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La Contribution De Lethique Appliquee A La Professionnalisation Des Relations Publiques
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Book Synopsis La contribution de l'éthique appliquée à la professionnalisation des relations publiques by : Geneviève Bernatchez
Download or read book La contribution de l'éthique appliquée à la professionnalisation des relations publiques written by Geneviève Bernatchez and published by . This book was released on 2013 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Éthique de la communication appliquée aux relations publiques by : Ritha Cossette
Download or read book Éthique de la communication appliquée aux relations publiques written by Ritha Cossette and published by PUQ. This book was released on 2013-02-27T00:00:00-05:00 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Une gestion de crise efficace, la vente d’un produit ou d’un programme, la promotion d’une personnalité ou d’un parti politique, le redressement d’une réputation peuvent être menés de différentes façons. Certes, l’impératif de compétitivité et d’efficacité des sociétés modernes incite puissamment les relationnistes à agir de manière exclusivement stratégique. Toutefois, en leur qualité de professionnel, ceux-ci ne doivent pas reléguer au second plan, et encore moins neutraliser, le souci éthique qui forge la crédibilité et la confiance, aspects fondamentaux de toute démarche de communication publique. Cet ouvrage permettra aux étudiants et aux professionnels des relations publiques et de la communication marketing de comprendre les exigences éthiques de leur profession. L’auteure y présente, dans un premier temps, le concept de l’éthique en général et les principaux repères de la morale, tout en faisant le point sur les questions du jugement et des valeurs. Elle plonge ensuite au cœur des défis et des enjeux qui jalonnent la pratique des relations publiques en exposant des dilemmes professionnels concrets et des applications de l’éthique résolument tournée vers la déontologie. Enfin, elle approfondit le principe de la discussion pratique et s’attarde aux trois éthiques qui marquent plus particulièrement l’exercice des relations publiques, celles de l’authenticité, de la confiance et de la responsabilité.
Book Synopsis Les relations publiques, une profession en devenir by : Michel Dumas
Download or read book Les relations publiques, une profession en devenir written by Michel Dumas and published by PUQ. This book was released on 2011-08-22T00:00:00-04:00 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Associés tantôt à des manipulateurs d’opinion, tantôt à des doreurs d’image, les professionnels des relations publiques souffrent de leur mauvaise réputation. Accusés de masquer la vérité au profit de l’organisation qui les emploie et, par conséquent, au détriment de la société, la majorité d’entre eux travaillent pourtant activement à maintenir des relations harmonieuses entre l’organisation et ses publics afin d’aider les deux parties à réaliser leurs objectifs. Le constat de Michel Dumas : l’absence de réglementation nuit directement à la profession. Actuellement, n’importe quel communicateur peut se présenter comme un professionnel des relations publiques et employer les méthodes qu’il entend. Il devient urgent de protéger le public contre ces spin doctors en accordant une reconnaissance officielle aux véritables professionnels. Aussi, cet ouvrage veut montrer que les relations publiques sont une profession en devenir, centrée autour d’une définition de plus en plus commune, s’appuyant sur un corps de connaissances éprouvé, bénéficiant d’un rayonnement certain dans les milieux de l’enseignement et de la recherche et encadrée par des associations nationales et internationales qui engagent leurs membres à respecter un code d’éthique.
Book Synopsis The Routledge Companion to Transmedia Studies by : Matthew Freeman
Download or read book The Routledge Companion to Transmedia Studies written by Matthew Freeman and published by Routledge. This book was released on 2018-10-09 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.
Book Synopsis Roman Fever and Other Stories by : Edith Wharton
Download or read book Roman Fever and Other Stories written by Edith Wharton and published by Simon and Schuster. This book was released on 2013-11-05 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A side from her Pulitzer Prize-winning talent as a novel writer, Edith Wharton also distinguished herself as a short story writer, publishing more than seventy-two stories in ten volumes during her lifetime. The best of her short fiction is collected here in Roman Fever and Other Stories. From her picture of erotic love and illegitimacy in the title story to her exploration of the aftermath of divorce detailed in "Souls Belated" and "The Last Asset," Wharton shows her usual skill "in dissecting the elements of emotional subtleties, moral ambiguities, and the implications of social restrictions," as Cynthia Griffin Wolff writes in her introduction. Roman Fever and Other Stories is a surprisingly contemporary volume of stories by one of our most enduring writers.
Author :Pierangelo Maria Toninelli Publisher :Cambridge University Press ISBN 13 :9780521780810 Total Pages :342 pages Book Rating :4.7/5 (88 download)
Book Synopsis The Rise and Fall of State-Owned Enterprise in the Western World by : Pierangelo Maria Toninelli
Download or read book The Rise and Fall of State-Owned Enterprise in the Western World written by Pierangelo Maria Toninelli and published by Cambridge University Press. This book was released on 2000-10-02 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the twentieth-century rise and fall of state-owned enterprises in Western political economy.
Book Synopsis An Anthropologist at Work by : Ruth Benedict
Download or read book An Anthropologist at Work written by Ruth Benedict and published by Routledge. This book was released on 2017-09-04 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Anthropologist at Work is the product of a long collaboration between Ruth Benedict and Margaret Mead. Mead, who was Benedict's student, colleague, and eventually her biographer, here has collected the bulk of Ruth Benedict's writings. This includes letters between these two seminal anthropologists, correspondence with Franz Boas (Benedict's teacher), Edward Sapir's poems, and notes from studies that Benedict had collected throughout her life. Since Benedict wrote little, Mead has fleshed out the narratives by adding background information on Benedict's life, work, and the cultural atmosphere of the time.Ruth Benedict formed her own view of the contribution of anthropology before the first steps were taken in the study of how individual human beings, with their given potentialities, came to embody their culture. In her later work, she came to accept and sometimes to use the work in culture and personality that depended as much upon social psychology as upon cultural anthropology. She came to recognize that society - made up of persons or organized in groups - was as important as a subject of study as the culture of a society.This volume, greatly enhanced by Mead's contributions, is a record of what was important to Benedict in her life and work. It is expertly ordered and assembled in a way that will be accessible to students and professionals alike.
Download or read book Merger Mania written by Ivan F. Boesky and published by Holt McDougal. This book was released on 1985 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Parliamentary Oversight of the Security Sector by : Philipp Fluri
Download or read book Parliamentary Oversight of the Security Sector written by Philipp Fluri and published by DCAF. This book was released on 2003 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Anthropology and Modern Life by : Franz Boas
Download or read book Anthropology and Modern Life written by Franz Boas and published by Read Books Ltd. This book was released on 2015-05-06 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This early work by Franz Boas was originally published in 1928 and we are now republishing it with a brand new introductory biography. 'Anthropology and Modern Life' is a work on the study of humans and their lives in various societies. Franz Boas was born on July 9th 1958, in Minden, Westphalia. Even though Boas had a passion the natural sciences, he enrolled at the University at Kiel as an undergraduate in Physics. Boas completed his degree with a dissertation on the optical properties of water, before continuing his studies and receiving his doctorate in 1881. Boas became a professor of Anthropology at Columbia University in 1899 and founded the first Ph.D program in anthropology in America. He was also a leading figure in the creation of the American Anthropological Association (AAA). Franz Boas had a long career and a great impact on many areas of study. He died on 21st December 1942.
Book Synopsis What is Social Case Work? by : Mary Ellen Richmond
Download or read book What is Social Case Work? written by Mary Ellen Richmond and published by . This book was released on 1922 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Biosocialities, Genetics and the Social Sciences by : Sahra Gibbon
Download or read book Biosocialities, Genetics and the Social Sciences written by Sahra Gibbon and published by Routledge. This book was released on 2007-07-20 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biosocialities, Genetics and the Social Sciences explores the social, cultural and economic transformations that result from innovations in genomic knowledge and technology. This pioneering collection uses Paul Rabinow’s concept of biosociality to chart the shifts in social relations and ideas about nature, biology and identity brought about by developments in biomedicine. Based on new empirical research, it contains chapters on genomic research into embryonic stem cell therapy, breast cancer, autism, Parkinson’s and IVF treatment, as well as on the expectations and education surrounding genomic research. It covers four main themes: novel modes of identity and identification, such as genetic citizenship the role of institutions, ranging from disease advocacy organizations and voluntary organizations to the state the production of biological knowledge, novel life-forms, and technologies the generation of wealth and commercial interests in biology. Including an afterword by Paul Rabinow and case studies on the UK, US, Canada, Germany, India and Israel, this book is key reading for students and researchers of the new genetics and the social sciences – particularly medical sociologists, medical anthropologists and those involved with science and technology studies.
Book Synopsis The Abuse of Casuistry by : Albert R. Jonsen
Download or read book The Abuse of Casuistry written by Albert R. Jonsen and published by Univ of California Press. This book was released on 1988 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this engaging study, the authors put casuistry into its historical context, tracing the origin of moral reasoning in antiquity, its peak during the sixteenth and early seventeenth century, and its subsequent fall into disrepute from the mid-seventeenth century.
Book Synopsis Disaster risk reduction in school curricula: case studies from thirty countries by :
Download or read book Disaster risk reduction in school curricula: case studies from thirty countries written by and published by UNESCO. This book was released on 2012 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Encyclopedia of Evaluation by : Sandra Mathison
Download or read book Encyclopedia of Evaluation written by Sandra Mathison and published by SAGE. This book was released on 2005 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Encyclopedia of Evaluation' recognises the growth of evaluation around the world & highlights all the major contributions to the field. There are over 400 entries organised alphabetically.
Author :Sterling Professor of Economics and Political Science Charles E Lindblom Publisher :Yale University Press ISBN 13 :9780300023367 Total Pages :144 pages Book Rating :4.0/5 (233 download)
Book Synopsis Usable Knowledge by : Sterling Professor of Economics and Political Science Charles E Lindblom
Download or read book Usable Knowledge written by Sterling Professor of Economics and Political Science Charles E Lindblom and published by Yale University Press. This book was released on 1979-01-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The problem that gives rise to this book is dissatisfaction with social science and social research as instruments of social problem solving. Policy makers and other practical problem solvers frequently voice disappointment with what they are offered. And many social scientists and social researchers think they should be more drawn upon, more useful, and more influential. Out of the discontent have come numerous diagnoses and prescriptions. This thoughtful contribution to the discussion provides an agenda of basic questions that should be asked and answered by those who are concerned about the impact of social science and research on real life problems. In general, Cohen and Lindblom believe that social scientists are crippled by a misunderstanding of their own trade, and they suggest that the tools of their trade be applied to the trade itself. Social scientists do not always fully appreciate that professional social inquiry is only one of several ways of solving a problem. They are also often engaged in a mistaken pursuit of authoritativeness, not recognizing that their contribution can never be more than a partial one. Cohen and Lindblom suggest that they reexamine their criteria for selecting subjects for research, study their tactics as compared to those of policy makers, and consider more carefully their role in relation to other routes to problem solving. To stimulate further inquiry into these fundamental issues, they also provide a comprehensive bibliography.
Book Synopsis Romantic Motives by : George W. Stocking
Download or read book Romantic Motives written by George W. Stocking and published by University of Wisconsin Press. This book was released on 1996-02-15 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Romantic Motives explores a topic that has been underemphasized in the historiography of anthropology. Tracking the Romantic strains in the the writings of Rousseau, Herder, Cushing, Sapir, Benedict, Redfield, Mead, Lévi-Strauss, and others, these essays show Romanticism as a permanent and recurrent tendency within the anthropological tradition.
