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Author : Terence A. Shimp
Publisher :
ISBN 13 : 9780030970764
Total Pages : 491 pages
Book Rating : 4.9/5 (77 download)
Download or read book Promotion Management & Marketing Communications written by Terence A. Shimp and published by . This book was released on 1993-01 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael A. Hitt
Publisher :
ISBN 13 :
Total Pages : 321 pages
Book Rating : 4.:/5 (872 download)
Download or read book Instructor's Manual and Test Bank to Accompany Hitt, Middlemist, and Mathis' Effective Management written by Michael A. Hitt and published by . This book was released on 1979 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Author : Corinne Balog Cataldo
Publisher :
ISBN 13 : 9780314068538
Total Pages : 610 pages
Book Rating : 4.0/5 (685 download)
Download or read book Instructor's Manual with Test Bank to Accompany Nutrition and Diet Therapy, Fourth Edition [by] Corinne Balog Cataldo ... written by Corinne Balog Cataldo and published by . This book was released on 1995 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bowker Editorial Staff
Publisher :
ISBN 13 : 9780835243155
Total Pages : 1716 pages
Book Rating : 4.2/5 (431 download)
Download or read book The Software Encyclopedia 2000 written by Bowker Editorial Staff and published by . This book was released on 2000-05 with total page 1716 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Azizul Hassan
Publisher : Routledge
ISBN 13 : 1351105728
Total Pages : 209 pages
Book Rating : 4.3/5 (511 download)
Download or read book Tourism Events in Asia written by Azizul Hassan and published by Routledge. This book was released on 2018-12-07 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.
Author : Errol Martin
Publisher :
ISBN 13 : 9780201383645
Total Pages : 500 pages
Book Rating : 4.3/5 (836 download)
Download or read book Instructor's Manual, Test Bank to Accompany Alter, Information Systems, a Management Perspective, Third Edition written by Errol Martin and published by . This book was released on 1999 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : V. Kumar
Publisher : Springer
ISBN 13 : 3662553813
Total Pages : 411 pages
Book Rating : 4.6/5 (625 download)
Download or read book Customer Relationship Management written by V. Kumar and published by Springer. This book was released on 2018-05-15 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Author : John R. Schermerhorn, Jr.
Publisher : John Wiley & Sons
ISBN 13 : 1119497655
Total Pages : 496 pages
Book Rating : 4.1/5 (194 download)
Download or read book Management written by John R. Schermerhorn, Jr. and published by John Wiley & Sons. This book was released on 2020-02-05 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Schermerhorn, Management 14e continues to offer the same balanced theory approach as with previous editions. Students need an active and engaged learning classroom environment that brings personal meaning to course content and the instructor's course objectives. Schermerhorn communicates with students through rich, timely features and cases that bring management topics, theories, and concepts to life. The underlying goal is to translate foundation theories into lasting tools for students as they move beyond the classroom where their skills will be put to the test.
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Author : Michael Kaune
Publisher :
ISBN 13 : 9780314052537
Total Pages : 404 pages
Book Rating : 4.0/5 (525 download)
Download or read book Instructor's Manual with Test Bank to Accompany Essentials of Criminal Justice [by] Joseph J. Senna, Larry J. Siegel written by Michael Kaune and published by . This book was released on 1995 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael A. Hitt
Publisher :
ISBN 13 :
Total Pages : 722 pages
Book Rating : 4.0/5 ( download)
Download or read book Instructor's Manual with Test Bank and Transparency Masters to Accompany Management, Concepts and Effective Practices written by Michael A. Hitt and published by . This book was released on 1986 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John W. Newstrom
Publisher :
ISBN 13 : 9780070465053
Total Pages : 488 pages
Book Rating : 4.4/5 (65 download)
Download or read book Instructor's Manual and Test Bank to Accompany John W.Newstrom ,Keith Davis Organizational Behavior written by John W. Newstrom and published by . This book was released on 1997 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John A. Quelch
Publisher :
ISBN 13 : 9780256166217
Total Pages : 530 pages
Book Rating : 4.1/5 (662 download)
Download or read book Instructor's Manual to Accompany Cases in Advertising and Promotion Management : Fourth Edition written by John A. Quelch and published by . This book was released on 1994-01-01 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Randall S. Schuler
Publisher :
ISBN 13 : 9780314352422
Total Pages : 708 pages
Book Rating : 4.3/5 (524 download)
Download or read book Instructor's Manual with Test Bank and Supplemental Cases to Accompany Schuler's Personnel and Human Resource Management, Third Edition, Randall S. Schuler written by Randall S. Schuler and published by . This book was released on 1987 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard M. Hodgetts
Publisher :
ISBN 13 : 9780155002418
Total Pages : 434 pages
Book Rating : 4.0/5 (24 download)
Download or read book Instructor's Manual with Test Bank and Transparency Masters to Accompany Personnel and Human Resource Management written by Richard M. Hodgetts and published by . This book was released on 1992-06-01 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Keri E. Pearlson
Publisher : John Wiley & Sons
ISBN 13 : 1394215444
Total Pages : 370 pages
Book Rating : 4.3/5 (942 download)
Download or read book Managing and Using Information Systems written by Keri E. Pearlson and published by John Wiley & Sons. This book was released on 2024-01-11 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the knowledge and insights necessary to contribute to the Information Systems decision-making process Managing & Using Information Systems: A Strategic Approach delivers a solid knowledgebase of basic concepts to help MBA students and general business managers alike become informed, competent participants in Information Systems (IS) decisions. Now in its eighth edition, this fully up-to-date textbook explains the fundamental principles and practices required to use and manage information while illustrating how information systems can create or obstruct opportunities — and even propel digital transformations within a wide range of organizations. Drawing from their expertise in both academia and industry, the authors discuss the business and design processes relevant to IS while presenting a basic framework that connects business strategy, IS strategy, and organizational strategy. Step by step, readers are guided through each essential aspect of Information Systems, from fundamental information architecture and infrastructure to cyber security, Artificial Intelligence (AI), business analytics, project management, platform and IS governance, IS sourcing, and more. Detailed chapters contain mini-cases, full-length case studies, discussion topics, review questions, supplemental readings, and topic-specific managerial concerns that provide insights into real-world IS issues. Managing & Using Information Systems: A Strategic Approach, Eighth Edition, is an excellent textbook for advanced undergraduate and MBA-level courses on IS concepts and managerial approaches to leveraging emerging information technologies.
Author : John R. Schermerhorn
Publisher : John Wiley & Sons
ISBN 13 : 0470878215
Total Pages : 597 pages
Book Rating : 4.4/5 (78 download)
Download or read book Exploring Management written by John R. Schermerhorn and published by John Wiley & Sons. This book was released on 2011-10-11 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary goal of this edition of Exploring Managementis to help build core management competencies for today's global and more complex workplace, including issues related to planning, organizing, leading, and controlling (POLC) - with more hands-on type materials such as cases, exercises, and application. Schermerhorn uses a conversational and interactive writing style to master concepts in a bite-size and fundamental approach. This text presents managerial concepts and theory in a straight-forward, interesting style with a strong emphasis on application. The discussion of theory is framed in a unique, engaging, and concise way. The goal is to promote critical thinking and ability to make sound business decisions using managerial theory. Concepts are explored and reinforced by most hands-on applications, exercises, cases, and the integration of technology. The text also focuses on the most important aspects of the POLC model, emphasizing skill-building.
Author :
Publisher :
ISBN 13 : 9780130888952
Total Pages : 316 pages
Book Rating : 4.8/5 (889 download)
Download or read book Instructor's Manual and Test Bank to Accompany Creating Inclusive Classrooms, Effective and Reflective Practices, Fourth Edition, Spencer J. Salend written by and published by . This book was released on 2001 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
