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La Publicite De A A Z
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Book Synopsis La publicité de A à Z by : Claude Cossette
Download or read book La publicité de A à Z written by Claude Cossette and published by Presses Université Laval. This book was released on 2006 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "La publicité de A à Z constitue un outil de référence irremplaçable pour tous ceux qui gravitent autour du monde de la publicité" Luc Dupont"La publicité de A à Z est un petit livre par son format...mais grand par son contenu : plus de 3000 mots et expressions définis, expliqués, interreliés et traduits."Marianne Kugler
Book Synopsis Bloomsbury Semiotics Volume 2: Semiotics in the Natural and Technical Sciences by : Jamin Pelkey
Download or read book Bloomsbury Semiotics Volume 2: Semiotics in the Natural and Technical Sciences written by Jamin Pelkey and published by Bloomsbury Publishing. This book was released on 2023-01-12 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Written by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research. Volume 2: Semiotics in the Natural and Technical Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from mathematics and biology to neuroscience and medicine, from evolutionary linguistics and animal behaviour studies to computing, finance, law, architecture, and design. Each chapter casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.
Book Synopsis Poetics of the Poster by : David H. T. Scott
Download or read book Poetics of the Poster written by David H. T. Scott and published by Liverpool University Press. This book was released on 2010-01-01 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts - in particular Futurism and Art Deco - and reflects the increasing cross-fertilisation and symbiosis between art and graphic design. The book focuses in particular on the way conventional textual strategies - metaphor, metonymy, rebus - are adapted by the modern poster to produce visual or textual/visual equivalents which, through their employment of combined pictorial and linguistic elements maximise their attractive or persuasive power over the viewer/reader. A key aim of the book is to clarify the assumptions on which semiology (the study of signs) is based in the context of modern poster artists' practice. The text/image relation is explored through five chapters focussing on (1) the rhetoric of image/text in general; (2) text and image in airline logos: British Airways and Air France; (3) visual metonymies in boxing posters; (4) text and image in posters expressing speed; (5) text/image in Swiss tourist posters. There are approximately 120 colour illustrations arranged in groups that reflect the different orientations of the chapters.
Author : Publisher :Editions Bréal ISBN 13 :2749523079 Total Pages :161 pages Book Rating :4.7/5 (495 download)
Download or read book written by and published by Editions Bréal. This book was released on with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Ideology of English by : Jeffra Flaitz
Download or read book The Ideology of English written by Jeffra Flaitz and published by Walter de Gruyter. This book was released on 2014-01-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.
Book Synopsis National Library of Medicine Current Catalog by : National Library of Medicine (U.S.)
Download or read book National Library of Medicine Current Catalog written by National Library of Medicine (U.S.) and published by . This book was released on 1971 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: First multi-year cumulation covers six years: 1965-70.
Download or read book National Union Catalog written by and published by . This book was released on 1983 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Library of Congress. Copyright Office Publisher :Copyright Office, Library of Congress ISBN 13 : Total Pages :1610 pages Book Rating :4.F/5 ( download)
Book Synopsis Catalog of Copyright Entries. Third Series by : Library of Congress. Copyright Office
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1977 with total page 1610 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Encyclopedia of World Art by : Bernard S. Myers
Download or read book Encyclopedia of World Art written by Bernard S. Myers and published by . This book was released on 1987 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt: Subject matter consists of representational arts in the broadest sense, architecture, sculpture, painting, and other man-made objects with no limits as to time, place, or cultural environment.
Book Synopsis Monographic Series by : Library of Congress
Download or read book Monographic Series written by Library of Congress and published by . This book was released on 1976 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Encyclopedia of World Art by : David Eggenberger
Download or read book Encyclopedia of World Art written by David Eggenberger and published by Jack Heraty & Associates, Incorporated. This book was released on 1987 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Esquisse D'une Bibliographie Internationale Des Ouvrages Consacrés Aux Problèmes de la Presse, 1900-1952 by : Unesco. Department of Mass Communications
Download or read book Esquisse D'une Bibliographie Internationale Des Ouvrages Consacrés Aux Problèmes de la Presse, 1900-1952 written by Unesco. Department of Mass Communications and published by . This book was released on 1954 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Library of Congress Catalogs by : Library of Congress
Download or read book Library of Congress Catalogs written by Library of Congress and published by . This book was released on 1977 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marianne in the Market by : Lisa Tiersten
Download or read book Marianne in the Market written by Lisa Tiersten and published by Univ of California Press. This book was released on 2001-09-20 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the late nineteenth century, controversy over the social ramifications of the emerging consumer marketplace beset the industrialized nations of the West. In France, various commentators expressed concern that rampant commercialization threatened the republican ideal of civic-mindedness as well as the French reputation for good taste. The female bourgeois consumer was a particularly charged figure because she represented consumption run amok. Critics feared that the marketplace compromised her morality and aesthetic discernment, with dire repercussions for domestic life and public order. Marianne in the Market traces debates about the woman consumer to examine the complex encounter between the market and the republic in nineteenth-century France. It explores how agents of capitalism—advertisers, department store managers, fashion journalists, self-styled taste experts—addressed fears of consumerism through the forging of an aesthetics of the marketplace: a "marketplace modernism." In so doing, they constructed an image of the bourgeois woman as the solution to the problem of unrestrained, individualized, and irrational consumption. Commercial professionals used taste to civilize the market and to produce consumers who would preserve the French aesthetic patrimony. Tasteful consumption legitimized women’s presence in the urban public and reconciled their roles as consumers with their domestic and civic responsibilities. A fascinating case study, Marianne in the Market builds on a wide range of sources such as the feminine press, decorating handbooks, exposition reports, advertising materials, novels, and etiquette books. Lisa Tiersten draws on these materials to make the compelling argument that market professionals used the allure of aesthetically informed consumerism to promote new models of the female consumer and the market in keeping with Republican ideals.
Book Synopsis Touring Beyond the Nation: A Transnational Approach to European Tourism History by : Eric G.E. Zuelow
Download or read book Touring Beyond the Nation: A Transnational Approach to European Tourism History written by Eric G.E. Zuelow and published by Routledge. This book was released on 2016-12-05 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: When tourists travel, they often seek the exotic. The farther they venture, the more unique the cultures they gaze upon, the greater the prestige accrued; cross-cultural contact is commonplace. Yet despite the obviously transnational character of the tourist experience, national borders define existing studies of tourism. Spanish, French, or German tourism is treated almost in isolation and there are only hints of a larger transnational impetus behind the creation of national tourism products. This volume tells a different story. Although modern tourism first evolved in Europe changes were never confined to national borders. The Grand Tour, the birthplace of modern tourism, was consummately transnational in both its execution and its influence. Although seaside resorts originated in Britain, the aesthetic and scientific ideas that made beaches desirable emerged through conversation among Dutch painters, English travellers, and both British and Continental scientists and philosophers. When travel was finally available to the masses, Irish tourism advocates looked to England, Continental Europe, and America for ideas. The Nazi leisure organization, Strength through Joy (KdF), was based on an earlier Italian model, the Dopolavoro. World's Fair promoters raided previous fairs in other countries for ideas. European-wide demand and taste helped shape nudist practice in France and beyond. At every turn, practices and products developed because tourism lent itself to trans-national discourse. The contributors examine a wide range of topics that together make a powerful argument for the adoption of a new transnational model for understanding modern tourism. An essential addition to the library of academics studying the history of tourism, popular culture and leisure in Europe, the book will also provide interest to scholars of transnational topics, including Europeanization and globalization.
Download or read book World Film Directory written by and published by . This book was released on 1952 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Reports and Papers on Mass Communication by :
Download or read book Reports and Papers on Mass Communication written by and published by . This book was released on 1953 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt:
