Rating : 4.3/5 (853 download)

DOWNLOAD NOW!


Book Synopsis Becoming Steve Jobs by : Brent Schlender

Download or read book Becoming Steve Jobs written by Brent Schlender and published by Crown Currency. This book was released on 2015-03-24 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestselling biography of how Steve Jobs became the most visionary CEO in history. Becoming Steve Jobs breaks down the conventional, one-dimensional view of Steve Jobs that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Schlender knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Tetzeli humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we've all lived through, and the ways in which Jobs changed our world. A rich and revealing account, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with an evolution in management style to create one of the most valuable and beloved companies on the planet.