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Author : Richard Pollay
Publisher : Greenwood
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.:/5 (319 download)
Download or read book Information Sources in Advertising History written by Richard Pollay and published by Greenwood. This book was released on 1979-07-26 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard W. Pollay
Publisher :
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.:/5 (933 download)
Download or read book Information Sources in Advertising History written by Richard W. Pollay and published by . This book was released on 1970 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jef I Richards
Publisher : Rowman & Littlefield
ISBN 13 : 1538141221
Total Pages : 465 pages
Book Rating : 4.5/5 (381 download)
Download or read book A History of Advertising written by Jef I Richards and published by Rowman & Littlefield. This book was released on 2022-05-15 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
Author : John M. Richard
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.:/5 (319 download)
Download or read book A Guide to Advertising Information Sources written by John M. Richard and published by . This book was released on 1969 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simon Ford
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110954508
Total Pages : 240 pages
Book Rating : 4.1/5 (19 download)
Download or read book Information Sources in Art, Art History and Design written by Simon Ford and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-05-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of each volume of this series Guides to Information Sources is to reduce the time which needs to be spent on patient searching and to recommend the best starting point and sources most likely to yield the desired information. The criteria for selection provide a way into a subject to those new to the field and assists in identifying major new or possibly unexplored sources to those who already have some acquaintance with it. The series attempts to achieve evaluation through a careful selection of sources and through the comments provided on those sources.
Author :
Publisher : Greenwood
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.F/5 ( download)
Download or read book Sources on the History of Women's Magazines, 1792-1960 written by and published by Greenwood. This book was released on 1991-06-19 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive bibliography available on historical sources for popular women's magazines, this work fills a niche among existing annotated bibliographies on journalism history. Compiler Mary Ellen Zuckerman focuses on a wide range of topics, providing primary as well as secondary sources from 1792 to 1960. Descriptive and analytical annotations are supplied for each entry. Drawing from 12 years of research on the subject, Zuckerman orients the reader with an introduction to the history of women's magazines in the United States and a historiographical review of sources in the field. Business, advertising, market research, content analysis, editors and writers, and images of women in the media are among the topics covered in the entries. The volume also features special sections on specific women's journals, exhaustive subject and author indexes, and descriptions of manuscript collections. This work is an important resource for professionals, students, and scholars in media, women's history, advertising, and business.
Author :
Publisher :
ISBN 13 :
Total Pages : 734 pages
Book Rating : 4.U/5 (183 download)
Download or read book Resources in Education written by and published by . This book was released on 1997 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Kessler
Publisher : PublicAffairs
ISBN 13 : 0786731028
Total Pages : 510 pages
Book Rating : 4.7/5 (867 download)
Download or read book A Question Of Intent written by David Kessler and published by PublicAffairs. This book was released on 2002-03-21 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tobacco companies had been protecting their turf for decades. They had congressmen in their pocket. They had corrupt scientists who made excuses about nicotine, cancer and addiction. They had hordes of lawyers to threaten anyone -- inside the industry or out -- who posed a problem. They had a whole lot of money to spend. And they were good at getting people to do what they wanted them to do. After all, they had already convinced millions of Americans to take up an addictive, unhealthy, and potentially deadly habit. David Kessler didn't care about all that. In this book he tells for the first time the thrilling detective story of how the underdog FDA -- while safeguarding the nation's food, drugs, and blood supply -- finally decided to take on one of the world's most powerful opponents, and how it won. Like A Civil Action or And the Band Played On, A Question of Intent weaves together science, law, and fascinating characters to tell an important and often unexpectedly moving story. We follow Kessler's team of investigators as they race to find the clues that will allow the FDA to assert jurisdiction over cigarettes, while the tobacco companies and their lawyers fight back -- hard. Full of insider information and drama, told with wit, and animated by its author's moral passion, A Question of Intent reads like a Grisham thriller, with one exception -- everything in it is true.
Author :
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (299 download)
Download or read book A History of Advertising written by and published by . This book was released on 1974 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edd Applegate
Publisher : Scarecrow Press
ISBN 13 : 0810884070
Total Pages : 213 pages
Book Rating : 4.8/5 (18 download)
Download or read book The Rise of Advertising in the United States written by Edd Applegate and published by Scarecrow Press. This book was released on 2012-08-17 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: • P. T. Barnum, master of the advertising “gimmick” • Lydia Pinkham, queen of the patent medicine cure • John Wanamaker, progenitor of modern retail advertising • Albert Lasker, the formulator of “reason why” advertising • Stanley Resor, the consummate market researcher • Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.
Author :
Publisher :
ISBN 13 :
Total Pages : 378 pages
Book Rating : 4.0/5 ( download)
Download or read book The Marketing Information Guide written by and published by . This book was released on 1979 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Henry Sampson
Publisher :
ISBN 13 :
Total Pages : 714 pages
Book Rating : 4.0/5 (24 download)
Download or read book A History of Advertising from the Earliest Times written by Henry Sampson and published by . This book was released on 1874 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stephen R. Fox
Publisher : University of Illinois Press
ISBN 13 : 9780252066597
Total Pages : 432 pages
Book Rating : 4.0/5 (665 download)
Download or read book The Mirror Makers written by Stephen R. Fox and published by University of Illinois Press. This book was released on 1984 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.
Author : Albert John Walford
Publisher : London : Library Association Publishing
ISBN 13 :
Total Pages : 1168 pages
Book Rating : 4.3/5 (91 download)
Download or read book Walford's Guide to Reference Material: Social and historical sciences, philosophy and religion written by Albert John Walford and published by London : Library Association Publishing. This book was released on 1996 with total page 1168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Volume II (last published in 1994) has been extensively expanded and revised in all areas. Fully updated, the new edition includes major changes and covers a span of topics from archaeology through medieval history to statistics. It includes philosophy, psychology, religion, social sciences, geography, biology and history. All areas have been completely updated with additional material in economics, business and management.
Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 9780749448370
Total Pages : 316 pages
Book Rating : 4.4/5 (483 download)
Download or read book Adland written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Author : Bruce A. Lesh
Publisher : Teachers College Press
ISBN 13 : 0807768766
Total Pages : 313 pages
Book Rating : 4.8/5 (77 download)
Download or read book Developing Historical Thinkers written by Bruce A. Lesh and published by Teachers College Press. This book was released on 2023-08-25 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book addresses the consistent questions that were posed by secondary social studies teachers during professional learning sessions. In particular, it examines ways to break through the inclination and perception expressed by many teachers that "my kids cannot do that." Drawing on 22 years as a high school history teacher, 7 years as a state level curriculum specialist, and extensive work with in-service teachers across the country, the author provides research-based guidance for engaging students in investigating the past. Lesh examines ways to develop effective questions that guide historical inquires, how to utilize discussion in the classroom, and how to align assessment to inquiry. He also shows teachers how to incorporate difficult histories within an inquiry framework. Each chapter uses a specific lesson, framed by student work, to illuminate approaches in real classroom scenarios. Topics include The Pullman Strike of 1894, the Marcus Garvey question, Dust Bowl Migrants, Mao and Communist China, the LGBTQ+ fight for rights, and multiple lessons from World War I. This follow-up to the author's book "Why Won't You Just Tell Us the Answer?" fills in gaps and expands tools and classroom examples to assist today's teachers. Book Features: Offers ways to promote teacher growth as it pertains to historical thinking. Demonstrates how to align investigating the past with the needs of reluctant readers and students with special needs. Provides lesson materials and instructional guidance. Addresses how to teach difficult subjects, such as LGBTQ+ history. Aligns historical literacy with inquiry-based instruction.
Author : Paul Reynolds
Publisher : Routledge
ISBN 13 : 1136386041
Total Pages : 304 pages
Book Rating : 4.1/5 (363 download)
Download or read book Management of Marketing written by Paul Reynolds and published by Routledge. This book was released on 2005-06-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.
