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Introducing Story Strategic Methods
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Book Synopsis Introducing Story-Strategic Methods by : Robert Strauss
Download or read book Introducing Story-Strategic Methods written by Robert Strauss and published by Wipf and Stock Publishers. This book was released on 2017-03-17 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of Introducing Story-Strategic Methods is to awaken us in the cross-cultural context. Our natural tendency is to be asleep to our own cultural values and core worldview assumptions. This tendency applies as well to our expectations in the cross-cultural context. For example, in what ways would a "justice" pattern of culture orient our speech and behavior? To what degree is a "justice" pattern of culture different from an "honor" pattern of culture? The book asserts that culture matters in effective communication. Going further, to what degree does a story told from the Bible nullify the power of culture? Often we assume that the biblical story trumps culture. It does not. The book affirms rigorously that culture is much more powerful than we first suppose. If in fact, culture trumps the biblical story. Therefore, understanding and skills are required for effective engagement across cultures. Strategic storytelling is a twelve-step methodology that addresses the problems of miscommunication and syncretism that plague the cross-cultural context. It offers a step-by-step solution that promises success. Insights are firmly rooted in Scripture and equally grounded in empirical research from the social sciences. The stories told throughout the book are true. The answers are compelling.
Book Synopsis Re:imagining Change by : Patrick Reinsborough
Download or read book Re:imagining Change written by Patrick Reinsborough and published by PM Press. This book was released on 2017-10-01 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Re:Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the Center for Story-based Strategy over fifteen years of their movement building partnerships. This practitioner’s guide is an impassioned call to innovate our strategies for confronting the escalating social and ecological crises of the twenty-first century. This new, expanded second edition includes updated examples from the frontlines of social movements and provides the reader with easy-to-use tools to change the stories they care about most.
Book Synopsis Introducing Story-Strategic Methods by : Robert Strauss
Download or read book Introducing Story-Strategic Methods written by Robert Strauss and published by Wipf and Stock Publishers. This book was released on 2017-03-17 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of Introducing Story-Strategic Methods is to awaken us in the cross-cultural context. Our natural tendency is to be asleep to our own cultural values and core worldview assumptions. This tendency applies as well to our expectations in the cross-cultural context. For example, in what ways would a "justice" pattern of culture orient our speech and behavior? To what degree is a "justice" pattern of culture different from an "honor" pattern of culture? The book asserts that culture matters in effective communication. Going further, to what degree does a story told from the Bible nullify the power of culture? Often we assume that the biblical story trumps culture. It does not. The book affirms rigorously that culture is much more powerful than we first suppose. If in fact, culture trumps the biblical story. Therefore, understanding and skills are required for effective engagement across cultures. Strategic storytelling is a twelve-step methodology that addresses the problems of miscommunication and syncretism that plague the cross-cultural context. It offers a step-by-step solution that promises success. Insights are firmly rooted in Scripture and equally grounded in empirical research from the social sciences. The stories told throughout the book are true. The answers are compelling.
Book Synopsis Building a StoryBrand by : Donald Miller
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt
Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Book Synopsis Handbook of Research on Transmedia Storytelling and Narrative Strategies by : Y?lmaz, Recep
Download or read book Handbook of Research on Transmedia Storytelling and Narrative Strategies written by Y?lmaz, Recep and published by IGI Global. This book was released on 2018-07-06 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Book Synopsis Your Strategy Needs a Strategy by : Martin Reeves
Download or read book Your Strategy Needs a Strategy written by Martin Reeves and published by Harvard Business Review Press. This book was released on 2015-05-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.
Book Synopsis The Fascination with Unknown Time by : Sibylle Baumbach
Download or read book The Fascination with Unknown Time written by Sibylle Baumbach and published by Springer. This book was released on 2017-11-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores 'unknown time' as a cultural phenomenon, approaching past futures, unknown presents, and future pasts through a broad range of different disciplines, media, and contexts. As a phenomenon that is both elusive and fundamentally inaccessible, time is a key object of fascination. Throughout the ages, different cultures have been deeply engaged in various attempts to fill or make time by developing strategies to familiarize unknown time and to materialize and control past, present, or future time. Arguing for the perennial interest in time, especially in the unknown and unattainable dimension of the future, the contributions explore premodern ideas about eschatology and secular future, historical configurations of the perception of time and acceleration in fin-de-siècle Germany and contemporary Lagos, the formation of ‘deep time’ and ‘timelessness’ in paleontology and ethnographic museums, and the representation of time—past, present, and future alike—in music, film, and science fiction.
Book Synopsis Essential Evidence-Based Teaching Strategies by : Garry Hornby
Download or read book Essential Evidence-Based Teaching Strategies written by Garry Hornby and published by Springer Nature. This book was released on 2022-07-18 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines evidence-based practices that facilitate effective teaching to ensure optimum educational achievement for school-age students. It identifies key strategies with extensive research evidence that confirms their effectiveness in improving student outcomes. The book offers guidelines for teachers to use in distinguishing between strategies that are evidence-based and those with little or no supporting evidence. It describes common instructional strategies often found in schools despite having little evidence to support their effectiveness. In addition, the book identifies eight key evidence-based teaching practices that can be directly implemented by classroom teachers, reviews the theoretical and research base of each of these strategies, and provides guidelines for special and general education teachers on how to apply them most effectively, with links to video examples of their use in classrooms. The text also examines common barriers to the use of evidence-based practices in schools. It explores implications for teacher education, focusing on training educators to identify and implement evidence-based strategies effectively, avoiding those lacking evidence, even if they are popular in schools. Essential Evidence-Based Teaching Strategies is a must-have resource for researchers, professionals, and graduate students in educational psychology, child and school psychology, and social work who are interested in learning about and implementing effective teaching methods that improve student engagement and academic achievement, strengthen social-emotional learning, and reduce school dropout rates.
Book Synopsis Little House on the Prairie by : Laura Ingalls Wilder
Download or read book Little House on the Prairie written by Laura Ingalls Wilder and published by HarperCollins. This book was released on 2016-03-08 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third book in Laura Ingalls Wilder's treasured Little House series—now available as an ebook! This digital version features Garth Williams's classic illustrations, which appear in vibrant full color on a full-color device and in rich black-and-white on all other devices. The adventures continue for Laura Ingalls and her family as they leave their little house in the Big Woods of Wisconsin and set out for the big skies of the Kansas Territory. They travel for many days in their covered wagon until they find the best spot to build their house. Soon they are planting and plowing, hunting wild ducks and turkeys, and gathering grass for their cows. Just when they begin to feel settled, they are caught in the middle of a dangerous conflict. The nine Little House books are inspired by Laura's own childhood and have been cherished by generations of readers as both a unique glimpse into America's frontier history and as heartwarming, unforgettable stories.
Book Synopsis Teaching and Learning Strategies for Sustainable Development by : Enakshi Sengupta
Download or read book Teaching and Learning Strategies for Sustainable Development written by Enakshi Sengupta and published by Emerald Group Publishing. This book was released on 2020-05-27 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book explores the sustainable development goals, how well universities have been able to integrate them into their curriculum, and how universities can institutionalize the goals and sustainable development into their strategic plans and institutional culture
Book Synopsis Creating Signature Stories by : David Aaker
Download or read book Creating Signature Stories written by David Aaker and published by Morgan James Publishing. This book was released on 2018-01-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: “All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Download or read book Storynomics written by Robert Mckee and published by Hachette UK. This book was released on 2018-03-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.
Book Synopsis Teaching Reading to English Learners, Grades 6 - 12 by : Margarita Espino Calderon
Download or read book Teaching Reading to English Learners, Grades 6 - 12 written by Margarita Espino Calderon and published by Corwin Press. This book was released on 2018-03-09 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides assistance to teachers who struggle with the question of how to appropriately present complex subject matter to students who are just learning to speak English.
Book Synopsis Introduction to Research - E-Book by : Elizabeth DePoy
Download or read book Introduction to Research - E-Book written by Elizabeth DePoy and published by Elsevier Health Sciences. This book was released on 2015-03-06 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridge the gap between research and practice with Introduction to Research: Understanding and Applying Multiple Strategies, 5th Edition. This easy-to-read edition covers all the major research design strategies: qualitative, quantitative, naturalistic, experimental-type, and mixed method. And with the text’s up-to-date research information and references, you will have a solid foundation from which to critique and understand research designs and their applications to healthcare and human service settings. Case examples provide real-life snapshots of what it is like to participate in different types of research processes, identify research dilemmas relevant to chapter subjects, and alert you to problems you might encounter. Authors make the topics more accessible, so research becomes more relevant - and topics come to life. Covers experimental-type, naturalistic, and mixed method design strategies to improve your ability to compare, contrast, and integrate different methods. Presents complex information clearly in a highly readable, and easy-to-understand, manner. Includes detailed discussions of qualitative and quantitative methodologies, a unique and balanced focus that makes this text more comprehensive than others in its field. NEW! Up-to-date research methods, strategies, and references, like digital sources, visual methods, and geographical analysis, give you the latest information on research in diverse areas of health and human services.
Book Synopsis Strategies for Teaching Learners with Special Needs by : Edward A. Polloway
Download or read book Strategies for Teaching Learners with Special Needs written by Edward A. Polloway and published by Prentice Hall. This book was released on 2008 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised to incorporate important new information about No Child Left Behind and the 2004 re-authorization of IDEA, this classic work in the field of teaching methodology for students with special needs continues to be the most comprehensive textbook available for students with mild/high incidence disabilities (i.e., learning disabilities, mild retardation/intellectual disabilities, emotional and behavioral disorders, and students experiencing learning problems in the general education classroom). The focus of the book is on effective instructional strategies for students being served in diverse educational settings, with a primary emphasis on those being taught in inclusive educational environments. In Part I, the text provides basic information on curriculum development and instruction while in Part II, an in-depth discussion of key curricular areas is provided. For educators teaching learning disabled students.
Book Synopsis Princesses, Dragons and Helicopter Stories by : Trisha Lee
Download or read book Princesses, Dragons and Helicopter Stories written by Trisha Lee and published by Routledge. This book was released on 2015-07-24 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories and fantasy play engage all young children and help them to draw connections and make sense of the world. MakeBelieve Arts Helicopter Stories are tried, tested and proven to have a significant impact on children’s literacy and communication skills, their confidence and social and emotional development. Based on the storytelling and story acting curriculum of Vivian Gussin Paley, this book provides a practical, step-by-step guide to using this approach with young children. Covering all aspects of the approach, Artistic Director Trisha Lee shows you how you can introduce Helicopter Stories to children for the first time, scribing their tales and then bring their ideas to life by acting them out. Full of anecdotes and practical examples from a wide range of settings, the book includes: Clear guidelines and rules for scribing children’s stories, creating a stage and acting out stories How to deal with taboos and sensitive issues in children’s stories How to involve children who are unwilling to speak or act Supporting children with English as an Additional Language Links to show how the approach supports children’s holistic development Providing an accessible guide to an approach that is gaining international recognition, and featuring a foreword by Vivian Gussin Paley, this book will be essential reading for all those that want to support children’s learning in a way that is fun, engaging and proven to work.
