Internet Marketing For The Small Business Owner

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The Small Business Online Marketing Handbook

Author : Annie Tsai
Publisher : John Wiley & Sons
ISBN 13 : 1118615387
Total Pages : 0 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis The Small Business Online Marketing Handbook by : Annie Tsai

Download or read book The Small Business Online Marketing Handbook written by Annie Tsai and published by John Wiley & Sons. This book was released on 2013-10-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.

Small Business Marketing For Dummies

Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
ISBN 13 : 1118054458
Total Pages : 386 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Small Business Marketing For Dummies by : Barbara Findlay Schenck

Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2011-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

The Small Business Online Marketing Handbook

Author : Annie Tsai
Publisher : John Wiley & Sons
ISBN 13 : 1118770137
Total Pages : 136 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Small Business Online Marketing Handbook by : Annie Tsai

Download or read book The Small Business Online Marketing Handbook written by Annie Tsai and published by John Wiley & Sons. This book was released on 2013-10-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.

Strategic Internet Marketing for Small Business Owners

Author : Cheryl Waller
Publisher : Strategic Internet Marketing Corporation
ISBN 13 : 9780692463574
Total Pages : 254 pages
Book Rating : 4.4/5 (635 download)

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Book Synopsis Strategic Internet Marketing for Small Business Owners by : Cheryl Waller

Download or read book Strategic Internet Marketing for Small Business Owners written by Cheryl Waller and published by Strategic Internet Marketing Corporation. This book was released on 2015-09-23 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cheryl Waller, MBA dares small business owners to dramatically improve their online marketing with proven strategies used by the smartest (and wealthiest) first-time entrepreneurs. Strategic Internet Marketing for Small Business Owners delivers new insights and amazingly effective strategies that any one can implement in their marketing to immediately produce outstanding results for their business and consistently put money in their pocket. This book is for you if... You are a small business owner looking to expand your business, marketing strategy, and online presence You are trying to grow your business, but don t have the time or knowledge to manage Internet marketing You realize how important Internet marketing is to your business, but you re not sure how to apply it or where to start If you have read this far, then you have dedicated precious time, hard-earned money, and months (or even years) of effort into opening your business only to find out that it is nearly impossible to run a business, market the business, and still have time for a life outside of the business. Inside these pages, you will discover the fool-proof methods used by the top small business owners to siphon their ideal clients from the Internet and pour them into their business. You will finally understand how smart small business owners crack the code of Internet Marketing with step-by-step methods to consistently attract their ideal clients. Finally understand how to magnetically attract your ideal target client with focused reliability and precision design. But, most importantly, discover the art of leveraging your business for all that it s worth and living the life you deserve.

Strategic Internet Marketing for Small Business Owners

Author : Lee Kindig
Publisher : Independently Published
ISBN 13 : 9781796263183
Total Pages : 250 pages
Book Rating : 4.2/5 (631 download)

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Book Synopsis Strategic Internet Marketing for Small Business Owners by : Lee Kindig

Download or read book Strategic Internet Marketing for Small Business Owners written by Lee Kindig and published by Independently Published. This book was released on 2019-02-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cheryl Carradini, MBA dares small business owners to dramatically improve their online marketing with proven strategies used by the smartest (and wealthiest) first-time entrepreneurs. Strategic Internet Marketing for Small Business Owners delivers new insights and amazingly effective strategies that anyone can implement in their marketing to immediately produce outstanding results for their business and consistently put money in their pocket. This book is for you if... You are a small business owner looking to expand your business, marketing strategy, and online presence You are trying to grow your business, but don t have the time or knowledge to manage Internet marketing You realize how important Internet marketing is to your business, but you're not sure how to apply it or where to start If you have read this far, then you have dedicated precious time, hard-earned money, and months (or even years) of effort into opening your business only to find out that it is nearly impossible to run a business, market the business, and still have time for a life outside of the business. Inside these pages, you will discover the fool-proof methods used by the top small business owners to siphon their ideal clients from the Internet and pour them into their business. You will finally understand how smart small business owners crack the code of Internet Marketing with step-by-step methods to consistently attract their ideal clients. Finally understand how to magnetically attract your ideal target client with focused reliability and precision design. But, most importantly, discover the art of leveraging your business for all that it's worth and living the life you deserve.

See You on the Internet

Author : Avery Swartz
Publisher : Page Two
ISBN 13 : 1989603084
Total Pages : 0 pages
Book Rating : 4.9/5 (896 download)

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Book Synopsis See You on the Internet by : Avery Swartz

Download or read book See You on the Internet written by Avery Swartz and published by Page Two. This book was released on 2020-03-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world's most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue. Avery Swartz has spent fourteen years on the ground working directly with hundreds of clients as a web designer, instructor, consultant, and digital advisor. With the aid of real-life stories and examples, she will guide you through the ins and outs of website development, ecommerce, search engine optimization, social media, email marketing, and online advertising --- and you'll be able to track all of your results. See You on the Internet is a clear, friendly, and highly usable guide for anyone in a small business or similar organization to thrive in the digital world.

Internet Marketing for the Small Business Owner

Author : Tad Stephens
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781496112125
Total Pages : 0 pages
Book Rating : 4.1/5 (121 download)

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Book Synopsis Internet Marketing for the Small Business Owner by : Tad Stephens

Download or read book Internet Marketing for the Small Business Owner written by Tad Stephens and published by Createspace Independent Publishing Platform. This book was released on 2014-03-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Marketing for the Small Business Owner Do you See the need for Internet marketing but are not sure of the How-To? Do you want to Avoid costly Internet marketing mistakes you Hear about? What If there was a Guide that answered these questions and was a Joy to read? Internet Marketing for the Small Business Owner tackles the often overwhelming and multilayered world of Internet marketing for the small business in a simple and straight forward manner. It shows you the pieces of the Internet marketing world before diving into the specific tools you would use to market your business online. Each chapter is written to be used on its own, used with other chapters, or as a piece in the bigger puzzle of online marketing. You will gain valuable insight on the most current tools as well as practical tips on using them. You'll be introduced to the many different ways you can do marketing on the Internet. But rather than just stopping there this book will wrap up with some tips on how implement, track, and manage your marketing campaigns on the Internet. Yes Internet marketing is an area that is filled with options, some valuable, some not so valuable, for your business. Seeing all of those options spelled out can be a lot to take in. This book not only tells you what's out there today, it also tells you how to use it. You can expect to learn: -Why is Internet Marketing important and valuable for your business? -How to get your website ready for an Internet marketing campaign? -What exactly is search engine marketing? -How to use content marketing effectively? -Why you should consider social media marketing? -How to best manage and market your online reputation? -How to keep it all organized once you get started? It's a veritable one stop shop of Internet marketing tips, tricks and insights for the small business owner. In fact, even seasoned online marketers could benefit from having this book around as a reference or refresher. It provides some great reminders about the value of the different tools that can be helpful when you're expanding an existing Internet marketing campaign or business. We plan on updating this book at least once a year, possibly more frequently depending on what changes. In between updates we will post new information and updates on our website at http: //www.mediamarketexperts.com/category/internet-marketing-book-updates/. Please stop by anytime and get the latest!

The Business of Getting Business

Author : Joe Manausa
Publisher :
ISBN 13 : 9781912555604
Total Pages : 224 pages
Book Rating : 4.5/5 (556 download)

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Book Synopsis The Business of Getting Business by : Joe Manausa

Download or read book The Business of Getting Business written by Joe Manausa and published by . This book was released on 2020-02-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.

Online Or Flatline

Author : Nick Choat
Publisher : Elevate Publishing
ISBN 13 : 1945449012
Total Pages : 104 pages
Book Rating : 4.9/5 (454 download)

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Book Synopsis Online Or Flatline by : Nick Choat

Download or read book Online Or Flatline written by Nick Choat and published by Elevate Publishing. This book was released on 2017-02-21 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing is a daunting task for many small business owners. It often seems intimidating and complicated, and the benefits are not easily measured, but without it, many businesses die out. In Online or Flatline, Nick Choat offers compelling reasons to get your business online and easy-to-use tools to make it possible: How to set up an attractive webpage How to prioritize your social media efforts How to use review feedback to interact with customers How to optimize your ability to be found on Google How to combine traditional and digital advertising and many more Nick Choat has witnessed the evolution of digital marketing. He started at a young age, working in his parents' small, hometown grocery store in rural Tennessee, where he learned about customer service and loyalty. When he was offered a management position with Kroger, he made the bold move to exit the food industry, and took a chance on a degree in software development long before the tech boom of the 1990s. His first job was for Boeing, followed by several years consulting businesses for Ernst & Young. He was on board with Disney when they pioneered the online streaming of hi-def television, a revolutionary move when corporations were still fearful of the shifting marketplace. After realizing that he wanted to exchange his life in corporate America for one with more autonomy in his business, he bought a Sports Clips franchise and set a personal goal to empower all small business owners to utilize the tools at their fingertips. Online or Flatline gives small business owners an easy to follow, affordable guide and a strong plan of action for creating a successful and valuable online presence.

Social Media For Small Business

Author : Franziska Iseli
Publisher : John Wiley & Sons
ISBN 13 : 0730390322
Total Pages : 240 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Social Media For Small Business by : Franziska Iseli

Download or read book Social Media For Small Business written by Franziska Iseli and published by John Wiley & Sons. This book was released on 2021-04-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book’s principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.

The Ultimate Guide to Electronic Marketing for Small Business

Author : Tom Antion
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Ultimate Guide to Electronic Marketing for Small Business by : Tom Antion

Download or read book The Ultimate Guide to Electronic Marketing for Small Business written by Tom Antion and published by John Wiley & Sons. This book was released on 2005-06-17 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective, affordable, low-risk online marketing techniques for small business owners Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.

Small Business Owners Guide To Marketing Your Business On The Internet

Author : Ben Wheeler
Publisher : Ben Wheeler
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4./5 ( download)

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Book Synopsis Small Business Owners Guide To Marketing Your Business On The Internet by : Ben Wheeler

Download or read book Small Business Owners Guide To Marketing Your Business On The Internet written by Ben Wheeler and published by Ben Wheeler. This book was released on 2015-02-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: "an easy to read book that helps non-marketing people understand how to market their business on the internet" The importance of a powerful web presence for businesses is what compelled me to write this book. I have learned that only you as the business owner have the power to do it by educating yourself about internet marketing. Then you can take your business to the next level and achieve what you have set out to. My book will help give you a broad understanding of internet marketing and hopefully you can then ask the right questions of professionals and know the answers to expect so that you can get an effective website for your business, market it well and make your business grow. My advice is drawn from my 13 years’ experience in the industry and many clients with successful websites and online marketing strategies. I hope you can glean some useful nuggets of information to empower you to grow your business with the help of the internet. I firmly believe that Digital Marketing, and a good understanding of general marketing, is what has allowed my to move from a one-man-band business into the market-leading marketing company Copper Bay Creative is today, with its 12-strong team.

Social Media for Business

Author : Anora McGaha
Publisher :
ISBN 13 : 9780982993187
Total Pages : 6 pages
Book Rating : 4.9/5 (931 download)

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Book Synopsis Social Media for Business by : Anora McGaha

Download or read book Social Media for Business written by Anora McGaha and published by . This book was released on 2011-06-01 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Business is an insider's guide to online marketing for the small business owner, manager or entrepreneur who wants to build the right multidimensional Web presence. Guaranteed to boost your social networking IQ, this book invests in your future with tips for sustainable tactics and savvy communications that are proven to deliver the real social media ROI - higher levels of customer engagement. Co-authors Martin Brossman and Anora McGaha speak from experience in educating small businesses and solo-professionals in the everyday strategies that drive social media results. In all, more than twenty experts contribute their perspectives on Web marketing and social media management. Social Media for Business: Explains the competitive advantage for small and micro-business owners Clarifies how businesses attract, engage and retain new customers Demystifies social media strategy, implementation and content creation Helps you define and evaluate your social media management program Alerts you to the risks of not monitoring the online conversation Discusses the value of fully integrating social media into your business Guides you through the exciting cultural changes and paradigm shifts

The Ultimate Small Business Marketing Book

Author : Dee Blick
Publisher : FilamentPublishing Ltd
ISBN 13 : 1905493770
Total Pages : 383 pages
Book Rating : 4.9/5 (54 download)

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Book Synopsis The Ultimate Small Business Marketing Book by : Dee Blick

Download or read book The Ultimate Small Business Marketing Book written by Dee Blick and published by FilamentPublishing Ltd. This book was released on 2011 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.

The Small Business Internet Marketing Booklet

Author : Parker Monroe
Publisher :
ISBN 13 : 9781461100256
Total Pages : 366 pages
Book Rating : 4.1/5 (2 download)

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Book Synopsis The Small Business Internet Marketing Booklet by : Parker Monroe

Download or read book The Small Business Internet Marketing Booklet written by Parker Monroe and published by . This book was released on 2011-05-02 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet marketing is a booming industry. Experts anticipate the boom to continue into the next decade. The growth increase can be for several reasons: the down economy, the innately entrepreneurial mindset of Americans or perhaps because it is a very inexpensive business to set-up and to start-up.Whatever the reasons for the boom, internet marketing has certainly made its mark in the industry as a valid business that, if done right, can generate huge revenue for any type of business.'¬SIf done right,'¬ that is the condition that must exist before any returns can happen. While internet marketing is inexpensive and effortless to set up, it can be tricky and time-consuming to manage during its course. Many small businesses prefer to start out in the internet rather than on a brick and mortar storefront. While many start-ups have failed, many have expanded into large companies because they did things right.This book contains information and instructions on how to do internet marketing the right way. It will provide a very comprehensive coverage of internet marketing tools and strategies that any small business can implement so that, in time, real significant results can be obtained to sustain the online business.

From Starting Small to Winning Big

Author : Shishir Mishra
Publisher : Business Expert Press
ISBN 13 : 1951527879
Total Pages : 111 pages
Book Rating : 4.9/5 (515 download)

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Book Synopsis From Starting Small to Winning Big by : Shishir Mishra

Download or read book From Starting Small to Winning Big written by Shishir Mishra and published by Business Expert Press. This book was released on 2020-05-06 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.

Local Internet Marketing for Small Business

Author : Emmanuel Segui de Carreras
Publisher :
ISBN 13 : 9781467919166
Total Pages : 92 pages
Book Rating : 4.9/5 (191 download)

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Book Synopsis Local Internet Marketing for Small Business by : Emmanuel Segui de Carreras

Download or read book Local Internet Marketing for Small Business written by Emmanuel Segui de Carreras and published by . This book was released on 2011-11-11 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local Internet Marketing For Small Business is designed to help any small business owner to understand how they can explode their business with the power of local Internet marketing. This book will guide you through 11 powerful ways to promote your business within your community, get more customers and dramatically increase your sales.