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International Relations Internationalization Strategy Of The Body Shop
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Book Synopsis International Relations. Internationalization Strategy of "The Body Shop" by :
Download or read book International Relations. Internationalization Strategy of "The Body Shop" written by and published by GRIN Verlag. This book was released on 2017-10-04 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Submitted Assignment from the year 2017 in the subject Business economics - Miscellaneous, grade: 1,0, University of Applied Sciences Riedlingen, language: English, abstract: This assignments contains a strategic analysis of The Body Shops internationalization. The Body Shop International Plc has been established in 1976 by Anita Roddick, as the first ethical beauty company to pioneer “a new kind of sustainable business.” (The Body Shop International Plc., 2015) Within a short period, it became a worldwide successful enterprise. Today, The Body Shop is a leader in the movement for creating an ethic of social responsibility among corporations and is one of the most controversial players within that movement. This essay describes the company’s development, from opening the first shop, over its internationalization process, up to the acquisition by L’Oréal. Therefore, some theoretical background in strategic international management will be explained. With the help of Porters Five Forces, changes within The Body Shops competitive environment will be discussed. By looking at the modes of entering foreign markets, as well as timing strategies, The Body Shops internationalization will be analyzed. Can the OLI-framework answer why the company has engaged in international markets in a certain way? Especially after entering the U.S. market, the company faced some major challenges. The EPRG model will be applied, to see if those changed the way the company was managed. In 2005 The Body Shop went through a major repositioning, which ended up in the acquisition by L’Oréal. The latest part of this essay will describe the reasons and analyze the strategic position of The Body Shop before the takeover.
Book Synopsis Global "Body Shopping" by : Biao Xiang
Download or read book Global "Body Shopping" written by Biao Xiang and published by Princeton University Press. This book was released on 2011-05-21 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can America's information technology (IT) industry predict serious labor shortages while at the same time laying off tens of thousands of employees annually? The answer is the industry's flexible labor management system--a flexibility widely regarded as the modus operandi of global capitalism today. Global "Body Shopping" explores how flexibility and uncertainty in the IT labor market are constructed and sustained through concrete human actions. Drawing on in-depth field research in southern India and in Australia, and folding an ethnography into a political economy examination, Xiang Biao offers a richly detailed analysis of the India-based global labor management practice known as "body shopping." In this practice, a group of consultants--body shops--in different countries works together to recruit IT workers. Body shops then farm out workers to clients as project-based labor; and upon a project's completion they either place the workers with a different client or "bench" them to await the next placement. Thus, labor is managed globally to serve volatile capital movement. Underpinning this practice are unequal socioeconomic relations on multiple levels. While wealth in the New Economy is created in an increasingly abstract manner, everyday realities--stock markets in New York, benched IT workers in Sydney, dowries in Hyderabad, and women and children in Indian villages--sustain this flexibility.
Book Synopsis Research Handbook on International Corporate Social Responsibility by : Anthony Goerzen
Download or read book Research Handbook on International Corporate Social Responsibility written by Anthony Goerzen and published by Edward Elgar Publishing. This book was released on 2023-11-03 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting an in-depth look at cutting-edge research, this essential Research Handbook develops the current understanding of corporate social responsibility (CSR) and its implications on an international scale. Including contributions from leading academics, highly-informed practitioners, and non-government organizational managers, it fully conceptualizes the implementation of CSR practices.
Book Synopsis Dynamic Strategic Thinking for Improved Competitiveness and Performance by : Andraz, Georgette
Download or read book Dynamic Strategic Thinking for Improved Competitiveness and Performance written by Andraz, Georgette and published by IGI Global. This book was released on 2020-06-19 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competition in today’s global economy has become more complex due to the adoption of digitization and advanced methods of performance. Firms are compelled to adapt to new challenges that are altering the economic scope while maintaining a competitive edge. Empirical research is needed that highlights innovative and dynamic strategies that will allow corporations to maintain a level of sustainability and remain competitive in the global market. Dynamic Strategic Thinking for Improved Competitiveness and Performance provides emerging research exploring the innovative methods organizations have implemented in order to improve their overall effectiveness. This book analyzes novel strategies companies are using to adjust and respond to modern challenges including globalization and digitization. Featuring coverage on a broad range of topics such as digital business, social media, and human capital, this book is ideally designed for researchers, policymakers, managers, practitioners, executives, government officials, students, and academicians seeking research on modern strategic performance methods for improving corporate sustainability and competitiveness.
Book Synopsis Case Studies in Sustainability Management and Strategy by : Jost Hamschmidt
Download or read book Case Studies in Sustainability Management and Strategy written by Jost Hamschmidt and published by Routledge. This book was released on 2017-11-28 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rapidly growing importance of sustainability and corporate responsibility in a globalised world, management schools are increasingly integrating long-term economic, environmental and social issues into their teaching and research. Climate change, poverty, labour standards and human rights are among the many topics that future decision-makers will need to face in their careers. Business education needs to reflect this new reality and provide a broadened understanding of value creation in order to create economic capital while developing social and preserving natural capital. Many sustainability trends also offer interesting new business opportunities that are ripe for entrepreneurial thinking. Case studies can be important tools for creating learning processes on different levels - students are forced to struggle with exactly the kinds of decisions and dilemmas managers confront every day. In this reflection of reality, the values and goals of the student are systematically challenged. This can be especially valuable in the context of sustainability and strategy - organisations are now continually forced to value the different aspects of sustainability and their interrelations: How do social issues impact the economic bottom line? How can an environmentally sound strategy create a positive impact on employee motivation and thus have measurable impact on economic performance? What comes first and why? But excellent case studies for management education in the field of sustainability management and strategy are rare. This innovative collection has been produced to fill this gap. It is based on the winning cases of an annual competition organised by oikos - the international Student Organization for Sustainable Economics and Management. So what makes an excellent case in sustainability management? These cases have been highly praised because they provide excellent learning opportunities, tell engaging stories, deal with recent situations, include quotations from key actors, are thought-provoking and controversial, require decision-making and provide clear take-aways. These cases explore both the opportunities and pitfalls companies and NGOs face in targeting sustainability issues and how their values and core assumptions impact their business strategies. They deal with a myriad of issues including supply chain management, stakeholder dialogue, social entrepreneurship, sustainable marketing, ethics, governance, the business case for sustainability, partnerships, purchasing and climate change. Case Studies in Sustainability Management and Strategy is an essential purchase for educators and is likely to be a widely used as a course textbook at all levels of management education. Online Teaching Notes to accompany each chapter are available on request with the purchase of the book.
Book Synopsis IIMA-Strategies for Future by : Ajeet N Mathur
Download or read book IIMA-Strategies for Future written by Ajeet N Mathur and published by Random House India. This book was released on 2016-03-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you wondered why international business seems magically simple in text books but inescapably complex in reality? With international business pushing horizons, cross border activity is rampant and national boundaries are getting blurred. Economies have opened their doors and globalization is the watchword of the hour. Strategies for the Future explores the opportunities of a mingling world with remarkably discerning anecdotes and hands you the tools to master international trade. Professor Ajeet N. Mathur helps you formulate assumptions and make decisions under uncertainty in response to differences in business environments, national competitiveness, and regional and global strategies of other business players. As part of a competitive global village, this book is indispensable for any manager or entrepreneur bounding forward in the promising world of international business.
Book Synopsis The Replication of Retail Fashion Formats into Foreign Countries by : Christoph Schröder
Download or read book The Replication of Retail Fashion Formats into Foreign Countries written by Christoph Schröder and published by Springer. This book was released on 2014-10-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail culture”, which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry.
Book Synopsis Global Operations Strategy by : Yeming Gong
Download or read book Global Operations Strategy written by Yeming Gong and published by Springer Science & Business Media. This book was released on 2013-07-01 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many business schools are teaching Global Operations Strategy with self-made teaching materials, there are no such textbooks. Combining practical approaches with detailed theoretical underpinnings, this book provides theories, tools, frameworks, and techniques for global operations strategy, and brings real world perspectives to students and managers. Each chapter includes definition of key terms, introduction of fundamental theories, several short case examples, one long new case to explain the associated theories, and recommended further reading.
Book Synopsis Handbook on Urban Food Security in the Global South by : Jonathan Crush
Download or read book Handbook on Urban Food Security in the Global South written by Jonathan Crush and published by Edward Elgar Publishing. This book was released on 2020-12-25 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ways in which the rapid urbanization of the Global South is transforming food systems and food supply chains, and the food security of urban populations is an often neglected topic. This international group of authors addresses this profound transformation from a variety of different perspectives and disciplinary lenses, providing an important corrective to the dominant view that food insecurity is a rural problem requiring increases in agricultural production.
Book Synopsis Globalization of Business by : Erdener Kaynak
Download or read book Globalization of Business written by Erdener Kaynak and published by Routledge. This book was released on 2000-08-15 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a successful strategy for competition in the global marketplace!Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to become globally competitive in today's complex market. This essential guide offers you insight into issues every global businessperson needs to
Book Synopsis International Businesses and the Challenges of Poverty in the Developing World by : F. Bird
Download or read book International Businesses and the Challenges of Poverty in the Developing World written by F. Bird and published by Springer. This book was released on 2016-01-22 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a globally interconnected but economically divided world where internationally linked businesses can play a significant role in helping and/or obstructing the development of impoverished countries. Through a series of case studies, this volume examines what can be learned, both positively and critically, from the experiences of selected internationally connected firms in Nigeria, Uganda, Ghana, Vietnam, Guyana, and the Nunavik region of northern Canada. This book begins with a set of reflections on the strategies firms might adopt so that they develop both their own assets as well as those of the areas in which they operate. A team of more than two dozen researchers from the developed and developing countries conducted the research on which the essays on this and subsequent volumes are based. Dr Frederick Bird from Concordia University in Montreal directed the overall research project.
Book Synopsis International Marketing by : Andrew McAuley
Download or read book International Marketing written by Andrew McAuley and published by John Wiley & Sons. This book was released on 2001-06-08 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). He includes numerous examples throughout the text that describe the experiences of both SMEs and MNCs. Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace e.g. market entry decisions, international expansion decisions, the use of strategic alliances, dealing with distributors, and issues raised in cross cultural negotiations.
Book Synopsis The Routledge International Handbook of Globalization Studies by : Bryan S. Turner
Download or read book The Routledge International Handbook of Globalization Studies written by Bryan S. Turner and published by Routledge. This book was released on 2013-01-11 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge International Handbook of Globalization Studies offers students clear and informed chapters on the history of globalization and key theories that have considered the causes and consequences of the globalization process. There are substantive sections looking at demographic, economic, technological, social and cultural changes in globalization. The handbook examines many negative aspects – new wars, slavery, illegal migration, pollution and inequality – but concludes with an examination of responses to these problems through human rights organizations, international labour law and the growth of cosmopolitanism. There is a strong emphasis on interdisciplinary approaches with essays covering sociology, demography, economics, politics, anthropology and history. The Handbook, written in a clear and direct style, will appeal to a wide audience. The extensive references and sources will direct students to areas of further study.
Book Synopsis Corporate Social Responsibility and Sustainable Development in Emerging Economies by : Dhirendra K. Vajpeyi
Download or read book Corporate Social Responsibility and Sustainable Development in Emerging Economies written by Dhirendra K. Vajpeyi and published by Lexington Books. This book was released on 2015-12-24 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Social Responsibility and Sustainable Development in Emerging Economies is an anthology of seven case studies plus two theoretical chapters in a comparative context. It analyzes issues related to the rise of multinational corporations, their immense economic and political influence in a globalized world, and their social responsibility/corporate citizenship. Corporate social responsibility is closely examined in terms of meeting the challenges of the widening gap between rich and poor, relationships with sovereign states, environmental degradation, exploitation of natural resources, labor practices, and human rights issues in societies in which multinational corporations operate. Are these corporations exempt from social roles and accountable to only their shareholders (the minimalist position propounded by economists such as Milton Friedman ), or do they also have ethical and social responsibilities to participate in improving the quality of human lives in impoverished societies in Africa , Asia and Latin America?
Book Synopsis Marketing and Globalization by : Aurélia Durand
Download or read book Marketing and Globalization written by Aurélia Durand and published by Routledge. This book was released on 2018-07-17 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world. Durand’s unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they’ll use in the real world. This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry.
Book Synopsis Retail Internationalization by : Stefan Elsner
Download or read book Retail Internationalization written by Stefan Elsner and published by Springer Science & Business Media. This book was released on 2013-09-07 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form of institutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation of the marketing program by the organizational structure. Regarding this, three important research questions are addressed:1) How do choose retailers their market entry mode in the area of conflict between full and shared-controlled modes and how is this decision influenced by the internal and external environment? 2) How can international retailers transfer their retail format successfully to foreign countries by standardizing or adapting the internal and external elements of their retail format? 3) How can retailers successfully coordinate the implementation of their retail marketing program to culturally diversified markets? These questions are investigated on the basis of established theories applied from the international management literature such as institutional theory, the resource-based view and the profit maximization theory. On the basis of comprehensive primary and secondary datasets, important implications are drawn for research and practice.
Book Synopsis Global Strategies in Retailing by : John Dawson
Download or read book Global Strategies in Retailing written by John Dawson and published by Routledge. This book was released on 2013-10-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity – a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored. Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.
