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Author :
Publisher :
ISBN 13 :
Total Pages : 1234 pages
Book Rating : 4.:/5 (715 download)
Download or read book International Marketing Handbook written by and published by . This book was released on 1988 with total page 1234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank E. Bair
Publisher :
ISBN 13 : 9780810325807
Total Pages : 4104 pages
Book Rating : 4.3/5 (258 download)
Download or read book International Marketing Handbook written by Frank E. Bair and published by . This book was released on 1988 with total page 4104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1388 pages
Book Rating : 4.:/5 (715 download)
Download or read book International Marketing Handbook written by and published by . This book was released on 1988 with total page 1388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 1482 pages
Book Rating : 4.:/5 (715 download)
Download or read book International Marketing Handbook written by and published by . This book was released on 1988 with total page 1482 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank E. Bair
Publisher :
ISBN 13 : 9780810305441
Total Pages : 0 pages
Book Rating : 4.3/5 (54 download)
Download or read book International Marketing Handbook written by Frank E. Bair and published by . This book was released on 1981 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 1232 pages
Book Rating : 4.:/5 (658 download)
Download or read book International Marketing Handbook written by and published by . This book was released on 1983 with total page 1232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Subhash C. Jain
Publisher : Edward Elgar Publishing
ISBN 13 : 1849806128
Total Pages : 433 pages
Book Rating : 4.8/5 (498 download)
Download or read book Handbook of Research in International Marketing written by Subhash C. Jain and published by Edward Elgar Publishing. This book was released on 2011 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas: Part I looks at global branding while Part II examines issues of marketing strategy on a world stage. Part III offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid in Part IV. Scholars and students in marketing and international business will find much of value in this comprehensive volume.
Author : Masaaki Kotabe
Publisher : SAGE
ISBN 13 : 1412934281
Total Pages : 570 pages
Book Rating : 4.4/5 (129 download)
Download or read book The SAGE Handbook of International Marketing written by Masaaki Kotabe and published by SAGE. This book was released on 2009-01-30 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
Author : Frank E. Bair
Publisher :
ISBN 13 : 9780810305441
Total Pages : 2385 pages
Book Rating : 4.3/5 (54 download)
Download or read book International Marketing Handbook written by Frank E. Bair and published by . This book was released on 1981 with total page 2385 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Marketing Handbook written by and published by . This book was released on 1988 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simon Majaro
Publisher : Routledge
ISBN 13 : 0415643368
Total Pages : 314 pages
Book Rating : 4.4/5 (156 download)
Download or read book International Marketing written by Simon Majaro and published by Routledge. This book was released on 2012-11-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: 'How far can it be standardised internationally or in a research-based cluster of countries?' Research, planning and organisation problems receive particular attention. A whole chapter is devoted to 'Creativity and Innovation' on a global scale.
Author : P. K. Vasudeva
Publisher : Excel Books India
ISBN 13 : 9788174464958
Total Pages : 656 pages
Book Rating : 4.4/5 (649 download)
Download or read book International Marketing written by P. K. Vasudeva and published by Excel Books India. This book was released on 2006 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the onset of globalisation, International Marketing has become an important subject among students pursuing MBA in International Marketing and International Trade as also among professionals who study and undertake research projects in the areas such as Foreign Direct Investment, Free Trade Area , World Trade Organisation, UNCTAD and the like. The third edition focuses on global economy and its transmission to India. The global economic condition is perhaps at its best since the World War-II, mainly because of the upward trend in international relations, and aggressive bilateral, multi-lateral as well as regional treaties concerning trade and economy among various countries throughout the globe. An updated table of contents reflects the latest research findings and practices up to the year 2005. The latest edition offers new chapters on Competitive Analysis, Competitive Strategies, Technical Environment, Globalisation, International Retail Management and the World Trade Organisation (WTO) covering right up to Hong Kong Ministerial 2005. Additionally, some assorted current topics such as Performance of Foreign Trade Policy 2004-09, Export Taxes, Composition of Trade, Direction of Trade, Foreign Direct Investment, External Commercial Borrowings, Non-residential Deposits and Exchange Rate Movements have been given due place in the book. Each chapter concludes with a summary, a list of questions and case studies for ready reference. The bibliography is exhaustive including Internet references for further studies. A must read book for MBA, International Marketing and International Trade students and researchers.
Author : Alexander O. Stanley
Publisher :
ISBN 13 :
Total Pages : 714 pages
Book Rating : 4.F/5 ( download)
Download or read book Handbook of International Marketing written by Alexander O. Stanley and published by . This book was released on 1963 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 694 pages
Book Rating : 4.E/5 ( download)
Download or read book Agrindex written by and published by . This book was released on 1990 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James K. Weekly
Publisher : Greenwood
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.:/5 (318 download)
Download or read book Information for International Marketing written by James K. Weekly and published by Greenwood. This book was released on 1986 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide covers 195 of the most important information sources that are particularly relevant or useful to those involved in international marketing. It is designed to aid international companies and managers, public or professional organizations, and others in locating and compiling information on foreign markets and marketing regulations, practices, and procedures. It identifies and describes the contents of the major published sources, and includes references to United States government publications, databases, indexes to periodicals and newspapers, and basic reference sources such as directories, almanacs, encyclopedias, handbooks, and records. Economic and political conditions throughout the world, overseas markets, international business techniques, legal rules pertaining to international business operations, companies engaged in foreign trade, facilitating organizations, and financial and credit services are just a few of the topics covered. The book is organized by types of information, a unique arrangement that makes it easy to use when preparing an international marketing plan or locating specific types of marketing data.
Author : Malcolm McDonald
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.:/5 ( download)
Download or read book Handbook of International Marketing written by Malcolm McDonald and published by . This book was released on 1982 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
![Download A short course in international marketing [electronic resource] PDF Online Free](https://books.google.com/books/content/images/frontcover/-ycENuNHI-wC?fife=w200-h370)
Author : Jeffrey E. Curry
Publisher : World Trade Press
ISBN 13 : 1607800071
Total Pages : 192 pages
Book Rating : 4.6/5 (78 download)
Download or read book A short course in international marketing [electronic resource] written by Jeffrey E. Curry and published by World Trade Press. This book was released on 2009 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
