Innovativeness And Internet Shopping Adoption

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Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by : Management Association, Information Resources

Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Modeling Consumer Adoption of the Internet as a Shopping Medium: An Integrated Perspective

Author : Chuanlan Liu
Publisher : Cambria Press
ISBN 13 : 1621968723
Total Pages : 226 pages
Book Rating : 4.6/5 (219 download)

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Book Synopsis Modeling Consumer Adoption of the Internet as a Shopping Medium: An Integrated Perspective by : Chuanlan Liu

Download or read book Modeling Consumer Adoption of the Internet as a Shopping Medium: An Integrated Perspective written by Chuanlan Liu and published by Cambria Press. This book was released on 2004 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovative Behavior and Communication

Author : Thomas S. Robertson
Publisher : Holt McDougal
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Innovative Behavior and Communication by : Thomas S. Robertson

Download or read book Innovative Behavior and Communication written by Thomas S. Robertson and published by Holt McDougal. This book was released on 1971 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Diffusion of Innovations, 5th Edition

Author : Everett M. Rogers
Publisher : Simon and Schuster
ISBN 13 : 0743258231
Total Pages : 577 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Diffusion of Innovations, 5th Edition by : Everett M. Rogers

Download or read book Diffusion of Innovations, 5th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2003-08-16 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Electronic Business and Marketing

Author : Tokuro Matsuo
Publisher : Springer
ISBN 13 : 364237932X
Total Pages : 179 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Electronic Business and Marketing by : Tokuro Matsuo

Download or read book Electronic Business and Marketing written by Tokuro Matsuo and published by Springer. This book was released on 2013-04-06 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function. This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. “Electronic Business and Marketing” includes theory and practice on electronic business and marketing from an academic and professional viewpoint providing also a forum for the exchange of research ideas and industry practices in these knowledge areas among practitioners, researchers and students.

Proceedings of International Conference on Emerging Technologies and Intelligent Systems

Author : Mostafa Al-Emran
Publisher : Springer Nature
ISBN 13 : 3030826163
Total Pages : 718 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Proceedings of International Conference on Emerging Technologies and Intelligent Systems by : Mostafa Al-Emran

Download or read book Proceedings of International Conference on Emerging Technologies and Intelligent Systems written by Mostafa Al-Emran and published by Springer Nature. This book was released on 2021-08-07 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on the emerging research trends in intelligent systems and their applications. It mainly focuses on three different themes, including software engineering, ICT in education, and management information systems. Each chapter contributes to the aforementioned themes by discussing the recent design, developments, and modifications of intelligent systems and their applications.

Comprehensible Science

Author : Tatiana Antipova
Publisher : Springer Nature
ISBN 13 : 3030857999
Total Pages : 496 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Comprehensible Science by : Tatiana Antipova

Download or read book Comprehensible Science written by Tatiana Antipova and published by Springer Nature. This book was released on 2021-08-27 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers selected papers that were submitted to the 2021 International Conference on Comprehensible Science (ICCS 2021) that aims to make available the discussion and the publication of papers on all aspects of single and multi-disciplinary research on conference topics. ICCS 2021 held on June 18–19, 2021. An important characteristic feature of conference is the short publication time and worldwide distribution. Written by respected researchers, the book covers a range of innovative topics related to: artificial intelligence research; big data and data mining; blockchain and cryptocurrency; business, finance and accounting and statistics; cyber security systems; ecology systems; educational technologies; engineering and technology; innovative economics; media technologies; medicine, public health and rehabilitation; nutrition and diet researches; physical and material sciences; and smart cities and contracts. This book may be used for private and professional non-commercial research and classroom use (e.g., sharing the contribution by mail or in hard copy form with research colleagues for their professional non-commercial research and classroom use); for use in presentations or handouts for any level students, researchers, etc.; and for the further development of authors’ scientific career (e.g., by citing and attaching contributions to job or grant application).

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment

Author : Emerald Group Publishing Limited
Publisher : Emerald Group Publishing
ISBN 13 : 1785608703
Total Pages : 190 pages
Book Rating : 4.7/5 (856 download)

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Book Synopsis A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment by : Emerald Group Publishing Limited

Download or read book A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-11-02 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Author : Chkoniya, Valentina
Publisher : IGI Global
ISBN 13 : 1799831175
Total Pages : 546 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior by : Chkoniya, Valentina

Download or read book Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior written by Chkoniya, Valentina and published by IGI Global. This book was released on 2020-04-03 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.

Crossing the Chasm

Author : Geoffrey A. Moore
Publisher : Harper Collins
ISBN 13 : 0061795860
Total Pages : 254 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Crossing the Chasm by : Geoffrey A. Moore

Download or read book Crossing the Chasm written by Geoffrey A. Moore and published by Harper Collins. This book was released on 2009-03-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Communication of Innovations

Author : Arvind Singhal
Publisher : SAGE
ISBN 13 : 9780761934776
Total Pages : 264 pages
Book Rating : 4.9/5 (347 download)

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Book Synopsis Communication of Innovations by : Arvind Singhal

Download or read book Communication of Innovations written by Arvind Singhal and published by SAGE. This book was released on 2006-07-05 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on these topics that especially piqued Rogers' curiosity, and to which he made seminal and lasting contributions.

Communication Technology and Social Change

Author : Carolyn A. Lin
Publisher : Routledge
ISBN 13 : 113525124X
Total Pages : 348 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Communication Technology and Social Change by : Carolyn A. Lin

Download or read book Communication Technology and Social Change written by Carolyn A. Lin and published by Routledge. This book was released on 2014-04-08 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Technology and Social Change is a distinctive collection that provides current theoretical, empirical, and legal analyses for a broader understanding of the dynamic influences of communication technology on social change. With a distinguished panel of contributors, the volume presents a systematic discussion of the role communication technology plays in shaping social, political, and economic influences in society within specific domains and settings. Its integrated focus expands and complements the scope of existing literature on this subject. Each chapter is organized around a specific structure, covering: *Background—offering an introduction of relevant communication technology that outlines its technical capabilities, diffusion, and uses; *Theory—featuring a discussion of relevant theories used to study the social impacts of the communication technology in question; *Empirical Findings—providing an analysis of recent academic and relevant practical work that explains the impact of the communication technology on social change; and *Social Change Implications—proposing a summary of the real world implications for social change that stems from synthesizing the relevant theories and empirical findings presented throughout the book. Communication Technology and Social Change will serve scholars, researchers, upper-division undergraduate students, and graduate students examining the relationship between communication and technology and its implications for society.

The Great American Values Test

Author : Sandra Ball-Rokeach
Publisher :
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Great American Values Test by : Sandra Ball-Rokeach

Download or read book The Great American Values Test written by Sandra Ball-Rokeach and published by . This book was released on 1984 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovation in the High-Tech Economy

Author : Pang Chuan
Publisher : Springer Science & Business Media
ISBN 13 : 3642415857
Total Pages : 153 pages
Book Rating : 4.6/5 (424 download)

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Book Synopsis Innovation in the High-Tech Economy by : Pang Chuan

Download or read book Innovation in the High-Tech Economy written by Pang Chuan and published by Springer Science & Business Media. This book was released on 2014-01-03 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the First International Conference on Management Science and Engineering: Innovation and High-tech Services, ICMSE 2013, held in Macau, in June 2013. The papers are contributed by innovative researchers, engineers and practitioners in the field of management science, information system, finance, economics and accounting and offer a platform for exchanging the latest research findings in the field of management science and management innovation, for looking forward to the future trends in the management science and management innovation field in the 21st century, and to promote management modernization and high-tech innovation services.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Now Or Never

Author : Mary Modahl
Publisher : Texere Publishing
ISBN 13 : 9781842030011
Total Pages : 237 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Now Or Never by : Mary Modahl

Download or read book Now Or Never written by Mary Modahl and published by Texere Publishing. This book was released on 2000 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every person working today knows that a new economy is upon us - one marked by globalization, hyper-competition and the pace of technological change. Several key dynamics are driving the new economy, but none more so than the Internet. The new economy, in fact, is the Internet economy.

Customer Relationship Management Strategies in the Digital Era

Author : Nas?r, Süphan
Publisher : IGI Global
ISBN 13 : 1466682329
Total Pages : 340 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Customer Relationship Management Strategies in the Digital Era by : Nas?r, Süphan

Download or read book Customer Relationship Management Strategies in the Digital Era written by Nas?r, Süphan and published by IGI Global. This book was released on 2015-03-31 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.