Insight And Analysis

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Web Analytics Action Hero

Author : Brent Dykes
Publisher : Adobe Press
ISBN 13 : 0132837943
Total Pages : 476 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Web Analytics Action Hero by : Brent Dykes

Download or read book Web Analytics Action Hero written by Brent Dykes and published by Adobe Press. This book was released on 2011-11-12 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." - Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." - Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association

Systems of Insight Overview

Author : Hector H. Diaz Lopez
Publisher : IBM Redbooks
ISBN 13 : 0738454680
Total Pages : 20 pages
Book Rating : 4.7/5 (384 download)

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Book Synopsis Systems of Insight Overview by : Hector H. Diaz Lopez

Download or read book Systems of Insight Overview written by Hector H. Diaz Lopez and published by IBM Redbooks. This book was released on 2015-11-17 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision making is a critical function in any enterprise. The decision-making process that is enhanced by analytics can be described as consuming and collecting data, detecting relationships and patterns, applying sophisticated analysis techniques, reporting, and automation of the follow-on action. The IT system that supports decision making is composed of the traditional "systems of record", "systems of engagement", and the "systems of insight". This IBM® Redbooks® Solution Guide introduces the concept of systems of insight based on what is detailed in the IBM Redbooks publication "Systems of Insight for Digital Transformation," SG24-8293, found at: http://www.redbooks.ibm.com/redpieces/abstracts/sg248293.html?Open

Insight and Analysis

Author : Andrew Beards
Publisher : Bloomsbury Publishing
ISBN 13 : 1441120122
Total Pages : 283 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Insight and Analysis by : Andrew Beards

Download or read book Insight and Analysis written by Andrew Beards and published by Bloomsbury Publishing. This book was released on 2010-05-05 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book applies Bernard Lonergan's thought to current issues in philosophy and in moral and other areas of theology.

The Insight Discipline

Author : Liam Fahey
Publisher : Emerald Group Publishing
ISBN 13 : 1839827300
Total Pages : 424 pages
Book Rating : 4.8/5 (398 download)

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Book Synopsis The Insight Discipline by : Liam Fahey

Download or read book The Insight Discipline written by Liam Fahey and published by Emerald Group Publishing. This book was released on 2020-08-03 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.

This Is Service Design Doing

Author : Marc Stickdorn
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491927135
Total Pages : 1341 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis This Is Service Design Doing by : Marc Stickdorn

Download or read book This Is Service Design Doing written by Marc Stickdorn and published by "O'Reilly Media, Inc.". This book was released on 2018-01-02 with total page 1341 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.

Outside Insight

Author : Jorn Lyseggen
Publisher : Penguin UK
ISBN 13 : 0241281644
Total Pages : 336 pages
Book Rating : 4.2/5 (412 download)

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Book Synopsis Outside Insight by : Jorn Lyseggen

Download or read book Outside Insight written by Jorn Lyseggen and published by Penguin UK. This book was released on 2017-10-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.

Behind Every Good Decision

Author : Piyanka Jain
Publisher : AMACOM
ISBN 13 : 0814449220
Total Pages : 276 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Behind Every Good Decision by : Piyanka Jain

Download or read book Behind Every Good Decision written by Piyanka Jain and published by AMACOM. This book was released on 2014-11-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a misconception in business that the only data that matters is BIG data, and that elaborate tools and data scientists are required to extract any practical information. However, nothing could be further from the truth. If you feel that you can’t understand how to read, let alone implement, these complex software programs that crunch the data and spit out more data, that will no longer be a problem! Authors and analytics experts Piyanka Jain and Puneet Sharma demystify the process of business analytics and demonstrate how professionals at any level can take the information at their disposal and in only five simple steps--using only Excel as a tool--make the decision necessary to increase revenue, decrease costs, improve product, or whatever else is being asked of them at that time. In Behind Every Good Decision, you will learn how to: Clarify the business question Lay out a hypothesis-driven plan Pull relevant data Convert it to insights Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80 percent of all business problems. It doesn’t take a numbers person to know that is a formula you need!

Insight

Author : Tasha Eurich
Publisher : Currency
ISBN 13 : 0451496817
Total Pages : 370 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Insight by : Tasha Eurich

Download or read book Insight written by Tasha Eurich and published by Currency. This book was released on 2017-05-02 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to develop self-awareness and use it to become more fulfilled, confident, and successful. Most people feel like they know themselves pretty well. But what if you could know yourself just a little bit better—and with this small improvement, get a big payoff…not just in your career, but in your life? Research shows that self-awareness—knowing who we are and how others see us—is the foundation for high performance, smart choices, and lasting relationships. There’s just one problem: most people don’t see themselves quite as clearly as they could. Fortunately, reveals organizational psychologist Tasha Eurich, self-awareness is a surprisingly developable skill. Integrating hundreds of studies with her own research and work in the Fortune 500 world, she shows us what it really takes to better understand ourselves on the inside—and how to get others to tell us the honest truth about how we come across. Through stories of people who have made dramatic gains in self-awareness, she offers surprising secrets, techniques and strategies to help you do the same—and how to use this insight to be more fulfilled, confident, and successful in life and in work. In Insight, you'll learn: • The 7 types of self-knowledge that self-aware people possess. • The 2 biggest invisible roadblocks to self-awareness. • Why approaches like therapy and journaling don't always lead to true insight • How to stop your confidence-killing habits and learn to love who you are. • How to benefit from mindfulness without uttering a single mantra. • Why other people don’t tell you the truth about yourself—and how to find out what they really think. • How to deepen your insight into your passions, gifts, and the blind spots that could be holding you back. • How to hear critical feedback without losing your mojo. • Why the people with the most power can often be the least-self-aware, and how smart leaders avoid this trap. • The 3 building blocks for self-aware teams. • How to deal with delusional bosses, clients, and coworkers.

Insight into Images

Author : Terry S. Yoo
Publisher : A K Peters/CRC Press
ISBN 13 : 9781568812175
Total Pages : 410 pages
Book Rating : 4.8/5 (121 download)

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Book Synopsis Insight into Images by : Terry S. Yoo

Download or read book Insight into Images written by Terry S. Yoo and published by A K Peters/CRC Press. This book was released on 2004-08-16 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: A companion to the Insight Toolkit An introduction to the theory of modern medical image processing, including the analysis of data from - X-ray computer tomography, - magnetic resonance imaging, - nuclear medicine, - and ultrasound. Using an algorithmic approach, and providing the mathematical, statistical, or signal processing as needed for background, the authors describe the principles of all methods implemented in the Insight Toolkit (ITK), a freely available, open- source, object-oriented library. The emphasis is on providing intuitive descriptions of the principles and illustrative examples of results from the leading filtering, segmentation, and registration methods. This book covers the mathematical foundations of important techniques such as: - Statistical pattern recognition, - PDE-based nonlinear image filtering, - Markov random fields, - Level set methods, - Deformable models, - Mutual information, image-based registration - Non-rigid image data fusion With contributions from: Elsa Angelini, Brian Avants, Stephen Aylward, Ting Chen, Jeffrey Duda, Jim Gee, Luis Ibanez, Celina Imielinska, Yinpeng Jin, Jisung Kim, Bill Lorensen, Dimitris Metaxas, Lydia Ng, Punam Saha, George Stetten, Tessa Sundaram, Jay Udupa, Ross Whitaker, Terry Yoo, and Ying Zhuge. The Insight Toolkit is part of the Visible Human Project from the National Library of Medicine, with support from NIDCR, NINDS, NIMH, NEI, NSF, TATRC, NCI, and NIDCD.

Data Smart

Author : John W. Foreman
Publisher : John Wiley & Sons
ISBN 13 : 1118839862
Total Pages : 432 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Data Smart by : John W. Foreman

Download or read book Data Smart written by John W. Foreman and published by John Wiley & Sons. This book was released on 2013-10-31 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Science gets thrown around in the press like it'smagic. Major retailers are predicting everything from when theircustomers are pregnant to when they want a new pair of ChuckTaylors. It's a brave new world where seemingly meaningless datacan be transformed into valuable insight to drive smart businessdecisions. But how does one exactly do data science? Do you have to hireone of these priests of the dark arts, the "data scientist," toextract this gold from your data? Nope. Data science is little more than using straight-forward steps toprocess raw data into actionable insight. And in DataSmart, author and data scientist John Foreman will show you howthat's done within the familiar environment of aspreadsheet. Why a spreadsheet? It's comfortable! You get to look at the dataevery step of the way, building confidence as you learn the tricksof the trade. Plus, spreadsheets are a vendor-neutral place tolearn data science without the hype. But don't let the Excel sheets fool you. This is a book forthose serious about learning the analytic techniques, the math andthe magic, behind big data. Each chapter will cover a different technique in aspreadsheet so you can follow along: Mathematical optimization, including non-linear programming andgenetic algorithms Clustering via k-means, spherical k-means, and graphmodularity Data mining in graphs, such as outlier detection Supervised AI through logistic regression, ensemble models, andbag-of-words models Forecasting, seasonal adjustments, and prediction intervalsthrough monte carlo simulation Moving from spreadsheets into the R programming language You get your hands dirty as you work alongside John through eachtechnique. But never fear, the topics are readily applicable andthe author laces humor throughout. You'll even learnwhat a dead squirrel has to do with optimization modeling, whichyou no doubt are dying to know.

Insight.xla

Author : Sam L. Savage
Publisher : Brooks/Cole
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Insight.xla by : Sam L. Savage

Download or read book Insight.xla written by Sam L. Savage and published by Brooks/Cole. This book was released on 1998 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: A suite of Microsoft Excel add-ins plus the practical tutorials that explain their use in real business decision-making applications. Appropriate for use in management science, quantitative analysis, operations research and operations management courses, these software add-ins--when combined with their accompanying tutorial documentation--offer students practical tools they can master and take with them into the business environment. Savage, who teaches at Stanford University, is a leading innovator in management science education. The tutorials have been developed based on teaching seminars throughout the world. The suite of add-ins allow users to do Monte Carlo Simulations, decision trees, queuing simulations, Markov chanis, optimization and forecasting with Microsoft Excel. The add-ins also contain numerical and graphing capabilities and a student version of WHAT'S BEST.

Film Analysis Handbook

Author : Thomas Caldwell
Publisher : Insight Publications
ISBN 13 : 1920693777
Total Pages : 241 pages
Book Rating : 4.9/5 (26 download)

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Book Synopsis Film Analysis Handbook by : Thomas Caldwell

Download or read book Film Analysis Handbook written by Thomas Caldwell and published by Insight Publications. This book was released on 2011 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive reference to film analysis available for middle school through to high school. Featuring coloured photographs illustrating key terms and filmic techniques this is a one-stop reference for any genre of ilm studied in English, Media or Film Studies courses.

IBM Watson Content Analytics: Discovering Actionable Insight from Your Content

Author : Wei-Dong (Jackie) Zhu
Publisher : IBM Redbooks
ISBN 13 : 0738439428
Total Pages : 598 pages
Book Rating : 4.7/5 (384 download)

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Book Synopsis IBM Watson Content Analytics: Discovering Actionable Insight from Your Content by : Wei-Dong (Jackie) Zhu

Download or read book IBM Watson Content Analytics: Discovering Actionable Insight from Your Content written by Wei-Dong (Jackie) Zhu and published by IBM Redbooks. This book was released on 2014-07-07 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: IBM® WatsonTM Content Analytics (Content Analytics) Version 3.0 (formerly known as IBM Content Analytics with Enterprise Search (ICAwES)) helps you to unlock the value of unstructured content to gain new actionable business insight and provides the enterprise search capability all in one product. Content Analytics comes with a set of tools and a robust user interface to empower you to better identify new revenue opportunities, improve customer satisfaction, detect problems early, and improve products, services, and offerings. To help you gain the most benefits from your unstructured content, this IBM Redbooks® publication provides in-depth information about the features and capabilities of Content Analytics, how the content analytics works, and how to perform effective and efficient content analytics on your content to discover actionable business insights. This book covers key concepts in content analytics, such as facets, frequency, deviation, correlation, trend, and sentimental analysis. It describes the content analytics miner, and guides you on performing content analytics using views, dictionary lookup, and customization. The book also covers using IBM Content Analytics Studio for domain-specific content analytics, integrating with IBM Content Classification to get categories and new metadata, and interfacing with IBM Cognos® Business Intelligence (BI) to add values in BI reporting and analysis, and customizing the content analytics miner with APIs. In addition, the book describes how to use the enterprise search capability for the discovery and retrieval of documents using various query and visual navigation techniques, and customization of crawling, parsing, indexing, and runtime search to improve search results. The target audience of this book is decision makers, business users, and IT architects and specialists who want to understand and analyze their enterprise content to improve and enhance their business operations. It is also intended as a technical how-to guide for use with the online IBM Knowledge Center for configuring and performing content analytics and enterprise search with Content Analytics.

The ArcGIS Book

Author : Christian Harder
Publisher : ESRI Press
ISBN 13 : 9781589484870
Total Pages : 172 pages
Book Rating : 4.4/5 (848 download)

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Book Synopsis The ArcGIS Book by : Christian Harder

Download or read book The ArcGIS Book written by Christian Harder and published by ESRI Press. This book was released on 2017 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a hands-on book about ArcGIS that you work with as much as read. By the end, using Learn ArcGIS lessons, you'll be able to say you made a story map, conducted geographic analysis, edited geographic data, worked in a 3D web scene, built a 3D model of Venice, and more.

Product Analytics

Author : Joanne Rodrigues
Publisher : Addison-Wesley Professional
ISBN 13 : 0135258634
Total Pages : 735 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Product Analytics by : Joanne Rodrigues

Download or read book Product Analytics written by Joanne Rodrigues and published by Addison-Wesley Professional. This book was released on 2020-08-27 with total page 735 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Product Analytics to Understand Consumer Behavior and Change It at Scale Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change. Writing for entrepreneurs, product managers/marketers, and other business practitioners, Rodrigues teaches through intuitive examples from both web and offline environments. Avoiding math-heavy explanations, she guides you step by step through choosing the right techniques and algorithms for each application, running analyses in R, and getting answers you can trust. Develop core metrics and effective KPIs for user analytics in any web product Truly understand statistical inference, and the differences between correlation and causation Conduct more effective A/B tests Build intuitive predictive models to capture user behavior in products Use modern, quasi-experimental designs and statistical matching to tease out causal effects from observational data Improve response through uplift modeling and other sophisticated targeting methods Project business costs/subgroup population changes via advanced demographic projection Whatever your product or service, this guide can help you create precision-targeted marketing campaigns, improve consumer satisfaction and engagement, and grow revenue and profits. Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

Lean Analytics

Author : Alistair Croll
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1098168151
Total Pages : 403 pages
Book Rating : 4.0/5 (981 download)

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Book Synopsis Lean Analytics by : Alistair Croll

Download or read book Lean Analytics written by Alistair Croll and published by "O'Reilly Media, Inc.". This book was released on 2024-02-23 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products

AI for Marketers: an Introduction and Primer

Author : Christopher Penn
Publisher :
ISBN 13 : 9781795675666
Total Pages : 167 pages
Book Rating : 4.6/5 (756 download)

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Book Synopsis AI for Marketers: an Introduction and Primer by : Christopher Penn

Download or read book AI for Marketers: an Introduction and Primer written by Christopher Penn and published by . This book was released on 2019-02 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this all-new, completely rewritten edition, you'll see the future of marketing as AI changes it forever. What's inside?- You'll explore what AI is and isn't- What questions marketers should be asking of vendors- The different types of machine learning- What great data is- 5 practical applications of AI for marketing- What it will take for you to succeed on your journey to AI-powered marketingPlus, discover who should and shouldn't pursue a career in AI and machine learning - and get a shortlist of valuable resources for getting started.