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Author : Fernández Peña, Emilio
Publisher : Editorial UOC
ISBN 13 : 8491164243
Total Pages : 149 pages
Book Rating : 4.4/5 (911 download)
Download or read book Juegos Olímpicos, televisión y redes sociales written by Fernández Peña, Emilio and published by Editorial UOC. This book was released on 2016-12-18 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hernández-Santaolalla, Víctor
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Author : Jim O'Brien
Publisher : Routledge
ISBN 13 : 100019633X
Total Pages : 381 pages
Book Rating : 4.0/5 (1 download)
Download or read book Sport, Globalisation and Identity written by Jim O'Brien and published by Routledge. This book was released on 2020-10-15 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport can be a vehicle for the expression of identity, and also a factor in the shaping of identity. This book explores the complex interrelationships between nations, regions and states in the landscape of contemporary international sport, with a particular focus on identity. Exploring important themes such as the geopolitics of sports events, contested identities, and ownership of sport and its impact on sporting cultures, the book presents contemporary and historical cases from around the world, including football in a divided Ireland; sport and the anti-Apartheid movement; Chinese sporting nationalism and soft power; and the role of sport media in the shaping of Catalan identity. This is an important resource for students and researchers working in Sports Studies, Sports Journalism, Sports Management Studies, Sports Marketing, Football Studies, Sport and Identity Studies, Sociology of Sport Studies, and Cultural Studies.
Author : José M. Álvarez-Monzoncillo
Publisher : Taylor & Francis
ISBN 13 : 100068699X
Total Pages : 262 pages
Book Rating : 4.0/5 (6 download)
Download or read book The Dynamics of Influencer Marketing written by José M. Álvarez-Monzoncillo and published by Taylor & Francis. This book was released on 2022-08-08 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.
Author : Roger Cusa
Publisher : Editorial Almuzara
ISBN 13 : 8483565498
Total Pages : 151 pages
Book Rating : 4.4/5 (835 download)
Download or read book Crea tu proyecto Tube written by Roger Cusa and published by Editorial Almuzara. This book was released on 2011-06 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Cómo consiguió un fabricante de cepillos limpialenguas al borde de la bancarrota crear un imperio presente en 114 países? ¿Cómo una pequeña tienda de vinos pasó de facturar 4 a 45 millones de dólares en pocos meses convirtiendo a su fundador en uno de los expertos más influyentes del mundo? Detrás de estas y otras historias de éxito empresarial hay un secreto: el vídeo online y su aprovechamiento como nueva y eficaz herramienta de marketing. Roger Cusa analiza todas las posibilidades del vídeo en Internet y explica, paso a paso, cómo sacarle el máximo partido. Desde cómo generar contenidos atractivos hasta cómo obtener ingresos, «Crea tu Proyecto Tube» descubre todas las claves del Internetenimiento, la nueva forma de exprimir las innumerables posibilidades que ofrece Internet a empresas y particulares. Un ameno y práctico libro para aprender a conseguir fieles seguidores, fortalecer marcas, abrir nuevas vías de negocio y convertir en estrella a cualquier aficionado. Como defiende el autor, cualquier persona o empresa puede convertirse en un fenómeno de masas partiendo de la originalidad y sabiendo utilizar la tecnología.
Author :
Publisher :
ISBN 13 : 9788491164227
Total Pages : 262 pages
Book Rating : 4.1/5 (642 download)
Download or read book Juegos Olímpicos, televisión y redes sociales written by and published by . This book was released on with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Branch
Publisher : W. W. Norton & Company
ISBN 13 : 1324006706
Total Pages : 395 pages
Book Rating : 4.3/5 (24 download)
Download or read book Sidecountry: Tales of Death and Life from the Back Roads of Sports written by John Branch and published by W. W. Norton & Company. This book was released on 2021-06-01 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breathtaking tales of climbers and hunters, runners and racers, winners and losers by the Pulitzer Prize-winning reporter. New York Times reporter John Branch’s riveting, humane pieces about ordinary people doing extraordinary things at the edges of the sporting world have won nearly every major journalism prize. Sidecountry gathers the best of Branch’s work for the first time, featuring 20 of his favorites from the more than 2,000 pieces he has published in the paper. Branch is renowned for covering the offbeat in the sporting world, from alligator hunting to wingsuit flying. Sidecountry features such classic Branch pieces, including “Snow Fall,” about downhill skiers caught in an avalanche in Washington state, and “Dawn Wall,” about rock climbers trying to scale Yosemite’s famed El Capitan. In other articles, Branch introduces people whose dedication and decency transcend their sporting lives, including a revered football coach rebuilding his tornado-devastated town in Iowa and a girls’ basketball team in Tennessee that plays on despite never winning a game. The book culminates with his moving personal pieces, including “Children of the Cube,” about the surprising drama of Rubik’s Cube competitions as seen through the eyes of Branch’s own sports-hating son, and “The Girl in the No. 8 Jersey,” about a mother killed in the 2017 Las Vegas shooting whose daughter happens to play on Branch’s daughter’s soccer team. John Branch has been hailed for writing “American portraiture at its best” (Susan Orlean) and for covering sports “the way Lyle Lovett writes country music—a fresh turn on a time-honored pleasure” (Nicholas Dawidoff). Sidecountry is the work of a master reporter at the top of his game.
Author : Roland Naul
Publisher : Routledge
ISBN 13 : 1136476113
Total Pages : 361 pages
Book Rating : 4.1/5 (364 download)
Download or read book Olympic Education written by Roland Naul and published by Routledge. This book was released on 2017-02-17 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental component of the Olympic ideal is the concept of Olympic education. This is the notion that sport can help children and young people develop essential life skills. Olympic Education: An international review is the first book to offer a comprehensive survey of the diffusion and implementation of Olympic education programmes around the world. The book includes 28 chapters with 21 national case studies of countries on every major continent, including Australia, Brasil, Canada, China, France, Germany, Japan, Russia, Spain, the UK, the US and Zambia. Each chapter examines the cultural, pedagogical, political and societal challenges of teaching Olympic education, as well as the national, individual and institutional programmes that have emerged. It explores key practical and conceptual issues, such as the incorporation of Olympic values in PE curricula, sport coaching and coach education programmes, while also taking into account the collaborative efforts of the governmental bodies, sport federations and Olympic institutions responsible for policy and implementation. This is important reading for all students, researchers and professionals with an interest in the Olympics, sport education, sports coaching, sport policy or physical education.
Author : Dag Vidar Hanstad
Publisher : Routledge
ISBN 13 : 1134471335
Total Pages : 270 pages
Book Rating : 4.1/5 (344 download)
Download or read book The Youth Olympic Games written by Dag Vidar Hanstad and published by Routledge. This book was released on 2014-06-05 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first summer Youth Olympic Games (YOG) were held in Singapore in 2010 and the first winter Youth Olympic Games in Innsbruck in 2012. The IOC hopes that the YOG will encourage young people to be more active and that they will bring the Olympic movement closer to its original founding values. This is the first book to be published on the Youth Olympic Games. It critically examines the origins of the Games and the motives of the Games organisers, as well as the organisation and management of the Games and their wider impact and significance. The first part of the book discusses the relationship between the YOG and the ideology of Olympism, in the context of broader developments in youth sport competitions. The second part investigates a wide range of managerial aspects including the bidding process, finance, the prominent role of young people on the organising committees and as volunteers, the role of media and sponsors, and the distinctive competition structure. The final part of the book assesses the current and likely future impact of the YOG on the host cities and countries, the IOC and on national youth sport policies. The Youth Olympic Games is essential reading for any researcher, advanced student or policy maker with an interest in Olympic Studies, sports development, sport policy, youth sport or event management.
Author : Matthew Futterman
Publisher : Anchor
ISBN 13 : 0525562575
Total Pages : 306 pages
Book Rating : 4.5/5 (255 download)
Download or read book Running to the Edge written by Matthew Futterman and published by Anchor. This book was released on 2020-04-14 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of visionary American running coach Bob Larsen's mismatched team of elite California runners who would win championships and Olympic glory in a decades-long pursuit of "the epic run." In the dusty hills above San Diego, Bob Larsen became America's greatest running coach. Running to the Edge is a riveting account of Larsen's journey, and his quest to discover the unorthodox training secrets that would lead American runners to breakthroughs never imagined. Futterman interweaves the dramatic stories of Larsen's runners with a fascinating discourse on the science behind human running, as well as a personal running narrative that follows Futterman's own checkered love-affair with the sport. The result is a narrative that will speak to every runner, a story of Larsen's triumphs--from high school cross-country meets to the founding of the cult-favorite, 70's running group, the Jamul Toads; from his long tenure as head coach at UCLA to the secret training regimen of world champion athletes like Larsen's protégé, Meb Keflezighi. Running to the Edge is a page-turner . . . a relentless crusade to run faster, farther.
Author : Steven Lee Myers
Publisher : Knopf
ISBN 13 : 0307961613
Total Pages : 594 pages
Book Rating : 4.3/5 (79 download)
Download or read book The New Tsar written by Steven Lee Myers and published by Knopf. This book was released on 2015 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The epic tale of the rise to power of Russia's current president-- of his emergence from shrouded obscurity and deprivation to become one of the most consequential and complicated leaders in modern history." --
Author : Michael D. Smith
Publisher : MIT Press
ISBN 13 : 0262534525
Total Pages : 229 pages
Book Rating : 4.2/5 (625 download)
Download or read book Streaming, Sharing, Stealing written by Michael D. Smith and published by MIT Press. This book was released on 2017-08-25 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. “[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.” —The Wall Street Journal “Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.” —Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries—and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little “moneyball.” The bottom line: follow the data.
Author : Cheryl Cooky
Publisher : Rutgers University Press
ISBN 13 : 0813592089
Total Pages : 315 pages
Book Rating : 4.8/5 (135 download)
Download or read book No Slam Dunk written by Cheryl Cooky and published by Rutgers University Press. This book was released on 2018-05-30 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "No Slam Dunk".
Author : Raymond Boyle
Publisher : SAGE
ISBN 13 : 9781412907989
Total Pages : 214 pages
Book Rating : 4.9/5 (79 download)
Download or read book Sports Journalism written by Raymond Boyle and published by SAGE. This book was released on 2006-06-29 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across all media, print and broadcast as well as online, sports journalism has come to occupy an increasingly visible space. This book, which looks at the institutional, cultural and economic environment, provides an invaluable overview of contemporary sports journalism across all media forms.
Author : Andrew Billings
Publisher : Routledge
ISBN 13 : 1135980640
Total Pages : 230 pages
Book Rating : 4.1/5 (359 download)
Download or read book Olympic Media written by Andrew Billings and published by Routledge. This book was released on 2008-01-24 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC’s Olympic telecasts have huge power and potential to shape viewer perceptions. Billings’s unique text examines the production, content, and potential effects of NBC’s Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC’s telecast; and survey analyses interrogate the extent to which NBC’s storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television".
Author : Richard Thompson Ford
Publisher : Simon and Schuster
ISBN 13 : 1501180088
Total Pages : 464 pages
Book Rating : 4.5/5 (11 download)
Download or read book Dress Codes written by Richard Thompson Ford and published by Simon and Schuster. This book was released on 2022-01-18 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: A law professor and cultural critic offers an eye-opening exploration of the laws of fashion throughout history, from the middle ages to the present day, examining the canons, mores and customs of clothing rules that we often take for granted
Author : Stephen Barber
Publisher : Reaktion Books
ISBN 13 : 9781861891273
Total Pages : 212 pages
Book Rating : 4.8/5 (912 download)
Download or read book Projected Cities written by Stephen Barber and published by Reaktion Books. This book was released on 2002 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The books that comprise the Locations series address the links between film and society. In Cinema and Urban Space Stephen Barber explores the use of urban images in film from early to contemporary cinema.
