Introduction to Neal Mohan

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Publisher : Gilad James Mystery School
ISBN 13 : 2311766066
Total Pages : 72 pages
Book Rating : 4.3/5 (117 download)

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Book Synopsis Introduction to Neal Mohan by : Gilad James, PhD

Download or read book Introduction to Neal Mohan written by Gilad James, PhD and published by Gilad James Mystery School. This book was released on with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neal Mohan is a highly successful Indian-American businessman and computer engineer who has developed some of the best-known digital media platforms in the world. Starting his career at Microsoft, Mohan rose through the ranks and eventually became the head of display advertising for Google, where he led the redesign of one of the company's flagship products, AdSense. After a brief stint at YouTube, he returned to Google to oversee all of the company's advertising products, as well as its core search and display businesses. In 2018, he became the Chief Product Officer of YouTube, where he has continued to drive innovation and growth. Mohan is widely regarded as one of the most influential figures in the digital advertising industry, and his contributions to the development of online marketing platforms have had a significant impact on the way we consume digital content. His expertise in engineering, product management, and marketing has enabled him to create products that are both incredibly effective and user-friendly. Throughout his career, he has demonstrated a strong commitment to using technology to improve people's lives and has been recognized for his contributions with several awards and accolades. In many ways, Mohan represents the future of digital media, and is poised to continue shaping the industry for years to come.

Social Media Influencers

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Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1642823589
Total Pages : 226 pages
Book Rating : 4.6/5 (428 download)

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Book Synopsis Social Media Influencers by : The New York Times Editorial Staff

Download or read book Social Media Influencers written by The New York Times Editorial Staff and published by The Rosen Publishing Group, Inc. This book was released on 2019-12-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many popular social media websites and apps have one thing in common: celebrities looking to be worshipped. These social influencers come from all walks of life, and cater to young demographics with content including comedy routines, make-up advice, product reviews, and music videos. Watched by millions of viewers worldwide, they create diversion, provide commentary, endorse brands, and sometimes inspire the wrath of governments. With the aid of media literacy terms and questions, readers will discover how this comprehensive collection of articles reveals the ins and outs of internet commerce and culture.

Display Advertising

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Publisher : John Wiley & Sons
ISBN 13 : 1118240294
Total Pages : 609 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Display Advertising by : David Booth

Download or read book Display Advertising written by David Booth and published by John Wiley & Sons. This book was released on 2012-09-11 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.

An Introduction to Sociology

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Publisher : SAGE
ISBN 13 : 1529765196
Total Pages : 623 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis An Introduction to Sociology by : Karim Murji

Download or read book An Introduction to Sociology written by Karim Murji and published by SAGE. This book was released on 2021-11-03 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Sociology is your essential guide to understanding the social forces that shape our lives and the world around us. This innovative textbook introduces you to the key theories, themes, and concepts in the discipline of sociology and helps you to develop as a sociologist by providing comprehensive coverage of all the main areas of study. Presenting you with the history, current debates and recent research developments for each topic, this book covers everything from classical sociologies and traditional subjects such as class, families, and religion, through to more progressive areas like digital society, social media, migration, and the interconnectedness of modern global society. The book′s extensive coverage means it can be used throughout your studies, from first year to final year. Key features: Each chapter is written by an internationally renowned expert who uses specialist insight and the latest research to provide a reliable and up-to-date overview. Includes a selection of unique learning features such as “Hear from the Expert” boxes and “Key Cases” from around the world, as well as reflective activities and revision questions that will enhance your knowledge. Features a section titled “What is sociology useful for?” which includes chapters on the public value of sociology and the role of sociology in contemporary society. The book is supported by a wide-ranging collection of online teaching and learning resources including exclusive video content from SAGE Video, links to SAGE Journal Articles, sample essay questions, and a selection of multiple-choice questions. This definitive text is perfect for first-year sociology undergraduates and anyone studying sociology at university or college level.

Business Week

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Publisher :
ISBN 13 :
Total Pages : 1050 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Business Week by :

Download or read book Business Week written by and published by . This book was released on 2009 with total page 1050 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bloomberg Businessweek

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Publisher :
ISBN 13 :
Total Pages : 1266 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Bloomberg Businessweek by :

Download or read book Bloomberg Businessweek written by and published by . This book was released on 2011 with total page 1266 pages. Available in PDF, EPUB and Kindle. Book excerpt:

YouTube and Video Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 111820381X
Total Pages : 533 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis YouTube and Video Marketing by : Greg Jarboe

Download or read book YouTube and Video Marketing written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2011-10-07 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Brandweek

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Publisher :
ISBN 13 :
Total Pages : 394 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Brandweek by :

Download or read book Brandweek written by and published by . This book was released on 2010-10 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Adweek

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Publisher :
ISBN 13 :
Total Pages : 706 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Adweek by :

Download or read book Adweek written by and published by . This book was released on 2010 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sessional Indexes to the Annals of Congress

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Publisher :
ISBN 13 :
Total Pages : 1034 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Sessional Indexes to the Annals of Congress by : United States Historical Documents Institute

Download or read book Sessional Indexes to the Annals of Congress written by United States Historical Documents Institute and published by . This book was released on 1875 with total page 1034 pages. Available in PDF, EPUB and Kindle. Book excerpt:

When They Win, You Win

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Publisher : St. Martin's Press
ISBN 13 : 1250279674
Total Pages : 304 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis When They Win, You Win by : Russ Laraway

Download or read book When They Win, You Win written by Russ Laraway and published by St. Martin's Press. This book was released on 2022-06-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the legendary Silicon Valley manager who inspired Radical Candor, the three simple rules for creating happy, engaged teams. Businesses everywhere are plagued by managers who seem to think that keeping their staff miserable is the best way to deliver profits. This is a failure of leadership that also hurts the bottom line; research has shown that maintaining a happy, engaged workforce consistently drives measurably better business results across the board. In When They Win, You Win, Russ Laraway, the Chief People Officer at Qualtrics, provides a simple, coherent, and complete leadership standard that teaches organizational planners and managers how to develop incredible levels of employee engagement. The book identifies three key elements: clear direction-setting, frequent coaching, and active engagement with employees on their long-term career goals. Russ Laraway's approach to management, developed at Google, Twitter, and Qualtrics, shows the way to cultivate a happy, productive, and engaged team. Happy results are sure to follow—for you, your customers, your shareholders, and your employees alike.

Indian Books in Print

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Publisher :
ISBN 13 :
Total Pages : 1118 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Indian Books in Print by :

Download or read book Indian Books in Print written by and published by . This book was released on 2003 with total page 1118 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Not Fade Away

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Publisher : Rodale
ISBN 13 : 9781579546885
Total Pages : 240 pages
Book Rating : 4.5/5 (468 download)

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Book Synopsis Not Fade Away by : Laurence Shames

Download or read book Not Fade Away written by Laurence Shames and published by Rodale. This book was released on 2003-09-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronicles the life of the founder of Liberty Media, from his protests against the Vietnam War and his jam sessions with Sha Na Na through his work as a political consultant and businessman and his battle against cancer.

House documents

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Publisher :
ISBN 13 :
Total Pages : 1892 pages
Book Rating : 4.B/5 (1 download)

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Book Synopsis House documents by :

Download or read book House documents written by and published by . This book was released on 1878 with total page 1892 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Technical Analysis

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Publisher : FT Press
ISBN 13 : 0132599627
Total Pages : 700 pages
Book Rating : 4.1/5 (325 download)

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Book Synopsis Technical Analysis by : Charles D. Kirkpatrick II

Download or read book Technical Analysis written by Charles D. Kirkpatrick II and published by FT Press. This book was released on 2010-11-08 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: Already the field's most comprehensive, reliable, and objective guidebook, Technical Analysis: The Complete Resource for Financial Market Technicians, Second Edition has been thoroughly updated to reflect the field's latest advances. Selected by the Market Technicians Association as the official companion to its prestigious Chartered Market Technician (CMT) program, this book systematically explains the theory of technical analysis, presenting academic evidence both for and against it. Using hundreds of fully updated illustrations, the authors explain the analysis of both markets and individual issues, and present complete investment systems and portfolio management plans. They present authoritative, up-to-date coverage of tested sentiment, momentum indicators, seasonal affects, flow of funds, testing systems, risk mitigation strategies, and many other topics. This edition thoroughly covers the latest advances in pattern recognition, market analysis, and systems management. The authors introduce new confidence tests; cover increasingly popular methods such as Kagi, Renko, Kase, Ichimoku, Clouds, and DeMark indicators; present innovations in exit stops, portfolio selection, and testing; and discuss the implications of behavioral bias for technical analysis. They also reassess old formulas and methods, such as intermarket relationships, identifying pitfalls that emerged during the recent market decline. For traders, researchers, and serious investors alike, this is the definitive book on technical analysis.

The English Catalogue of Books

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Publisher :
ISBN 13 :
Total Pages : 1900 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The English Catalogue of Books by : Sampson Low

Download or read book The English Catalogue of Books written by Sampson Low and published by . This book was released on 1926 with total page 1900 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volumes for 1898-1968 include a directory of publishers.

Stalin

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Publisher : Penguin
ISBN 13 : 073522448X
Total Pages : 1249 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Stalin by : Stephen Kotkin

Download or read book Stalin written by Stephen Kotkin and published by Penguin. This book was released on 2017-10-31 with total page 1249 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Monumental.” —The New York Times Book Review Pulitzer Prize-finalist Stephen Kotkin has written the definitive biography of Joseph Stalin, from collectivization and the Great Terror to the conflict with Hitler's Germany that is the signal event of modern world history In 1929, Joseph Stalin, having already achieved dictatorial power over the vast Soviet Empire, formally ordered the systematic conversion of the world’s largest peasant economy into “socialist modernity,” otherwise known as collectivization, regardless of the cost. What it cost, and what Stalin ruthlessly enacted, transformed the country and its ruler in profound and enduring ways. Building and running a dictatorship, with life and death power over hundreds of millions, made Stalin into the uncanny figure he became. Stephen Kotkin’s Stalin: Waiting for Hitler, 1929–1941 is the story of how a political system forged an unparalleled personality and vice versa. The wholesale collectivization of some 120 million peasants necessitated levels of coercion that were extreme even for Russia, and the resulting mass starvation elicited criticism inside the party even from those Communists committed to the eradication of capitalism. But Stalin did not flinch. By 1934, when the Soviet Union had stabilized and socialism had been implanted in the countryside, praise for his stunning anti-capitalist success came from all quarters. Stalin, however, never forgave and never forgot, with shocking consequences as he strove to consolidate the state with a brand new elite of young strivers like himself. Stalin’s obsessions drove him to execute nearly a million people, including the military leadership, diplomatic and intelligence officials, and innumerable leading lights in culture. While Stalin revived a great power, building a formidable industrialized military, the Soviet Union was effectively alone and surrounded by perceived enemies. The quest for security would bring Soviet Communism to a shocking and improbable pact with Nazi Germany. But that bargain would not unfold as envisioned. The lives of Stalin and Hitler, and the fates of their respective dictatorships, drew ever closer to collision, as the world hung in the balance. Stalin: Waiting for Hitler, 1929–1941 is a history of the world during the build-up to its most fateful hour, from the vantage point of Stalin’s seat of power. It is a landmark achievement in the annals of historical scholarship, and in the art of biography.