Kids And Branding In A Digital World

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Kids and branding in a digital world

Author : Barry Gunter
Publisher : Manchester University Press
ISBN 13 : 1784996483
Total Pages : 292 pages
Book Rating : 4.7/5 (849 download)

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Book Synopsis Kids and branding in a digital world by : Barry Gunter

Download or read book Kids and branding in a digital world written by Barry Gunter and published by Manchester University Press. This book was released on 2015-11-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. This book shows how children become engaged with brands and understand what they mean, and how their relationship with brands changes over time as they mature as consumers. It sets this development against the changes that have occurred in styles of brand promotion in the digital world where more subtle ways of reaching consumers have been developed by brand marketers. Children become aware of brands from an early age. Even before they start school, they can recognise brand names and ask for brands by name. The meaning of brands to children can vary dramatically with age. As with other aspects of consumer socialisation, children's initial orientation towards brands occurs at a superficial level because their level of cognitive development does not allow them to understand deeper-seated symbolic meanings of brands. Children's understanding of brands and the relationships they have with them may also be influenced by the new promotional techniques developed by marketers. Children's recognition of advertisements depends upon being able to identify specific features which signal a persuasive message. In the online world of social media and computer games, the presence of brands may not be recognized as 'advertising' and so the usual learned defenses against persuasion are not triggered. This could place young consumers at a disadvantage. This phenomenon has raised important questions for parents, educators and marketing regulators and these are addressed in this book through reference to the latest research and writings from around the world.

Kids and Branding in a Digital World

Author : Barrie Gunter
Publisher :
ISBN 13 : 9780719097874
Total Pages : 205 pages
Book Rating : 4.0/5 (978 download)

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Book Synopsis Kids and Branding in a Digital World by : Barrie Gunter

Download or read book Kids and Branding in a Digital World written by Barrie Gunter and published by . This book was released on 2016 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators.

Branding in a Digital World

Author : Hilary JM Topper MPA
Publisher : iUniverse
ISBN 13 : 1532087470
Total Pages : 215 pages
Book Rating : 4.5/5 (32 download)

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Book Synopsis Branding in a Digital World by : Hilary JM Topper MPA

Download or read book Branding in a Digital World written by Hilary JM Topper MPA and published by iUniverse. This book was released on 2019-11-21 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: • build an integrated marketing plan. • use social media marketing. • recruit ambassadors for your brand. • integrate IoT and wearable tech. • create compelling blog and social content. • increase your SEO. • use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.

Children and Television Consumption in the Digital Era

Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 100028347X
Total Pages : 238 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Children and Television Consumption in the Digital Era by : Barrie Gunter

Download or read book Children and Television Consumption in the Digital Era written by Barrie Gunter and published by Routledge. This book was released on 2020-11-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children and Television Consumption in the Digital Era provides a comprehensive analysis of contemporary research on the developmental impact of children’s screen engagement in modern society. Barrie Gunter explores how the world of television has evolved to become almost unrecognisable from the broadcast landscapes present over the last years of the 20th century. This key text considers how screen-based entertainment has become increasingly interactive, and how children have become accustomed to creating their own television schedules through streamed services. It explores key topics including screen experiences and the manifestation of prosocial and antisocial behaviour, advertising and the development of consumerism, and the evidence of screen time on a child’s health and school performance. Gunter insightfully assesses television content that children are exposed to and its impact on cognitive and behavioural development. Featuring commentary on the challenges regulators face to keep up with rapidly developing screen technologies and suggestions on how parents can mediate their children’s screen behaviour, this text is an essential read for researchers and students taking courses in child development, family studies, broadcasting and communication.

The Psychology of Consumer Profiling in a Digital Age

Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1317340108
Total Pages : 264 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Psychology of Consumer Profiling in a Digital Age by : Barrie Gunter

Download or read book The Psychology of Consumer Profiling in a Digital Age written by Barrie Gunter and published by Routledge. This book was released on 2016-05-05 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers’ relationships with brands. Using psychology to segment consumers has been regarded as a valuable adjunct to standard geo-demographic definitions of market segments. The Psychology and Consumer Profiling in a Digital Age examines how this field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.

Growing up in a Digital World - Social and Cognitive Implications

Author : Mikael Heimann
Publisher : Frontiers Media SA
ISBN 13 : 2889717216
Total Pages : 247 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Growing up in a Digital World - Social and Cognitive Implications by : Mikael Heimann

Download or read book Growing up in a Digital World - Social and Cognitive Implications written by Mikael Heimann and published by Frontiers Media SA. This book was released on 2021-11-30 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brand Storytelling in the Digital Age

Author : S M A Moin
Publisher : Springer Nature
ISBN 13 : 3030590852
Total Pages : 113 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Brand Storytelling in the Digital Age by : S M A Moin

Download or read book Brand Storytelling in the Digital Age written by S M A Moin and published by Springer Nature. This book was released on 2020-10-26 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.

Marketing and Smart Technologies

Author : José Luís Reis
Publisher : Springer Nature
ISBN 13 : 9819715520
Total Pages : 859 pages
Book Rating : 4.8/5 (197 download)

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Book Synopsis Marketing and Smart Technologies by : José Luís Reis

Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on with total page 859 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Data Protection and Privacy Under Pressure

Author : Gert Vermeulen
Publisher : Maklu
ISBN 13 : 9046609103
Total Pages : 343 pages
Book Rating : 4.0/5 (466 download)

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Book Synopsis Data Protection and Privacy Under Pressure by : Gert Vermeulen

Download or read book Data Protection and Privacy Under Pressure written by Gert Vermeulen and published by Maklu. This book was released on 2017-12-04 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the Snowden revelations, the adoption in May 2016 of the General Data Protection Regulation and several ground-breaking judgments of the Court of Justice of the European Union, data protection and privacy are high on the agenda of policymakers, industries and the legal research community. Against this backdrop, Data Protection and Privacy under Pressure sheds light on key developments where individuals’ rights to data protection and privacy are at stake. The book discusses the persistent transatlantic tensions around various EU-US data transfer mechanisms and EU jurisdiction claims over non-EU-based companies, both sparked by milestone court cases. Additionally, it scrutinises the expanding control or surveillance mechanisms and interconnection of databases in the areas of migration control, internal security and law enforcement, and oversight thereon. Finally, it explores current and future legal challenges related to big data and automated decision-making in the contexts of policing, pharmaceutics and advertising.

BrandDigital

Author : Allen P. Adamson
Publisher : St. Martin's Press
ISBN 13 : 0230614558
Total Pages : 308 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis BrandDigital by : Allen P. Adamson

Download or read book BrandDigital written by Allen P. Adamson and published by St. Martin's Press. This book was released on 2008-08-19 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that meet customer expectations better than ever before. Based on over 100 interviews with leaders in both the branding and digital technology industries, Adamson drives home his point by using case studies and first-hand, in-market examples from companies including Hewlett-Packard, Johnson & Johnson, Procter & Gamble, Nike, Ameriprise, Burger King, PepsiCo, and General Mills. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology and its associated behavior to build stronger bonds with their customers and stronger, more responsive brands.

Family Engagement in the Digital Age

Author : Chip Donohue
Publisher : Routledge
ISBN 13 : 1317328841
Total Pages : 321 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Family Engagement in the Digital Age by : Chip Donohue

Download or read book Family Engagement in the Digital Age written by Chip Donohue and published by Routledge. This book was released on 2016-08-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Family Engagement in the Digital Age: Early Childhood Educators as Media Mentors explores how technology can empower and engage parents, caregivers and families, and the emerging role of media mentors who guide young children and their families in the 21st century. This thought-provoking guide to innovative approaches to family engagement includes Spotlight on Engagement case studies, success stories, best practices, helpful hints for media mentors, and "learn more" resources woven into each chapter to connect the dots between child development, early learning, developmentally appropriate practice, family engagement, media mentorship and digital age technology. In addition, the book is driven by a set of best practices for teaching with technology in early childhood education that are based on the National Association for the Education of Young Children (NAEYC) and Fred Rogers Center joint position statement on Technology and Interactive Media. Please visit the Companion Website at http://teccenter.erikson.edu/family-engagement-in-the-digital-age

BrandChild

Author : Martin Lindstrom
Publisher : Kogan Page Publishers
ISBN 13 : 0749447117
Total Pages : 370 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis BrandChild by : Martin Lindstrom

Download or read book BrandChild written by Martin Lindstrom and published by Kogan Page Publishers. This book was released on 2004-10-03 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom." - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

The Routledge International Handbook of Children, Adolescents, and Media

Author : Dafna Lemish
Publisher : Taylor & Francis
ISBN 13 : 1000574946
Total Pages : 606 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Routledge International Handbook of Children, Adolescents, and Media by : Dafna Lemish

Download or read book The Routledge International Handbook of Children, Adolescents, and Media written by Dafna Lemish and published by Taylor & Francis. This book was released on 2022-05-30 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second, thoroughly updated edition of The Routledge International Handbook of Children, Adolescents, and Media analyzes a broad range of complementary areas of study, including children as media consumers, children as active participants in media making, and representations of children in the media. The roles that media play in the lives of children and adolescents, as well as their potential implications for their cognitive, emotional, social, and behavioral development, have attracted growing research attention in a variety of disciplines. This handbook presents a collection that spans a variety of disciplines including developmental psychology, media studies, public health, education, feminist studies, and the sociology of childhood. Chapters provide a unique intellectual mapping of current knowledge, exploring the relationship between children and media in local, national, and global contexts. Divided into five parts, each with an introduction explaining the themes and topics covered, the Handbook features over 50 contributions from leading and upcoming academics from around the globe. The revised and new chapters consider vital questions by analyzing texts, audience, and institutions, including: media and its effects on children’s mental health children and the internet of toys media and digital inequalities news and citizenship in the aftermath of COVID-19 The Handbook’s interdisciplinary approach and comprehensive, current, and international scope make it an authoritative, state-of-the-art guide to the field of children’s media studies. It will be indispensable for media scholars and professionals, policy makers, educators, and parents.

Young Children’s Rights in a Digital World

Author : Donell Holloway
Publisher : Springer Nature
ISBN 13 : 303065916X
Total Pages : 343 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Young Children’s Rights in a Digital World by : Donell Holloway

Download or read book Young Children’s Rights in a Digital World written by Donell Holloway and published by Springer Nature. This book was released on 2021-08-19 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on very young children’s (aged 0-8) rights in a digital world. It gathers current research from around the globe that focuses on young children’s rights as agental citizens to the provision of and participation in digital devices and content—as well as their right to protection from harm. The UN Digital Rights Framework of 2014 addresses children’s needs, agency and vulnerability to harm in today’s digital world and implies roles and responsibilities for a variety of social actors including the state, families, schools, commercial entities, researchers and children themselves. This volume presents a broad range of research, including chapters on parental supervision and control, the changing forms of play, early childhood education, media and cultural studies, law, design, health, special-needs education, and engineering. Implicit within this book is the acknowledgement that children of various ages, abilities, socioeconomic and geographic backgrounds should have equal access to, and positive / non-harmful experiences with, new digital technologies and content—as well as adult support and expertise that enhances these experiences. This passionate book celebrates the diversity of young children’s activities in the digital world. It interrogates these through four intersecting lenses: their rights, play experiences, contextualised design, and best practice. Balancing children’s eager engagement with digital content alongside adult responsibilities for education, privacy and protection, the volume provides a fitting showcase for work of global relevance. Professor Lelia Green Professor of Communications Edith Cowan University Perth, Western Australia This compelling text provides a critical resource to inform our understanding of the intersection of the digital world and children’s rights. Ilene R. Berson, Ph.D. Professor of Early Childhood Education Affiliate Faculty, Learning Design & Technology Area Coordinator, Early Childhood Coordinator, Early Childhood Ph.D. Program University of South Florida College of Education A truly international collection that investigates young children’s engagement with digital technologies. Identifying issues of public interest around digital practices, this highly readable book is a valuable resource for researchers, parents and policy makers. Professor Susan Danby Director, ARC Centre of Excellence for the Digital Child and, Faculty of Education School of Early Childhood and Inclusive Education QUT Kelvin Grove, Queensland

Paid Attention

Author : Faris Yakob
Publisher : Kogan Page Publishers
ISBN 13 : 0749473614
Total Pages : 216 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Paid Attention by : Faris Yakob

Download or read book Paid Attention written by Faris Yakob and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.

Advertising Literacy for Young Audiences in the Digital Age

Author : Beatriz Feijoo
Publisher : Springer Nature
ISBN 13 : 3031557360
Total Pages : 173 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Advertising Literacy for Young Audiences in the Digital Age by : Beatriz Feijoo

Download or read book Advertising Literacy for Young Audiences in the Digital Age written by Beatriz Feijoo and published by Springer Nature. This book was released on with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Protecting Children's Privacy in an Electronic World

Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Manufacturing, and Trade
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Protecting Children's Privacy in an Electronic World by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Manufacturing, and Trade

Download or read book Protecting Children's Privacy in an Electronic World written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Manufacturing, and Trade and published by . This book was released on 2012 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: