Consumer Behavior

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Author :
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)

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Book Synopsis Consumer Behavior by : Delbert I. Hawkins

Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

The Business Romantic

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Publisher : Harper Collins
ISBN 13 : 0062302523
Total Pages : 225 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis The Business Romantic by : Tim Leberecht

Download or read book The Business Romantic written by Tim Leberecht and published by Harper Collins. This book was released on 2015-01-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this smart, playful, and provocative book, one of today’s most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business—by designing products, services, and experiences that connect us with something greater than ourselves. Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviors, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves. A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals—these are some of the innovators readers will meet in this witty, deeply personal, and rousing ramble through the world of Business Romanticism. The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents “Rules of Enchantment” that will help both individuals and organizations construct more meaningful experiences for themselves and others. The Business Romantic offers a radically different view of the good life and outlines how to better meet one’s own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.

Building Brand Authenticity

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Author :
Publisher : Springer
ISBN 13 : 0230250807
Total Pages : 276 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Building Brand Authenticity by : M. Beverland

Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

Capitalism

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Publisher : John Wiley & Sons
ISBN 13 : 1509525262
Total Pages : 224 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Capitalism by : Nancy Fraser

Download or read book Capitalism written by Nancy Fraser and published by John Wiley & Sons. This book was released on 2018-06-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this important new book, Nancy Fraser and Rahel Jaeggi take a fresh look at the big questions surrounding the peculiar social form known as “capitalism,” upending many of our commonly held assumptions about what capitalism is and how to subject it to critique. They show how, throughout its history, various regimes of capitalism have relied on a series of institutional separations between economy and polity, production and social reproduction, and human and non-human nature, periodically readjusting the boundaries between these domains in response to crises and upheavals. They consider how these “boundary struggles” offer a key to understanding capitalism’s contradictions and the multiple forms of conflict to which it gives rise. What emerges is a renewed crisis critique of capitalism which puts our present conjuncture into broader perspective, along with sharp diagnoses of the recent resurgence of right-wing populism and what would be required of a viable Left alternative. This major new book by two leading critical theorists will be of great interest to anyone concerned with the nature and future of capitalism and with the key questions of progressive politics today.

Learning Futures

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Publisher : Routledge
ISBN 13 : 113672821X
Total Pages : 228 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Learning Futures by : Keri Facer

Download or read book Learning Futures written by Keri Facer and published by Routledge. This book was released on 2011-03-29 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the twenty-first century, educators around the world are being told that they need to transform education systems to adapt young people for the challenges of a global digital knowledge economy. Too rarely, however, do we ask whether this future vision is robust, achievable or even desirable, whether alternative futures might be in development, and what other possible futures might demand of education. Drawing on ten years of research into educational innovation and socio-technical change, working with educators, researchers, digital industries, students and policy-makers, this book questions taken-for-granted assumptions about the future of education. Arguing that we have been working with too narrow a vision of the future, Keri Facer makes a case for recognizing the challenges that the next two decades may bring, including: the emergence of new relationships between humans and technology the opportunities and challenges of aging populations the development of new forms of knowledge and democracy the challenges of climate warming and environmental disruption the potential for radical economic and social inequalities. This book describes the potential for these developments to impact critical aspects of education – including adult-child relationships, social justice, curriculum design, community relationships and learning ecologies. Packed with examples from around the world and utilising vital research undertaken by the author while Research Director at the UK’s Futurelab, the book helps to bring into focus the risks and opportunities for schools, students and societies over the coming two decades. It makes a powerful case for rethinking the relationship between education and social and technological change, and presents a set of key strategies for creating schools better able to meet the emerging needs of their students and communities. An important contribution to the debates surrounding educational futures, this book is compelling reading for all of those, including educators, researchers, policy-makers and students, who are asking the question 'how can education help us to build desirable futures for everyone in the context of social and technological change?'

I, etcetera

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Publisher : Farrar, Straus and Giroux
ISBN 13 : 1466853557
Total Pages : 236 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis I, etcetera by : Susan Sontag

Download or read book I, etcetera written by Susan Sontag and published by Farrar, Straus and Giroux. This book was released on 2013-10-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In eight stories, this singular collection of short fiction written over the course of ten years explores the terrain of modern urban life. In reflective, telegraphic prose, Susan Sontag confronts the reader with exposed workings of an impassioned intellect in narratives seamed with many of the themes of her essays—the nature of knowing, our relationship with the past, and the future in an alienated present.

Woman's Inhumanity to Woman

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Publisher : Chicago Review Press
ISBN 13 : 1569762783
Total Pages : 577 pages
Book Rating : 4.5/5 (697 download)

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Book Synopsis Woman's Inhumanity to Woman by : Phyllis Chesler

Download or read book Woman's Inhumanity to Woman written by Phyllis Chesler and published by Chicago Review Press. This book was released on 2009-05-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the most important studies in psychology, human aggression, anthropology, and primatology, and on hundreds of original interviews conducted over a period of more than 20 years, this groundbreaking treatise urges women to look within and to consider other women realistically, ethically, and kindly and to forge bold and compassionate alliances. Without this necessary next step, women will never be liberated. Detailing how women's aggression may not take the same form as men's, this investigation reveals—through myths, plays, memoir, theories of revolutionary liberation movements, evolution, psychoanalysis, and childhood development—that girls and women are indeed aggressive, often indirectly and mainly toward one another. This fascinating work concludes by showing that women depend upon one another for emotional intimacy and bonding, and exclusionary and sexist behavior enforces female conformity and discourages independence and psychological growth.

Partial Visions

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Publisher : Routledge
ISBN 13 : 1134980108
Total Pages : 204 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis Partial Visions by : Angelika Bammer

Download or read book Partial Visions written by Angelika Bammer and published by Routledge. This book was released on 2012-12-06 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positing that a radical utopianism is one of the most vital impulses of feminist politics, Partial Visions traces the articulation of this impulse in the work of Euro-American, French and German women writers of the 1970s. It argues that this feminist utopianism both continued and reconceptualized a critical dimension of Left politics, yet concludes that feminist utopianism is not just visionary, but myopic - time and culture bound - as well.

La Prieta

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Author :
Publisher :
ISBN 13 : 9781879960152
Total Pages : 190 pages
Book Rating : 4.9/5 (61 download)

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Book Synopsis La Prieta by : Gloria Anzaldúa

Download or read book La Prieta written by Gloria Anzaldúa and published by . This book was released on 1995 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:

English Grammar Drills

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Publisher : McGraw Hill Professional
ISBN 13 : 0071701907
Total Pages : 335 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis English Grammar Drills by : Mark Lester

Download or read book English Grammar Drills written by Mark Lester and published by McGraw Hill Professional. This book was released on 2009-04-24 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to learning English grammar, the best way is to JUST DO IT! For learning grammar, you'll find the most successin retaining your skills through drills, drills, andmore drills. English Grammar Drills reinforcesyour knowledge and enhances your ability to read,write, and speak in English. Each chapter deals with onlyone subject, so you are not overwhelmed withinformation and drills and can proceed at a comfortablepace. With close to 200 exercises you will get plenty of opportunities to practice what you have learned.

Excellence Without a Soul

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Publisher : Public Affairs
ISBN 13 : 1586485016
Total Pages : 338 pages
Book Rating : 4.5/5 (864 download)

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Book Synopsis Excellence Without a Soul by : Harry Lewis

Download or read book Excellence Without a Soul written by Harry Lewis and published by Public Affairs. This book was released on 2007-08-14 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Harvard professor and former Dean of Harvard College offers his provocative analysis of how America's great universities are failing students and the nation

Applying Communication Theory for Professional Life

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Author :
Publisher : SAGE Publications
ISBN 13 : 1506315488
Total Pages : 287 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Applying Communication Theory for Professional Life by : Marianne Dainton

Download or read book Applying Communication Theory for Professional Life written by Marianne Dainton and published by SAGE Publications. This book was released on 2018-01-08 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated Edition of Bestseller! Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.

The Handbook of Sustainability Literacy

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Publisher : Bloomsbury Publishing
ISBN 13 : 1907448659
Total Pages : 325 pages
Book Rating : 4.9/5 (74 download)

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Book Synopsis The Handbook of Sustainability Literacy by : Arran Stibbe

Download or read book The Handbook of Sustainability Literacy written by Arran Stibbe and published by Bloomsbury Publishing. This book was released on 2009-09-01 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vital resource for sustainability educators, learners and decision-makers on how we can build a more sustainable future. In this ground-breaking book, leading sustainability educators are joined by permaculturists, literary critics, ecologists, artists, journalists, engineers, mathematicians and philosophers in a deep reflection on the skills that people need to survive and thrive in the challenging conditions of the 21st century. Responding to the threats of climate change, peak oil, resource depletion, economic uncertainty and energy insecurity demands the utmost in creativity, ingenuity and new ways of thinking to reinvent self and society. Among the many skills, attributes and values described in The Handbook of Sustainability Literacy are values reflection, coping with complexity, permaculture design, transition skills, advertising awareness, effortless action, and ecological intelligence, each accompanied by ideas for active learning exercises to help develop the skill. Far from being a rigid or definitive statement of the one right way however, the handbook is exploratory, aiming to open up new, unthought-of paths, possibilities and choices. With contributors including John Naish, Satish Kumar, Patrick Whitefield, John Blewitt, Stephan Harding and Stephen Sterling, this is intended for educators, learners and anyone else interested in the vital issue of the skills we need to survive and thrive in the 21st century and build a more sustainable future.

Consumer Behavior and Marketing Strategy

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Author :
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 792 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Consumer Behavior and Marketing Strategy by : J. Paul Peter

Download or read book Consumer Behavior and Marketing Strategy written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1996 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.

Designs for the Pluriverse

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Publisher : Duke University Press
ISBN 13 : 0822371812
Total Pages : 300 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Designs for the Pluriverse by : Arturo Escobar

Download or read book Designs for the Pluriverse written by Arturo Escobar and published by Duke University Press. This book was released on 2018-03-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Designs for the Pluriverse Arturo Escobar presents a new vision of design theory and practice aimed at channeling design's world-making capacity toward ways of being and doing that are deeply attuned to justice and the Earth. Noting that most design—from consumer goods and digital technologies to built environments—currently serves capitalist ends, Escobar argues for the development of an “autonomous design” that eschews commercial and modernizing aims in favor of more collaborative and placed-based approaches. Such design attends to questions of environment, experience, and politics while focusing on the production of human experience based on the radical interdependence of all beings. Mapping autonomous design’s principles to the history of decolonial efforts of indigenous and Afro-descended people in Latin America, Escobar shows how refiguring current design practices could lead to the creation of more just and sustainable social orders.

Sinister Aesthetics

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Author :
Publisher : Springer
ISBN 13 : 3319527975
Total Pages : 295 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Sinister Aesthetics by : Joel Elliot Slotkin

Download or read book Sinister Aesthetics written by Joel Elliot Slotkin and published by Springer. This book was released on 2017-06-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engrossing volume studies the poetics of evil in early modern English culture, reconciling the Renaissance belief that literature should uphold morality with the compelling and attractive representations of evil throughout the period’s literature. The chapters explore a variety of texts, including Spenser’s Faerie Queene, Shakespeare’s Richard III, broadside ballads, and sermons, culminating in a new reading of Paradise Lost and a novel understanding of the dynamic interaction between aesthetics and theology in shaping seventeenth century Protestant piety. Through these discussions, the book introduces the concept of “sinister aesthetics”: artistic conventions that can make representations of the villainous, monstrous, or hellish pleasurable.

Sisterhood, Interrupted

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Author :
Publisher : Macmillan
ISBN 13 : 9781403973184
Total Pages : 242 pages
Book Rating : 4.9/5 (731 download)

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Book Synopsis Sisterhood, Interrupted by : Deborah Siegel

Download or read book Sisterhood, Interrupted written by Deborah Siegel and published by Macmillan. This book was released on 2007-05-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrary to clichés about the end of feminism, Deborah Siegel argues that younger women are reliving the battles of its past, and reinventing it--with a vengeance. From feminist blogging to the popularity of the WNBA, girl culture is on the rise. A lively and compelling look back at the framing of one of the most contentious social movements of our time, Sisterhood, Interrupted exposes the key issues still at stake, outlining how a twenty-first century feminist can reconcile the personal with the political and combat long-standing inequalities that continue today.