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Killer Content Marketing
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Book Synopsis Getting Everything You Can Out of All You've Got by : Jay Abraham
Download or read book Getting Everything You Can Out of All You've Got written by Jay Abraham and published by Truman Talley Books. This book was released on 2000-02-21 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture. And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a multimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen--or are going to see--that you could take and turn to your advantage? In Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, the program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.
Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Book Synopsis Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by : Joe Pulizzi
Download or read book Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2017-09-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.
Book Synopsis Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by : Joe Pulizzi
Download or read book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2013-09-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Book Synopsis Create Killer Content by : Marcia Hylton
Download or read book Create Killer Content written by Marcia Hylton and published by Boss and Brain, LLC. This book was released on 2023-03-27 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you relate to any of the following? You're making guesses at what marketing content to create, write, or post. You often find creating social media content (Instagram, Facebook), marketing email, or blog post content challenging and need a content strategy worth your time. Your primary focus is on getting something posted daily. You're jumping from one content marketing trend to another. Doing what the crowd is doing with fingers crossed and hoping it works. Your content pieces lack consistency and strategic connection because you always aim to create content that you've seen go viral for others but aren't getting the same results they do. The connections between your marketing content and your products are weak You need help to develop a content marketing strategy that effectively promotes your products or services and helps your ideal client feel connected to your products and brand. If any of this resonates with you AND you're ready to elevate your small business marketing game to outshine your competitors, Create Killer Content is your ultimate marketing planner and guide to transforming your business marketing efforts. Go from aimless content creation and posting to creating strategically-targeted, results-driven marketing content creation. CREATE KILLER CONTENT is a strategic marketing guide and planner jam-packed with tools and strategies to help you: Find and Dedicate the Time Your Business Needs — Discover the tools and time commitment needed for effective marketing research, planning, and writing to kickstart your marketing journey. Learn WHAT, WHEN, AND HOW to Write and Post Content — Dive into the crucial groundwork and expert secrets that make writing and content creation a breeze. Find out which tools are best as you research information, curate content, and consolidate it in your complimentary planner. Choose Powerful, Relevant, Emotionally Impacting Marketing WORDS, KEYWORDS, AND HASHTAGS — Words have power. Learn how to choose the most impactful words for your marketing content based on your specific marketing goals and your knowledge of your ideal client's needs. Generate ENGAGING, RESULTS-DRIVEN MARKETING CONTENT — You'll use the right tools and data to create strategically aligned content, captivating and intriguing ideal clients. Build a relationship of trust and convert buyers into loyal customers and brand evangelists who return to your business again and again. Learn the steps and tools industry experts use to research, plan and create powerful client-attracting, sales-boosting marketing content that converts. These are proven strategies and tactics used for Fortune 500 companies with multi-million dollar marketing budgets but adapted to suit your small business needs. I adapted these step-by-step, easy-to-follow strategies to primarily serve the unique needs of self-employed small business owners who engage in DIY marketing. Turn your social media and other marketing content into a revenue-generating powerhouse and develop your own unique marketing framework that ultimately leads to you earning more while doing less. Throughout each step, I'll introduce you to the easy-to-follow best practices and tools marketing professionals utilize daily. Whether you're starting a business or looking to enhance your existing marketing strategies for your small business, Create Killer Content has you covered! Are you ready to transform your marketing approach and achieve remarkable results with customer-centric marketing? Unleash the power of social media marketing, marketing emails, and blog writing and uncover small business marketing ideas that will boost your sales. Get your copy of Create Killer Content today!
Book Synopsis Pain Killer Marketing by : Chris Stiehl
Download or read book Pain Killer Marketing written by Chris Stiehl and published by Academic Learning Company LLC. This book was released on 2008 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research, it must know what to do with this information. Pain Killer Marketing presents effective methods for listening to and collecting customer pain. More importantly, it demonstrates how to implement data and drive profi ts. An excellent reference for C level executives, product managers, market research practitioners and those wanting to become more customer-centric . Anyone who has a suffering customer, internal or external, can benefit from Pain Killer Marketing.
Book Synopsis The Content Marketing Miracle by : Drew Harden
Download or read book The Content Marketing Miracle written by Drew Harden and published by Createspace Independent Publishing Platform. This book was released on 2017-02-03 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to create and share blog articles, videos and other online content that will enable you to stand out from competitors and attract your target audience.Discover a proven content marketing process that will position your company the way you want it to be seen while generating more website traffic, social media engagement and sales. The Content Marketing Miracle will give you insights taken directly from a leading digital marketing agency. These proven guidelines have been used to bring more business to brands in nearly every industry, from small family businesses to Fortune 500 companies, and everything in between. Whether you own a small business, work in the marketing department of a national corporation, freelance for a company or help out at a non-profit organization, these insights will work as a roadmap to your digital marketing success. We all want our businesses to be seen as the best in our industry. We want the public to see us as experts. We want our customers to value our brand. We want a loyal following. Yet, most marketing plans do little to accomplish these goals. The brands that succeed online today provide valuable web content instead of focusing only on ads and self-promotion. Quality content is one of the greatest advantages you can create for your brand. The Content Marketing Miracle will show you: - How to develop a powerful content marketing strategy for your brand- How to create blog articles that are attractive to people and search engines- How to craft headlines your audience can't resist- How to select the graphics that will perform the best on your website- How to use social media to boost your content's visibility- How to accurately measure the success of your contentYou will learn not only how to create and curate effective blog articles, but how to best promote this content to your target audience. Discover how to use quality content to boost your website's search engine optimization (SEO). Find the key to targeting and delivering content to your exact audience through social media platforms like Facebook, Twitter, Pinterest and Instagram. Good digital marketing isn't simply having an agency buy banner ads for you. It's sharing compelling content via search & social that serves your audience. The highest goal of marketing is to build trust with your audience. Find the secret of how a fresh, clear content marketing strategy can enable your company to set itself apart from competitors and become a valuable, trusted resource for its audience.Author Drew Harden shares his insights from years of learning what works and what doesn't from hundreds of content marketing campaign. President and Co-Founder of Blue Compass, he has grown and guided the company from a two-person start-up in 2007 to one of the Midwest's leading digital marketing companies today. Drew offers creative direction on digital projects that have been honored by prestigious organizations such as Adobe, the Association of Marketing & Communication Professionals, the American Advertising Association and the American Design Awards. He has a deep knowledge of digital marketing and serves as a speaker at marketing conferences around the country on topics like search engine optimization and content marketing. He has been cited by PR News, USA Today and the American Marketing Association.
Book Synopsis Killer Content Marketing Ideas by : Edmund Kowalik
Download or read book Killer Content Marketing Ideas written by Edmund Kowalik and published by . This book was released on 2021-07-30 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan - to make sure it's up-to-date, innovative, and engaging for your prospects and customers, no matter when or how they intend to buy. If you are ready to quit questioning whether content marketing can work for you and your business, as well as HOW to make it work, this book is for you. This is an easy-to-read marketing powerhouse that is packed with content marketing ideas, principles, and years of expertise, bundled up into a single, profoundly simple and actionable, plan.
Download or read book Shoot The HiPPO written by Tom Bowden and published by . This book was released on 2020-12-16 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and accessible book for students and digital marketing managers to learn the technical aspects of digital marketing and confidently shoot the highest paid person's opinion with data.
Book Synopsis Killer Web Content by : Gerry McGovern
Download or read book Killer Web Content written by Gerry McGovern and published by A&C Black. This book was released on 2011-07-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.
Book Synopsis Content Marketing Secrets by : Ghanim Isa
Download or read book Content Marketing Secrets written by Ghanim Isa and published by CreateSpace. This book was released on 2014-11-20 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Content Marketing has been defined in multiple ways. The meaning of the term depends a lot on the purpose and context. One of the most used definition is "the technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined target audience in order to drive profitable customer action" Content marketing creates interest in a product through educational, entertaining or informative material. Successful content marketing relies on providing "consistent, high-quality content that solves people's problems." Table of Contents: Preface 7 1 Introduction to Content Marketing 8 1.1 Old vs. New Rules of Marketing 9 1.2 Defining Content Marketing 10 1.3 Who Uses and Publishes Content 11 1.4 Where Content Marketing Is 12 1.5 The Benefits of Content Marketing 14 2 Content Marketing Strategy Development - How to Prepare and What to Use 15 2.1 What Does Content Do? 15 2.2 Preparing for a Content Marketing Strategy 16 2.3 Media Tools Available 18 2.4 Forms Used in Media Tools 20 2.5 A Final Word on Content 23 Content Marketing Search Engine Optimization in Content Marketing 24 3.1 Basics of SEO 24 3.2 What are Keywords? 25 3.3 Determining Keywords 26 3.4 Placing Keywords 28 4 Website and Profiles 31 4.1 Your Website 32 4.2 Social Media Profiles 33 4.3 Blogs 35 4.4 Email Content 36 5. External Sites 37 5.1 Benefits of Content Beyond the Organization 37 5.2 Common External Sites and Media Tools to Use 38 5.3 Article Directories 39 5.4 Open Source Content Sites 41 5.5 How-To Sites 42 5.6 Guest Posting (On Blogs, Newsletters, etc.) 45 5.7 Affiliate Programs 46 Content Marketing User-Generated Content 47 6.1 Where is User-Generated Content? 48 6.2 Creating a Space for User-Generated Content 48 6.3 Customer Reviews 49 6.4 Handling Negative User-Generated Content 49 6.5 The Pros and Cons of User-Generated Content 49 Resources 51 Executive
Book Synopsis Content Marketing For Dummies by : Susan Gunelius
Download or read book Content Marketing For Dummies written by Susan Gunelius and published by John Wiley & Sons. This book was released on 2011-05-12 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2012-05-22 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Book Synopsis Killer Content Marketing by : Chris White
Download or read book Killer Content Marketing written by Chris White and published by CreateSpace. This book was released on 2015-01-09 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Killer Content Marketing: Underground Strategies for Unlimited Traffic, Leads and Sales! Content is king as they say. As cliche as it may sound, it's the way to go in this information age. Content marketing is the ultimate way to get unlimited traffic, leads and sales to any website. But you must have a plan...a "killer" plan for your content marketing! That's where my new book comes into play..to help you create a "Killer Content Marketing" plan to grow your business. Inside this book, you are about to learn the following information: What is Content Marketing? Why Content Marketing? Types of Content Marketing Curating vs. Creating Content Use Content to Get Leads Content Marketing and Social Media And so much more... I normally only teach these strategies to my high end coaching clients but you can get today for just a few bucks! Imagine the ROI you can get in your business when you start profiting from these content marketing strategies! Get started with "Killer Content Marketing" Now!
Book Synopsis Success Secrets of the Online Marketing Superstars by : Mitch Meyerson
Download or read book Success Secrets of the Online Marketing Superstars written by Mitch Meyerson and published by Entrepreneur Press. This book was released on 2015-03-04 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.
Download or read book The Content Formula written by Liz Bedor and published by . This book was released on 2015-11-26 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.
Book Synopsis Visual Content Marketing by : Stephen Gamble
Download or read book Visual Content Marketing written by Stephen Gamble and published by John Wiley & Sons. This book was released on 2016-04-18 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms. Author Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in Visual Content Marketing. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts. Generate high-quality leads and revenue with infographics, video, data visualizations, and more Identify the visual marketing and engagement strategies that will work for your business Source and manage talented content suppliers who will deliver on your strategic vision Integrate eye-popping visual solutions to update your brand and achieve your business goals Focusing on the visual is the secret to success in the effort to win customer engagement and attention. Visual Content Marketing is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect.
