Instagram Influencers As The New Idols Of Our Society

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Instagram influencers as the new idols of our society

Author :
Publisher : GRIN Verlag
ISBN 13 : 3346723267
Total Pages : 24 pages
Book Rating : 4.3/5 (467 download)

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Book Synopsis Instagram influencers as the new idols of our society by :

Download or read book Instagram influencers as the new idols of our society written by and published by GRIN Verlag. This book was released on 2022-09-14 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, University of Potsdam (Anglistik), language: English, abstract: Social media has become a part of our lives and checking new Instagram posts part of our daily routine. Online fandom has become nowadays something mainstream and almost every Instagram user has his favorite influencer, who he observes on daily basis, admires and secretly wishes for his live to be like his. This paper focuses on establishing why those Influencers have become the new idols of our society. On the example of two young women, who have more than a million followers on their accounts, I will try to explain their phenomenon and the reason for their success. As their almost celebrity status is established mostly thanks for their fans. Moreover, the mechanism of online fandom and instagram will be explained.

Pretty Boys

Author : David Yi
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0358412676
Total Pages : 272 pages
Book Rating : 4.3/5 (584 download)

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Book Synopsis Pretty Boys by : David Yi

Download or read book Pretty Boys written by David Yi and published by Houghton Mifflin Harcourt. This book was released on 2021-06-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inclusive, illustrated history and guide to skin care and beauty, journalist and founder of Very Good Light David Yi teaches us that self-care, wellness, and feeling beautiful transcends time, boundaries, and binaries—and that pretty boys can change the world Chanel and Goop might have seemed ahead of the curve when they launched their men’s beauty and wellness lines, but pharaohs were exfoliating, moisturizing, and masking eons earlier. Thousands of years before Harry Styles strutted down the red carpet with multicolored fingernails, Babylonian army officials had their own personal manicure sets. And BTS might have become an international sensation for their smoky eyes and perfect pouts, but the Korean Hwarang warriors who put on a full face before battle preceded them by centuries. Pretty Boys unearths diverse and surprising beauty icons who have redefined what masculinity and gender expression look like throughout history, to empower us to live and look our truths. Whether you're brand new to beauty, or you already have a ten-step routine, Pretty Boys will inspire and teach you how to find your best self through tutorials, beauty secrets, and advice from the biggest names in the beauty industry, Hollywood, and social media. From Frank Ocean’s skin-care routine to Clark Gable’s perfectly styled hair, Rami Malek’s subtle eyeliner to a face beat to the gods à la Boy George or Kimchi the drag queen, K-Beauty to clean beauty, Pretty Boys will completely change the way we all see gender expression and identity.

Virtual Influencers

Author : Esperanza Miyake
Publisher : Taylor & Francis
ISBN 13 : 1040097944
Total Pages : 207 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Virtual Influencers by : Esperanza Miyake

Download or read book Virtual Influencers written by Esperanza Miyake and published by Taylor & Francis. This book was released on 2024-08-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies the converging socio- cultural, economic, and technological conditions that have shaped, informed, and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture, Artificial Intelligence (AI), and digital technologies. Through a critical analysis of virtual influencers and related media practices and discourses in an international context, each chapter investigates different themes relating to digitality and identity: virtual place and nationhood; virtual emotions and intimacy; im/ materialities of virtual everyday life; the biopolitics of virtual human-production; the necropolitics of pandemic virtuality; transmedial and mimetic virtualities; and the political economy of virtual influencers. The book argues that the virtual influencer represents the various ways in which contemporary identities have increasingly become naturalised with questions of virtuality, mediated by digital technologies across multiple realities. From practices relating to AI- driven, invasive data profiling needed for virtual influencer production to problematic online practices such as buying digital skin colour, the author examines how the virtual influencer’s aesthetic, social, and economic value obfuscates some of the darker aspects of their role as an extractivist technology of virtuality: one which regulates, oppresses, and/ or classifies bodies and datafied bodies that serve the visual, (bio)political, and digital economies of virtual capitalism. In the process, the book simultaneously offers a critique of the virtual influencer as a representational figure existing across multiple digital platforms, spaces, and times, and of how they may challenge, complicate, and reinforce normative ideologies surrounding gender, race, class, sexuality, age, and ableism. As such, the book sheds light on some of the more troubling realities of the virtual influencer’s existence, inasmuch as it celebrates their transformational potential, exploring the implications of both within an increasingly AI- driven, digital culture, society, and economy. Drawing from a wide range of disciplines, this book will appeal to scholars, researchers, and students working in the area(s) of: Popular Culture and Media; Internet, Digital and Social Media Studies; Data justice and Governance; Japanese Media Studies; Celebrity Studies; Fan Studies; Marketing and Consumer Studies; Sociology; Human– Computer Studies; and AI and Technology Studies.

Influencers and Creators

Author : Robert V Kozinets
Publisher : SAGE
ISBN 13 : 1529785979
Total Pages : 316 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Influencers and Creators by : Robert V Kozinets

Download or read book Influencers and Creators written by Robert V Kozinets and published by SAGE. This book was released on 2023-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.

Media and Class

Author : June Deery
Publisher : Routledge
ISBN 13 : 1315387964
Total Pages : 226 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Media and Class by : June Deery

Download or read book Media and Class written by June Deery and published by Routledge. This book was released on 2017-10-16 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the idea of class is again becoming politically and culturally charged, the relationship between media and class remains understudied. This diverse collection draws together prominent and emerging media scholars to offer readers a much-needed orientation within the wider categories of media, class, and politics in Britain, America, and beyond. Case studies address media representations and media participation in a variety of platforms, with attention to contemporary culture: from celetoids to selfies, Downton Abbey to Duck Dynasty, and royals to reality TV. These scholarly but accessible accounts draw on both theory and empirical research to demonstrate how different media navigate and negotiate, caricature and essentialize, or contain and regulate class.

Using Influencer Marketing as a Digital Business Strategy

Author : Teixeira, Sandrina
Publisher : IGI Global
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Using Influencer Marketing as a Digital Business Strategy by : Teixeira, Sandrina

Download or read book Using Influencer Marketing as a Digital Business Strategy written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-12-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Searching for a Self: Identity in Popular Culture, Media and Society

Author : Arthur Asa Berger
Publisher : Vernon Press
ISBN 13 : 1648893902
Total Pages : 192 pages
Book Rating : 4.6/5 (488 download)

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Book Synopsis Searching for a Self: Identity in Popular Culture, Media and Society by : Arthur Asa Berger

Download or read book Searching for a Self: Identity in Popular Culture, Media and Society written by Arthur Asa Berger and published by Vernon Press. This book was released on 2022-03-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do people turn out the way they do? How do they “arrive” at themselves and attain an identity? How are our identities affected by our birth order, our hair color, how tall or short we are, our intelligence, our occupation, our race, our religion, our nationality, the socio-economic level of our parents (or our being raised in a single-parent family), where we are born and where we grow up, the language we learn, the way we use language, our fashion tastes, our gender, our education, our psychological makeup, chance experiences we have, the people we marry (if we marry), and countless other factors? There are numerous matters to consider when dealing with identity, which, as Nigel Denis, the author of 'Cards of Identity', reminds us, “is the answer to everything.” 'Searching for a Self' takes a deep dive into the question of identity formation from various perspectives; it is written in a reader-friendly accessible style and makes use of insightful quotations from seminal thinkers who have dealt with the topic. Split into two parts, the first “Theories of Identity,” offers evaluations of identity from semioticians, psychologists, sociologists and Marxists while the second, “Applications,” offers case studies on topics such as Russian identity, Donald Trump’s identity, fashion and identity, LGBTQIA+ identity, Orthodox Jewish identity, elite university education and identity, tattoos and identity, travel and identity, and politics and identity. Covering a wide array of subject areas, this book will be a valuable resource for undergraduate students taking courses in identity, sociology, psychology, cultural studies, and other related fields.

Feminist Animal Studies

Author : Erika Cudworth
Publisher : Taylor & Francis
ISBN 13 : 1000829952
Total Pages : 267 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Feminist Animal Studies by : Erika Cudworth

Download or read book Feminist Animal Studies written by Erika Cudworth and published by Taylor & Francis. This book was released on 2022-12-30 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores human–animal relations and species-based domination at the intersection of feminism with critique of our domination and exploitation of nonhuman animals, in conversation with power dynamics around coloniality and race, class, sexuality and embodiment. The collection demonstrates the continued vital importance of feminism – conceptually and theoretically, methodologically and politically – to the development of animal studies. Feminism has made an incisive critique of the ways in which gender and other intersecting differences and inequalities are constitutive of our destructive, exploitative and often violent relationships with nonhuman worlds. An international group of scholars and activists showcase new work, revisiting and extending established debates while negotiating new paths. Amongst the issues addressed in this collection will be questions of animal being and animal rights, caring relations, the relationships between activism and theory, interspecies sexual violence, tension in the animal defence movement around body politics, gender politics and professionalisation, different spaces of gender and animal relations from social media to sexology, safe spaces and sanctuaries, spaces of home – both in times of ‘business-as-usual’ and in times of lockdown. This multidisciplinary volume will be essential reading to students and academics working in the fields of cultural studies, criminology, geography, history, law, philosophy, politics and sociology, with interest in gender, environmentalism and animal studies. The editors work in the School of Applied Social Sciences at De Montfort University, Leicester, UK, and share interests in gender and species violence, environmental harms, social justice matters and intersected inequalities.

Research Perspectives on Social Media Influencers and their Followers

Author : Brandi Watkins
Publisher : Rowman & Littlefield
ISBN 13 : 1793613656
Total Pages : 249 pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis Research Perspectives on Social Media Influencers and their Followers by : Brandi Watkins

Download or read book Research Perspectives on Social Media Influencers and their Followers written by Brandi Watkins and published by Rowman & Littlefield. This book was released on 2021-03-15 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the way for the rise of the social media influencer (SMI); a unique category of social media user who has a large platform and compelling content that attracts a number of loyal and devoted followers.. It’s the followers that make SMI relevant and appealing to brands as a marketing strategy. Contributors discuss emerging trends in research related to the SMI and their followers; as the influencer marketing industry continues to grow and evolve, they argue, so too should our understanding of the influencer-follower relationship that makes this marketing strategy successful. Each chapter of this collection presents a variety of research perspectives, questions, and methodologies that can be used to analyze this trend. Scholars of media studies, communication, technology studies, celebrity studies, marketing, and economics will find this book particularly useful.

The SAGE Handbook of Social Media Marketing

Author : Annmarie Hanlon
Publisher : SAGE
ISBN 13 : 1529788439
Total Pages : 425 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Social Media Marketing by : Annmarie Hanlon

Download or read book The SAGE Handbook of Social Media Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-16 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

Sustainability Communication across Asia

Author : Mohamad Saifudin Mohamad Saleh
Publisher : Taylor & Francis
ISBN 13 : 1000818616
Total Pages : 191 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Sustainability Communication across Asia by : Mohamad Saifudin Mohamad Saleh

Download or read book Sustainability Communication across Asia written by Mohamad Saifudin Mohamad Saleh and published by Taylor & Francis. This book was released on 2022-12-30 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability Communication across Asia distils the core components of environmental communication in the diverse milieu of Asian nations such as Indonesia, Malaysia, the Philippines, Thailand, and China. The chapters in this book engage readers in a clear-sighted view of issues, challenges, and strategies related to sustainability communication in Asia, examining fundamental principles, digital strategies, and the role of language, as well as community engagement. The first part of the book features underpinning ideologies of sustainability communication. The authors go on to explore the prevalent trends and approaches in sustainable communication in the digital realm, examining the internet in general, social media, and gaming platforms. Finally, the book discusses the green efforts adopted among selected Asian communities, the role of communication, and the resulting societal impacts. Readers will be introduced to many related examples of Asian sustainability cases and issues that may differ from Western experiences. Interesting topics such as environmental gamification, edutainment and sustainability communication, and social media and sustainability are among those presented and elaborated at length by 21 writers with industrial and academic backgrounds. Practical and inspiring, this book will be of great interest to students and scholars of sustainability and environmental communication, and Asian studies in general.

The Imposter as Social Theory

Author : Steve Woolgar
Publisher : Policy Press
ISBN 13 : 1529213088
Total Pages : 350 pages
Book Rating : 4.5/5 (292 download)

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Book Synopsis The Imposter as Social Theory by : Steve Woolgar

Download or read book The Imposter as Social Theory written by Steve Woolgar and published by Policy Press. This book was released on 2022-08 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by expert scholars, this volume explores the 'imposter' through empirical cases, including click farms, bikers, business leaders and fraudulent scientists, providing insights into the social relations and cultural forms from which they emerge.

Jew-Ish

Author : Jake Cohen
Publisher : HarperCollins
ISBN 13 : 0358354250
Total Pages : 281 pages
Book Rating : 4.3/5 (583 download)

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Book Synopsis Jew-Ish by : Jake Cohen

Download or read book Jew-Ish written by Jake Cohen and published by HarperCollins. This book was released on 2021-03-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller! A brilliantly modern take on Jewish culinary traditions for a new generation of readers, from a bright new star in the culinary world. When you think of Jewish food, a few classics come to mind: chicken soup with matzo balls, challah, maybe a babka if you’re feeling adventurous. But as food writer and nice Jewish boy Jake Cohen demonstrates in this stunning debut cookbook, Jewish food can be so much more. In Jew-ish, he reinvents the food of his Ashkenazi heritage and draws inspiration from his husband’s Persian-Iraqi traditions to offer recipes that are modern, fresh, and enticing for a whole new generation of readers. Imagine the components of an everything bagel wrapped into a flaky galette latkes dyed vibrant yellow with saffron for a Persian spin on the potato pancake, best-ever hybrid desserts like Macaroon Brownies and Pumpkin Spice Babka! Jew-ish features elevated, yet approachable classics along with innovative creations, such as: Jake’s Perfect Challah Roasted Tomato Brisket Short Rib Cholent Iraqi Beet Kubbeh Soup Cacio e Pepe Rugelach Sabich Bagel Sandwiches, and Matzo Tiramisu. Jew-ish is a brilliant collection of delicious recipes, but it’s much more than that. As Jake reconciles ancient traditions with our modern times, his recipes become a celebration of a rich and vibrant history, a love story of blending cultures, and an invitation to gather around the table and create new memories with family, friends, and loved ones.

Identity in a Hyperconnected Society

Author : José Manuel Muñoz-Rodríguez
Publisher : Springer Nature
ISBN 13 : 3030857883
Total Pages : 230 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Identity in a Hyperconnected Society by : José Manuel Muñoz-Rodríguez

Download or read book Identity in a Hyperconnected Society written by José Manuel Muñoz-Rodríguez and published by Springer Nature. This book was released on 2022-01-01 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the formation of identity, primarily in adolescents, and the danger inherent in creating that identity in the context of a hyperconnected world. It provides scientific and regulatory pedagogical knowledge associated with these risks in creating identity, primarily among young people, arising from increasing, and increasingly important, screen connection times. It proposes solutions to the educational challenges of constructing identity in a hyperconnected society. The book focuses especially on the process of identity formation in this instance, where both adolescents and the adults who teach them have forgotten the vital need to incorporate educational theories and principles, novel, experimental and basic, kn any discussion of adolescent identity work.

Guide to Digital Innovation in the Cultural and Creative Industry

Author : Sunghan Ryu
Publisher : SAGE Publications
ISBN 13 : 1071910019
Total Pages : 233 pages
Book Rating : 4.0/5 (719 download)

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Book Synopsis Guide to Digital Innovation in the Cultural and Creative Industry by : Sunghan Ryu

Download or read book Guide to Digital Innovation in the Cultural and Creative Industry written by Sunghan Ryu and published by SAGE Publications. This book was released on 2024-03-19 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital age has brought significant changes to the cultural and creative industries, making it challenging to keep up with the latest trends. The Guide to Digital Innovation in the Cultural and Creative Industry is an informative resource that can help you navigate the revolution. It not only provides a comprehensive understanding of how digital transformation affects existing industries but also outlines emerging business opportunities. Whether you′re an experienced professional or a beginner, this book is an essential resource that will equip you with the knowledge and tools you need to succeed in the rapidly evolving landscape of the cultural and creative industries. Dive into: Democratizing creation: Discover how digital tools break down barriers and empower creators of all levels. From platforms to possibilities: Explore online video streaming, ebook publishing, virtual museums, and more, witnessing the rise of innovative business models. Cutting-edge tech, boundless potential: Delve into AI, blockchain, VR/AR, and other emerging technologies, understanding how they reshape content production, distribution, and consumption. Case studies that examine real-world scenarios, from the digital subscriptions of the New York Times to music consumption in the Spotify era.

The nature of human experience with language and education

Author : Çelen Dimililer
Publisher : Frontiers Media SA
ISBN 13 : 2832525105
Total Pages : 169 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis The nature of human experience with language and education by : Çelen Dimililer

Download or read book The nature of human experience with language and education written by Çelen Dimililer and published by Frontiers Media SA. This book was released on 2023-06-05 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Microcelebrity Around the Globe

Author : Crystal Abidin
Publisher : Emerald Group Publishing
ISBN 13 : 1787567516
Total Pages : 201 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Microcelebrity Around the Globe by : Crystal Abidin

Download or read book Microcelebrity Around the Globe written by Crystal Abidin and published by Emerald Group Publishing. This book was released on 2018-11-19 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Taking account of highly contextualized cultural settings and social histories, the chapters present scholarly interpretations of microcelebrity as it has proliferated and diverged in global social media networks.