Advertising the American Dream

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Author :
Publisher : Univ of California Press
ISBN 13 : 0520403657
Total Pages : 470 pages
Book Rating : 4.5/5 (24 download)

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Book Synopsis Advertising the American Dream by : Roland Marchand

Download or read book Advertising the American Dream written by Roland Marchand and published by Univ of California Press. This book was released on 2023-09-01 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."

Judy O'Grady and the Colonel's Lady

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Author :
Publisher : Brassey's
ISBN 13 :
Total Pages : 322 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis Judy O'Grady and the Colonel's Lady by : Noel T. St. John Williams

Download or read book Judy O'Grady and the Colonel's Lady written by Noel T. St. John Williams and published by Brassey's. This book was released on 1988 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of the lives of women connected to the military--an overlooked segment of British Army life. This fresh perspective belongs in women's studies. Good reading. Annotation copyrighted by Book News, Inc., Portland, OR

Electric Light and Power

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Author :
Publisher :
ISBN 13 :
Total Pages : 882 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Electric Light and Power by :

Download or read book Electric Light and Power written by and published by . This book was released on 1940 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Preaching to a World in Crisis

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Publisher : Wipf and Stock Publishers
ISBN 13 : 1606081519
Total Pages : 220 pages
Book Rating : 4.6/5 (6 download)

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Book Synopsis Preaching to a World in Crisis by : Horton Davies

Download or read book Preaching to a World in Crisis written by Horton Davies and published by Wipf and Stock Publishers. This book was released on 2009-02-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second volume of sermons, appearing after Believing, is organized according to Davies's journey in time and space and his first-hand experience of the troubled world on three continents: Word War II in England and Germany, race relations in South Africa, and the need for Human Rights in America. In addition to history, literature, psychology, and lore, the sermons mainly use argumentation to console the heart and show the way to compassion and justice in the name of Christ.

The Letters of Rudyard Kipling: 1931-36

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Author :
Publisher : University of Iowa Press
ISBN 13 : 9780877458999
Total Pages : 548 pages
Book Rating : 4.4/5 (589 download)

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Book Synopsis The Letters of Rudyard Kipling: 1931-36 by : Rudyard Kipling

Download or read book The Letters of Rudyard Kipling: 1931-36 written by Rudyard Kipling and published by University of Iowa Press. This book was released on 1990 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most popular author of his day and a paradox who was both an assertive British imperialist and a man of sensitivity and wide reading, Rudyard Kipling is best remembered now as the author of The Jungle Book, the Just-So Stories, and Kim. Fully annotated, volumes 5 and 6 conclude the publication of Kipling's letters, a heroic effort that began with the publication of volume 1 in 1990.

A Word to Women

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Author :
Publisher : Good Press
ISBN 13 :
Total Pages : 95 pages
Book Rating : 4.4/5 (57 download)

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Book Synopsis A Word to Women by : Mrs. Humphry

Download or read book A Word to Women written by Mrs. Humphry and published by Good Press. This book was released on 2021-04-25 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A Word to Women" by Mrs. Humphry. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.

How To Write A Good Advertisement: A Short Course In Copywriting

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Author :
Publisher : Pickle Partners Publishing
ISBN 13 : 178625798X
Total Pages : 196 pages
Book Rating : 4.7/5 (862 download)

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Book Synopsis How To Write A Good Advertisement: A Short Course In Copywriting by : Victor O. Schwab

Download or read book How To Write A Good Advertisement: A Short Course In Copywriting written by Victor O. Schwab and published by Pickle Partners Publishing. This book was released on 2016-01-18 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.

A Wilderness of Monkeys

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Author :
Publisher : Good Press
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.4/5 (64 download)

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Book Synopsis A Wilderness of Monkeys by : Frederick Niven

Download or read book A Wilderness of Monkeys written by Frederick Niven and published by Good Press. This book was released on 2021-08-31 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Venture into a mesmerizing tale in 'A Wilderness of Monkeys' where the first chapter unveils a world brimming with enchantment and possibilities. Bliss Henry, a seeker of solace, boards a train at Euston, leaving behind the bustling city for the tranquil embrace of the countryside. As he traverses through winding tracks and breathes in the intoxicating upland air, he becomes immersed in a picturesque landscape adorned with purple fields, majestic rocks, and mist-draped mountains.

Womankind

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Publisher : Routledge
ISBN 13 : 1351471457
Total Pages : 188 pages
Book Rating : 4.3/5 (514 download)

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Book Synopsis Womankind by : Nancy Reeves

Download or read book Womankind written by Nancy Reeves and published by Routledge. This book was released on 2017-07-12 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stereotype can be defined as a rendering by consensus. Since WOMANKIND: BEYOND THE STEREOTYPES first appeared in 1971, a turbulent decade has passed. In launching a new edition after such an interval, it seems appropriate to ask how far society has moved: be-yond the stereotypes. Such motion is a critical gauge of the status of women, for the power to define can also be the power to destroy; as long as the second sex is culturally prepackaged, its biographical destiny will be preprogrammed and perilous. Looking backward then to 1971, it is clear that the liberation movement has affected consciousness; it has even subverted received doctrine. On the other hand, the stereotypes have not disappeared; they have simply gone underground. At the explicit level, one can point to new patterns; at the implicit level, traditional definitions persist, and continue to be both determinative and destructive. Actualizing the architecture of this book, I set out to examine fixed positions related to a) stereotypes of role, and b) assumptions of thought. In this edition, I have added a section called "Interpenetrations," where I undertake to analyze, in terms of current metamorphosis, what has hap-pened in the private and in the public spheres. The chapter entitled, "Sex and Gender," deals with the characteristic interweaving of present im-peratives and past prototypes, in relation to biography. The chapter en-titled, "The Politics of Power," deals with the same characteristic inter-weaving, in relation to history. In a transitional period, transformation proceeds unevenly: old and new are a continuing part of contemporary reality. In sum, I have attempted to harmonize what is unprecedented with what is familiar, and to dissect meaningful strands from the tangle of paradoxical precepts. Embarking on such venturesome thought, I have been mindful of the caveat of Jacob Bronowski: "If today we want to find relief from the uncertainties of a changing world in some cozy arbitra

How to Write a Good Ad - Masters of Marketing Secrets: A Short Course In Copywriting

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Author :
Publisher : Lulu.com
ISBN 13 : 1312100230
Total Pages : 284 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis How to Write a Good Ad - Masters of Marketing Secrets: A Short Course In Copywriting by : Dr. Robert C. Worstell

Download or read book How to Write a Good Ad - Masters of Marketing Secrets: A Short Course In Copywriting written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. ""As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' ""So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."" Get your copy today - and learn the secrets of writing ads from the Masters...

How to Write Ads That Get The Sale!

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Author :
Publisher : Lulu.com
ISBN 13 : 1312424478
Total Pages : 498 pages
Book Rating : 4.3/5 (124 download)

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Book Synopsis How to Write Ads That Get The Sale! by : Dr. Robert C. Worstell

Download or read book How to Write Ads That Get The Sale! written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-08-09 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the Masters of Marketing Secrets series had already been mined for the history of Advertising, and Salesmanship classics, I still hadn't told anyone which were the key books out of that dozen which held the core datums where a person could learn the "rainmaking" skill of copywriting.From this book series, I've created this collection which specifically selected only the books which deal best with copywriting itself. The other two collections which preceded this dealt with the evolution of advertising itself, and defined salesmanship in a low-pressure scenario, which is becoming more the way online sales has trended. (In fact, you'll get banned on various sites if you try anything else...)This collection is bringing you the best and brightest of copywriting experts - so you can learn first-hand what it is that is required to get sales from every ad you write.For that is the test of good copywriting - it gets the sale.

Petrocinema

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501354140
Total Pages : 267 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Petrocinema by : Marina Dahlquist

Download or read book Petrocinema written by Marina Dahlquist and published by Bloomsbury Publishing USA. This book was released on 2021-01-28 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Petrocinema presents a collection of essays concerning the close relationship between the oil industry and modern media-especially film. Since the early 1920s, oil extracting companies such as Standard Oil, Royal Dutch/Shell, ConocoPhillips, or Statoil have been producing and circulating moving images for various purposes including research and training, safety, process observation, or promotion. Such industrial and sponsored films include documentaries, educationals, and commercials that formed part of a larger cultural project to transform the image of oil exploitation, creating media interfaces that would allow corporations to coordinate their goals with broader cultural and societal concerns. Falling outside of the domain of conventional cinema, such films firmly belong to an emerging canon of sponsored and educational film and media that has developed over the past decade. Contributing to this burgeoning field of sponsored and educational film scholarship, chapters in this book bear on the intersecting cultural histories of oil extraction and media history by looking closely at moving image imaginaries of the oil industry, from the earliest origins or “spills” in the 20th century to today's post industrial “petromelancholia.”

The Routledge History of Women in Europe Since 1700

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Publisher : Routledge
ISBN 13 : 1134419066
Total Pages : 417 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis The Routledge History of Women in Europe Since 1700 by : Deborah Simonton

Download or read book The Routledge History of Women in Europe Since 1700 written by Deborah Simonton and published by Routledge. This book was released on 2006-04-27 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This landmark publication collects the essays of the leading women's historians and provides the most coherent overview of women's role and place in Western Europe from the beginning of the eighteenth century to the twentieth century.

Gas Appliance Merchandising

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Publisher :
ISBN 13 :
Total Pages : 988 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Gas Appliance Merchandising by :

Download or read book Gas Appliance Merchandising written by and published by . This book was released on 1945 with total page 988 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dry Goods Merchants Trade Journal

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Publisher :
ISBN 13 :
Total Pages : 1402 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Dry Goods Merchants Trade Journal by :

Download or read book Dry Goods Merchants Trade Journal written by and published by . This book was released on 1928 with total page 1402 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Making the Most of Your Looks

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Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Making the Most of Your Looks by : Dorothy Stote

Download or read book Making the Most of Your Looks written by Dorothy Stote and published by . This book was released on 1926 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Reclamation Record

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Author :
Publisher :
ISBN 13 :
Total Pages : 634 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Reclamation Record by :

Download or read book Reclamation Record written by and published by . This book was released on 1918 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: