Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

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Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by : Hernández-Santaolalla, Víctor

Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Just One Planet

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Publisher : Soluciones Practicas
ISBN 13 : 9789972471377
Total Pages : 182 pages
Book Rating : 4.4/5 (713 download)

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Book Synopsis Just One Planet by : Douglas Mark Smith

Download or read book Just One Planet written by Douglas Mark Smith and published by Soluciones Practicas. This book was released on 2006 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on analysis of the evidence for climate change and the vulnerability of poor people, develops a framework for action and examines the link between consumer and political choices in the North, and impacts in the South on the most vulnerable people on the planet.

Cambio social y Relaciones Públicas

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Publisher : Editorial UOC
ISBN 13 : 8490646503
Total Pages : 172 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Cambio social y Relaciones Públicas by : Kathy Matilla

Download or read book Cambio social y Relaciones Públicas written by Kathy Matilla and published by Editorial UOC. This book was released on 2015-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The National Agendas for Technical Cooperation

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Publisher : Bib. Orton IICA / CATIE
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4./5 ( download)

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Book Synopsis The National Agendas for Technical Cooperation by :

Download or read book The National Agendas for Technical Cooperation written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Negocios ProMéxico Noviembre

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Publisher : ProMéxico
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4./5 ( download)

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Book Synopsis Negocios ProMéxico Noviembre by : ProMéxico

Download or read book Negocios ProMéxico Noviembre written by ProMéxico and published by ProMéxico. This book was released on with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negocios ProMéxico shows Mexico’s competitive and successful industries, as well as its positive business environment. The magazine promotes México as an excellent business case, as a competitive destination for productive investments. Through several business cases, Mexico is shown as an active player in the global economy. Negocios ProMéxico is read by investors, decision makers, exporters, and Mexican goods and/or services buyers abroad. Negocios ProMéxico is a leading communication tool edited by the Mexican federal government to promote the country’s trade and investment related opportunities.

Informe Anual 2001 IICA

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Publisher : IICA
ISBN 13 : 9789290395317
Total Pages : 116 pages
Book Rating : 4.3/5 (953 download)

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Book Synopsis Informe Anual 2001 IICA by : Instituto Interamericano de Cooperación para la Agricultura

Download or read book Informe Anual 2001 IICA written by Instituto Interamericano de Cooperación para la Agricultura and published by IICA. This book was released on 2002 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Annual Report 2001 IICA

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Publisher : IICA
ISBN 13 : 9789290395324
Total Pages : 120 pages
Book Rating : 4.3/5 (953 download)

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Book Synopsis Annual Report 2001 IICA by :

Download or read book Annual Report 2001 IICA written by and published by IICA. This book was released on with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Las agendas nacionales de cooperación técnica. Resumen ejecutivo / The national agendas for technical cooperation. Executive summary

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Publisher :
ISBN 13 : 9789290396284
Total Pages : 168 pages
Book Rating : 4.3/5 (962 download)

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Book Synopsis Las agendas nacionales de cooperación técnica. Resumen ejecutivo / The national agendas for technical cooperation. Executive summary by :

Download or read book Las agendas nacionales de cooperación técnica. Resumen ejecutivo / The national agendas for technical cooperation. Executive summary written by and published by . This book was released on with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Agrindex

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Publisher :
ISBN 13 :
Total Pages : 854 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Agrindex by :

Download or read book Agrindex written by and published by . This book was released on 1994 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Organizaciones empresariales y políticas públicas

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Publisher : Ediciones Trilce
ISBN 13 : 9789974320284
Total Pages : 228 pages
Book Rating : 4.3/5 (22 download)

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Book Synopsis Organizaciones empresariales y políticas públicas by : Centro de Informaciones y Estudios del Uruguay

Download or read book Organizaciones empresariales y políticas públicas written by Centro de Informaciones y Estudios del Uruguay and published by Ediciones Trilce. This book was released on 1992 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Inter-American Institute For Cooperation on Agriculture Annual Report 1993

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Publisher : IICA
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4./5 ( download)

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Book Synopsis Inter-American Institute For Cooperation on Agriculture Annual Report 1993 by :

Download or read book Inter-American Institute For Cooperation on Agriculture Annual Report 1993 written by and published by IICA. This book was released on with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Eventos y protocolo

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Publisher : Editorial UOC
ISBN 13 : 8491167005
Total Pages : 164 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Eventos y protocolo by : Mònika Jiménez Morales

Download or read book Eventos y protocolo written by Mònika Jiménez Morales and published by Editorial UOC. This book was released on 2017-02-17 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Partiendo del concepto de la organización de eventos como pieza de un proceso de comunicación estratégica, este libro profundiza en las diferentes fases de la gestión de actos corporativos e institucionales, así como en la importancia del protocolo y de cómo aplicarlo en cada situación. Desde la investigación hasta la evaluación, pasando por la planificación y la propia operativa del evento, la obra pone en relieve la importancia de todos y cada uno de los pasos que seguir en la creación y ejecución de eventos que resulten experiencias únicas y memorables para los públicos implicados.

The Integrated Reporting Movement

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Publisher : John Wiley & Sons
ISBN 13 : 1118993748
Total Pages : 336 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Integrated Reporting Movement by : Robert G. Eccles

Download or read book The Integrated Reporting Movement written by Robert G. Eccles and published by John Wiley & Sons. This book was released on 2014-10-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth, enlightening look at the integrated reporting movement The Integrated Reporting Movement explores the meaning of the concept, explains the forces that provide momentum to the associated movement, and examines the motives of the actors involved. The book posits integrated reporting as a key mechanism by which companies can ensure their own long-term sustainability by contributing to a sustainable society. Although integrated reporting has seen substantial development due to the support of companies, investors, and the initiatives of a number of NGOs, widespread regulatory intervention has yet to materialize. Outside of South Africa, adoption remains voluntary, accomplished via social movement abetted, to varying degrees, by market forces. In considering integrated reporting’s current state of play, the authors provide guidance to ensure wider adoption of the practice and success of the movement, starting with how companies can improve their own reporting processes. But the support of investors, regulators, and NGOs is also important. All will benefit, as will society as a whole. Readers will learn how integrated reporting has evolved over the years, where frameworks and standards are today, and the practices that help ensure effective implementation—including, but not limited to an extensive discussion of information technology’s role in reporting and the importance of corporate reporting websites. The authors introduce the concepts of an annual board of directors' "Statement of Significant Audiences and Materiality" and a "Sustainable Value Matrix" tool that translates the statement into management decisions. The book argues that the appropriate combination of market and regulatory forces to speed adoption will vary by country, concluding with four specific recommendations about what must be done to accelerate high quality adoption of integrated reporting around the world.

Rafa

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Publisher : Hachette Books
ISBN 13 : 1401303927
Total Pages : 280 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Rafa by : Rafael Nadal

Download or read book Rafa written by Rafael Nadal and published by Hachette Books. This book was released on 2011-08-23 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his memoir, written with award-winning journalist John Carlin, tennis star Rafael Nadal reveals the secrets of his game and shares the inspiring personal story behind his success. What makes a champion? What does it take to be the best in the world at your sport? Rafael Nadal has the answers. It begins in Mallorca, where the tight-knit Nadal family has lived for generations. Coached by his uncle Toni from the age of four and taught humility and respect by his parents, Nadal has managed the uncommon feat of becoming an acclaimed global celebrity while remaining a gracious, hardworking role model for people in all walks of life. Now he takes us behind the scenes, from winning the Wimbledon 2008 final -- described by John McEnroe as "the greatest game of tennis" he had ever seen -- to the family problems that brought him low in 2009 and the numerous injuries that have threatened his career. With candor and intelligence, Nadal brings readers on his dramatic and triumphant journey, never losing sight of the prize he values above all others: the unity and love of his family. From RAFA:"During a match, you are in a permanent battle to fight back your everyday vulnerabilities, bottle up your human feelings. The more bottled up they are, the greater your chances of winning, so long as you've trained as hard as you play and the gap in talent is not too wide between you and your rival. The gap in talent with Federer existed, but it was not impossibly wide. It was narrow enough, even on his favorite surface in the tournament he played best, for me to know that if I silenced the doubts and fears, and exaggerated hopes, inside my head better than he did, I could beat him. You have to cage yourself in protective armor, turn yourself into a bloodless warrior. It's a kind of self-hypnosis, a game you play, with deadly seriousness, to disguise your own weaknesses from yourself, as well as from your rival."

Benchmarking Water Services

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Publisher : IWA Publishing
ISBN 13 : 1843391988
Total Pages : 185 pages
Book Rating : 4.8/5 (433 download)

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Book Synopsis Benchmarking Water Services by : Enrique Cabrera Jr

Download or read book Benchmarking Water Services written by Enrique Cabrera Jr and published by IWA Publishing. This book was released on 2011-03-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua

Value Chain Finance

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Publisher : Kit Pub
ISBN 13 : 9789460220555
Total Pages : 0 pages
Book Rating : 4.2/5 (25 download)

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Book Synopsis Value Chain Finance by : Lucian Peter Christoph Peppelenbos

Download or read book Value Chain Finance written by Lucian Peter Christoph Peppelenbos and published by Kit Pub. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Chain Finance is a solution to such dilemmas.

Cepalindex, ECLAC system documents

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Publisher :
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Cepalindex, ECLAC system documents by :

Download or read book Cepalindex, ECLAC system documents written by and published by . This book was released on 1948 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: