Jounral Of Business Research

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Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Public Affairs Information Service Bulletin

Author :
Publisher :
ISBN 13 :
Total Pages : 1002 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Public Affairs Information Service Bulletin by :

Download or read book Public Affairs Information Service Bulletin written by and published by . This book was released on 1971 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Doing Business Research

Author : Nick Lee
Publisher : SAGE
ISBN 13 : 1446259617
Total Pages : 450 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Doing Business Research by : Nick Lee

Download or read book Doing Business Research written by Nick Lee and published by SAGE. This book was released on 2008-03-26 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: `It′s not often that you′ll find an article or book that explains what you need to know in such plain, simple terms. Treasure it′ - Andrew Farrell, Doctoral Researcher, Loughborough University `Entertaining and authoritative without being patronising′ - Professor Chris Hackley, Royal Holloway, University of London `This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers′ - Professor Graham Hooley, Aston University `This book will fill a vital gap for post graduate research′ - Professor Rod Brodie, University of Auckland Business School For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do. Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides: - essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology - a pragmatic guide to why things are important and how they are important - a huge range of things to consider that the reader can use to develop their research project further - a resource book, providing extensive suggested reading to help the researcher do their research.

Research Methods in International Business

Author : Lorraine Eden
Publisher : Springer Nature
ISBN 13 : 303022113X
Total Pages : 501 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Research Methods in International Business by : Lorraine Eden

Download or read book Research Methods in International Business written by Lorraine Eden and published by Springer Nature. This book was released on 2019-12-06 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showcasing methodological rigour and state-of-the-art methods as hallmarks of modern international business (IB) research, this book offers a collection of the most relevant and highly cited research methods articles from the Journal of International Business Studies (JIBS). Each piece is accompanied by a new Commentary written by experts in the field; some also include Further Reflections by the original authors. Encompassing both qualitative and quantitative approaches, this comprehensive volume explores research design, testing and reporting, as well as specific methodological issues such as endogeneity, common method variance, and theorising from case studies. With recommendations for best practices relating to interaction effects, hypothesis testing, and replicability, this book is a unique and up-to-date reference source on the latest research methods and practices in international business. The book will also be essential reading for those studying any sub-discipline of IB research, including international economics, entrepreneurship, finance, management and marketing.

The Essentials of Business Research Methods

Author : Joe F. Hair Jr.
Publisher : Routledge
ISBN 13 : 1317508270
Total Pages : 507 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Essentials of Business Research Methods by : Joe F. Hair Jr.

Download or read book The Essentials of Business Research Methods written by Joe F. Hair Jr. and published by Routledge. This book was released on 2015-08-14 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.

Doing Research in Business and Management

Author : Dan Remenyi
Publisher : SAGE
ISBN 13 : 9780761959502
Total Pages : 320 pages
Book Rating : 4.9/5 (595 download)

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Book Synopsis Doing Research in Business and Management by : Dan Remenyi

Download or read book Doing Research in Business and Management written by Dan Remenyi and published by SAGE. This book was released on 1998-09-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing Research in Business and Management has been written to help students obtain a thorough understanding of the main methodological issues and options that are available to them as business and management researchers undertaking a masters or doctoral degree. Doing Research in Business and Management takes the reader through all of the important issues that need to be understood if a competent piece of research is to be produced at the masters or doctoral level in the business and management studies. The authors explain the interrelationship between the theoretical and empirical research as well as the differences between positivism and phenomenology. Not only do they put these concepts in context for the business and management student, but they go on to discuss how these different approaches are used in practice. Furthermore, the authors discuss the implications of quantitative and qualitative approaches to research. The book offers high-level advice on different numerical techniques available to researchers as well as different software packages that may be used for analyzing qualitative data. The book also discusses the use of the Internet to support research in masters and doctoral programs.

Cross-cultural Management

Author : Terence Jackson
Publisher : Digital Press
ISBN 13 : 9780750619332
Total Pages : 423 pages
Book Rating : 4.6/5 (193 download)

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Book Synopsis Cross-cultural Management by : Terence Jackson

Download or read book Cross-cultural Management written by Terence Jackson and published by Digital Press. This book was released on 1995 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transcultural management ; Management styles ; Intercultural communication.

International Journal of Business Analytics (IJBAN).

Author : John Wang
Publisher :
ISBN 13 : 9781466680647
Total Pages : pages
Book Rating : 4.6/5 (86 download)

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Book Synopsis International Journal of Business Analytics (IJBAN). by : John Wang

Download or read book International Journal of Business Analytics (IJBAN). written by John Wang and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Publication Manual of the American Psychological Association

Author : American Psychological Association
Publisher : American Psychological Association (APA)
ISBN 13 : 9781433832161
Total Pages : 428 pages
Book Rating : 4.8/5 (321 download)

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Book Synopsis Publication Manual of the American Psychological Association by : American Psychological Association

Download or read book Publication Manual of the American Psychological Association written by American Psychological Association and published by American Psychological Association (APA). This book was released on 2019-10 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Publication Manual of the American Psychological Association is the style manual of choice for writers, editors, students, and educators in the social and behavioral sciences, nursing, education, business, and related disciplines.

Cabell's Directory of Publishing Opportunities in Educational Curriculum and Methods

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Cabell's Directory of Publishing Opportunities in Educational Curriculum and Methods by :

Download or read book Cabell's Directory of Publishing Opportunities in Educational Curriculum and Methods written by and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Journal of Business Research

Author :
Publisher :
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.:/5 (49 download)

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Book Synopsis Journal of Business Research by :

Download or read book Journal of Business Research written by and published by . This book was released on 1988 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Electronic Journal of Business Research Methods

Author :
Publisher : Academic Conferences Limited
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.7/5 (29 download)

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Book Synopsis Electronic Journal of Business Research Methods by :

Download or read book Electronic Journal of Business Research Methods written by and published by Academic Conferences Limited. This book was released on with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Essentials of Business Research

Author : Jonathan Wilson
Publisher : SAGE
ISBN 13 : 1446296857
Total Pages : 377 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Essentials of Business Research by : Jonathan Wilson

Download or read book Essentials of Business Research written by Jonathan Wilson and published by SAGE. This book was released on 2014-01-20 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor′s expectations. Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams. Key student features include: ′You′re the Supervisor′ sections - helps students to meet learning objectives ′Common questions and answers′ - real-world advice on how to tackle common challenges Examples from different types of international businesses Detailed guidance on software packages such as SPSS Student case studies Annotated further reading Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students′ multiple choice questions to test progress. A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.

The Craft of Business Research

Author : Dr Raman K Attri
Publisher : Speed To Proficiency Research: S2Pro©
ISBN 13 : 981188160X
Total Pages : 550 pages
Book Rating : 4.8/5 (118 download)

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Book Synopsis The Craft of Business Research by : Dr Raman K Attri

Download or read book The Craft of Business Research written by Dr Raman K Attri and published by Speed To Proficiency Research: S2Pro©. This book was released on 2023-08-18 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a transformative voyage of research discovery through the pages of this comprehensive guidebook! Unveil the latent prowess of a successful corporate researcher within you, as you traverse a meticulously outlined showcase of the entire business research process. Tailored with precision for business leaders who may find themselves lacking extensive research backgrounds or formal training in research methodologies, this book serves as an all-encompassing compass to equip you with the essential tools and techniques required to conduct impactful, practice-oriented corporate research that addresses the most pressing issues faced by organizations. Perfectly suited for professionals, practitioners, and corporate managers embarking on the journey of corporate research or pursuing advanced doctoral-level programs, this book stands as your definitive resource—a roadmap that unravels a systematic research process in a manner that is both accessible and implementable. Rooted deeply in the qualitative domain, this guidebook delves into a comprehensive exploration of strategies and principles, each meticulously demonstrated through a comprehensive organizational research study that serves as the backbone of the narrative. Rich with real-world, full-scale examples, every chapter guides you through the intricacies: from the initial stages of selecting a pertinent research topic and crafting a research blueprint, to skillfully gathering high-quality data and conducting profound analysis. Empower yourself with invaluable insights to deftly position your own research within the most suitable paradigm, forge connections with participants, construct and present models, rigorously test outcomes, and delve into so much more. All of this under the expert guidance of an award-winning accelerated learning scientist and a seasoned business leader, ensuring you're in capable hands as you navigate the research landscape. Catering to a diverse audience ranging from practitioners, managers, executives, scholars, students, professors, teachers, and researchers, this book is an indispensable companion, with a shared goal of advancing their understanding of research excellence. Whether you're a practitioner yearning to enhance your decision-making acumen, a manager driven to infuse innovation into your organization, or a scholar on an unrelenting quest for academic distinction, this indispensable guide will serve as your steadfast companion, propelling your research endeavors to unprecedented heights.

Essentials of Business Research Methods

Author : Joe F. Hair Jr.
Publisher : Routledge
ISBN 13 : 0429511957
Total Pages : 508 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Essentials of Business Research Methods by : Joe F. Hair Jr.

Download or read book Essentials of Business Research Methods written by Joe F. Hair Jr. and published by Routledge. This book was released on 2019-11-05 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors’ manuals, PowerPoint slides, and test banks.

Essentials of Business Research Methods

Author : Joseph F. Hair, Jr
Publisher : Routledge
ISBN 13 : 1317471229
Total Pages : 672 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Essentials of Business Research Methods by : Joseph F. Hair, Jr

Download or read book Essentials of Business Research Methods written by Joseph F. Hair, Jr and published by Routledge. This book was released on 2015-03-04 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.

Essentials of Business Research Methods

Author : Joe F. Hair Jr.
Publisher : Taylor & Francis
ISBN 13 : 1000894401
Total Pages : 529 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Essentials of Business Research Methods by : Joe F. Hair Jr.

Download or read book Essentials of Business Research Methods written by Joe F. Hair Jr. and published by Taylor & Francis. This book was released on 2023-07-25 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank.