How To Use The Internet To Advertise Promote And Market Your Business Or Web Site With Little Or No Money

Download How To Use The Internet To Advertise Promote And Market Your Business Or Web Site With Little Or No Money full books in PDF, epub, and Kindle. Read online How To Use The Internet To Advertise Promote And Market Your Business Or Web Site With Little Or No Money ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

How to Build Your Own Web Site with Little Or No Money

Author : Bruce Cameron Brown
Publisher : Atlantic Publishing Company
ISBN 13 : 1601383045
Total Pages : 722 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis How to Build Your Own Web Site with Little Or No Money by : Bruce Cameron Brown

Download or read book How to Build Your Own Web Site with Little Or No Money written by Bruce Cameron Brown and published by Atlantic Publishing Company. This book was released on 2010 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web sites are an essential tool that every business must have in today s economy. Only 15 years ago, you could count the number of Web sites in the world with five or six digits; today there are between 15 and 30 billion active Web sites and millions more being added every day. Creating a Web site can be a great way to market a new product, promote your business plan, promote yourself, or simply share a few details about your life with the world. The cost of creating a Web site has risen right alongside the number of Web sites created though and many people are nervous about being able to utilise this revolutionary medium without breaking the bank. This book has been created for just such people, outlining for you in perfect detail everything you need to know to create a traffic attracting Web site, while spending little or no money at all. There are countless resources available, and when you put them all together, they provide a complete toolkit that can make anyone a top notch Web site in no time flat. You will learn how to buy a domain name and host your Web site for less than $15, with no additional fees charged to your account. You will learn how to use open source software like Wordpress, Joomla, and Mambo to create a platform on which you can build anything you want. You will learn how blogging has made Web site creation easier than ever and how sites like Squidoo, Facebook, and MySpace allow you more freedom to build traffic and draw more attention to what you are advertising at any given time. You will learn how to use common software to edit and tweak your Web sites and how to read the basic code that all Web sites are created in. In addition, an entire chapter is devoted to teaching you how to promote your Web site and draw traffic to it, without spending a dime in the process. You will learn why information is the most valuable asset on the market and how you can become an expert in a niche of your choosing, making money to cover any fees associated with your Web site. With the added resource of hours of interviews with web professionals you will learn which free resources not to use and which ones to outright avoid, as well as how to find and install open source modules and tools to enhance the look and feel of your site. You will learn where you can find copyright-free images to use on your Web sites and how to get free copy that will draw traffic and entertain your visitors. You will learn how to keep a free Web site from falling into the traps the major search engines set to stop spam and ultimately how to leverage new friends, business contacts, and interactions out of your Web site. If you are now, or have ever, considered starting your own Web site before, this book will map the way for you.

How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site

Author : Bruce C. Brown
Publisher : Atlantic Publishing Company
ISBN 13 : 1601384408
Total Pages : 338 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site by : Bruce C. Brown

Download or read book How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2011 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.-- (1/28/2011 12:00:00 AM)

How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site: With Little Or No Money - Revised 3rd Edition

Author : Bruce Brown
Publisher :
ISBN 13 : 9781620233306
Total Pages : 336 pages
Book Rating : 4.2/5 (333 download)

DOWNLOAD NOW!

Book Synopsis How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site: With Little Or No Money - Revised 3rd Edition by : Bruce Brown

Download or read book How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site: With Little Or No Money - Revised 3rd Edition written by Bruce Brown and published by . This book was released on 2016-06-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Get the Financing for Your New Small Business

Author : Sharon L. Fullen
Publisher : Atlantic Publishing Company
ISBN 13 : 091062755X
Total Pages : 322 pages
Book Rating : 4.9/5 (16 download)

DOWNLOAD NOW!

Book Synopsis How to Get the Financing for Your New Small Business by : Sharon L. Fullen

Download or read book How to Get the Financing for Your New Small Business written by Sharon L. Fullen and published by Atlantic Publishing Company. This book was released on 2006 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: While poor management is cited most frequently as the reason small businesses fail, inadequate or ill-timed financing is a close second. Whether you're starting a business or expanding one, sufficient, ready capital is essential. This new book will provide you with a road map to secure the financing. The book goes into traditional financing methods and assists the reader in setting up proper financial statements and a proper business plan. It details the differences between debt and equity financing and how and why to use each. Valuation techniques are explained for determining what your business is truly worth. However, the book's real strength is in explaining alternative and creative methods of financing, such as SBA financing, angel investors, IPOs, limited public offerings, and venture capital. Numerous real-world examples are given for structuring a deal to benefit both the financier and the entrepreneur. Essential resources for finding the detailed information you need are included throughout.

The Complete Guide to Affiliate Marketing on the Web

Author : Bruce C. Brown
Publisher : Atlantic Publishing Company
ISBN 13 : 1601381255
Total Pages : 386 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis The Complete Guide to Affiliate Marketing on the Web by : Bruce C. Brown

Download or read book The Complete Guide to Affiliate Marketing on the Web written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2009 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Affiliate marketing is a highly profitable online advertising method in which website merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy. Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your website, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud. In addition, we spent thousands of hours interviewing hundreds of today's most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your website is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your website for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

How to Open and Operate a Financially Successful Web Site Design Business

Author : Charlotte Evans
Publisher : Atlantic Publishing Company
ISBN 13 : 1601381433
Total Pages : 386 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis How to Open and Operate a Financially Successful Web Site Design Business by : Charlotte Evans

Download or read book How to Open and Operate a Financially Successful Web Site Design Business written by Charlotte Evans and published by Atlantic Publishing Company. This book was released on 2009 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to a 2007 survey by Netcraft, there are more than 108 million Web sites worldwide. Every Web site needs to be designed. "The Pricing & Ethical Guidelines Handbook" published by the Graphic Arts Guild reports that the average cost of designinga Web site for a small corporation can range from $7,750 to $15,000. It is incredibly easy to see the enormous profit potential. Web design businesses can be run part- or full-time and can easily be started in your own home. As such, they are one of the fastest growing segments of the Internet economy. This new book will teach you all you need to know about getting your own Web site design business started in the minimum amount of time. Here is the manual you need to cash in on this highly profitable segment of the industry. This new book is a comprehensive and detailed study of the business side of Web site design. This superb manual should be studied by anyone investigating the opportunities of opening a Web design business and will arm you with everything you need, including sample business forms, contracts, worksheets and checklists for planning, opening, and running day-to-day operations, plans and layouts, and dozens of other valuable, time-saving tools that no entrepreneur should be without. While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the Companion CD-ROM has the actual business plan that can be used in MS Word), buying (and selling) a Web design store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, hiring and firing employees, motivating workers,managing and training employees, accounting procedures, successful budgeting, and profit planning development. By reading this book, you will become knowledgeable about basic cost control systems, retail math and pricing issues, Web site plans and diagrams, software and equipment layout and planning, legal concerns, sales and marketing techniques, IRS reporting requirements, customer service, direct sales, monthly profit and loss statements, tax preparation, public relations, general management skills, low and no cost ways to satisfy customers and build sales, and low cost internal marketing ideas, as well as thousands of great tips and useful guidelines. The manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. Business owners will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use.

How to Use the Internet to Advertise, Promote, and Market Your Business Or Website

Author : Bruce Brown
Publisher : Atlantic Publishing Group
ISBN 13 : 9781601389497
Total Pages : 0 pages
Book Rating : 4.3/5 (894 download)

DOWNLOAD NOW!

Book Synopsis How to Use the Internet to Advertise, Promote, and Market Your Business Or Website by : Bruce Brown

Download or read book How to Use the Internet to Advertise, Promote, and Market Your Business Or Website written by Bruce Brown and published by Atlantic Publishing Group. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of the author's How to use the Internet to advertise, promote, and market your business or website, 2011.

Google Income

Author : Bruce C. Brown
Publisher : Atlantic Publishing Company
ISBN 13 : 1601383002
Total Pages : 506 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis Google Income by : Bruce C. Brown

Download or read book Google Income written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2009 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are dozens of ways to start making money with Google and because of its digital nature, anyone can doit from anywhere in the world. Starting with a fundamental discussion of why your online business is different from any form of business ever run in history, you will learn everything you need to know to use Google to create and run your business online.

How to Creatively Finance Your Real Estate Investments and Build Your Personal Fortune

Author : Susan Smith Alvis
Publisher : Atlantic Publishing Company
ISBN 13 : 0910627045
Total Pages : 290 pages
Book Rating : 4.9/5 (16 download)

DOWNLOAD NOW!

Book Synopsis How to Creatively Finance Your Real Estate Investments and Build Your Personal Fortune by : Susan Smith Alvis

Download or read book How to Creatively Finance Your Real Estate Investments and Build Your Personal Fortune written by Susan Smith Alvis and published by Atlantic Publishing Company. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book you will learn: how to negotiate with sellers, proven effective valuation techniques, how to use other people's money, use other people's credit, sell it before you buy it or pay for it, create positive cash flow, subject-to deals, over twenty nothing down scenarios, profiting from foreclosures, dealing with over-financed properties, working with judgements and liens, quit claim deeds, discounting mortgages and liens, lease options, wraparound financing and wrap notes, using trusts, self-directed IRA's, 1031 exchanges, create assumable loans, VA loans, options, and futures.

The Complete Guide to Personal Finance

Author : Tamsen Butler
Publisher : Atlantic Publishing Company
ISBN 13 : 1601382073
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis The Complete Guide to Personal Finance by : Tamsen Butler

Download or read book The Complete Guide to Personal Finance written by Tamsen Butler and published by Atlantic Publishing Company. This book was released on 2010 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new book, you will learn how to get and manage credit, make and stick to a budget, save for college, determine your needs versus your wants, pay for a car, finance college, manage risk, open a bank account, write a check, balance a checkbook, avoid the pressures of consumerism, and how to avoid financial mistakes. You will also learn about investment options, taxes, checks, debit cards, credit cards, and basic budget tips. This book is filled with suggestions from financial and family counselors, and you will discover creative ways to get a jumpstart on your financial future and use money responsibly. Even if you have had a few missteps along the way, you will be able to learn from your mistakes and get on the path to financial well-being.

The Complete Guide to E-mail Marketing

Author : Bruce C. Brown
Publisher : Atlantic Publishing Company
ISBN 13 : 1601380429
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis The Complete Guide to E-mail Marketing by : Bruce C. Brown

Download or read book The Complete Guide to E-mail Marketing written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers estimate that by 2008 e-mail marketing revenues will surpass 1.8 billion dollars annually. This book helps you to learn hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits.

The Ultimate Guide to Search Engine Marketing

Author : Bruce Cameron Brown
Publisher : Atlantic Publishing Company
ISBN 13 : 0910627991
Total Pages : 290 pages
Book Rating : 4.9/5 (16 download)

DOWNLOAD NOW!

Book Synopsis The Ultimate Guide to Search Engine Marketing by : Bruce Cameron Brown

Download or read book The Ultimate Guide to Search Engine Marketing written by Bruce Cameron Brown and published by Atlantic Publishing Company. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars, one can easily increase the number of visitors to a Web site and significantly increase sales. Based on interviews with hundreds of PPC masters, this book is a compilation of their secrets and proven successful ideas.

The Complete Guide to Google Advertising

Author : Bruce Cameron Brown
Publisher : Atlantic Publishing Company
ISBN 13 : 1601380453
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis The Complete Guide to Google Advertising by : Bruce Cameron Brown

Download or read book The Complete Guide to Google Advertising written by Bruce Cameron Brown and published by Atlantic Publishing Company. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product. There are tremendous opportunities on the Internet and money to be made using Google. Through this book you will learn the secrets of working with Google without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits. In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

501+ Great Interview Questions for Employers and the Best Answers for Prospective Employees

Author : Dianna Podmoroff
Publisher : Atlantic Publishing Company
ISBN 13 : 0910627509
Total Pages : 290 pages
Book Rating : 4.9/5 (16 download)

DOWNLOAD NOW!

Book Synopsis 501+ Great Interview Questions for Employers and the Best Answers for Prospective Employees by : Dianna Podmoroff

Download or read book 501+ Great Interview Questions for Employers and the Best Answers for Prospective Employees written by Dianna Podmoroff and published by Atlantic Publishing Company. This book was released on 2005 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone who hires employees this is a must have book. It is also essential for anyone searching for a new job. This new book contains a wide variety of carefully worded questions that will help make the employee search easier. These questions can help you determine a candidates personality type, the type of work he or she is best suited for, and if the person will mesh with your existing employees and workplace Interviewing potential employees is one of the most difficult and intimidating tasks a manager or business owner will ever face. The task is made even more daunting by the fact that repercussions of a poor hiring decision can haunt the employees, management and the company for a long time to come, and can potentially cost a great deal of money. Discovering how to decrease the risk and maximize the predictive ability of interviews is key to successful hiring. The person who gives all the right answers often gets the job, but if there is no consideration given to what the right answers for your organization are, then a savvy, well-coached interviewee may be chosen over a less polished but more appropriate one. What this book is designed to do is help you determine the best questions to ask and determine the best answers. Not the best answers from a candidate's standpoint (their motivation is simply to get the job), but the best answers for you; satisfying your motivation to hire the person with the best fit, period. Once you learn the right questions to ask, you'll get the best employees. For the prospective employee-learn how to sell yourself and get the job you want! Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

The Secret Power of Blogging

Author : Bruce C. Brown
Publisher : Atlantic Publishing Company
ISBN 13 : 1601380097
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis The Secret Power of Blogging by : Bruce C. Brown

Download or read book The Secret Power of Blogging written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blog is short for Weblog. A Weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the website owner. In a recent study by the Pew Internet; American Life Project estimated that the U.S. "blog population has grown to about 12 million Americans," some 8% of U.S. Internet users. The number of U.S. blog readers was estimated at 57 million (39% of the U.S. online population). If you have a product, service, brand, or cause that you want to market inexpensively online to the world, you need to look into starting a blog. It is an ideal marketing vehicle. You can use it to share your expertise, grow market share, spread your message, and establish yourself as an expert in your field for virtually no cost. A blog helps your site to rank higher in the search engines because Google and other search engines provide references to blogs and their content. Tiny one-person part-time businesses and mega companies like Microsoft, Apple, Nike, General Motors, Amazon.com, and Yahoo! use blogs as well. Most Fortune 1000 firms are using responsible blog marketing as well as advertising on blogs for one simple reason: it works! It generates profits immediately and consistently! In addition, many blogs earn additional revenue by selling advertising space on their niche-targeted blog. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

The Complete Guide to Writing Web-based Advertising Copy to Get the Sale

Author : Vickie Taylor
Publisher : Atlantic Publishing Company
ISBN 13 : 1601382324
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis The Complete Guide to Writing Web-based Advertising Copy to Get the Sale by : Vickie Taylor

Download or read book The Complete Guide to Writing Web-based Advertising Copy to Get the Sale written by Vickie Taylor and published by Atlantic Publishing Company. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, how to convince visitors to buy, how to outline and achieve your goals, how to create a customer profile, how to create a unique selling position, how to include searchable keywords in the copy, how to convert prospects to paying customers, and how to compose eye-catching headlines. In addition, you will learn about the trends in Web-based advertising; the categories of advertising; the important information that needs to be included in your copy, such as what you are selling, what sets your product apart from the competition s, where you are located, what makes your product affordable, and why you yourself would buy the product; writing in the inverted pyramid sty≤ the do's and don'ts of Web-based advertising; and key phrases to incorporate in your copy. We will also provide you with some common mistakes to avoid and tips for writing, revising, and proofreading. By incorporating the principles in this book, you will take your Web-based advertising copy from boring to brilliant, while boosting your sales and increasing your customer traffic. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

How to Make It Big as a Consultant

Author : William A. COHEN Ph.D.
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814410332
Total Pages : 353 pages
Book Rating : 4.8/5 (144 download)

DOWNLOAD NOW!

Book Synopsis How to Make It Big as a Consultant by : William A. COHEN Ph.D.

Download or read book How to Make It Big as a Consultant written by William A. COHEN Ph.D. and published by AMACOM Div American Mgmt Assn. This book was released on 2009-06-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting started in consulting can be a tricky prospect. How much should you charge? What type of language should exist in the contract? How can you find clients? Written by a veteran consultant with hundreds of consulting engagements to his credit, How to Make it Big as a Consultant is filled with detailed advice on every aspect of starting up and maintaining a highly lucrative consulting career. The book helps readers: • get a handle on the legal, tax, and insurance issues involved in setting up and running the business • understand what clients really need • create the structure for an assignment (proposals, pricing, contracts, scheduling) • market the business • solve clients’ problems using the Harvard Case Study Method Completely updated and revised throughout, the fourth edition features new chapters on developing strategies for clients, leading consulting teams, and more. This trusted guidebook will help any aspiring reader become the kind of outstanding consultant that clients will turn to again and again.