Innovations

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Sound Innovations for Concert Band, Bk 2: A Revolutionary Method for Early-Intermediate Musicians (Flute), Book & Online Media

Author : Robert Sheldon
Publisher : Sound Innovations
ISBN 13 : 9780739067444
Total Pages : 0 pages
Book Rating : 4.0/5 (674 download)

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Book Synopsis Sound Innovations for Concert Band, Bk 2: A Revolutionary Method for Early-Intermediate Musicians (Flute), Book & Online Media by : Robert Sheldon

Download or read book Sound Innovations for Concert Band, Bk 2: A Revolutionary Method for Early-Intermediate Musicians (Flute), Book & Online Media written by Robert Sheldon and published by Sound Innovations. This book was released on 2011-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sound Innovations for Concert Band, Book 2 continues your student's musical journey by teaching with a complete review of Book 1, and a segmented presentation of new concepts while introducing ensemble playing. Following the unique Sound Innovations organization, the band method contains levels, each of which is divided into several sections that introduces concepts separately, providing benchmarks, assessment, and intermediate goals. The isolation of new concepts helps facilitate the understanding of more advanced material. Sound Advice sections throughout the Teacher's Score assist with quick and easy-to-use tips and suggestions. Plenty of practice and performance opportunities are also provided in order to reinforce each lesson. MasterClass lessons with woodwind and brass ensemble videos and accompaniment recordings are available streaming at www.alfred.com/SIOnline from anywhere with internet access. Learn more at www.alfred.com/SIOnline. This title is available in MakeMusic Cloud. Sound Innovations by Alfred Music is a dream-come-true method for beginning concert band and string orchestra. Its infusion of technology provides an open-ended architecture of the first order. This unique blend of time-tested strategies and technology offer a great foundation for a successful learning experience. ---John Kuzmich, Jr., BandDirector.com

The Innovation Book

Author : Max Mckeown
Publisher : Pearson UK
ISBN 13 : 1292011920
Total Pages : 297 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis The Innovation Book by : Max Mckeown

Download or read book The Innovation Book written by Max Mckeown and published by Pearson UK. This book was released on 2014-08-06 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Innovation Book is your hands-on guide to turning new thinking into exciting opportunities. The quick-read format features an overview of each topic, what success looks like, the pitfalls to dodge and an action plan of what you can start doing - right now - to achieve success. Includes: Your Creative Self – how to become a more powerful innovator Leading Innovators – how to inspire and motivate creative people Creating Innovation – how to develop and test new concepts Winning with Innovation – how to sell your new ideas The Innovator’s Toolkit – 20+ tools to help you create, shape and share your ideas The Innovator’s Case Notes – real-life examples of innovation in action; what would you have done?

Sound Innovations for Concert Band, Bk 1: A Revolutionary Method for Beginning Musicians (Tuba), Book & Online Media [With CD (Audio) and DVD]

Author : Robert Sheldon
Publisher : Sound Innovations for Concert
ISBN 13 : 9780739067369
Total Pages : 0 pages
Book Rating : 4.0/5 (673 download)

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Book Synopsis Sound Innovations for Concert Band, Bk 1: A Revolutionary Method for Beginning Musicians (Tuba), Book & Online Media [With CD (Audio) and DVD] by : Robert Sheldon

Download or read book Sound Innovations for Concert Band, Bk 1: A Revolutionary Method for Beginning Musicians (Tuba), Book & Online Media [With CD (Audio) and DVD] written by Robert Sheldon and published by Sound Innovations for Concert. This book was released on 2010-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sound Innovations for Concert Band is a revolutionary, flexible, and comprehensive method that combines time-tested educational concepts, input from thousands of teachers, and advances in modern technology. A logical sequence, clean page layouts, clear goals for each exercise, and uncomplicated explanations combined with instrument-specific MasterClass videos and varied accompaniments will foster better comprehension and improved execution of technique. The content is organized into levels, providing benchmarks, assessment indicators, and intermediate goals. With SI Online, adjust the pacing and focus of your teaching any time during the semester to address differentiation and the unique needs within your classroom. Also, access streaming audio and video content and explore the wealth of additional repertoire available online. Learn more at www.alfred.com/SIOnline. Book 1 is now completely free in MakeMusic Cloud! Sound Innovations by Alfred Music is a dream-come-true method for beginning concert band and string orchestra. Its infusion of technology provides an open-ended architecture of the first order. This unique blend of time-tested strategies and technology offer a great foundation for a successful learning experience. ---John Kuzmich, Jr., BandDirector.com

American Innovations

Author : Rivka Galchen
Publisher : Farrar, Straus and Giroux
ISBN 13 : 0374711208
Total Pages : 193 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis American Innovations by : Rivka Galchen

Download or read book American Innovations written by Rivka Galchen and published by Farrar, Straus and Giroux. This book was released on 2014-05-06 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: A BRILLIANT NEW COLLECTION OF SHORT STORIES FROM THE "CONSPICUOUSLY TALENTED" (TIME) RIVKA GALCHEN Winner of the Danuta Gleed Literary Award A New York Times Book Review Notable Book Chosen as one of fifteen remarkable books by women that are shaping the way we read and write in the 21st century by the book critics of The New York Times In one of the intensely imaginative stories in Rivka's Galchen's American Innovations, a young woman's furniture walks out on her. In another, the narrator feels compelled to promise to deliver a takeout order that has incorrectly been phoned in to her. In a third, the petty details of a property transaction illuminate the complicated pains and loves of a family. The tales in this groundbreaking collection are secretly in conversation with canonical stories, reimagined from the perspective of female characters. Just as Wallace Stevens's "Anecdote of the Jar" responds to John Keats's "Ode on a Grecian Urn," Galchen's "The Lost Order" covertly recapitulates James Thurber's "The Secret Life of Walter Mitty," while "The Region of Unlikeness" is a smoky and playful mirror to Jorge Luis Borges's "The Aleph." The title story, "American Innovations," revisits Nikolai Gogol's "The Nose." By turns realistic, fantastical, witty, and lyrical, these marvelously uneasy stories are deeply emotional and written in exuberant, pitch-perfect prose. Whether exploring the tensions in a mother-daughter relationship or the finer points of time travel, Galchen is a writer like none other today.

Diffusion of Innovations, 5th Edition

Author : Everett M. Rogers
Publisher : Simon and Schuster
ISBN 13 : 0743258231
Total Pages : 576 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Diffusion of Innovations, 5th Edition by : Everett M. Rogers

Download or read book Diffusion of Innovations, 5th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2003-08-16 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

The Myths of Innovation

Author : Scott Berkun
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449399614
Total Pages : 250 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Myths of Innovation by : Scott Berkun

Download or read book The Myths of Innovation written by Scott Berkun and published by "O'Reilly Media, Inc.". This book was released on 2010-08-13 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: Where ideas come from The true history of history Why most people don't like ideas How great managers make ideas thrive The importance of problem finding The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. "Sets us free to try and change the world."--Guy Kawasaki, Author of Art of The Start "Small, simple, powerful: an innovative book about innovation."--Don Norman, author of Design of Everyday Things "Insightful, inspiring, evocative, and just plain fun to read. It's totally great."--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) "Methodically and entertainingly dismantling the cliches that surround the process of innovation."--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com "Will inspire you to come up with breakthrough ideas of your own."--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick."--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

The Little Black Book of Innovation

Author : Scott D. Anthony
Publisher : Harvard Business Press
ISBN 13 : 1422171728
Total Pages : 298 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Little Black Book of Innovation by : Scott D. Anthony

Download or read book The Little Black Book of Innovation written by Scott D. Anthony and published by Harvard Business Press. This book was released on 2012 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation may be the hottest discipline around today, in business circles and beyond. And for good reason. Innovation transforms companies and markets. It is the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In this book the author draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. He presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation's key steps: (1) Finding insight, (2) Generating ideas, (3) Building businesses, and (4) Strengthening innovation prowess in workforces and organizations. Using several illustrative case studies and vignettes from a range of companies around the globe, this playbook teaches people how to turn themselves or their companies into true innovation powerhouses.

Appetite for Innovation

Author : M. Pilar Opazo
Publisher : Columbia University Press
ISBN 13 : 0231541635
Total Pages : 336 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Appetite for Innovation by : M. Pilar Opazo

Download or read book Appetite for Innovation written by M. Pilar Opazo and published by Columbia University Press. This book was released on 2016-07-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The name elBulli is synonymous with creativity and innovation. Located in Catalonia, Spain, the three-star Michelin restaurant led the world to "molecular" or "techno-emotional" cooking and made creations, such as pine-nut marshmallows, rose-scented mozzarella, liquid olives, and melon caviar, into sensational reality. People traveled from all over the world—if they could secure a reservation during its six months of operation—to experience the wonder that chef Ferran Adrià and his team concocted in their test kitchen, never offering the same dish twice. Yet elBulli's business model proved unsustainable. The restaurant converted to a foundation in 2011, and is working hard on its next revolution. Will elBulli continue to innovate? What must an organization do to create something new? Appetite for Innovation is an organizational analysis of elBulli and the nature of innovation. Pilar Opazo joined elBulli's inner circle as the restaurant transitioned from a for-profit business to its new organizational model. In this book, she compares this moment to the culture of change that first made elBulli famous, and then describes the novel forms of communication, idea mobilization, and embeddedness that continue to encourage the staff to focus and invent as a whole. She finds that the successful strategies employed by elBulli are similar to those required for innovation in art, music, business, and technology, proving the value of the elBulli model across organizations and industries.

The Strategy Book ePub eBook

Author : Max Mckeown
Publisher : Pearson UK
ISBN 13 : 0273757113
Total Pages : 218 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis The Strategy Book ePub eBook by : Max Mckeown

Download or read book The Strategy Book ePub eBook written by Max Mckeown and published by Pearson UK. This book was released on 2013-07-31 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.

Innovation—The Missing Dimension

Author : Richard K. Lester
Publisher : Harvard University Press
ISBN 13 : 9780674015814
Total Pages : 254 pages
Book Rating : 4.0/5 (158 download)

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Book Synopsis Innovation—The Missing Dimension by : Richard K. Lester

Download or read book Innovation—The Missing Dimension written by Richard K. Lester and published by Harvard University Press. This book was released on 2004 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amid mounting concern over the loss of jobs to low-wage economies, one fact is clear: America's prosperity hinges on the ability of its businesses to continually introduce new products and services. But what makes for a creative economy? How can the remarkable surge of innovation that fueled the boom of the 1990s be sustained? For an answer, Richard K. Lester and Michael J. Piore examine innovation strategies in some of the economy's most dynamic sectors. Through eye-opening case studies of new product development in fields such as cell phones, medical devices, and blue jeans, two fundamental processes emerge. One of these processes, analysis--rational problem solving--dominates management and engineering practice. The other, interpretation, is not widely understood, or even recognized--although, as the authors make clear, it is absolutely crucial to innovation. Unlike problem solving, interpretation embraces and exploits ambiguity, the wellspring of creativity in the economy. By emphasizing interpretation, and showing how these two radically different processes can be combined, Lester and Piore's book gives managers and designers the concepts and tools to keep new products flowing. But the authors also offer an unsettling critique of national policy. By ignoring the role of interpretation, economic policymakers are drawing the wrong lessons from the 1990s boom. The current emphasis on expanding the reach of market competition will help the analytical processes needed to implement innovation. But if unchecked it risks choking off the economy's vital interpretive spaces. Unless a more balanced policy approach is adopted, warn Lester and Piore, America's capacity to innovate--its greatest economic asset--will erode.

Innovations in Global Mental Health

Author : Samuel O. Okpaku
Publisher : Springer Nature
ISBN 13 : 303057296X
Total Pages : 2272 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Innovations in Global Mental Health by : Samuel O. Okpaku

Download or read book Innovations in Global Mental Health written by Samuel O. Okpaku and published by Springer Nature. This book was released on 2021-11-02 with total page 2272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of the last decade, political and mental entities at large have embraced global mental health: the idea that psychiatric health is vital to improved quality of life. Physicians globally have implemented guidelines recommended by the National Institute of Mental Health (NIMH) in 2007, thereby breaking down barriers to care and improving quality of life in areas where these practices have been implemented. Programs for training and education have expanded as a result. Clinicians benefit more from both local resources in some regions as well as in international collaboration and technological advancements. Even amidst all of these positive outcomes, clinicians still face some stumbling blocks. With worldwide statistics estimating that 450 million people struggle with mental, neuropsychiatric, and neurological disorders—25 percent of the world’s non-communicable disease burden—rising to these challenges prove to be no small feat, even in wealthy Western nations. Various articles and books have been published on global mental health, but few of them thoroughly cover the clinical, research, innovative, and social implications as they pertain to psychiatry; often, only one of these aspects is covered. A comprehensive text that can keep pace with the rapidly evolving literature grows more and more valuable each day as clinicians struggle to piece together the changes around the world that leave open the possibility for improved outcomes in care. This book seeks to boldly rectify this situation by identifying innovative models of service delivery, training, education, research funding, and payment systems that have proven to be exemplary in implementation and scalability or have potential for scalability. Chapters describe specific barriers and challenges, illuminating effective strategies for improved outcomes. This text is the first peer-reviewed resource to gather prestigious physicians in global mental health from around the world and disseminate their expertise in the medical community at large in a format that is updateable, making it a truly cutting-edge resource in a world constantly changed by medical, scientific, and technological advances. Innovations in Global Mental Health is the ultimate resource for psychiatrists, psychologists, primary care physicians, hospitalists, policy makers, and all medical professionals at the forefront of global mental health and its implications for the future.

Innovating

Author : Luis Perez-Breva
Publisher : MIT Press
ISBN 13 : 0262536129
Total Pages : 424 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Innovating by : Luis Perez-Breva

Download or read book Innovating written by Luis Perez-Breva and published by MIT Press. This book was released on 2018-08-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the MIT-developed, “doer’s approach” to innovation with this guide that reveals you don’t need an earth-shattering idea to create a standout product, service, or business—just a hunch that you can scale up to impact. Innovation is the subject of countless books and courses, but there’s very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach—a doer’s approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that innovating doesn’t require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. As Perez-Breva demonstrates, “nothing is new” at the outset of what we only later celebrate as innovation. In Innovating, the process—illustrated by unique and dynamic artwork—is shown to be empirical, experimental, nonlinear, and incremental. You give your hunch the structure of a problem. Anything can be a part. Your innovating accrues other people’s knowledge and skills. Perez-Breva describes how to create a kit for innovating, and outlines questions that will help you think in new ways. Finally, he shows how to systematize what you’ve learned: to advocate, communicate, scale up, manage innovating continuously, and document—“you need a notebook to converse with yourself,” he advises. Everyone interested in innovating also needs to read this book.

Innovation Tournaments

Author : Christian Terwiesch
Publisher : Harvard Business Press
ISBN 13 : 1422133389
Total Pages : 256 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Innovation Tournaments by : Christian Terwiesch

Download or read book Innovation Tournaments written by Christian Terwiesch and published by Harvard Business Press. This book was released on 2009-06-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a structured and process-driven approach this book demonstrates how to systematically identify exceptional opportunities for innovation. An innovation tournament, just like its counterpart in sports, starts with a large number of candidates, with opportunities as the players. These opportunities are pitted against each other until only the exceptional survive. This book provides a principled approach for the effective management of innovation tournaments - identifying a wealth of promising opportunities and then evaluating and filtering them intelligently for greatest profitability. With a set of practical tools for creating and identifying new opportunities, it guides the reader in evaluating and screening opportunities. The book demonstrates how to construct an innovation portfolio and how to align the innovation process with an organization's competitive strategy. Innovation Tournaments employs quirky, fresh examples ranging from movies to medical devices. The authors' tool kit is built on their extensive research, their entrepreneurial backgrounds, and their teaching and consulting work with many highly innovative organizations.

Egg Innovations and Strategies for Improvements

Author : Patricia Hester
Publisher : Academic Press
ISBN 13 : 0128011513
Total Pages : 646 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Egg Innovations and Strategies for Improvements by : Patricia Hester

Download or read book Egg Innovations and Strategies for Improvements written by Patricia Hester and published by Academic Press. This book was released on 2016-12-19 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Egg Innovations and Strategies for Improvements examines the production of eggs from their development to human consumption. Chapters also address consumer acceptance, quality control, regulatory aspects, cost and risk analyses, and research trends. Eggs are a rich source of macro- and micronutrients which are consumed not only by themselves, but also within the matrix of food products, such as pastas, cakes, and pastries. A wholesome, versatile food with a balanced array of essential nutrients, eggs are a stable of the human diet. Emerging strategies entail improvements to the composition of eggs via fortification or biological enrichment of hen's feed with polyunsaturated fatty acids, antioxidants, vitamins, or minerals. Conversely, eggs can be a source of food-borne disease or pollutants that can have effects on not only human health, but also egg production and commercial viability. Written by an international team of experts, the book presents a unique overview of the biology and science of egg production, nutrient profiling, disease, and modes for increasing their production and quality. Designed for poultry and food scientists, technologists, microbiologists, and workers in public health and the food and egg industries, the book is valuable as an industrial reference and as a resource in academic libraries. Focuses on the production and food science aspects of eggs Includes a broad range of microbial contaminants, their risks, and prevention, as well as non-microbial contaminant risks Presents analytical techniques for practical application

Inside Real Innovation

Author : Eugene Fitzgerald
Publisher : World Scientific
ISBN 13 : 9814327980
Total Pages : 247 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis Inside Real Innovation by : Eugene Fitzgerald

Download or read book Inside Real Innovation written by Eugene Fitzgerald and published by World Scientific. This book was released on 2011 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This break-through innovation book gives a 'ground-floor' view of the innovation process. It is written by practitioners of innovation, whose expertise scales from universities to start-ups to corporations and governments, allowing the authors to avoid the usual high-level-only descriptions of generic innovation. Organized in three parts, the first part develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process. With the reader armed with the true innovation process, the second part analyzes, using the lens of iterative innovation, a real fundamental innovation advance which transpired over a 20-year period. In the last part of the book, the authors use this new interpretation of how innovation evolves to accurately portray modern US innovation history, and define the underlying crisis in our innovation pipeline. This part finishes with practical guides for all innovation stakeholders: individual innovators, investors, universities, corporations, and governments. The book is sufficiently self-contained and can be read by anyone interested in any aspect or impact of innovation.

Beyond the Obvious

Author : Phil McKinney
Publisher : Hachette Books
ISBN 13 : 1401304133
Total Pages : 231 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Beyond the Obvious by : Phil McKinney

Download or read book Beyond the Obvious written by Phil McKinney and published by Hachette Books. This book was released on 2012-02-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"

From Insight to Innovation

Author : David P. Billington, Jr.
Publisher : MIT Press
ISBN 13 : 0262359685
Total Pages : 337 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis From Insight to Innovation by : David P. Billington, Jr.

Download or read book From Insight to Innovation written by David P. Billington, Jr. and published by MIT Press. This book was released on 2020-11-17 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The engineering ideas behind key twentieth-century technical innovations, from great dams and highways to the jet engine, the transistor, the microchip, and the computer. Technology is essential to modern life, yet few of us are technology-literate enough to know much about the engineering that underpins it. In this book, David P. Billington, Jr., offers accessible accounts of the key twentieth-century engineering innovations that brought us into the twenty-first century. Billington examines a series of engineering advances--from Hoover Dam and jet engines to the transistor, the microchip, the computer, and the internet--and explains how they came about and how they work.