Kama Sense Marketing

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Kama Sense Marketing

Author : Jacob Levy
Publisher : iUniverse
ISBN 13 : 1440195560
Total Pages : 250 pages
Book Rating : 4.4/5 (41 download)

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Book Synopsis Kama Sense Marketing by : Jacob Levy

Download or read book Kama Sense Marketing written by Jacob Levy and published by iUniverse. This book was released on 2010-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the ancient Kama Sutra, "Love is where physical, emotional, and spiritual experiences meet for the purpose of strengthening relationships." Isn't this what modern marketing is all about? Love is, in fact, the very peak of emotional marketing. Putting this philosophy into practice is not only a revolutionary concept, but it's also a guaranteed platform of success. In this ground-breaking marketing guide, veteran marketing guru Jacob Levy borrows analogies from philosophies and practices of romantic love, as described in the Kama Sutra, the oldest and best source on the theory and practice of love, written some 1500 years ago, to help you delve into the world of emotional marketing. In crisp, concise language, Levy discusses the following topics: - Using the marriage vow in marketing - Wooing your customers - Maintaining your customers' loyalty - Seducing your competitors' wives - And much more Levy also shows you how to include the term "Reciprocal Love" in the strategies and mission statements of your organization, and deftly reveals how marketing this message to females is essential for success. Understanding emotional-based marketing is imperative in this new age. For all those involved in the highly competitive field of marketing, Kama Sense Marketing gives you the edge in propelling your business to new and exciting heights.

The (un)common Sense of Advertising

Author : Sanjay Tiwari
Publisher :
ISBN 13 : 9788178292175
Total Pages : 322 pages
Book Rating : 4.2/5 (921 download)

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Book Synopsis The (un)common Sense of Advertising by : Sanjay Tiwari

Download or read book The (un)common Sense of Advertising written by Sanjay Tiwari and published by . This book was released on 2003 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Globalization, Privatization and Free Market Economy

Author : C. Rao
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313007918
Total Pages : 295 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Globalization, Privatization and Free Market Economy by : C. Rao

Download or read book Globalization, Privatization and Free Market Economy written by C. Rao and published by Bloomsbury Publishing USA. This book was released on 1998-06-25 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three dominant forces shaping societies and economies around the world are globalization, privatization, and liberalization. Because these processes are interrelated, they must be addressed collectively. The contributors to the volume show that globalization, privatization, and liberalization are multidimensional phenomena that impact not only the economic considerations of governments, but also sociocultural and environmental aspects of societies. The three phenomena also affect these units of analysis— which Rao and his colleagues identify as regional, country, industrial, and organizational. The result is a cogent discussion of these powerful global forces, for the academic community, professionals in economic development, banking, finance, international investment, and global commerce. After treating the conceptual issues of meaning, definition, and differing interpretations and perspectives, the volume examines the historical experience with regional economic integration. The flow of foreign direct investment—a major consquence of globalization, privatization, and liberalization of economies is considered next. This leads to a study of the challenges created for management at the microlevel in organizations, such as the intensification of competitiveness, and the increased importance of technology and technology management. In their examination of country-specific issues, the contributors show how widely experiences vary with regard to the way in which the three major processes are implemented and how the policies behind them are adopted. Finally, in their discussion of sectoral and industry-specific issues, the contributors note that great variations on how different industrial sectors and industries will approach and recreate themselves under the power of the three great processes.

The Lab, the Temple, and the Market

Author : Sharon Harper
Publisher : IDRC
ISBN 13 : 0889369208
Total Pages : 264 pages
Book Rating : 4.8/5 (893 download)

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Book Synopsis The Lab, the Temple, and the Market by : Sharon Harper

Download or read book The Lab, the Temple, and the Market written by Sharon Harper and published by IDRC. This book was released on 2000 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: [This book] meshes a discussion of development issues and processes with four different systems of religious beliefs: Hinduism, Christianity, Islam, and the Baha'i Faith. The authors - each a scientist as well as a person of faith - show how religious belief and personal faith can be deeply motivational and strikingly fruitful in scientific pursuits. Further, they emphasize how their faith has brought them a profound understanding of interconnectedness and compassion, and thus a wider perspective and greater sense of personal meaning to their research. -- Book jacket.

Digital Sense

Author : Travis Wright
Publisher : John Wiley & Sons
ISBN 13 : 1119291704
Total Pages : 285 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Digital Sense by : Travis Wright

Download or read book Digital Sense written by Travis Wright and published by John Wiley & Sons. This book was released on 2016-12-27 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.

Proceedings of the XIV INTERNATIONAL SYMPOSIUM SYMORG 2014

Author : Aleksandar Marković
Publisher : FON
ISBN 13 : 8676802955
Total Pages : 1795 pages
Book Rating : 4.6/5 (768 download)

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Book Synopsis Proceedings of the XIV INTERNATIONAL SYMPOSIUM SYMORG 2014 by : Aleksandar Marković

Download or read book Proceedings of the XIV INTERNATIONAL SYMPOSIUM SYMORG 2014 written by Aleksandar Marković and published by FON. This book was released on 2014-06-05 with total page 1795 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Qualitative Research Methods in Marketing

Author : Russell W. Belk
Publisher : Edward Elgar Publishing
ISBN 13 : 1847204120
Total Pages : 609 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis Handbook of Qualitative Research Methods in Marketing by : Russell W. Belk

Download or read book Handbook of Qualitative Research Methods in Marketing written by Russell W. Belk and published by Edward Elgar Publishing. This book was released on 2007 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Advertising and Selling

Author :
Publisher :
ISBN 13 :
Total Pages : 694 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Advertising and Selling by :

Download or read book Advertising and Selling written by and published by . This book was released on 1923 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sensory Marketing

Author : Michael R. Solomon
Publisher :
ISBN 13 :
Total Pages : 7 pages
Book Rating : 4.:/5 (12 download)

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Book Synopsis Sensory Marketing by : Michael R. Solomon

Download or read book Sensory Marketing written by Michael R. Solomon and published by . This book was released on 1900 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent. As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about 80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than 500 million by 2016. Sensory marketing is taking fascinating turns ...

Work in Non-Market and Transitional Societies

Author : Herbert Applebaum
Publisher : State University of New York Press
ISBN 13 : 0791495183
Total Pages : 420 pages
Book Rating : 4.7/5 (914 download)

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Book Synopsis Work in Non-Market and Transitional Societies by : Herbert Applebaum

Download or read book Work in Non-Market and Transitional Societies written by Herbert Applebaum and published by State University of New York Press. This book was released on 1984-06-30 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: In industrialized cultures, what we do to earn a living is usually divorced from what we do the rest of the time. This contrasts with non-market cultures, where work is an intimate part of life. People of such cultures perceive a unity between hunting and raising a family, between making pots and training children, between the building of houses and the practice of religion. Often there is no separate word for work because work is such an all-encompassing activity. Work in Non-Market and Transitional Societies is an overview of the organization of work in diverse societies, the division of labor, the notions of time that affect work and working, and the kinds of adaptations people make when transplanted from one society to another. The groundbreaking study encompasses pre-industrial and non-market societies as well as cultures in the process of change and modernization. This double focus provides an unusual and stimulating perspective for both anthropology and the social sciences. This book features a broad theoretical introduction, delineating the major issues and aspects of investigation in this field. It then presents twenty essays that show how work is carried on by women and men in varied societies and cultures. The authors provide guidelines for understanding the different value systems and discuss why each approach to work is appropriate in its specific societal structure.

New Market Tales

Author : Jayant Kripalani
Publisher : Pan Macmillan
ISBN 13 : 1447247426
Total Pages : 205 pages
Book Rating : 4.4/5 (472 download)

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Book Synopsis New Market Tales by : Jayant Kripalani

Download or read book New Market Tales written by Jayant Kripalani and published by Pan Macmillan. This book was released on 2013-04-11 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Armed with a fistful of memories, Jayant Kripalani weaves nostalgia into these short stories about the inhabitants of New Market. A sprawling landscape that houses both enterprise and extraordinary people, New Market continues to be something of an institution in Calcutta. And any time is a good time to revisit it by taking a trip down Kripalanis memory lane and meeting Francis the jewellery maker, Ganguly Gainjeewallah and his activist-daughter Gopa, and a cast of characters who excite you, exasperate you but still win you over.

The Seventh Sense

Author : Joshua Cooper Ramo
Publisher : Little, Brown
ISBN 13 : 0316285048
Total Pages : 352 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis The Seventh Sense by : Joshua Cooper Ramo

Download or read book The Seventh Sense written by Joshua Cooper Ramo and published by Little, Brown. This book was released on 2016-05-17 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER WASHINGTON POST BESTSELLER Winner of the getAbstract 17th International Book Award "The Seventh Sense is a concept every businessman, diplomat, or student should aspire to master--a powerful idea, backed by stories and figures that will be impossible to forget." -- Walter Isaacson, author of Steve Jobs and Leonardo da Vinci Endless terror. Refugee waves. An unfixable global economy. Surprising election results. New billion-dollar fortunes. Miracle medical advances. What if they were all connected? What if you could understand why? The Seventh Sense is the story of what all of today's successful figures see and feel: the forces that are invisible to most of us but explain everything from explosive technological change to uneasy political ripples. The secret to power now is understanding our new age of networks. Not merely the Internet, but also webs of trade, finance, and even DNA. Based on his years of advising generals, CEOs, and politicians, Ramo takes us into the opaque heart of our world's rapidly connected systems and teaches us what the losers are not yet seeing--and what the victors of this age already know.

Ethics in the Market Place

Author : Naḥum Raḳover
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Ethics in the Market Place by : Naḥum Raḳover

Download or read book Ethics in the Market Place written by Naḥum Raḳover and published by . This book was released on 2000 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Kama Pootra

Author : Daniel Cole Young
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402237227
Total Pages : 128 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis Kama Pootra by : Daniel Cole Young

Download or read book Kama Pootra written by Daniel Cole Young and published by Sourcebooks, Inc.. This book was released on 2010-05-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: 52 Mind-Blowing Ways to Poop The only known translation of an ancient manual instructing readers in the art of enlightened bathroom experience, the Kama Pootra offers a thrilling rediscovery of the tiled path to porcelain nirvana. Willing seekers will find fifty-two progressive positions designed to maximize how you do number two. Every time the bathroom door closes, a new experience awaits.

Agricultural Marketing in KwaZulu

Author : David Mark Lyster
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Agricultural Marketing in KwaZulu by : David Mark Lyster

Download or read book Agricultural Marketing in KwaZulu written by David Mark Lyster and published by . This book was released on 1990 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Village Life in Lahore District

Author : Sardar Mohammad Akhtar
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Village Life in Lahore District by : Sardar Mohammad Akhtar

Download or read book Village Life in Lahore District written by Sardar Mohammad Akhtar and published by . This book was released on 1960 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Russian History through the Senses

Author : Matthew P. Romaniello
Publisher : Bloomsbury Publishing
ISBN 13 : 1474263151
Total Pages : 320 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Russian History through the Senses by : Matthew P. Romaniello

Download or read book Russian History through the Senses written by Matthew P. Romaniello and published by Bloomsbury Publishing. This book was released on 2016-09-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together an impressive cast of well-respected scholars in the field of modern Russian studies, Russian History through the Senses investigates life in Russia from 1700 to the present day via the senses. It examines past experiences of taste, touch, smell, sight and sound to capture a vivid impression of what it was to have lived in the Russian world, so uniquely placed as it is between East and West, during the last three hundred years. The book discusses the significance of sensory history in relation to modern Russia and covers a range of exciting case studies, rich with primary source material, that provide a stimulating way of understanding modern Russia at a visceral level. Russian History through the Senses is a novel text that is of great value to scholars and students interested in modern Russian studies.