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Author : Jean-Michel Adam
Publisher :
ISBN 13 : 9782200352943
Total Pages : 238 pages
Book Rating : 4.3/5 (529 download)
Download or read book L'argumentation publicitaire written by Jean-Michel Adam and published by . This book was released on 2007 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marc Bonhomme
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (141 download)
Download or read book L'argumentation publicitaire written by Marc Bonhomme and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean-Michel Adam
Publisher :
ISBN 13 : 9782091912905
Total Pages : 238 pages
Book Rating : 4.9/5 (129 download)
Download or read book L'argumentation publicitaire written by Jean-Michel Adam and published by . This book was released on 2003 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: La publicité écrite, dans ses composantes verbale et iconique, doit être approchée comme une forme très singulière du discours argumentatif. En partant de la façon dont la rhétorique a décrit les aspects majeurs des discours épidictique (éloge) et délibératif, et en s'appuyant sur certains acquis des linguistiques pragmatique et textuelle contemporaines, L'Argumentation publicitaire constitue une introduction systématique à l'analyse de ce type de discours. L'étude microscopique de la langue (agrammaticalités et création sémantique de mondes imaginaires) n'est pas séparée de la complexité de la communication publicitaire, des différents modes de mises en texte (récit, description, argumentation et parodie). Les auteurs prennent également en compte le fonctionnement argumentatif de l'image, trop négligé par les descriptions sémiotiques.
Author : Cristina-Ileana Bălos
Publisher :
ISBN 13 : 9786067037517
Total Pages : 0 pages
Book Rating : 4.0/5 (375 download)
Download or read book L' argumentation dans le discours publicitaire written by Cristina-Ileana Bălos and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Monica Frunză
Publisher :
ISBN 13 : 9789731520032
Total Pages : 184 pages
Book Rating : 4.5/5 (2 download)
Download or read book De l'argumentation à la persuasion dans le discours publicitaire français written by Monica Frunză and published by . This book was released on 2007 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Virginie Francet
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.:/5 (717 download)
Download or read book Séquence didactique consacrée à l'argumentation publicitaire au secondaire II written by Virginie Francet and published by . This book was released on 2009 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : MONIQUE.. MOUSSET CHALANSET
Publisher :
ISBN 13 :
Total Pages : 540 pages
Book Rating : 4.:/5 (49 download)
Download or read book HUMOUR ET PUBLICITE TELEVISEE FONCTIONS DU MESSAGE HUMORISTIQUE DANS L'ARGUMENTATION PUBLICITAIRE TELEVISUELLE written by MONIQUE.. MOUSSET CHALANSET and published by . This book was released on 1998 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: LE DISCOURS PUBLICITAIRE SUIT LES EVOLUTIONS ECONOMIQUES ET SOCIALES, QUAND IL NE LES ANTICIPE PAS. MIROIR AMPLIFICATEUR DES CHANGEMENTS, LA PUBLICITE S'EXPRIME, DE NOS JOURS, AUX RYTHMES DES TENDANCES ET FAIT TRES FREQUEMMENT APPEL A L'HUMOUR, PROVOQUANT DISRUPTIONS ET TRANSGRESSION DES CODES PUBLICITAIRES, ATTIRANT, PAR LE RIRE AINSI PROVOQUE, LA SYMPATHIE DU RECEPTEUR. NOUS AVONS CHOISI D'ETUDIER SPECIFIQUEMENT CE PHENOMENE A LA TELEVISION, SUPPORT COMPLET, S'IL EN EST, DE L'EXPRESSION COMIQUE. NOUS AVONS EGALEMENT TENTE DE DEFINIR L'INDEFINISSABLE EN CONSTRUISANT UNE TYPOLOGIE DES GENRES DU RISIBLE UTILISES EN PUBLICITE TELEVISUELLE, ET EXAMINE LES INTERACTIONS POSSIBLES ENTRE HUMOUR ET PERSUASION. DANS UN DEUXIEME TEMPS, L'ANALYSE SEMIOLOGIQUE D'UN CORPUS DE 19 FILMS, PRIMES AU FESTIVAL DU FILM HUMORISTIQUE DE CHAMROUSSE, A PERMIS DE MIEUX COMPRENDRE LES MECANISMES MIS ENJEU ET LES OBJECTIFS LIES A L'UTILISATION DES DIFFERENTES SORTES D'HUMOUR : DEBANALISER LES MESSAGES, REPRESENTER L'IMMATERIEL, SUBSTITUER L'INHABITUEL AU CONVENU, CONTOURNER L'INDICIBLE. ENFIN, RESTAIT A VERIFIER L'INNOCUITE DE L'HUMOUR DANS SON ASSOCIATION A L'ARGUMENTATION PROPRE AU DISCOURS PUBLICITAIRE. L'ANALYSE DES MODES ARGUMENTATIFS DES FILMS DU CORPUS FAIT APPARAITRE TROIS MODELES DIFFERENTS : L'ARGUMENTATION EN KIT QUE LE RECEPTEUR CONSTRUIT LUI-MEME ; L'ARGUMENTATION ASSISTEE D'UNE DEMONSTRATION DU PRODUIT QUI EST CENSEE RENFORCER LA PERSUASION ; ENFIN, L'ACCUMULATION DES PROCEDES A LA FOIS HUMORISTIQUES ET ARGUMENTATIFS, OU L'INFLUENCE A TOUT PRIX. QUE PEUT APPORTER L'HUMOUR DANS LE MESSAGE PUBLICITAIRE ? UN SUPPLEMENT DE SENS LUDIQUE DONT IL CONVIENT D'EVALUER LES ATOUTS ET LES LIMITES. UNE PROXIMITE QUI CONDUIT A LA CONNIVENCE ENTRE L'EMETTEUR-ANNONCEUR, LE PRODUIT (OU LA MARQUE) ET LE DESTINATAIRE-RECEPTEUR. ON PEUT AINSI PENSER QUE L'HUMOUR EST UN MOYEN, PARMI D'AUTRES, A LA DISPOSITION DE L'EMETTEUR POUR MIEUX INFLUENCER SA CIBLE.
Author : Frans H. van Eemeren
Publisher : Springer Science & Business Media
ISBN 13 : 9400740417
Total Pages : 339 pages
Book Rating : 4.4/5 (7 download)
Download or read book Topical Themes in Argumentation Theory written by Frans H. van Eemeren and published by Springer Science & Business Media. This book was released on 2012-05-05 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Topical Themes in Argumentation Theory brings together twenty exploratory studies on important subjects of research in contemporary argumentation theory. The essays are based on papers that were presented at the 7th Conference of the International Society for the Study of Argumentation (ISSA) in Amsterdam in June 2010. They give an impression of the nature and the variety of the kind of research that has recently been carried out in the study of argumentation. The volume starts with three essays that provide stimulating theoretical perspectives on argumentation. Subsequently, some views are explained on the intriguing topics of ‘dissensus’ and ‘deep disagreement’. After a discussion of three different approaches to the treatment of types of argumentation some classical themes from antique argumentation theory are revisited. The new research area of visual argumentation is explored in the next part. The volume concludes with three reports of experimental studies concerning argumentative discourse. The volume starts with three essays that provide stimulating theoretical perspectives on argumentation. Subsequently, some views are explained on the intriguing topics of ‘dissensus’ and ‘deep disagreement’. After a discussion of three different approaches to the treatment of types of argumentation some classical themes from antique argumentation theory are revisited. The new research area of visual argumentation is explored in the next part. The volume concludes with three reports of experimental studies concerning argumentative discourse. The volume starts with three essays that provide stimulating theoretical perspectives on argumentation. Subsequently, some views are explained on the intriguing topics of ‘dissensus’ and ‘deep disagreement’. After a discussion of three different approaches to the treatment of types of argumentation some classical themes from antique argumentation theory are revisited. The new research area of visual argumentation is explored in the next part. The volume concludes with three reports of experimental studies concerning argumentative discourse.
Author : Angela J. Aguayo
Publisher : Strata Publishing
ISBN 13 : 9781891136207
Total Pages : 0 pages
Book Rating : 4.1/5 (362 download)
Download or read book Readings on Argumentation written by Angela J. Aguayo and published by Strata Publishing. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The thirty essays in this book, drawn from the scholarly literature, represent major traditional and contemporary scholarship on argument. The essays display the evolution and widening scope of the scholarship in recent decades, as well as tensions among traditional and recent views and emphases. They reflect an array of scholarly perspectives on the values, rules, and conceptual structures that people bring to public deliberation-and that affect how they achieve agreement. The essays also examine argument in various contexts and spheres, with a particular focus on it as a vital, productive means for people to negotiate differences through discussion, especially in a diverse, democratic society."--pub. desc.
Author : E. Martin
Publisher : Springer
ISBN 13 : 0230511902
Total Pages : 300 pages
Book Rating : 4.2/5 (35 download)
Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Author : Christian Plantin
Publisher : Springer Nature
ISBN 13 : 3031193210
Total Pages : 208 pages
Book Rating : 4.0/5 (311 download)
Download or read book Argumentation Through Languages and Cultures written by Christian Plantin and published by Springer Nature. This book was released on 2022-11-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines argumentative situations as they develop in different cultures and language groups. It considers the development of argumentation studies, making greater allowance for the specificities of argument as developed by “non-mainstream cultures”; the contribution of Jainism to the framework of philosophical disputation in India; duel songs as an institutionalized argumentative genre practiced by Ammassalik culture within the Inuit community; the application of the Muslim theological-legal reasoning system to evaluate two traditional, pre-Muslim traditional practices in Borneo; the annotation of schemes on the basis of Walton’s taxonomy of argument schemes and Wagemans’ Periodic Table of Arguments; methodology proposed for the reconstruction and analysis of “double-mode” arguments in advertisements, combining the instruments developed in social semiotics, pragmatics, and argumentation theory; and a review of the argumentation-theoretical literature on metaphor in argumentative discourse. This book is of interest to students and researchers in argumentation studies, rhetoric, philosophy, cultural studies and language studies. Previously published in Argumentation Volume 35, issue 1, March 2021 Chapters "Annotating Argument Schemes" and "The Study of Metaphor in Argumentation Theory" are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Author : OANA-ILINCA MOLDOVEANU
Publisher : Editura Universității din București - Bucharest University Press
ISBN 13 : 6061612575
Total Pages : 304 pages
Book Rating : 4.0/5 (616 download)
Download or read book Le discours iconique publicitaire dans la presse écrite : mécanismes rhétoriques et argumentatifs written by OANA-ILINCA MOLDOVEANU and published by Editura Universității din București - Bucharest University Press. This book was released on 2022-01-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vu qu’à l’heure actuelle il y a de nombreuses recherches sur le texte publicitaire, mais relativement peu d’études consacrées à l’image publicitaire, le volume se donne pour but de mettre en exergue, au moyen d’un corpus de publicités homogène et, en même temps, hétérogène, les mécanismes rhétorico-argumentatifs dans ce type de discours visuel, exploitant la dimension sémanticopragmatique du signe iconique. Quelle est la finalité de la rhétorique publicitaire ? Aide-t-elle les créateurs à mieux convaincre le public ou bien la prise de conscience du mécanisme rhétorique aide-t-elle le public à mieux se défendre contre l’emprise de la publicité ? Quelles sont les structures rhétoriques les plus fréquentes ? Comment s’intègrent-elles dans le schéma argumentatif de l’image ? Est-ce que les différents thèmes publicitaires portent leur empreinte sur les structures rhétoriques et argumentatives ? Ce sont des questions auxquelles le présent ouvrage vise à apporter, autant que possible, des réponses.
Author : Lluís Payrató
Publisher : Walter de Gruyter
ISBN 13 : 3110238691
Total Pages : 401 pages
Book Rating : 4.1/5 (12 download)
Download or read book The Pragmatics of Catalan written by Lluís Payrató and published by Walter de Gruyter. This book was released on 2011-11-30 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to disseminate at an international level a set of innovative studies whose descriptive and applied point of reference is the Catalan language. The volume constitutes a significant contribution to the field of intercultural pragmatics and also to a broad range of grammatical and cognitive issues which have been approached from the pragmatic perspective.
Author : Nathalie Muller Mirza
Publisher : Springer Science & Business Media
ISBN 13 : 038798125X
Total Pages : 244 pages
Book Rating : 4.3/5 (879 download)
Download or read book Argumentation and Education written by Nathalie Muller Mirza and published by Springer Science & Business Media. This book was released on 2009-06-19 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last decade, argumentation has attracted growing attention as a means to elicit processes (linguistic, logical, dialogical, psychological, etc.) that can sustain or provoke reasoning and learning. Constituting an important dimension of daily life and of professional activities, argumentation plays a special role in democracies and is at the heart of philosophical reasoning and scientific inquiry. Argumentation, as such, requires specific intellectual and social skills. Hence, argumentation will have an increasing importance in education, both because it is a critical competence that has to be learned, and because argumentation can be used to foster learning in philosophy, history, sciences and in many other domains. Argumentation and Education answers these and other questions by providing both theoretical backgrounds, in psychology, education and theory of argumentation, and concrete examples of experiments and results in school contexts in a range of domains. It reports on existing innovative practices in education settings at various levels.
Author : Assimakis Tseronis
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027264694
Total Pages : 313 pages
Book Rating : 4.0/5 (272 download)
Download or read book Multimodal Argumentation and Rhetoric in Media Genres written by Assimakis Tseronis and published by John Benjamins Publishing Company. This book was released on 2017-12-15 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.
Author : Catherine Paradeise
Publisher : Routledge
ISBN 13 : 1351506854
Total Pages : 571 pages
Book Rating : 4.3/5 (515 download)
Download or read book Marketing Democracy written by Catherine Paradeise and published by Routledge. This book was released on 2017-07-05 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process.Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. Romain Laufer and Catherine Paradeise argue that public opinion and media formation is built into the fabric of Western political culture, dating from the Sophists in ancient Greece through Machiavelli in the aristocratic baronies of pre-capitalist Europe. With the rise of the bureaucratic-administrative state in the West, the need for persuasive public opinion analysis became part of the fabric of the advanced Western democratic and capitalist nations.The volume benefits from authors trained and familiar with the traditions of both the United States and Europe. They are able to consider contrasts in marketing styles as well as continuities of contents among advanced nation-states. No simple "how-to" manual, this bracingly different volume discusses its subject with an easy command of the philosophical and cultural literatures, as well as the major classics of economics, sociology, and political science.
Author : James A. Herrick
Publisher : Allyn & Bacon
ISBN 13 : 9780137765270
Total Pages : 0 pages
Book Rating : 4.7/5 (652 download)
Download or read book Argumentation written by James A. Herrick and published by Allyn & Bacon. This book was released on 1994-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book relies upon a traditional approach to argumentation, drawing from established rhetorical theories, and also discusses contemporary theories of argumentation (such as those of Toulmin and Perelman). The text affirms that argumentation is a cooperative and constructive activity, characteristic to humans, and increasingly significant within our diverse contemporary society. This book teaches reasoning skills and covers the basic vocabulary, structure, types, and tests of all major forms of arguments. It also discusses argument ethics and policy case construction, and further includes an extensive discussion of evidence and validity.
