La Comunicacion Digital En Los Nuevos Movimientos Sociales 2008 2015

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La comunicación digital en los nuevos movimientos sociales (2008-2015)

Author : Javier Antonio Enríquez Román
Publisher :
ISBN 13 :
Total Pages : 569 pages
Book Rating : 4.:/5 (18 download)

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Book Synopsis La comunicación digital en los nuevos movimientos sociales (2008-2015) by : Javier Antonio Enríquez Román

Download or read book La comunicación digital en los nuevos movimientos sociales (2008-2015) written by Javier Antonio Enríquez Román and published by . This book was released on 2018 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: El estudio de los movimientos sociales presenta un punto de inflexión a partir de dos acontecimientos capitales en la Historia del siglo XX. Primero, la caída del Muro de Berlín, en 1989, y la posterior desaparición de los regímenes comunistas en la Unión Soviética y sus Estados satélites en Europa del Este, con el consiguiente desarrollo del sistema capitalista por todo el planeta, encontrando en el neoliberalismo su última fase de desarrollo. Y, segundo, la irrupción de Internet, generalizada social e institucionalmente a partir de los años noventa, lo que proporciona a los activistas una herramienta fantástica. La Red, unida al espectacular desarrollo de las nuevas tecnologías de la información y comunicación (TIC) como los teléfonos móviles o las pequeñas cámaras de video, impulsa una profunda revolución en los movimientos sociales, capaces de emplear Internet para difundir todo tipo de información sin necesidad de los medios de comunicación tradicionales; promover y fomentar la creación de redes de solidaridad transnacionales; y coordinar actividades entre activistas y simpatizantes, de carácter local. El Ejercito Zapatista de Liberación Nacional (EZLN), de inspiración zapatista, fue el primer movimiento social en emplear Internet para transformar un insignificante levantamiento armado en una (casi) desconocida región de México (Chiapas, 1994) en un movimiento de resistencia global, frente al neoliberalismo. Junto a la contra-cumbre de Seattle, primera gran manifestación organizada y coordinada por Internet, donde más de 50.000 activistas hicieron fracasar la Cumbre de la Organización Mundial del Comercio (Seattle, Estados Unidos, 1999), son episodios “fundacionales” de lo que, a partir de entonces, debemos llamar nuevos movimientos sociales...

El marketing y la comunicación social como herramientas para el análisis de los nuevos movimientos político/sociales

Author : Carmen García Robles
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (96 download)

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Book Synopsis El marketing y la comunicación social como herramientas para el análisis de los nuevos movimientos político/sociales by : Carmen García Robles

Download or read book El marketing y la comunicación social como herramientas para el análisis de los nuevos movimientos político/sociales written by Carmen García Robles and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Las disciplinas del Marketing y la Comunicación Social, pueden ser empleadas como instrumentos en movimientos sociales o para desarrollar ciertos tipos de acciones políticas, que difieren de las relacionadas con los enfoques tradicionales del Marketing Político y Social. En este sentido, el activismo se presenta como una estrategia de Marketing que busca comunicar y difundir las causas defendidas por estos movimientos sociales y/o políticos. Dentro de un contexto interconectado, donde la evolución de las Tecnologías de la Información y la Comunicación (TIC) ha permitido un aumento en el alcance y la rapidez de las comunicaciones, en parte gracias al papel que juegan las redes sociales, los activistas han reconducido su acción en un doble escenario: el tradicional y el virtual, dando paso a lo que se conoce como ciberactivismo. Esta aparente nueva era del activismo, ha dado lugar a lo que comúnmente se denomina, nuevos movimientos sociales (NMS), en un intento de referirse a aquellos movimientos que han sido gestados en Internet y posteriormente han dado el salto a lugares públicos de diversas ciudades en todo el mundo. En España, el máximo representante de estos NMS hasta la actualidad, ha sido el Movimiento 15-M, el cual surgió y se desarrolló a lo largo del año 2011, entre otros factores, como consecuencia de la crisis económica. En este trabajo pretendemos analizar dicho movimiento desde la perspectiva fundamental del Marketing y la Comunicación Social. Palabras clave: marketing político, marketing social, ciberactivismo, redes sociales, movimiento 15-M.

Networks, Movements and Technopolitics in Latin America

Author : Francisco Sierra Caballero
Publisher : Springer
ISBN 13 : 3319655604
Total Pages : 236 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Networks, Movements and Technopolitics in Latin America by : Francisco Sierra Caballero

Download or read book Networks, Movements and Technopolitics in Latin America written by Francisco Sierra Caballero and published by Springer. This book was released on 2017-11-09 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection presents original and compelling research about contemporary experiences of Latin American movements and politics in several countries. The book proposes a theoretical framework that conceptualises different mediation processes that emerge between cyberdemocracy and the emancipation practices of new social movements. Additionally, this volume presents some Latin American practices and experiences that are autonomously and by using self-management–creating other identities and social spaces on the margins of and against the neoliberal system through the use of digital technology. This book will be of great interest to scholars of media and social movements studies as well as of contemporary politics.

Comunicación digital

Author : Marta-Lazo, Carmen
Publisher : Editorial UOC
ISBN 13 : 8491164731
Total Pages : 147 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Comunicación digital by : Marta-Lazo, Carmen

Download or read book Comunicación digital written by Marta-Lazo, Carmen and published by Editorial UOC. This book was released on 2017-03-22 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este manual está dirigido a estudiantes de comunicación y de educación de grado y posgrado. El eje central de toda la obra es el novedoso concepto de Factor R-elacional, atendiendo al nuevo modelo que los autores han bautizado como «TRIC» (Tecnologías de la Relación, Información y Comunicación), que dibuja un nuevo escenario de contextos y mediaciones en la comunicación digital y móvil. Este libro contiene todas las partes esenciales para entender la comunicación digital: fundamentos, principios, interactuantes, competencias, mediaciones e inteRmetodología.Desde una perspectiva educomunicativa, los autores proponen métodos innovadores para llevar a cabo prácticas de aprendizaje digital en entornos presenciales, semipresenciales y virtuales. Como aportación final, se entrevista a seis reconoidos expertos en educación mediática y competencia digital para abordar desde su mirada diferentes temas planteados en el libro, de forma dialógica y abierta a la reflexión. También se brinda a los lectores la posibilidad de participar e interactuar en un laboratorio de experiencias TRIC.

Digital Political Communication Strategies

Author : Berta García-Orosa
Publisher : Springer Nature
ISBN 13 : 3030815684
Total Pages : 238 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digital Political Communication Strategies by : Berta García-Orosa

Download or read book Digital Political Communication Strategies written by Berta García-Orosa and published by Springer Nature. This book was released on 2021-11-25 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, with a foreword by Manuel Castells, explores the core strategies of digital political communication. It reviews the field’s evolution over the past 25 years and examines the coexistence of old and new actors (lobbyists, citizens, parliaments, political parties, media outlets, digital platforms, among others), as well as hybrid communication tactics. Topics covered include frames, fake news, filter bubbles, echo chambers, artificial intelligence, the significance of emotions, and engagement with citizens. As we find ourselves in the fourth wave of digital communication, and in the wake of a pandemic which has shaken the foundations of political communication, an evaluation of these topics is essential to the reinvention of democracy. The book is geared towards students and researchers who wish to delve into the latest trends in digital communication, political communication actors and journalists. It further aims to prepare citizens to effectively deal with messaging that blurs the line between truth and falsehood with increasingly powerful strategies supported by artificial intelligence.

Research Anthology on Social Media Advertising and Building Consumer Relationships

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668462885
Total Pages : 2012 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Social Media Advertising and Building Consumer Relationships by : Management Association, Information Resources

Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

La educación mediática y los profesionales de la comunicación

Author : Alejandro Buitrago, Eva Navarro y Agustín García Matilla
Publisher : Editorial GEDISA
ISBN 13 : 8416572011
Total Pages : 192 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis La educación mediática y los profesionales de la comunicación by : Alejandro Buitrago, Eva Navarro y Agustín García Matilla

Download or read book La educación mediática y los profesionales de la comunicación written by Alejandro Buitrago, Eva Navarro y Agustín García Matilla and published by Editorial GEDISA. This book was released on 2015-11-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro recoge los testimonios de los profesionales de la comunicación sobre un asunto de máxima actualidad y da algunas respuestas a preguntas tales sobre: ¿Cómo enfocar las múltiples alfabetizaciones necesarias para reforzar la formación de una ciudadanía más educada? ¿En qué competencias deberíamos formar a los ciudadanos? ¿Cuáles son los principales contenidos que los profesionales de la comunicación deberían conocer? ¿Cómo renovar unas metodologías docentes obsoletas que no se corresponden con las exigencias del actual universo transmedia?

Communication and Social Change

Author : Thomas Tufte
Publisher : John Wiley & Sons
ISBN 13 : 1509517812
Total Pages : 256 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Communication and Social Change by : Thomas Tufte

Download or read book Communication and Social Change written by Thomas Tufte and published by John Wiley & Sons. This book was released on 2017-04-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do the communication practices of governments, NGOs and social movements enhance opportunities for citizen-led change? In this incisive book, Thomas Tufte makes a call for a fundamental rethinking of what it takes to enable citizens’ voices, participation and power in processes of social change. Drawing on examples ranging from the Indignados movement in Spain to media activists in Brazil, from rural community workers in Malawi to UNICEF’s global outreach programmes, he presents cutting-edge debates about the role of media and communication in enhancing social change. He offers both new and contested ideas of approaching social change from below, and highlights the need for institutions – governments and civil society organizations alike – to be in sync with their constituencies. Communication and Social Change provides essential insights to students and scholars of media and communications, as well as anyone concerned with the practices and processes that lead to citizenship, democracy and social justice.

Citizen Media and Practice

Author : Hilde C. Stephansen
Publisher : Routledge
ISBN 13 : 1351247352
Total Pages : 250 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Citizen Media and Practice by : Hilde C. Stephansen

Download or read book Citizen Media and Practice written by Hilde C. Stephansen and published by Routledge. This book was released on 2019-10-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking collection advances understanding of the concept of media practices by critically interrogating its relevance for the study of citizen and activist media. Media as practice has emerged as a powerful approach to understanding the media’s significance in contemporary society. Bringing together contributions from leading scholars in sociology, media and communication, social movement and critical data studies, this book stimulates dialogue across previously separate traditions of research on citizen and activist media practices and stakes out future directions for research in this burgeoning interdisciplinary field. Framed by a foreword by Nick Couldry and a substantial introductory chapter by the editors, contributions to the volume trace the roots and appropriations of the concept of media practice in Latin American communication theory; reflect on the relationship between activist agency and technological affordances; explore the relevance of the media practice approach for the study of media activism, including activism that takes media as its central object of struggle; and demonstrate the significance of the media practice approach for understanding processes of mediatization and datafication. Offering both a comprehensive introduction to scholarship on citizen media and practice and a cutting-edge exploration of a novel theoretical framework, the book is ideal for students and experienced scholars alike.

Debates for the Digital Age

Author : Danielle Sarver Coombs
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis Debates for the Digital Age by : Danielle Sarver Coombs

Download or read book Debates for the Digital Age written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2015-11-23 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: By evaluating the Internet's impact on key cultural issues of the day, this book provides a comprehensive overview of the seismic technological and cultural shifts the Internet has created in contemporary society. Books about Internet culture usually focus on the people, places, sites, and memes that constitute the "cutting-edge" at the time the book is written. That approach, alas, renders such volumes quickly obsolete. This provocative work, on the other hand, focuses on overarching themes that will remain relevant for the long term. The insights it shares will highlight the tremendous impact of the Internet on modern civilization—and individual lives—well after specific players and sites have fallen out of favor. Content is presented in two volumes. The first emphasizes the positive impact of Internet culture—for example, 24-hour access to information, music, books, merchandise, employment opportunities, and even romance. The second discusses the Internet's darker consequences, such as a demand for instant news that often pushes journalists to prioritize being first over being right, online scams, and invasions of privacy that can affect anyone who banks, shops, pays bills, or posts online. Readers of the set will clearly understand how the Internet has revolutionized communications and redefined human interaction, coming away with a unique appreciation of the realities of today's digital world—for better and for worse.

Political Science and Digitalization – Global Perspectives

Author : Marianne Kneuer
Publisher : Verlag Barbara Budrich
ISBN 13 : 3847414887
Total Pages : 293 pages
Book Rating : 4.8/5 (474 download)

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Book Synopsis Political Science and Digitalization – Global Perspectives by : Marianne Kneuer

Download or read book Political Science and Digitalization – Global Perspectives written by Marianne Kneuer and published by Verlag Barbara Budrich. This book was released on 2019-07-29 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization is not only a new research subject for political science, but a transformative force for the discipline in terms of teaching and learning as well as research methods and publishing. This volume provides the first account of the influence of digitalization on the discipline of political science including contributions from 20 different countries. It presents a regional stocktaking of the challenges and opportunities of digitalization in most world regions.

Paisajes insurrectos

Author : Rossana Reguillo
Publisher : NED Ediciones
ISBN 13 : 841673724X
Total Pages : 186 pages
Book Rating : 4.4/5 (167 download)

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Book Synopsis Paisajes insurrectos by : Rossana Reguillo

Download or read book Paisajes insurrectos written by Rossana Reguillo and published by NED Ediciones. This book was released on 2017-10-15 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Es posible hablar de insurrecciones 2.0?, ¿de nuevas formas de acuerpamiento social?, ¿de nuevas formas de protesta y organización colectiva? ¿Qué desafíos plantea la ola de insurrecciones que han irrumpido en la escena del siglo XXI? Este libro busca repensar las preguntas que nos hacemos en torno a las culturas políticas de los jóvenes y su acción colectiva. También reflexiona sobre la idea de sujeto y sus formas de expresión. Un sujeto que busca deslindarse de los determinismos, que sale a campo abierto, en plena tempestad sin certezas. Un sujeto que se arriesga no para decretar, sino para comprender, para asir lo inasible “garantizando su estatuto de inasible”, como quería Levinas. La autora habla acerca, de, sobre y especialmente con quienes han construido una inmensa red de conversaciones colectivas, de acciones, de estéticas y de lenguajes. Estos movimientos sociales surgidos en la red y trasladados a la calle, han logrado interrumpir el monólogo de los poderes propietarios.

Communication and Applied Technologies

Author : Paulo Carlos López-López
Publisher : Springer Nature
ISBN 13 : 9811963479
Total Pages : 573 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Communication and Applied Technologies by : Paulo Carlos López-López

Download or read book Communication and Applied Technologies written by Paulo Carlos López-López and published by Springer Nature. This book was released on 2022-11-22 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2022), jointly organized by the Universidad del Rosario (Bogotá, Colombia) and the Universidad Politécnica Salesiana (Cuenca, Ecuador), and as collaborators at the University of Vigo (Galicia, Spain), the University of Santiago de Compostela-Political Research Team (Galicia, Spain), and the Network of Communication Researchers of Ecuador (RICE), during August, 31–September 2, 2022. It covers recent advances in the field of digital communication and processes, digital social media, software, big data, data mining, and intelligent systems.

New Media Campaigns and the Managed Citizen

Author : Philip N. Howard
Publisher : Cambridge University Press
ISBN 13 : 9780521847490
Total Pages : 296 pages
Book Rating : 4.8/5 (474 download)

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Book Synopsis New Media Campaigns and the Managed Citizen by : Philip N. Howard

Download or read book New Media Campaigns and the Managed Citizen written by Philip N. Howard and published by Cambridge University Press. This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical assessment of the role that information technologies have come to play in contemporary campaigns.

Networks of Outrage and Hope

Author : Manuel Castells
Publisher : John Wiley & Sons
ISBN 13 : 0745695795
Total Pages : 151 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Networks of Outrage and Hope by : Manuel Castells

Download or read book Networks of Outrage and Hope written by Manuel Castells and published by John Wiley & Sons. This book was released on 2015-06-04 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Networks of Outrage and Hope is an exploration of the new forms of social movements and protests that are erupting in the world today, from the Arab uprisings to the indignadas movement in Spain, from the Occupy Wall Street movement to the social protests in Turkey, Brazil and elsewhere. While these and similar social movements differ in many important ways, there is one thing they share in common: they are all interwoven inextricably with the creation of autonomous communication networks supported by the Internet and wireless communication. In this new edition of his timely and important book, Manuel Castells examines the social, cultural and political roots of these new social movements, studies their innovative forms of self-organization, assesses the precise role of technology in the dynamics of the movements, suggests the reasons for the support they have found in large segments of society, and probes their capacity to induce political change by influencing people’s minds. Two new chapters bring the analysis up-to-date and draw out the implications of these social movements and protests for understanding the new forms of social change and political democracy in the global network society.

Methodological Practices in Social Movement Research

Author : Donatella Della Porta
Publisher :
ISBN 13 : 0198719574
Total Pages : 497 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Methodological Practices in Social Movement Research by : Donatella Della Porta

Download or read book Methodological Practices in Social Movement Research written by Donatella Della Porta and published by . This book was released on 2014 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social movement studies have grown enormously in the last few decades, spreading from sociology and political science to other fields of knowledge, as varied as geography, history, anthropology, psychology, economics, law and others. With the growing interest in the field, there has been also an increasing need for methodological guidance for empirical research. This volume aims at addressing this need by introducing main methods of data collection and dataanalysis as they have been used in past research on social movements. The book emphasises a practical approach, presenting in each chapter specific discussions on the main steps ofresearch using a certain method; from research design to data collection and the use of information. In doing so, dilemmas and choices are presented, and illustrated within chapters following the same systemic approach.

Crisis del sistema, crisis del periodismo

Author : Ramón Reig
Publisher : Editorial GEDISA
ISBN 13 : 8497849124
Total Pages : 209 pages
Book Rating : 4.4/5 (978 download)

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Book Synopsis Crisis del sistema, crisis del periodismo by : Ramón Reig

Download or read book Crisis del sistema, crisis del periodismo written by Ramón Reig and published by Editorial GEDISA. This book was released on 2015-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Crisis del periodismo? Claro. Pero no es nueva. No hay que confundirla con los efectos de la crisis económica que se inicia a partir de 2007-2008. La crisis del periodismo está ahí, casi desde siempre, desde el momento en que los periodistas tropiezan con 6 “Pes”: - la P de Propiedad de los medios que proyectan la información, - la P de Publicidad, - la P de la influencia Política, - la P de Producción de la noticia sobre la base de redacciones pasivas a las que “se les olvida” salir a la calle a buscar noticias propias y transgresoras, - la P de Públicos que van buscando aquello que desean oír y no aquello que sucede, y - la P de Periodismo en forma de periodistas más cercanos a sus empresas y a lobbies de poder que al propio Periodismo. La crisis del periodismo es un reflejo fiel de la crisis del sistema de mercado, cau-sante de una sociedad angustiada e insolidaria. Si el sistema de mercado se siente inseguro en el laberinto que él mismo ha creado, pero a la vez es dueño del periodismo “de masas”, lo más habitual es que al receptor le llegue un periodismo “light” dominado por las pugnas políticas, el acoso y derribo al disidente, las catástrofes y sucesos, el entretenimiento (no inocente), el sensacionalismo, amarillismo el periodismo “rosa”, el deporte y la información meteorológica. El poder público sirve para centrar en él casi todas las “bofe-tadas” porque, ¿cómo morder la mano de tu señor? Sin embargo, el poder del mundo no es exactamente público sino privado. Como el periodismo se ha alejado de los ciudadanos, los ciudadanos bus-can su información en otros lugares alternativos, así ha ido creciendo la crisis del periodismo que se ha agravado con la crisis de un sistema que busca nuevos modelos de negocio en muchas ocasiones a costa del periodismo. Menos mal que, al mismo tiempo, aparecen iniciativas, aún por consolidarse, que aportan una esperanza para el desarrollo del conocimiento.