Influencia de las características psicográficas y de conocimiento en el comportamiento del consumidor ecológico

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Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.:/5 (433 download)

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Book Synopsis Influencia de las características psicográficas y de conocimiento en el comportamiento del consumidor ecológico by : Elena Fraj Andrés

Download or read book Influencia de las características psicográficas y de conocimiento en el comportamiento del consumidor ecológico written by Elena Fraj Andrés and published by . This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Comportamiento del consumidor ecológico

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Publisher : ESIC Editorial
ISBN 13 : 9788473563208
Total Pages : 280 pages
Book Rating : 4.5/5 (632 download)

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Book Synopsis Comportamiento del consumidor ecológico by : Elena Fraj

Download or read book Comportamiento del consumidor ecológico written by Elena Fraj and published by ESIC Editorial. This book was released on 2002 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Geomarketing

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Publisher : John Wiley & Sons
ISBN 13 : 1118614143
Total Pages : 236 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Geomarketing by : Gérard Cliquet

Download or read book Geomarketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

The Routledge Spanish Bilingual Dictionary of Psychology and Psychiatry

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Publisher : Taylor & Francis US
ISBN 13 : 9780415587747
Total Pages : 0 pages
Book Rating : 4.5/5 (877 download)

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Book Synopsis The Routledge Spanish Bilingual Dictionary of Psychology and Psychiatry by : Steven M. Kaplan

Download or read book The Routledge Spanish Bilingual Dictionary of Psychology and Psychiatry written by Steven M. Kaplan and published by Taylor & Francis US. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Spanish Bilingual Dictionary of Psychology and Psychiatry contains over 100,000 entries making this the most comprehensive and up-to-date dictionary of its kind. The Dictionary provides concise, comprehensive and current coverage of every word or phrase used in the study and practice of psychiatry and psychology. This valuable reference tool covers all disciplines and sub-disciplines, both research-based and clinical. This is a vital resource to those in the healthcare professions, to academicians and to those who work in translation and/or interpretation, healthcare and the law who are in contact with the English and Spanish speaking communities.

Handbook of Personality at Work

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Publisher : Routledge
ISBN 13 : 113405579X
Total Pages : 952 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Handbook of Personality at Work by : Neil Christiansen

Download or read book Handbook of Personality at Work written by Neil Christiansen and published by Routledge. This book was released on 2013-07-18 with total page 952 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personality has emerged as a key factor when trying to understand why people think, feel, and behave the way they do at work. Recent research has linked personality to important aspects of work such as job performance, employee attitudes, leadership, teamwork, stress, and turnover. This handbook brings together into a single volume the diverse areas of work psychology where personality constructs have been applied and investigated, providing expert review and analysis based on the latest advances in the field.

Fundamentals of Marketing

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Publisher :
ISBN 13 : 9788436825435
Total Pages : 0 pages
Book Rating : 4.8/5 (254 download)

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Book Synopsis Fundamentals of Marketing by : Miguel Santesmases Mestre

Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.

Ecology, Environment and Pollution

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Publisher : Scientific e-Resources
ISBN 13 : 1839472499
Total Pages : 288 pages
Book Rating : 4.8/5 (394 download)

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Book Synopsis Ecology, Environment and Pollution by : Felix Sweeney & Riley Mitchell

Download or read book Ecology, Environment and Pollution written by Felix Sweeney & Riley Mitchell and published by Scientific e-Resources. This book was released on 2019-01-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecology is the scientific study of the distributions, abundance and relations of organisms and their interactions with the environment. Ecology includes the study of plant and animal populations, plant and animal communities and ecosystems. Ecosystems describe the web or network of relations among organisms at different scales of organization. An ecosystem is a self-contained, dynamic system made of a population of species in its physical environment. This concept is used to study the complex interactions between the organisms-plants, animals, bacteria, and fungi-that make up the community. There are many different ways in which the community of organisms interacts. Environment means everything around to a living being. Especially the circumstances of life of people or society in their life conditions. It comprises the set of natural, social and cultural values existing in a place and at a particular time, that influence in the life of the human being and in the generations to come. Pollution is anything that makes the earth dirty and unhealthy. Land, air, and water are all affected by pollution. Pollution takes up space on our land. Many of the things people use every day come in packages, like food, games, school supplies, and electronics. Environmental science is the systematic study of our environment and our proper place in it. A relatively new field, environmental science is highly interdisciplinary, integrating natural sciences, social sciences, and humanities in a broad, holistic study of the world around us. The aim of the present book is to provide its readers an acquaintance with the recent research trends in the area of ecology, environmental science and pollution.

Interpersonal Diagnosis of Personality

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Publisher : Wipf and Stock Publishers
ISBN 13 : 1725211335
Total Pages : 538 pages
Book Rating : 4.7/5 (252 download)

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Book Synopsis Interpersonal Diagnosis of Personality by : Timothy Leary

Download or read book Interpersonal Diagnosis of Personality written by Timothy Leary and published by Wipf and Stock Publishers. This book was released on 2004-07-30 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the decade before he became the highly controversial director of psychedelic drug research at Harvard, Timothy Leary was one of the leading clinical psychologists practicing in the U.S., heading the prestigious Kaiser Foundation Psychological Research Center in Oakland. INTERPERSONAL DIAGNOSIS OF PERSONALITY (1957), his first full-length book, summarizes the innovative experimental studies in interpersonal behavior performed by the author and his associates at the Kaiser Foundation and in private practice between 1950 and 1957.

Hogan Personality Inventory Manual

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Publisher :
ISBN 13 : 9780979444814
Total Pages : 186 pages
Book Rating : 4.4/5 (448 download)

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Book Synopsis Hogan Personality Inventory Manual by : Robert Hogan

Download or read book Hogan Personality Inventory Manual written by Robert Hogan and published by . This book was released on 2007 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Service Quality

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Publisher : SAGE
ISBN 13 : 9780761921479
Total Pages : 204 pages
Book Rating : 4.9/5 (214 download)

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Book Synopsis Service Quality by : Benjamin Schneider

Download or read book Service Quality written by Benjamin Schneider and published by SAGE. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last three decades have seen a dramatic increase in the attention businesses devote to their quality of service. Scholars and researchers in a number of disciplines, including marketing, human resources I/O psychology, sociology, and consumer behavior, have all made substantial contributions to understanding what service is, how service and service delivery quality are experienced by customers, and the role of employees and their organizations in service delivery. Service Quality: Research Perspectives presents a comprehensive overview and analysis of the field and its research, including its growth, emerging trends, and debates

Entrepreneurial Selves

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Publisher : Duke University Press
ISBN 13 : 0822376008
Total Pages : 432 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Entrepreneurial Selves by : Carla Freeman

Download or read book Entrepreneurial Selves written by Carla Freeman and published by Duke University Press. This book was released on 2015-02-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Selves is an ethnography of neoliberalism. Bridging political economy and affect studies, Carla Freeman turns a spotlight on the entrepreneur, a figure saluted across the globe as the very embodiment of neoliberalism. Steeped in more than a decade of ethnography on the emergent entrepreneurial middle class of Barbados, she finds dramatic reworkings of selfhood, intimacy, labor, and life amid the rumbling effects of political-economic restructuring. She shows us that the déjà vu of neoliberalism, the global hailing of entrepreneurial flexibility and its concomitant project of self-making, can only be grasped through the thickness of cultural specificity where its costs and pleasures are unevenly felt. Freeman theorizes postcolonial neoliberalism by reimagining the Caribbean cultural model of 'reputation-respectability.' This remarkable book will allow readers to see how the material social practices formerly associated with resistance to capitalism (reputation) are being mobilized in ways that sustain neoliberal precepts and, in so doing, re-map class, race, and gender through a new emotional economy.

Service Leadership Theory

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Publisher : Nova Science Publishers
ISBN 13 : 9781536193893
Total Pages : 0 pages
Book Rating : 4.1/5 (938 download)

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Book Synopsis Service Leadership Theory by : Daniel T. L. Shek

Download or read book Service Leadership Theory written by Daniel T. L. Shek and published by Nova Science Publishers. This book was released on 2021-04-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service leadership is conceived as "satisfying needs by consistently providing quality personal service to everyone one comes into contact with, including one's self, others, groups, communities, systems, and environments." Effective service leadership is determined by three Cs -- "Competence", "Character" and "Care". To nurture these important leadership qualities in university students, the "Service Leadership Education Initiative" was launched in eight public universities in Hong Kong. The introduction of this new concept is due to the fact that worldwide economic structure has shifted from manufacturing economies to service economies. The key concepts and propositions in service leadership theory (SLT), such as the strong emphasis on humanity, moral character, caring, and trust, have deep theoretical roots in the existing well-established theories and empirical findings in the social science literature. In addition, these important elements of service leadership have been successfully practiced and proved to exert beneficial influences on personal and organisational success. These findings give support to the validity of the SLT and its further application in education and industry. We earnestly hope that service leaders and organizations can put SLT propositions into practice to achieve success.

Public Relations Strategies and Tactics

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Publisher : Pearson Higher Ed
ISBN 13 : 020589724X
Total Pages : 625 pages
Book Rating : 4.2/5 (58 download)

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Book Synopsis Public Relations Strategies and Tactics by : Dennis L. Wilcox

Download or read book Public Relations Strategies and Tactics written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Methodology and Scores of Socioeconomic Status

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Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Methodology and Scores of Socioeconomic Status by : United States. Bureau of the Census

Download or read book Methodology and Scores of Socioeconomic Status written by United States. Bureau of the Census and published by . This book was released on 1963 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report is primarily a methodological statement of the socioeconomic status scores prepared for use in the 1960 Census of Population.

Defining Marketing

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Publisher :
ISBN 13 :
Total Pages : 9 pages
Book Rating : 4.:/5 (614 download)

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Book Synopsis Defining Marketing by : Christian Grönroos

Download or read book Defining Marketing written by Christian Grönroos and published by . This book was released on 1989 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Service Leadership

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Publisher :
ISBN 13 : 9781536148527
Total Pages : 347 pages
Book Rating : 4.1/5 (485 download)

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Book Synopsis Service Leadership by : Daniel T. K. Shek, Ph.d.

Download or read book Service Leadership written by Daniel T. K. Shek, Ph.d. and published by . This book was released on 2019-02-28 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can leadership in service economies be developed and nurtured? This issue is of the utmost importance, because the mode of production and requirements of the leaders are different in manufacturing and service economies. While the focus in manufacturing industries is on do things right, the focus of services economies is on do the right things. In this book, the authors start out with the Service Leadership Model as well as the ingredients for Service Leadership knowledge, attitude and behaviors (i.e., skills). Second, psychometric properties of three validated measures on Service Leadership knowledge, attitude and behavior are presented. In these chapters, the internal consistency, convergent validity and factorial validity of the measures are presented. Third, the psychosocial correlates and norms associated with these three measures of Service Leadership are presented. Through these chapters, the authors attempt to establish the psychometric properties and norms of the scales assessing Service Leadership knowledge, attitude and behavior. It is their humble wish that the related work and the developed assessment tools can be used in the training, personnel decisions, intervention and research contexts.

The World Distribution of Household Wealth

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (772 download)

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Book Synopsis The World Distribution of Household Wealth by : James B. Davies

Download or read book The World Distribution of Household Wealth written by James B. Davies and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: