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Book Synopsis Internet Infomercials 101: How to Make Online Commercials for Google Adwords Video and Internet Marketing by :
Download or read book Internet Infomercials 101: How to Make Online Commercials for Google Adwords Video and Internet Marketing written by and published by Kazzoe, LLC. This book was released on with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Small Business. Subcommittee on Exports, Tax Policy, and Special Problems Publisher : ISBN 13 : Total Pages :284 pages Book Rating :4.:/5 (327 download)
Book Synopsis Infomercials by : United States. Congress. House. Committee on Small Business. Subcommittee on Exports, Tax Policy, and Special Problems
Download or read book Infomercials written by United States. Congress. House. Committee on Small Business. Subcommittee on Exports, Tax Policy, and Special Problems and published by . This book was released on 1989 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Ultimate Book of Kid Concoctions by : John E. Thomas
Download or read book The Ultimate Book of Kid Concoctions written by John E. Thomas and published by B&H Publishing Group. This book was released on 2006 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kids should have a ball creating such wonders as an edible ocean or a greenhouse grown in a plastic bag. Among the 78 recipes are instructions for making such revolutionary new artistic mediums as whipped cream finger paint, dryer lint clay, and toothpaste putty. Quite a few of the concoctions are edible while others make great party activities or simple gifts. Illustrations.
Book Synopsis But Wait ... There's More! by : Remy Stern
Download or read book But Wait ... There's More! written by Remy Stern and published by Harper Collins. This book was released on 2009-10-06 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial addict) Remy Stern offers a lively, behind-the-scenes exploration of this enormous business—one that markets the world's most outrageous products using the most outrageous tactics. Don't let the kitschy exterior fool you: behind the laughable demonstrations, goofy grins, and cheesy dialogue lies an industry larger than the film and music industries combined. The first book of its kind, But Wait . . . There's More! exposes the never-before-told story of the infomercial and home shopping phenomenon in all its excessive glory and its meteoric rise to become one of the most profitable businesses in America. Along the way, Stern details the history behind the classic products and introduces readers to some of the most famous (and infamous) pitchmen and personalities in the business, including Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He also presents an in-depth look at the business behind the camera—the canny sales strategies, clever psychological tools, and occasionally questionable tactics marketers have used to get us to open up our wallets and spend, spend, spend. Stern's eye-opening account also offers a penetrating look at how late-night television conquered the American consumer and provides insight into modern American culture: our rampant consumerism, our desire for instant riches, and our collective dream of perfect abs, unblemished skin, and gleaming white teeth. Both a compelling business story and a thoroughly entertaining piece of investigative journalism (with a touch of muckraking and social satire), But Wait . . . There's More! will ensure that you never look at those too-good-to-be-true deals the same way again.
Author :United States. Congress. House. Committee on Small Business. Subcommittee on Exports, Tax Policy, and Special Problems Publisher : ISBN 13 : Total Pages :296 pages Book Rating :4.0/5 ( download)
Book Synopsis Consumer Protection and Infomercial Advertising by : United States. Congress. House. Committee on Small Business. Subcommittee on Exports, Tax Policy, and Special Problems
Download or read book Consumer Protection and Infomercial Advertising written by United States. Congress. House. Committee on Small Business. Subcommittee on Exports, Tax Policy, and Special Problems and published by . This book was released on 1990 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Publish in Womenýs Studies, Menýs Studies,Policy Analysis, &Family History Research by : Anne Hart
Download or read book How to Publish in Womenýs Studies, Menýs Studies,Policy Analysis, &Family History Research written by Anne Hart and published by iUniverse. This book was released on 2007-04-16 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply these strategies: How to Publish in Women's Studies, Policy Analysis, & Family Issues. How to Earn a Practical Living Applying Women's Studies & Family Research to Business Writing or Corporate Communications Training. Organizing, Designing, & Publishing Life Stories, Issues in the News, Current Events, and History Videos, Board/Computer Games, Scripts, Plays, and Books. How do you start your own Women's Studies policy analysis writing and communications business? How do you earn income using practical applications of Publishing/Producing, Women's Studies, Current Events, or Family History Issues Research and Writing in the corporate world? How do you train executives to better organize writing and interpersonal communications skills? What specific projects would you use to organize communications, publish your research, or train others? Use these vital platforms of social history to start 25 business and creative writing or publishing enterprises. Apply practical communications. Organize and improve communication and publishing projects in the corporate world or academia. Open 25 different types of writing, publishing, or production businesses. Train executives and entrepreneurs in how women's and men's studies, family history, and current issues in the news relate to business writing, creative concepts, producing multimedia, and training others in interpersonal communications or policy analysis.
Book Synopsis The Marketer's Handbook by : Mark J. Hiltz
Download or read book The Marketer's Handbook written by Mark J. Hiltz and published by Markcheck Publishing. This book was released on 2001 with total page 2717 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ask, on ideas, issues & considerations, that need to be acted upon. Checklists trigger thoughts & help to generate new ideas & new ways of doing things. Use the checklists to help you plan marketing programs, undertake research, develop strategies, segment your target market, develop products, setpricing, plan promotional activities & all of the other marketing related functions. The Marketer's Handbook: A Checklist Approach arms you with what you need to win. Free sample checklists are available to look at prior to ordering. ISBN: 0-9685593-3-6, CD-ROM, 2,715 pages, Price: $395.00 plus shipping & applicable taxes. E-mail: [email protected]. Web site: www.markcheck.com. Marcheck Publishing, P.O. Box 56058, Ottawa, DN, Canada KIR 721.
Download or read book Make That Call Now! written by Paul Lucas and published by iUniverse. This book was released on 2000-11-06 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pot-bellied Joe Kagan, the buffoonish manager of a Cheapmart discount store, unwinds from his late shifts with some televisionwhich at that time of night means infomercials. Seduced by claims of amazing products and easy payments, Joe soon finds himself deep in debt. Sammy Thieua Vietnamese immigrant turned infomercial pitchman who surrounds himself with scantily-clad women and other accoutrements of wealthentices viewers of his infomercials with stories of the fast fortunes to be made in real estate. Desperate, Joe registers for Sammys seminarleading him on a series of ludicrous misadventures. Interspersed throughout the novel are descriptions of the ridiculous and outrageous infomercials Joe and others watch on TV, such as The Psychic Support Hotline, in which a washed-out 70s pop singer assures viewers, All you need is a credit card and a willing suspension of disbelief! and WhiffTrim, in which sniffing a piece of plastic is touted as a legitimate strategy for weight reduction. Make That Call Now! is the laugh-out-loud story of one misfits journey through the tacky world of TV infomercials.
Book Synopsis Social Smarts Strategies That Earn Free Book Publicity by : Anne Hart
Download or read book Social Smarts Strategies That Earn Free Book Publicity written by Anne Hart and published by iUniverse. This book was released on 2006-03-27 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empathy and social smarts help you earn free book publicity by connecting you with key people, media, schools, and the publications of nonprofit agencies. As a writer, you can promote your own book and earn free book publicity by connecting key people, media, and nonprofits' newsletters with schools. Social intelligence used in book promotion is like a three-ring circus. Use empathy, that is people smarts, as a catalyst to bring together schools, nonprofit agencies, and authors. Observe, simplify, and offer commitment as charisma. Query editors of nonprofit publications. These nonprofit agencies often publish high-circulation newsletters and sometimes also publish sizable, glossy magazines. Some produce videos or documentaries. To connect with the nonprofit agencies' editors, use your social intelligence skills to make connections in the nonprofit agencies' public relations and communications departments. Join public relations societies, national associations, and help out the nonprofit agencies or organizations of your choice focusing on what gets published in their magazines or newsletters. If you want to earn free publicity for your book, supply these editors with facts, findings, and trends. Bring the nonprofits in contact with schools. When you talk to school assemblies or classrooms, relate your book topic to any specific work or project done by a nonprofit association for whom you could write an article for that association's newsletter or glossy magazine. Use social intelligence to connect to people. What you need to earn free publicity is self-awareness and an understanding of how the main topic of your book influences your own behavior and how others perceive your behavior.
Book Synopsis Small Business Marketing Strategies All-in-One For Dummies by :
Download or read book Small Business Marketing Strategies All-in-One For Dummies written by and published by John Wiley & Sons. This book was released on 2016-05-06 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.
Book Synopsis How to Become a Million Dollar Real Estate Agent in Your First Year by : Susan Alvis
Download or read book How to Become a Million Dollar Real Estate Agent in Your First Year written by Susan Alvis and published by Atlantic Publishing Company. This book was released on 2016-09-30 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The New Dialectic by : Douglas N. Walton
Download or read book The New Dialectic written by Douglas N. Walton and published by University of Toronto Press. This book was released on 1998-01-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because developments in informal logic have been based, for the most part, on idealized and abstract models, the tools available for argument analysis are not easily adapted to the needs of everyday argumentation. In this book Douglas Walton proposes a new and practical approach to argument analysis based on his theory that different standards for argument must apply in the case of different types of dialogue. By refining and extending the existing formal classifications of dialogue, Walton shows that each dialogue type, be it inquiry, negotiation, or critical discussion, has its own set of goals. He goes on to demonstrate that an argument can best be evaluated in terms of its contribution, positive or negative, to the goals of the particular dialogue it is meant to further. In this way he illustrates how argument can be brought into the service of many types of dialogue, and thus has valuable uses that go well beyond the mere settling of disputes and differences. By reaching back to the Aristotelian roots of logic as an applied, practical discipline and by formulating a new framework of rationality for evaluating arguments, Douglas Walton restores a much-needed balance to argument analysis. This book complements and extends his Argument Structure: A Pragmatic Theory (University of Toronto Press, 1996).
Book Synopsis 35 Video Podcasting Careers and Businesses to Start by : Anne Hart
Download or read book 35 Video Podcasting Careers and Businesses to Start written by Anne Hart and published by iUniverse. This book was released on 2005-12 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses how to get started in a career in business or video podcasting, whether in front of the camera, or behind the scenes. Includes information on how to set up and run your own podcast business.
Book Synopsis Infomercial Insights by : Frank Cannella
Download or read book Infomercial Insights written by Frank Cannella and published by . This book was released on 1995 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media Ethics written by Bart Pattyn and published by Peeters Publishers. This book was released on 2000 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concerns about the role and responsibilities of the media have become an increasingly important part of public debate. Media Ethics brings together philosophers, academics and media professionals to debate both ethics and morality.
Book Synopsis Lessons Learned from Popular Culture by : Tim Delaney
Download or read book Lessons Learned from Popular Culture written by Tim Delaney and published by SUNY Press. This book was released on 2016-06-28 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informative and entertaining introduction to the study of popular culture. As the culture of the people, popular culture provides a sense of identity that binds individuals to the greater society and unites the masses on ideals of acceptable forms of behavior. Lessons Learned from Popular Culture offers an informative and entertaining look at the social relevance of popular culture. Focusing on a wide range of topics, including film, television, social media, music, radio, cartoons and comics, books, fashion, celebrities, sports, and virtual reality, Tim Delaney and Tim Madigan demonstrate how popular culture, in contrast to folk or high culture, gives individuals an opportunity to impact, modify, or even change prevailing sentiments and norms of behavior. For each topic, they include six engaging and accessible stories that conclude with short life lessons. Whether youre a fan of The Big Bang Theory or Seinfeld, the Beatles or Beyoncé, Charlie Brown or Superman, theres something for everyone.
Book Synopsis Writing Music for Television and Radio Commercials (and more) by : Michael Zager
Download or read book Writing Music for Television and Radio Commercials (and more) written by Michael Zager and published by Scarecrow Press. This book was released on 2008-07-17 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
