Why Startups Fail

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Author :
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Startup Projects for Entrepreneurs: 50 Highly Profitable Small & Medium Industries (2nd Revised Edition)

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Author :
Publisher : NIIR PROJECT CONSULTANCY SERVICES
ISBN 13 : 9381039720
Total Pages : 424 pages
Book Rating : 4.3/5 (81 download)

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Book Synopsis Startup Projects for Entrepreneurs: 50 Highly Profitable Small & Medium Industries (2nd Revised Edition) by : NPCS Board of Consultants & Engineers

Download or read book Startup Projects for Entrepreneurs: 50 Highly Profitable Small & Medium Industries (2nd Revised Edition) written by NPCS Board of Consultants & Engineers and published by NIIR PROJECT CONSULTANCY SERVICES. This book was released on 2018-01-02 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first step to initiate planning is to identify a suitable project. To start your own venture you have to decide on many things. Making a choice of the right project is a difficult decision for an entrepreneur and is an imperative decision. There are no set rules to identify a suitable project, though this is one decision on which the success of your entire venture hinges. So, don’t take hasty decisions. Most prospective entrepreneurs tend to display the herd tendency and go for a project, which people have already ventured into. This is not a healthy attitude as success of one in a particular field does not guarantee success of the other. While identifying a suitable project, you should make a SWOT analysis of your own strengths and weaknesses. Startup India Stand up Our Prime Minister unveiled a 19-point action plan for start-up enterprises in India. Highlighting the importance of the Standup India Scheme, Hon’ble Prime minister said that the job seeker has to become a job creator. Prime Minister announced that the initiative envisages loans to at least two aspiring entrepreneurs from the Scheduled Castes, Scheduled Tribes, and Women categories. It was also announced that the loan shall be in the ten lakh to one crore rupee range. A startup India hub will be created as a single point of contact for the entire startup ecosystem to enable knowledge exchange and access to funding. Startup India campaign is based on an action plan aimed at promoting bank financing for start-up ventures to boost entrepreneurship and encourage startups with jobs creation. Startup India is a flagship initiative of the Government of India, intended to build a strong ecosystem for nurturing innovation and Startups in the country. This will drive sustainable economic growth and generate large scale employment opportunities. The Government, through this initiative aims to empower Startups to grow through innovation and design. What is Startup India offering to the Entrepreneurs? Stand up India backed up by Department of Financial Services (DFS) intents to bring up Women and SC/ST entrepreneurs. They have planned to support 2.5 lakh borrowers with Bank loans (with at least 2 borrowers in both the category per branch) which can be returned up to seven years. PM announced that “There will be no income tax on startups’ profits for three years” PM plans to reduce the involvement of state government in the startups so that entrepreneurs can enjoy freedom. No tax would be charged on any startup up to three years from the day of its establishment once it has been approved by Incubator. The next step, after you have selected your project, is to collect all information about it. The most important information is about the potential market of the items you selected. This book aims at providing a thorough understanding and analysis of the 5o highly profitable industrial projects that you can start. It describes formulae, properties, raw materials used and manufacturing processes of different products. Undoubtedly, this book is a gateway leading you to become your own boss. The important projects described in the book are Linear Alkyl Benzene, Soy Flour & Milk Processing, Urea Formaldehyde Resin Adhesive, Toothpaste Production, Gypsum Board, Surgical Absorbent Cotton, Starch Derivatives Production, Wet – blue leather, PVC paste Resin, Saccharin, Sodium Chlorite, Phosphate Fertilizer, Tomato Paste, Paint, Autoclaved Aerated Concrete (AAC Blocks), Carbon Black, Caffeine, Sodium hydrosulfite, Magnesium Sulphate (Fertiliser Grade), TMT Bar, Glass Fibre, Plastic (P.V.C.) Laminated Collapsible Tubes, Complex fertilizers, Copper Powder By Electrolysis Process, Atomized Metal powder, Electro Plating, Activated Carbon from Wood, Rubber Powder from Waste Tyres, Precipitated Calcium Carbonate, PVC Flex Banner Production, Reclamation of Used Engine Oil, Edible Corn Oil, Malt Production, Ethyl Oleate, Wheat Flour Mill, Instant Noodles, Zinc, Castor Oil & Pomace, Garlic Oil and Powder, Silica from Rice Husk, Thermocol Cups, Glass and Plates, Match Box (Automatic Plant), Camphor, LDPE/LLDPE Pouch Films, E-waste recycling, Cattle Feed, Saw Pipe, Polyethylene Wax, Disposable Plastic Syringes, Cement. It will be a standard reference book for professionals and use by everyone who wants to startup as entrepreneur. TAGS business ideas for young entrepreneurs, low cost business ideas, how to start a small business, greatest business ideas for young entrepreneurs, creative ideas for young entrepreneurs, how to start a small scale industry, profitable small business opportunities, small and medium-sized enterprises, best industries for starting a business, requirements and characteristics of successful small and medium, most profitable small businesses, most profitable small scale businesses, profitable small business ideas for small towns, highly profitable small & medium industries for entrepreneurs, best manufacturing business ideas with low investment, low investment manufacturing business ideas, new manufacturing business ideas that can be started with low cost, most profitable manufacturing business to start, money making manufacturing businesses to start, starting a business, profitable small scale manufacturing business ideas, business ideas you can start today, profitable small scale industry in india, small scale manufacturing business ideas, low investment manufacturing business ideas, most profitable small businesses, profitable small scale manufacturing business ideas, profitable small scale industries, types of development of small-scale industry, classification of small scale industries, procedure for starting small scale industries, small-scale and traditional industries, small scale industry projects, processing, book, technology, science, manufacturing, manufacture, production, making, business, idea, ideas, business plan, startup, entrepreneur, industry, industries, produce, technologies, project, opportunities, procedure, applications, methods, evaluation, preparation, uses, products, product, packaging, factory, plant layout, process flow sheet, plant, machinery, supplier, photograph, formula, formulation, formulae, formulas, process, product mix,

Innovation and Industry Evolution

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Author :
Publisher : MIT Press
ISBN 13 : 9780262011464
Total Pages : 236 pages
Book Rating : 4.0/5 (114 download)

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Book Synopsis Innovation and Industry Evolution by : David B. Audretsch

Download or read book Innovation and Industry Evolution written by David B. Audretsch and published by MIT Press. This book was released on 1995 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: It once took two decades to replace one-third of the Fortune 500; now a subset of new firms are challenging and displacing this elite group at a breathtaking rate, while armies of startups come and go within just a few years. Most new jobs are, in fact, coming from small firms, reversing the trend of a century. David Audretsch takes a close look at the U.S. economy in motion, providing a detailed and systematic investigation of the dynamic process by which industries and firms enter into markets, either grow and survive, or disappear. He shapes a clear understanding of the role that small, entrepreneurial firms play in this evolutionary process and in the asymmetric size distribution of firms in the typical industry.Audretsch introduces the large longitudinal database maintained by the U.S. Small Business Administration that is used to identify the startup of new firms and track their performance over time. He then provides different snapshots of the process of industries in motion: why new-firm startup activity varies so greatly across industries; what happens to these firms after they enter the market; the extent to which entrepreneurial firms account for an industry's economic activity and why that measure varies across industries; how small firms compensate for size-related disadvantages; and who exits and why.Audretsch concludes that the structure of industries is characterized by a high degree of fluidity and turbulence, even as the patterns of evolution vary considerably from industry to industry. The dynamic process by which firms and industries evolve over time is shaped by three fundamental factors: technology, scale economies, and demand. Most important, the evidence suggests that it is the differences in the knowledge conditions and technology underlying each specific industry -- key elements in innovation -- that are responsible for the pattern particular to that industry.

The Internationalisation of British Start-up Companies in High-Technology Industries

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3642576710
Total Pages : 236 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis The Internationalisation of British Start-up Companies in High-Technology Industries by : Oliver Bürgel

Download or read book The Internationalisation of British Start-up Companies in High-Technology Industries written by Oliver Bürgel and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present study analyses the international activities of British start-up companies in high-technology industries. The research makes the following contributions. First, it is the first study that establishes the prevalence of internationally operating start-up companies in a particular country. Accordingly, we find that the majority of British high-tech start-ups have engaged in international activities within a few years since formation. Second, it consolidates the existing knowledge in the fields of international entrepreneurship and subjects it to empirical testing. Third, it assesses the power of different theories in international business to explain the cross-border activities of start-up companies. Overall, the research lends support to a resource-based perspective of international entrepreneurship since the proxies for transaction cost-based arguments and the internationalisation process theory are of limited explanatory power.

Fostering Innovation in Venture Capital and Startup Ecosystems

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 455 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Fostering Innovation in Venture Capital and Startup Ecosystems by : Sharma, Renuka

Download or read book Fostering Innovation in Venture Capital and Startup Ecosystems written by Sharma, Renuka and published by IGI Global. This book was released on 2024-03-11 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: The disruptive potential of technologies such as Artificial Intelligence (AI), blockchain, the Internet of Things (IoT), and biotechnology catalysts redefine traditional business models and serve as instrumental forces in attracting venture capital investments. The lower barriers to entry, facilitated by these disruptive technologies, empower entrepreneurs to bring their ideas to market, creating a more accessible landscape for funding and innovation. Fostering Innovation in Venture Capital and Startup Ecosystems explores this transformative intersection, where emerging technologies catalyze change, fuel innovation, and redefine the dynamics of financial investments and entrepreneurial endeavors. Moreover, the book delves into how embracing AI, IoT, blockchain, and augmented reality/virtual reality can expedite innovation, enhance efficiency, and scale businesses. Through a multidisciplinary lens, readers understand how these technologies influence established markets, drive economic growth, and create job opportunities. This book is ideal for venture capitalists, angel investors, entrepreneurs, startup founders, and policymakers.

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Author :
Publisher : Odile Jacob
ISBN 13 : 2738178219
Total Pages : 446 pages
Book Rating : 4.7/5 (381 download)

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Book Synopsis by :

Download or read book written by and published by Odile Jacob. This book was released on with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:

OECD Studies on SMEs and Entrepreneurship Promoting Start-Ups and Scale-Ups in Denmark’s Sector Strongholds and Emerging Industries

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Author :
Publisher : OECD Publishing
ISBN 13 : 9264819207
Total Pages : 109 pages
Book Rating : 4.2/5 (648 download)

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Book Synopsis OECD Studies on SMEs and Entrepreneurship Promoting Start-Ups and Scale-Ups in Denmark’s Sector Strongholds and Emerging Industries by : OECD

Download or read book OECD Studies on SMEs and Entrepreneurship Promoting Start-Ups and Scale-Ups in Denmark’s Sector Strongholds and Emerging Industries written by OECD and published by OECD Publishing. This book was released on 2022-05-19 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start-ups and scale-ups often make outsized contributions to innovation and job creation. This report examines the entrepreneurial ecosystems of three of Denmark's sector strongholds, sectors where future growth is likely to be generated - advanced production, energy technology and food and bio resources.

Open Innovation Playbook

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Publisher : Notion Press
ISBN 13 : 1637815018
Total Pages : 141 pages
Book Rating : 4.6/5 (378 download)

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Book Synopsis Open Innovation Playbook by : V. Sundar Raj, Saravana Mani

Download or read book Open Innovation Playbook written by V. Sundar Raj, Saravana Mani and published by Notion Press. This book was released on 2021-04-21 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Open Innovation Playbook” is a humble creation by Sundar Raj Venkatakrishnan and Saravana Mani, who are passionate innovation practitioners. Being inspired by the power of Open Innovation (OI) and having worked extensively in the space of corporate innovation and the innovation ecosystem, the authors have synthesized their first-hand insights on the dynamics of launching and institutionalizing Open Innovation in an organizational setup. In this book, the authors take the reader on a journey filled with: - Uncovering the landscape of corporate innovation, - Passionately enrolling every reader to appreciate the “why and what” of ecosystem-driven innovation, - Explaining the “how” of OI by meticulously guiding the reader through the different pillars of the architecture of open innovation, - Describing what it takes to establish OI as a practice in an organization, - Inviting every practitioner to be present to the fact that innovation is as much about one’s mindset as it is about strategy, skill set, principles, practices and tools. This book is comprehensive and authentic to the spirit and richness of innovation. Staying true to their passion towards the subject, the authors invite you to consume this book and be moved by the possibilities of Open Innovation.

Industrial Policy

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Publisher :
ISBN 13 :
Total Pages : 1116 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis Industrial Policy by : United States. Congress. House. Committee on Banking, Finance, and Urban Affairs. Subcommittee on Economic Stabilization

Download or read book Industrial Policy written by United States. Congress. House. Committee on Banking, Finance, and Urban Affairs. Subcommittee on Economic Stabilization and published by . This book was released on 1983 with total page 1116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Industrial Process Scale-up

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Author :
Publisher : Elsevier
ISBN 13 : 0444627391
Total Pages : 129 pages
Book Rating : 4.4/5 (446 download)

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Book Synopsis Industrial Process Scale-up by : Jan Harmsen

Download or read book Industrial Process Scale-up written by Jan Harmsen and published by Elsevier. This book was released on 2013-04-25 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help industrial process innovators in research, development and commercial start-up to assess the risks of commercial-scale implementation and provide them with practical guidelines and methods to reduce the risks to acceptable levels. The book can also be used in co-operation with industrial R&D people and academic researchers to shape open innovation programs and in education as a reference book for process innovation courses. Offers easily accessible, step-by-step, and concise guidelines for industrial process scale-up Explains each stage of the innovation funnel: research, development, demonstration, commercial implementation for any process type and branch Based on industrial experiences and practices, which reduces the risks of commercial scale implementation of new processes to acceptable levels and reduces cost and time of process innovation Very clear, attractive layout, using text boxes that contain clarifying notes and additional information on specific topics, which makes it a quick reference of main subjects and additional information

From Industrial Organization to Entrepreneurship

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Author :
Publisher : Springer Nature
ISBN 13 : 303025237X
Total Pages : 488 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis From Industrial Organization to Entrepreneurship by : Erik E. Lehmann

Download or read book From Industrial Organization to Entrepreneurship written by Erik E. Lehmann and published by Springer Nature. This book was released on 2019-10-04 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book celebrates the contributions of David B. Audretsch, Distinguished Professor at the School of Public and Environment Affairs (SPEA) at Indiana University (USA), co-founder and co-editor of Small Business Economics, and former Director of the Entrepreneurship, Growth and Public Policy Group at the erstwhile Max Planck Institute of Economics (Jena, Germany). For his pioneering work, which explores the links between entrepreneurship, government policy, innovation, economic development, and global competitiveness, he has received the 2001 Global Award for Entrepreneurship Research from the Swedish Foundation for Small Business Research and the 2011 Schumpeter Prize from the University of Wuppertal (Germany). This volume features original contributions from over 50 leading scholars to map, analyze and evaluate the impact of Audretsch’s research on a broad spectrum of research fields, ranging from economics to entrepreneurship and geography. The development and evolution of key ideas which have significantly shaped theory and future research across these fields are also explored.

Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization

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Author :
Publisher : Routledge
ISBN 13 : 1000403890
Total Pages : 388 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization by : Carolina Castaldi

Download or read book Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization written by Carolina Castaldi and published by Routledge. This book was released on 2021-06-14 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trademarks are the most widely used intellectual property right by companies worldwide. Their strategic importance is increasing, as reputational assets become more relevant for companies than ever, in national and global markets. Trademarks also represent key tools for companies to profit from innovation and can make the difference for start-ups and entrepreneurial firms by allowing them to gain legitimacy and fostering fund raising from investors. This book Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization takes stock of the emerging academic research on how companies use trademarks. It collects a rich set of contributions from several research perspectives and disciplines and proposes an integrated view bridging different levels of analysis: individual, firm, industry, and country level. Specifically, the book combines an industrial organization, innovation, and entrepreneurship perspective to understand why, when and with what effects entrepreneurs, innovators, and firms use trademarks. The book is targeted toward academic readers to gain a better understanding of the emerging and interdisciplinary field of trademark research as well as interested practitioners from the area of intellectual property (IP) management and policy-making. The chapters in this book were originally published in Industry and Innovation.

Entrepreneurship Development and Startups Management

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Author :
Publisher : Educreation Publishing
ISBN 13 :
Total Pages : 245 pages
Book Rating : 4./5 ( download)

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Book Synopsis Entrepreneurship Development and Startups Management by : Nitin Zaware

Download or read book Entrepreneurship Development and Startups Management written by Nitin Zaware and published by Educreation Publishing. This book was released on 2019-01-30 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: For achieving sustained industrial development, regional growth, and employment generation have always depended on entrepreneurial development. Start-up India is a flagship initiative of the Government of India, intended to build a strong eco-system for nurturing innovation and Start-ups in the country that will drive sustainable economic growth and generate large scale employment opportunities. Young Indians today have the conviction to venture out on their own and a conducive ecosystem lets them watch their ideas come to life. The Government through this initiative aims to empower Start-ups to grow through innovation and design. The Government of India has taken various measures to improve the ease of doing business and is also building an exciting and enabling environment for these Start-ups, with the launch of the "Start-up India" movement. In today's environment we have more Start-ups and entrepreneurs than ever before, and the movement is at the cusp of a revolution. However, many Start-ups do not reach their full potential due to limited guidance and access. This book would be useful for upcoming entrepreneurs, as it gives insight into identifying opportunities, creating and starting venture, financing and managing the venture.

Project Execution of Mega-Projects for the Oil and Gas Industries

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Author :
Publisher : CRC Press
ISBN 13 : 1000361632
Total Pages : 172 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Project Execution of Mega-Projects for the Oil and Gas Industries by : Soosaiya Anthreas

Download or read book Project Execution of Mega-Projects for the Oil and Gas Industries written by Soosaiya Anthreas and published by CRC Press. This book was released on 2021-03-24 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers execution of mega industrial projects especially in oil and gas industries covering engineering, procurement, construction, commissioning and performance testing. It enumerates various tasks and deliverables under each discipline and sub-disciplines to define the detailed scope of work, supplies and services, as per level III of Prima Vera Schedule developed from the contract-based schedule. It gives an overall idea of how a project rolls out from commencement date to initial acceptance and executed practically with total contractor’s scope of work broken down into tasks/activities at level III platform, while highlighting that support for fool proof project execution.

The Metamorphosis of Cultural and Creative Organizations

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Publisher : Routledge
ISBN 13 : 1000469115
Total Pages : 236 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Metamorphosis of Cultural and Creative Organizations by : Federica De Molli

Download or read book The Metamorphosis of Cultural and Creative Organizations written by Federica De Molli and published by Routledge. This book was released on 2021-11-03 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations in the creative and cultural sector are experiencing transformational change. This book offers a new way of exploring the transformational processes that these organizations are going through, by focusing on their organizational space. By bringing together theoretical and empirical contributions from international scholars belonging to different fields of research, such as management, entrepreneurship, sociology, philosophy and anthropology, this volume seeks to provide readers with a multifaceted, comprehensive understanding of the changes that creative and cultural organizations are facing. By exploring them from an original perspective – the spatial one – this volume provides the foundations for developing a coherent research debate on the spatial dimension of creative and cultural organizations, leading to a new research agenda. This book contributes to our understanding of the ‘space’ of the creative and cultural industries and will be a useful reading for scholars involved in arts and cultural management in particular, as well as the social and human sciences more broadly. This book will inspire and inform researchers and managers who look with curiosity at the changes taking place in the creative and cultural sectors.

Surviving as a "Software as a Service" (SaaS) Startup

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Publisher : GRIN Verlag
ISBN 13 : 3656882282
Total Pages : 36 pages
Book Rating : 4.6/5 (568 download)

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Book Synopsis Surviving as a "Software as a Service" (SaaS) Startup by : Nick Birch

Download or read book Surviving as a "Software as a Service" (SaaS) Startup written by Nick Birch and published by GRIN Verlag. This book was released on 2015-01-23 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thesis (M.A.) from the year 2015 in the subject Computer Science - Software, grade: 1.6, Central Queensland University, course: Arts Administration Research, language: English, abstract: Software as a Service (SaaS) is changing the way businesses operate. It’s not just a trend: it’s a proven way for small business owners to save time and money. We owe it all to the cloud for ushering SaaS into the business world. When examining the basics of running a business, a single subscription to a SaaS app could take the place of an entire department. Small businesses and start ups can have email, file storage, expenses, purchasing, human resources, collaboration and task management at a lower cost for IT and software. With access to services and software that was once only available to huge companies because of the high cost of infrastructures and maintenance, software services allow a business to cut costs and focus on their product and services instead of setting up elaborate software or delegating between departments. As a startup in the SaaS space, it is a long and perilous journey just to survive, let alone be notably successful. As the marketplaces have become quickly crowded, just finding a niche deems very difficult, let alone actively dominating one. The big players easily establish themselves, offering freemium cloud storage and software build upon already successfully proven programs. Microsoft now offers its Office suite in the cloud and Google has its slew of online business tools, all as various and competitively priced monthly subscriptions. Other startups moved in quickly at the outset, snatching up software real estate and thriving: Basecamp for project management, Freshbooks for accounting, Salesforce for customer relationship management, Pinterest for project and interest discovery, Snapchat for innovative mobile conversation, the list goes on (Vidra, 2014). So what exactly does it take to survive as a SaaS startup in today’s information age? Technological innovation, design, strong business models and customer attraction and retention all seem to be at the forefront of SaaS culture, although the difference between short and long-term success may be more elusive than any particular set of recipes for permanence.

Entrepreneurship in Culture and Creative Industries

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Author :
Publisher : Springer
ISBN 13 : 331965506X
Total Pages : 349 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Entrepreneurship in Culture and Creative Industries by : Elisa Innerhofer

Download or read book Entrepreneurship in Culture and Creative Industries written by Elisa Innerhofer and published by Springer. This book was released on 2017-10-25 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains and analyzes entrepreneurship and cultural management issues in the creative and cultural sectors and discusses the impacts of economic, social and structural changes on cultural entrepreneurship. The expert contributions investigate the role of cultural entrepreneurship in regional and destination management and development by presenting best practice examples. It offers various interdisciplinary approaches, including perspectives from the fields of entrepreneurship and management, regional and destination management and development, sociology, psychology, innovation as well as creative industries, and also features articles exploring cultural entrepreneurship on a corporate as well as on a spatial level – or in other words in regions and destinations.