La Marque Territoriale

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Gastronomy and Local Development

Author : Nicola Bellini
Publisher : Routledge
ISBN 13 : 1351743937
Total Pages : 267 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Gastronomy and Local Development by : Nicola Bellini

Download or read book Gastronomy and Local Development written by Nicola Bellini and published by Routledge. This book was released on 2018-10-09 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gastronomy, particularly gourmet tourism, is widely acknowledged as having a powerful impact on local development. Public policies have developed in response to research, highlighting gastronomy as key in a successful tourism economy. However, research thus far has not fully explored the underlying mechanisms of gastronomic tourism, in particular the marketing and perception of quality, on economic development. This book considers how the quality of products, places, and experiences contributes to the desirability and competitiveness of gourmet touristic destinations. The contributors present theoretical and empirical studies to create an original conceptual framework for regional development based on the quality of products, of places, and of touristic experience. It also examines the ways in which quality is linked to identity, diversity, innovation, and creativity. With an interdisciplinary approach, this book will be of interest to researchers in tourism and hospitality, regional studies, and human geography, as well as to tourism development professionals and policymakers in the areas of rural and local development.

Collective Dynamics and Territories

Author : Anne Albert-Cromarias
Publisher : John Wiley & Sons
ISBN 13 : 1786309300
Total Pages : 244 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Collective Dynamics and Territories by : Anne Albert-Cromarias

Download or read book Collective Dynamics and Territories written by Anne Albert-Cromarias and published by John Wiley & Sons. This book was released on 2024-07-18 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with global economic, social and environmental challenges requiring us to go beyond individual actions, the development of collective dynamics is the ideal response. From this perspective, territories, which have long been neglected, are now asserting themselves as breeding grounds for innovative and relevant forms of organized action in response to shared experiences. Bringing together more than twenty researchers in strategic management, human resources management and marketing, Collective Dynamics and Territories offers, through nine territorial issues (innovating and regenerating territories, building environmental action, attracting and retaining talent, etc.), insights into the conditions and modalities for developing collective dynamics within territories. The success of local collective dynamics depends on support for the actors involved, from situation analysis to problem definition, including idea generation, selection, implementation and evaluation. This book offers a comprehensive, systemic and operational vision for analyzing and acting on collective territorial dynamics.

Branding the Middle East

Author : Steffen Wippel
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110741156
Total Pages : 468 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Branding the Middle East by : Steffen Wippel

Download or read book Branding the Middle East written by Steffen Wippel and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-10-02 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher : Odile Jacob
ISBN 13 : 2738179053
Total Pages : 286 pages
Book Rating : 4.7/5 (381 download)

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Book Synopsis by :

Download or read book written by and published by Odile Jacob. This book was released on with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:

City Diplomacy

Author : Lorenzo Kihlgren Grandi
Publisher : Springer Nature
ISBN 13 : 3030607178
Total Pages : 180 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis City Diplomacy by : Lorenzo Kihlgren Grandi

Download or read book City Diplomacy written by Lorenzo Kihlgren Grandi and published by Springer Nature. This book was released on 2020-11-23 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an accessible overview of the seven key concepts of city diplomacy (development cooperation, peacekeeping, economy, innovation, environment, culture, and migration). The book discusses its scope and challenges, maps the actors involved along with their interaction and offers suggestions for available tools and outcomes. Each chapter includes an analysis of a selection of best practices. The book successfully combines theory with practical evidence and will be an invaluable reference for students and researchers of international relations and urban studies looking for a comprehensive and updated analysis of the multifaceted international action of cities. The book will also be of interest to practitioners and city officials responsible for the design and implementation of impactful diplomatic strategies.

Space in Theory

Author : Russell West-Pavlov
Publisher : BRILL
ISBN 13 : 9042029137
Total Pages : 275 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Space in Theory by : Russell West-Pavlov

Download or read book Space in Theory written by Russell West-Pavlov and published by BRILL. This book was released on 2009-01-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Space in Theory: Kristeva, Foucault, Deleuze seeks to give a detailed but succinct overview of the role of spatial reflection in three of the most influential French critical thinkers of recent decades. It proposes a step-by-step analysis of the changing place of space in their theories, focussing on the common problematic all three critics address, but highlighting the significant differences between them. It aims to rectify an unaccountable absence of detailed analysis to the significance of space in their work up until now. Space in Theory argues that Kristeva, Foucault and Deleuze address the question: How are meaning and knowledge produced in contemporary society? What makes it possible to speak and think in ways we take for granted? The answer which all three thinkers provide is: space. This space takes various forms: psychic, subjective space in Kristeva, power-knowledge-space in Foucault, and the spaces of life as multiple flows of becoming in Deleuze. This book alternates between analyses of these thinkers’ theoretical texts, and brief digressions into literary texts by Barrico, de Beauvoir, Beckett, Bodrožić or Bonnefoy, via Borges, Forster, Gide, Gilbert, Glissant, Hall, to Kafka, Ondaatje, Perec, Proust, Sartre, Warner and Woolf. These detours through literature aim to render more concrete and accessible the highly complex conceptulization of contemporary spatial theory. This volume is aimed at students, postgraduates and researchers interested in the areas of French poststructuralist theory, spatial reflection, or more generally contemporary cultural theory and cultural studies.

Place Branding and Marketing from a Policy Perspective

Author : Vincent Mabillard
Publisher : Taylor & Francis
ISBN 13 : 1003825893
Total Pages : 335 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Place Branding and Marketing from a Policy Perspective by : Vincent Mabillard

Download or read book Place Branding and Marketing from a Policy Perspective written by Vincent Mabillard and published by Taylor & Francis. This book was released on 2023-12-21 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics.

Public Branding and Marketing

Author : Staci M. Zavattaro
Publisher : Springer Nature
ISBN 13 : 3030705056
Total Pages : 286 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Public Branding and Marketing by : Staci M. Zavattaro

Download or read book Public Branding and Marketing written by Staci M. Zavattaro and published by Springer Nature. This book was released on 2021-07-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. Including accounts from both the academic and practitioner communities, this book bridges the academic-practitioner divide and provides a holistic account of branding and marketing in public organizations as well as immediate application and lessons learned. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book is divided into four sections. Section I highlights the process of developing and communicating public branding and marketing efforts. Section II focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section III centers on branding at the local government level. Section IV highlights how various stakeholder groups come together (or not) when participating in strategic branding efforts. Presenting various methodologies, approaches, and implications of place branding and marketing across differing social, cultural, political, and economic conditions, this book will be of use to scholars and students in public. administration, tourism studies, and business administration as well as professionals and practitioners in the public branding and marketing field.

The Creative City

Author : James E. Doyle
Publisher : Routledge
ISBN 13 : 1317037057
Total Pages : 225 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The Creative City by : James E. Doyle

Download or read book The Creative City written by James E. Doyle and published by Routledge. This book was released on 2016-03-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Creative City: Vision and Execution, edited by James E. Doyle and Biljana Mickov, challenges the popular understanding of the Creative City, by bridging the gap between the Creative City as concept and the Creative City as practice and, in so doing, provides a contemporary template for policy makers, city planners, and citizens alike. The book will offer researchers and pragmatists a series of real-life examples of successful cultural and creative practice throughout Europe, reflecting on the analysis and thinking that forms our contemporary understanding of the creative city. It will examine and explain the changes to the concept of the ’creative city’, explore its connectivity to the cultural sector as well as other sectors and practices across Europe and will serve to illustrate the perspectives of Cultural Managers, Educators, Professionals and Researchers from the creative sector in Dublin and Europe. This book will present the reader, and the cultural sector at large, with a new reality based on the quality of contemporary creative practice. Doyle and Mickov address cultural trends such as sustainability and social networking and how they value-impact our attitudes towards culture and the creative city By recognizing that we live in a time of rapid change, which affects all systems, financial models, resources, the economy and technology, we also recognize that the creative process is at the heart of our responses to these changes.

Branding the city

Author : Boris Maynadier
Publisher : Omniscriptum
ISBN 13 : 9786131536250
Total Pages : 460 pages
Book Rating : 4.5/5 (362 download)

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Book Synopsis Branding the city by : Boris Maynadier

Download or read book Branding the city written by Boris Maynadier and published by Omniscriptum. This book was released on 2010 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les villes développent désormais des marques. La métropolisation permet d'envisager leur gestion par la marque. La question posée est celle du sens de la ville et de sa gestion grâce à cette notion de marque. L'étude se fonde sur un design de recherche double et en jeu d'un côté des entretiens qualitatifs de type récit de vie et, de l'autre, une étude de cas sur le mode de la recherche-action. L'étude met en perspective les modalités de construction du sens de la marque d'une ville. La thèse propose un modèle de la marque de ville, destiné aux chercheurs et managers, comme aide à la gestion. Cet ouvrage est la thèse de Boris Maynadier, travail qui invite à voir le marketing urbain sous un angle peu classique. Les concepts classiques du marketing et de la gestion de la marque y sont discutés, et une nouvelle voie de gestion est proposée pour la gestion du marketing territorial. L'important est de tenir compte des spécificités des cas traités, et de ne pas considérer tout objet de gestion sous l'angle de l'entreprise, surtout pas les villes. Il s'agit ici aussi d'une invitation à ne pas craindre complexité, et à penser théorie et pratique managériales dans un mème mouvement.

La Marque territoriale

Author : Rébecca Cordat
Publisher :
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.:/5 (971 download)

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Book Synopsis La Marque territoriale by : Rébecca Cordat

Download or read book La Marque territoriale written by Rébecca Cordat and published by . This book was released on 2013 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brand, Label, and Product Intelligence

Author : Joseph Kaswengi
Publisher : Springer Nature
ISBN 13 : 3030958094
Total Pages : 260 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Brand, Label, and Product Intelligence by : Joseph Kaswengi

Download or read book Brand, Label, and Product Intelligence written by Joseph Kaswengi and published by Springer Nature. This book was released on 2022-03-28 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.

The Global Sport Economy

Author : Michel Desbordes
Publisher : Routledge
ISBN 13 : 0429619731
Total Pages : 298 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis The Global Sport Economy by : Michel Desbordes

Download or read book The Global Sport Economy written by Michel Desbordes and published by Routledge. This book was released on 2019-05-29 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are. Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour. The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.

Nation Branding in Europe

Author : João Freire
Publisher : Routledge
ISBN 13 : 100046122X
Total Pages : 144 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Nation Branding in Europe by : João Freire

Download or read book Nation Branding in Europe written by João Freire and published by Routledge. This book was released on 2021-07-26 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to provide a breadth of cases from across the continent. The chapters are written from a wide range of academic and practitioner perspectives. Nation Branding in Europe is valuable supplementary reading for advanced undergraduate, postgraduate and doctoral students interested in nation branding and will appeal to students from marketing, communications, and international relations disciplines. Outside of academia, the book will be of interest to those working in the areas of public diplomacy and strategic communications, as well as public relations and branding practitioners involved in designing nation branding campaigns.

The Future of Intellectual Property

Author : Daniel J. Gervais
Publisher : Edward Elgar Publishing
ISBN 13 : 1800885342
Total Pages : 384 pages
Book Rating : 4.8/5 (8 download)

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Book Synopsis The Future of Intellectual Property by : Daniel J. Gervais

Download or read book The Future of Intellectual Property written by Daniel J. Gervais and published by Edward Elgar Publishing. This book was released on 2021-05-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This forward-looking book examines the issue of intellectual property (IP) law reform, considering both the reform of primary IP rights, and the impact of secondary rights on such reforms. It reflects on the distinction between primary and secondary rights, offering new international perspectives on IP reform, and exploring both the intended and unintended consequences of changing primary rights or adding secondary rights.

Cahiers économiques de Bruxelles

Author :
Publisher :
ISBN 13 :
Total Pages : 476 pages
Book Rating : 4.3/5 (91 download)

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Download or read book Cahiers économiques de Bruxelles written by and published by . This book was released on 2005 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:

WIPO Collection of Leading Judgments on Intellectual Property Rights: Members of the African Intellectual Property Organization (1997-2018) / Collection OMPI des jugements les plus déterminants en matière de propriété intellectuelle Membres de l’Organisation africaine de la propriété intellectuelle (1997-2018)

Download WIPO Collection of Leading Judgments on Intellectual Property Rights: Members of the African Intellectual Property Organization (1997-2018) / Collection OMPI des jugements les plus déterminants en matière de propriété intellectuelle Membres de l’Organisation africaine de la propriété intellectuelle (1997-2018) PDF Online Free

Author : World Intellectual Property Organization
Publisher : WIPO
ISBN 13 : 9280534912
Total Pages : 332 pages
Book Rating : 4.2/5 (85 download)

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Book Synopsis WIPO Collection of Leading Judgments on Intellectual Property Rights: Members of the African Intellectual Property Organization (1997-2018) / Collection OMPI des jugements les plus déterminants en matière de propriété intellectuelle Membres de l’Organisation africaine de la propriété intellectuelle (1997-2018) by : World Intellectual Property Organization

Download or read book WIPO Collection of Leading Judgments on Intellectual Property Rights: Members of the African Intellectual Property Organization (1997-2018) / Collection OMPI des jugements les plus déterminants en matière de propriété intellectuelle Membres de l’Organisation africaine de la propriété intellectuelle (1997-2018) written by World Intellectual Property Organization and published by WIPO. This book was released on 2023-03-08 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This casebook of selected judgments from the member states of the African Intellectual Property Organization (OAPI) is the second volume in the WIPO Collection of Leading Judgments on Intellectual Property Rights. This collection gives the global intellectual property (IP) community access to landmark judgments from jurisdictions that are among the most dynamic litigation venues or whose jurisprudence is not readily available to an international audience, through a succession of volumes that illustrate IP adjudication approaches and trends by jurisdiction or by theme. / Ce recueil de décisions retenues par les États membres de l’Organisation africaine de la propriété intellectuelle (OAPI) est le second volume de la Collection OMPI des jugements les plus déterminants en matière de propriété intellectuelle. La collection de l’OMPI, qui consiste en une série visant à illustrer dans chaque volume les approches et les tendances concernant la détermination des droits de propriété intellectuelle, par système juridique ou par thème, permet à la communauté mondiale de la propriété intellectuelle d’avoir accès aux jugements les plus déterminants rendus dans certains des systèmes juridiques les plus dynamiques au monde ou dont la jurisprudence n’est pas facilement accessible au public à l’échelon international.