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Influence Of Teenagers In A Family Purchase Decision
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Book Synopsis Adolescents, Family and Consumer Behaviour by : Harleen Kaur
Download or read book Adolescents, Family and Consumer Behaviour written by Harleen Kaur and published by Routledge. This book was released on 2019-12-20 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.
Book Synopsis Family Decision-Making by : John Scanzoni
Download or read book Family Decision-Making written by John Scanzoni and published by SAGE Publications, Incorporated. This book was released on 1980-12 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present a new model of the process of family decision-making that takes into account the importance of sex roles. They use a series of couples as examples that illustrate the model at various stages of the life cycle. They also consider how decision-making is changing. A major contribution to the study of sexual politics and bargaining within relationships. 'The authors are to be commended for their attempt to bring order to the complexities of family decisioning, and their work should stimulate further research in the area. Their focussing upon couples and families rather than individuals and their extension of the concept of "family" to nontraditional arrangements also are commendable.' -- Journal of Marriage
Book Synopsis Factors Influencing the Buying Decision of Consumers' towards Branded Biscuits by : Dr. M. Ganesh Babu
Download or read book Factors Influencing the Buying Decision of Consumers' towards Branded Biscuits written by Dr. M. Ganesh Babu and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference by : B. J. Dunlap
Download or read book Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference written by B. J. Dunlap and published by Springer. This book was released on 2015-01-02 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Resource Theory written by Uriel G. Foa and published by Emerald Group Publishing. This book was released on 1993 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume serves as an update on current developments in Resource Theory and presents a representative sample of contemporary research conducted within this theoretical perspective. Resource Thoery presents empirical evidence supporting the cross-cultural validity of this framework. Attention is focused on a broad range of social-psychological phenomena that have been fruitfully explored using this theoretical approach. Key Features * Social Exchange Theory * Cross-cultural Theory * Social Relationships
Book Synopsis Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments by : Granata, Giuseppe
Download or read book Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments written by Granata, Giuseppe and published by IGI Global. This book was released on 2019-05-30 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
Book Synopsis Consumer Socialization by : George P. Moschis
Download or read book Consumer Socialization written by George P. Moschis and published by Lexington, Mass. : Lexington Books. This book was released on 1987 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference by : John B. Ford
Download or read book Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference written by John B. Ford and published by Springer. This book was released on 2015-02-05 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author :National Research Council and Institute of Medicine Publisher :National Academies Press ISBN 13 :0309064791 Total Pages :31 pages Book Rating :4.3/5 (9 download)
Book Synopsis Adolescent Decision Making by : National Research Council and Institute of Medicine
Download or read book Adolescent Decision Making written by National Research Council and Institute of Medicine and published by National Academies Press. This book was released on 1999-06-14 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in the role that decision making plays in adolescents' involvement in high-risk behaviors led the Office of the Assistant Secretary of Planning and Evaluation of the U.S. Department of Health and Human Services to request the Board on Children, Youth, and Families to convene a workshop on adolescent decision making. The Board on Children, Youth, and Families is a joint activity of the National Research Council (NRC) and the Institute of Medicine. A workshop was held on January 6-7, 1998, to examine what is known about adolescents' decision-making skills and the implications of that knowledge for programs to further their healthy development.
Book Synopsis Crayons to Consumerism: The Role of Children in Purchasing by : Dr Sindura Bhargav
Download or read book Crayons to Consumerism: The Role of Children in Purchasing written by Dr Sindura Bhargav and published by Blue Rose Publishers. This book was released on 2024-08-16 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and how they influence the buying decisions in the family.
Book Synopsis Handbook of Consumer Finance Research by : Jing J. Xiao
Download or read book Handbook of Consumer Finance Research written by Jing J. Xiao and published by Springer Science & Business Media. This book was released on 2008-01-03 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook surveys the social aspects of consumer behavior, offering latest data and original research on current consumer needs as well as identifying emerging areas of research. This accessible volume (which can be read without advanced training in the field) starts with current concepts of risk tolerance, consumer socialization, and financial well-being, and moves on to salient data on specific settings and populations such as high school students and the older consumer.
Book Synopsis Planning Market Research by : Richard Skiba
Download or read book Planning Market Research written by Richard Skiba and published by After Midnight Publishing. This book was released on 2024-08-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive guide to planning market research, covering the essential skills and knowledge required to identify market research needs, define objectives, select appropriate data gathering methods, and develop a market research plan. It delves into key topics such as the role of market research in enterprise operations, the contribution of research to business activities, and the analysis of enterprise planning and performance documentation to determine research needs. Additionally, it outlines the process of consulting with relevant personnel to draft, review, and finalize research objectives, as well as identifying and evaluating suitable data sources and gathering methods. The book also addresses the practical aspects of market research, including estimating resources and timelines, assessing the feasibility of research projects, and preparing a market research plan for approval. It is well-suited to professionals involved in business planning, marketing, or research roles, as well as students or academics studying market research methodologies. The detailed step-by-step approach makes it a valuable resource for anyone responsible for conducting or overseeing market research projects, ensuring they gather relevant and useful information to inform business decisions.
Download or read book Husbands and Wives written by and published by . This book was released on 1852 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior by : Wayne D. Hoyer
Download or read book Consumer Behavior written by Wayne D. Hoyer and published by . This book was released on 2004 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how all chapter topics tie together. The text also offers a strong marketing perspective, focusing on the implications of consumer behavior research for marketers.A casebook featuring approximately 16-20 consumer behavior cases can be packaged with new copies of the Third Edition, providing students a chance to practice applying what they learn.
Book Synopsis Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference by : Michael Levy
Download or read book Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference written by Michael Levy and published by Springer. This book was released on 2015-01-29 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis American Families and the Future by : Roma S Hanks
Download or read book American Families and the Future written by Roma S Hanks and published by Routledge. This book was released on 2015-12-22 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world heads into the twenty-first century, individuals and their families are being confronted with a more diverse array of possible life experiences than has ever existed before. Changes in longevity, marriage, fertility, employment, and many other areas have created new opportunities for individual and family choice and variability in life course experiences. American Families and the Future discusses a variety of issues that face and will continue to families in coming years and describes various strategies families can use in their decisionmaking processes.This enlightening book is divided into five main sections: Demographic Issues; Social and Economic Issues; Technological Issues; Family Process in Shaping the Future; and Family Vision in Creating the Future. Individual chapters view family problem solving from a variety of perspectives and disciplines.American Families and the Future: describes recent demographic trends and considers their implications for how individuals and their families plan and prepare for their later adult life reviews health care issues and concerns for the elderly and addresses strategies for self-health promotion and illness prevention provides examples illustrating the uses and abuses of data to promote partisan views and agendas outlines a conceptual framework that can be uses to understand problem solving and decisionmaking by individuals and family groups presents a model that explores family decisionmaking, focusing on the conditions under which decisions are made presents findings from a study of early adolescents’perceptions of their role in family decisionmakingThe book closes with an upbeat discussion of possible solutions to current pathologies affecting human societies and cultures. Professionals who work with families will find this book an enlightening and encouraging guide for helping families cope with the myriad issues and choices they face in planning for their futures.
Download or read book kidfluence written by Anne Sutherland and published by McGraw Hill Professional. This book was released on 2003-08-22 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
