Kmu Personalmarketing Zur Rekrutierung Junger Fach Und Fuhrungskrafte

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KMU Personalmarketing zur Rekrutierung junger Fach- und Führungskräfte

Author : Lisa Mertens
Publisher : GRIN Verlag
ISBN 13 : 3346212157
Total Pages : 25 pages
Book Rating : 4.3/5 (462 download)

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Book Synopsis KMU Personalmarketing zur Rekrutierung junger Fach- und Führungskräfte by : Lisa Mertens

Download or read book KMU Personalmarketing zur Rekrutierung junger Fach- und Führungskräfte written by Lisa Mertens and published by GRIN Verlag. This book was released on 2020-07-23 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fallstudie aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, SRH Fernhochschule, Sprache: Deutsch, Abstract: Das gewählte, mittelständische Unternehmen ist ein langjähriges Traditionsunternehmen, welches seit 25 Jahren im Bereich der Stahlverarbeitung und Schweißtechnik tätig ist. Der Lohnfertiger stellt Bauteile für den schweren Stahlbau her, die in die Geschäftsfelder Stahlbrückenbau, Zement- und Mineralindustrie, Maschinenbau, Stahlwasserbau und Stahlturmbau einzuordnen sind. Als spezielle Zusatzdienstleistung wird das Projektmanagement angeboten, welches die Abwicklung von komplexen Großprojekten durch eine eigenständige Planungsabteilung gewährleistet. Diese und andere planende und leitenden Stellen, wie die Überwachung der Qualitätssicherung oder der Auftragssteuerung benötigen hochqualifiziertes Personal mit umfassendem Fachwissen im jeweiligen Bereich. Zum wachsenden Bedarf an Führungskräften wird die Anzahl an benötigten Fachkräften ebenfalls immer höher, da die technischen Fertigungsprozesse aufgrund der Größenordnung weitaus komplexer sind, als es kleinere Serienprodukte aus dem leichten Stahlbau und das Branchen-Know-how andere Techniken und Qualifizierungen benötigen. Zusätzlich zum Rekrutierungsbedarf an Fachkräften stellt auch die Besetzung von Ausbildungsplätzen eine Herausforderung dar. Das Unternehmen ist mit einer Mitarbeiteranzahl von über 400 Personen und seinem langjährigen Bestehen am Markt als ein mittelständisches Unternehmen einzuordnen. Die Bearbeitung der Fallstudie erfolgt im Hinblick des Personalmarketing als Bereich des klassischen Marketings und gliedert sich in einen strategischen Personalmarketingansatz und der operativen Umsetzung der, aus der strategischen Analyse stammenden Handlungsbedarfe. Das über allem stehende Ziel ist die Erhöhung der wahrgenommenen Arbeitgeberattraktivität für Fach- und Führungskräfte in der Region Magdeburg und Umgebung. Ausgehend von dieser Zielfestlegung erfolgt eine Arbeitsmarktsegmentierung, die Auswahl der Zielgruppe sowie die Positionierung des Unternehmens in den Arbeitsmärkten (Simon et. al., 1995, S. 14).

Kleine und mittlere Unternehmen (KMU) im Wettbewerb um Fach- und Führungskräfte

Author :
Publisher : GRIN Verlag
ISBN 13 : 338904986X
Total Pages : 46 pages
Book Rating : 4.3/5 (89 download)

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Book Synopsis Kleine und mittlere Unternehmen (KMU) im Wettbewerb um Fach- und Führungskräfte by :

Download or read book Kleine und mittlere Unternehmen (KMU) im Wettbewerb um Fach- und Führungskräfte written by and published by GRIN Verlag. This book was released on 2024-07-17 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2023 im Fachbereich Führung und Personal - War for Talents, Note: 1,3, , Sprache: Deutsch, Abstract: Als Ausgangspunkt soll untersucht werden, ob und wodurch KMU im Wettbewerb um Fach- und Führungskräfte gegenüber Großunternehmen benachteiligt sind. Darauf aufbauend sollen die Handlungsfelder der KMU im War for Talents abgeleitet werden. Auf deren Basis sollen Maßnahmen der KMU im Rahmen des Employer Brandings vorgeschlagen werden, durch welche die KMU sich als potentielle Arbeitgeber im Wettbewerb mit Großunternehmen profilieren können, um die Anzahl von qualifizierten Bewerber*Innen zu erhöhen. Im Oktober 2023 sind 2,6 Mio. Menschen arbeitslos, dennoch können 1,73 Mio. Arbeitsplätze nicht besetzt werden. Ursache ist ein zu geringes Aufkommen an Bewerber*Innen in Verbindung mit einem unzureichenden Qualifikationsniveau. Zugleich steigt infolge des Wirtschaftswachstums, der zunehmenden Komplexität der Arbeitsprozesse, der Digitalisierung und des Übergangs von einer Industrie- zu einer Wissensgesellschaft der Fachkräftebedarf. Der daraus resultierende Mangel an Fachkräften führt u.U. zu Wachstumsverlusten und gefährdet die Wettbewerbsfähigkeit der Unternehmen. Von diesem sind gemäß dem Fachkräftebarometer der KFW und dem Ifo-Institut 42 % aller Unternehmen betroffen. Auf kleine und mittlere Unternehmen (KMU) entfallen ca. 86,6 % der offenen Stellen. Im Ergebnis intensiviert sich der Wettbewerb um Fach- und Führungskräfte, es resultiert ein „War for Talents“. Dieser wird in Folge des demographischen Wandels durch ein rückläufiges Arbeitskräftepotenzial verstärkt. Zudem planen 45 % der Beschäftigten von KMU innerhalb des nächsten Jahres ihre Arbeitsstelle zu wechseln. Aufgrund des Fachkräftemangels haben die Bewerber*Innen eine größere Auswahl zwischen den Arbeitgebern. Für die KMU ist es von zunehmender Bedeutung, ihre Bekanntheit zu erhöhen und sich als attraktiver Arbeitgeber zu positionieren.

Personalbeschaffung in KMU vor dem Hintergrund der demografischen Entwicklung: Die Gewinnung von Fach-und Fhrungskr„ften durch einen Nachwuchsfhrungskr„fte-Pool

Download Personalbeschaffung in KMU vor dem Hintergrund der demografischen Entwicklung: Die Gewinnung von Fach-und Fhrungskr„ften durch einen Nachwuchsfhrungskr„fte-Pool PDF Online Free

Author : Kerstin Ldecke
Publisher : Diplomarbeiten Agentur
ISBN 13 : 395549134X
Total Pages : 67 pages
Book Rating : 4.9/5 (554 download)

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Book Synopsis Personalbeschaffung in KMU vor dem Hintergrund der demografischen Entwicklung: Die Gewinnung von Fach-und Fhrungskr„ften durch einen Nachwuchsfhrungskr„fte-Pool by : Kerstin Ldecke

Download or read book Personalbeschaffung in KMU vor dem Hintergrund der demografischen Entwicklung: Die Gewinnung von Fach-und Fhrungskr„ften durch einen Nachwuchsfhrungskr„fte-Pool written by Kerstin Ldecke and published by Diplomarbeiten Agentur. This book was released on 2013-03 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unsere Gesellschaft altert: immer weniger Kinder werden geboren und gleichzeitig werden wir immer „lter - eine unumkehrbare Entwicklung! Dies hat nicht nur Auswirkungen auf unsere Gesellschaft und Wirtschaft, sondern auch einen gravierenden Einfluss auf die zuknftige Personalarbeit in Unternehmen. Heutzutage geh”ren der demografische Wandel und der Fachkr„ftemangel zu den wichtigsten Themen in der Personalbeschaffung des deutschen Mittelstandes. Die Unternehmen stehen vor diesem Hintergrund vor der Herausforderung geeignete Nachwuchskr„fte fr sich zu gewinnen. Durch die demografische Entwicklung versch„rft sich die Situation zunehmend. Viele Unternehmen untersch„tzen jedoch den Handlungsbedarf und haben noch immer keine geeigneten Strategien, um High-Potentials zu akquirieren. Die Wettbewerbsf„higkeit von Unternehmen wird zuknftig zunehmend ber die Verfgbarkeit ausreichend qualifizierten Personals definiert werden. Personalpolitische Herausforderungen bestehen darin, Mitarbeiter zu rekrutieren und langfristig an das Unternehmen zu binden. Auch der Erhalt der Arbeitsf„higkeit bis zur Rente ger„t immer mehr in den Fokus der Betrachtungen. In diesem Buch wird der Handlungsbedarf erl„utert, der durch die demografische Entwicklung entsteht. Hierbei werden die Herausforderungen fr Unternehmen dargestellt. Des Weiteren werden der Personalbeschaffungsprozess sowie die Strategien und Instrumente betrachtet. Die externe Personalbeschaffung in KMU tritt dabei besonders in den Fokus der Betrachtung. Ziel des Buches ist es, die Dringlichkeit der Personalbeschaffung vor dem Hintergrund des demografischen Wandels, insbesondere fr KMU, zu veranschaulichen. Auáerdem wird berprft, ob ein Nachwuchsfhrungskr„fte-Pool in Kooperation mit Hochschulen eine geeignete M”glichkeit fr KMU w„re, um zuknftig entsprechende Nachwuchsfhrungskr„fte fr das Unternehmen zu akquirieren. Das Buch eignet sich daher fr interessierte Studenten sowie Personalverantwortliche und Unternehmen, die sich einen umfassenden und gut verst„ndlichen šberblick ber diese Thematik verschaffen m”chten.

H2H Marketing

Author : Philip Kotler
Publisher : Springer Nature
ISBN 13 : 3031223934
Total Pages : 222 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis H2H Marketing by : Philip Kotler

Download or read book H2H Marketing written by Philip Kotler and published by Springer Nature. This book was released on 2023-07-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

Continuing the Diversity Journey

Author : European Commission. Directorate-General for Employment, Social Affairs and Equal Opportunities. Unit G.4
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Continuing the Diversity Journey by : European Commission. Directorate-General for Employment, Social Affairs and Equal Opportunities. Unit G.4

Download or read book Continuing the Diversity Journey written by European Commission. Directorate-General for Employment, Social Affairs and Equal Opportunities. Unit G.4 and published by . This book was released on 2008 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recoge: 1. Introduction: new businees horizons in Europe - 2. Diversity for talent and competitiveness. The SME business case for diversity - 3. Joining thedots between diversity, innovation and productivity - 4. Tools for a successful diversity jounrey - 5. Business schools and company networks: educating and training business leaders for tomorrow - 6. Conclusions and ways forward.

Family Business and Regional Development

Author : Rodrigo Basco
Publisher : Routledge
ISBN 13 : 0429608993
Total Pages : 280 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Family Business and Regional Development by : Rodrigo Basco

Download or read book Family Business and Regional Development written by Rodrigo Basco and published by Routledge. This book was released on 2021-04-07 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the relationship between families, firms, and regions and the extent to which these relationships contribute to regional economic and social development. Although family business participation in economic activities has been a common phenomenon since pre-industrial societies, and its importance has evolved throughout time and across spatial contexts, the book suggests that these factors have often been neglected in family business and regional studies. Taking this research gap into account, the book aims to deepen our understanding of the role family firms play in the regional economy. In particular, it explores two seldom studied questions. Firstly, what role do family firms play in regional development? Secondly, how do different spatial regional contexts shape family firm operations and performance? Family Business and Regional Development presents a model of "spatial familiness" and uses themes such as productivity, networks and competitiveness to shed new light on family businesses. Moreover, it approaches the juxtaposition between family business and regional studies to encourage the cross-fertilisation of ideas, theories, and research methods between the two fields. Bringing together leading experts in entrepreneurship, regional economics, and economic geography, this book will be a valuable reading for advanced students, researchers and policymakers interested in family firms, regional studies and economic geography.

Engineering Education 4.0

Author : Sulamith Frerich
Publisher : Springer
ISBN 13 : 3319469169
Total Pages : 955 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Engineering Education 4.0 by : Sulamith Frerich

Download or read book Engineering Education 4.0 written by Sulamith Frerich and published by Springer. This book was released on 2017-04-12 with total page 955 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a collection of results from the interdisciplinary research project “ELLI” published by researchers at RWTH Aachen University, the TU Dortmund and Ruhr-Universität Bochum between 2011 and 2016. All contributions showcase essential research results, concepts and innovative teaching methods to improve engineering education. Further, they focus on a variety of areas, including virtual and remote teaching and learning environments, student mobility, support throughout the student lifecycle, and the cultivation of interdisciplinary skills.

Business Across Cultures

Author : Fons Trompenaars
Publisher : John Wiley & Sons
ISBN 13 : 1841125911
Total Pages : 368 pages
Book Rating : 4.8/5 (411 download)

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Book Synopsis Business Across Cultures by : Fons Trompenaars

Download or read book Business Across Cultures written by Fons Trompenaars and published by John Wiley & Sons. This book was released on 2004-05-14 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.

Inclusion Nudges Guidebook

Author : Tinna Nielsen
Publisher :
ISBN 13 : 9781523635412
Total Pages : 262 pages
Book Rating : 4.6/5 (354 download)

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Book Synopsis Inclusion Nudges Guidebook by : Tinna Nielsen

Download or read book Inclusion Nudges Guidebook written by Tinna Nielsen and published by . This book was released on 2016-01-21 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: To promote behavioural change and improve decision making, we must work with the subconscious. Inclusion Nudges target the advantages and shortcomings of our unconscious mind and decision-making processes in order to obtain the desired and needed changes. In this Guidebook, the concept and the three types of Inclusion Nudges are fully explained and illustrated with over 70 practical interventions to promote behaviour, culture, and systems change to mitigate unconscious bias and create more inclusive organisations. The Inclusion Nudges Guidebook is for those who...* Struggle with getting a change to 'stick'.* Want to improve decision making and performance.* Are challenged with translating an ideal goal into behaviors to achieve that goal.* Find it hard to understand what motivates people to make decisions.* Want to get more people engaged in their work. Everyone can learn to design Inclusion Nudges. We believe that if all internal agents of organisational change master these techniques, our actions and behaviours will better leverage the full potential of all people, thereby producing more successful organisations.For this innovative concept and work, the authors, Lisa Kepinski & Tinna C. Nielsen, have been named to The Economist's Global Diversity List as "Top 10 Diversity Consultants" in November 2015.

Structural Glycobiology

Author : Elizabeth Yuriev
Publisher : CRC Press
ISBN 13 : 1439854602
Total Pages : 351 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Structural Glycobiology by : Elizabeth Yuriev

Download or read book Structural Glycobiology written by Elizabeth Yuriev and published by CRC Press. This book was released on 2012-09-27 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Structural Glycobiology covers the experimental, theoretical, and alternative technologies used in the study of the structural basis for the diverse biological roles of carbohydrates. The book overviews the application of specialized technologies to the study of carbohydrates in biology, reviews relevant and current research in the field, and is illustrated throughout by specific examples of how research investigations have yielded key structural and associated biological data on carbohydrates and glycolipids. In particular, the book focuses on: X-ray crystallography and small-angle scattering, NMR, and cryo-electron microscopy techniques Theoretical (modeling-based) approaches, such as molecular mechanics, molecular dynamics, free energy calculations, and carbohydrate docking Alternative techniques for yielding structural information on carbohydrates from complex biological samples Carbohydrates in medicine, specifically in areas that have been directly impacted by our understanding of the structural role of carbohydrates in immune recognition: cancer, organ transplantation, and infection

Glycoimmunology

Author : Azita Alavi
Publisher : Springer Science & Business Media
ISBN 13 : 1461518857
Total Pages : 291 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Glycoimmunology by : Azita Alavi

Download or read book Glycoimmunology written by Azita Alavi and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the Third Jenner International Glycoimmunology meeting held in Il Ciocco, Tuscany, Italy, October 11-14, 1994

Innovation, Diversity and Market Growth

Author : Sylvia Ann Hewlett
Publisher :
ISBN 13 : 9780989101929
Total Pages : 70 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Innovation, Diversity and Market Growth by : Sylvia Ann Hewlett

Download or read book Innovation, Diversity and Market Growth written by Sylvia Ann Hewlett and published by . This book was released on 2013-09-25 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Automation, Communication and Cybernetics in Science and Engineering 2011/2012

Author : Sabina Jeschke
Publisher : Springer Science & Business Media
ISBN 13 : 3642333893
Total Pages : 1124 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Automation, Communication and Cybernetics in Science and Engineering 2011/2012 by : Sabina Jeschke

Download or read book Automation, Communication and Cybernetics in Science and Engineering 2011/2012 written by Sabina Jeschke and published by Springer Science & Business Media. This book was released on 2012-12-22 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is the follow-up to its predecessor “Automation, Communication and Cybernetics in Science and Engineering 2009/2010” and includes a representative selection of all scientific publications published between 07/2011 and 06/2012 in various books, journals and conference proceedings by the researchers of the following institute cluster: IMA - Institute of Information Management in Mechanical Engineering ZLW - Center for Learning and Knowledge Management IfU - Associated Institute for Management Cybernetics Faculty of Mechanical Engineering, RWTH Aachen University Innovative fields of application, such as cognitive systems, autonomous truck convoys, telemedicine, ontology engineering, knowledge and information management, learning models and technologies, organizational development and management cybernetics are presented.

Nutritional Modelling for Pigs and Poultry

Author : Nilva K Sakmoura
Publisher : CABI
ISBN 13 : 1780644116
Total Pages : 320 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Nutritional Modelling for Pigs and Poultry by : Nilva K Sakmoura

Download or read book Nutritional Modelling for Pigs and Poultry written by Nilva K Sakmoura and published by CABI. This book was released on 2014-12-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modelling is a useful tool for decision making in complex agro-industrial scenarios. Containing a selection of the papers presented at the International Symposium of Modelling in Pig and Poultry Production 2013, this book brings together the best and most recent academic work on modelling in the pig and poultry industry, with a particular emphasis on nutrition. It reviews basic modelling concepts, descriptions and applications of production models and new methods and approaches in modelling.

Individualism And Collectivism

Author : Harry C Triandis
Publisher : Routledge
ISBN 13 : 0429979479
Total Pages : 458 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Individualism And Collectivism by : Harry C Triandis

Download or read book Individualism And Collectivism written by Harry C Triandis and published by Routledge. This book was released on 2018-10-09 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the constructs of collectivism and individualism and the wide-ranging implications of individualism and collectivism for political, social, religious, and economic life, drawing on examples from Japan, Sweden, China, Greece, Russia, the United States, and other countries.

Killing and Letting Die

Author : Bonnie Steinbock
Publisher : Fordham Univ Press
ISBN 13 : 9780823215621
Total Pages : 462 pages
Book Rating : 4.2/5 (156 download)

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Book Synopsis Killing and Letting Die by : Bonnie Steinbock

Download or read book Killing and Letting Die written by Bonnie Steinbock and published by Fordham Univ Press. This book was released on 1994 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection contains twenty-one thought-provoking essays on the controversies surrounding the moral and legal distinctions between euthanasia and "letting die." Since public awareness of this issue has increased this second edition includes nine entirely new essays which bring the treatment of the subject up-to-date. The urgency of this issue can be gauged in recent developments such as the legalization of physician-assisted suicide in the Netherlands, "how-to" manuals topping the bestseller charts in the United States, and the many headlines devoted to Dr. Jack Kevorkian, who has assisted dozens of patients to die. The essays address the range of questions involved in this issue pertaining especially to the fields of medical ethics, public policymaking, and social philosophy. The discussions consider the decisions facing medical and public policymakers, how those decisions will affect the elderly and terminally ill, and the medical and legal ramifications for patients in a permanently vegetative state, as well as issues of parent/infant rights. The book is divided into two sections. The first, "Euthanasia and the Termination of Life-Prolonging Treatment" includes an examination of the 1976 Karen Quinlan Supreme Court decision and selections from the 1990 Supreme Court decision in the case of Nancy Cruzan. Featured are articles by law professor George Fletcher and philosophers Michael Tooley, James Rachels, and Bonnie Steinbock, with new articles by Rachels, and Thomas Sullivan. The second section, "Philosophical Considerations," probes more deeply into the theoretical issues raised by the killing/letting die controversy, illustrating exceptionally well the dispute between two rival theories of ethics, consequentialism and deontology. It also includes a corpus of the standard thought on the debate by Jonathan Bennet, Daniel Dinello, Jeffrie Murphy, John Harris, Philipa Foot, Richard Trammell, and N. Ann Davis, and adds articles new to this edition by Bennett, Foot, Warren Quinn, Jeff McMahan, and Judith Lichtenberg.

IT Laws in the Era of Cloud Computing

Author : Xenofon Kontargyris
Publisher : Nomos Verlagsgesellschaft
ISBN 13 : 9783848753628
Total Pages : 0 pages
Book Rating : 4.7/5 (536 download)

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Book Synopsis IT Laws in the Era of Cloud Computing by : Xenofon Kontargyris

Download or read book IT Laws in the Era of Cloud Computing written by Xenofon Kontargyris and published by Nomos Verlagsgesellschaft. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book documents the findings and recommendations of research into the question of how IT laws should develop on the understanding that today's information and communication technology is shaped by cloud computing, which lies at the foundations of contemporary and future IT as its most widespread enabler. In particular, this study develops on both a comparative and an interdisciplinary axis, i.e. comparatively by examining EU and US law, and on an interdisciplinary level by dealing with law and IT. Focusing on the study of data protection and privacy in cloud environments, the book examines three main challenges on the road towards more efficient cloud computing regulation: " understanding the reasons behind the development of diverging legal structures and schools of thought on IT law " ensuring privacy and security in digital clouds " converging regulatory approaches to digital clouds in the hope of more harmonised IT laws in the future.