Inductive Fuzzy Classification In Marketing Analytics

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Inductive Fuzzy Classification in Marketing Analytics

Author : Michael Kaufmann
Publisher : Springer
ISBN 13 : 3319058614
Total Pages : 143 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Inductive Fuzzy Classification in Marketing Analytics by : Michael Kaufmann

Download or read book Inductive Fuzzy Classification in Marketing Analytics written by Michael Kaufmann and published by Springer. This book was released on 2014-06-04 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the concept of likelihood and introduces a blend of Bayesian and Fuzzy Set approaches, allowing reasonings on fuzzy sets that are derived by inductive logic. By application of this theory, the book guides the reader towards a gradual segmentation of customers which can enhance return on targeted marketing campaigns. The algorithms presented can be used for visualization, selection and prediction. The book shows how fuzzy logic can complement customer analytics by introducing fuzzy target groups. This book is for researchers, analytics professionals, data miners and students interested in fuzzy classification for marketing analytics.

Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications

Author : Meier, Andreas
Publisher : IGI Global
ISBN 13 : 1466600969
Total Pages : 388 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications by : Meier, Andreas

Download or read book Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications written by Meier, Andreas and published by IGI Global. This book was released on 2012-01-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.

Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing

Author : Kumar, Anil
Publisher : IGI Global
ISBN 13 : 1466688092
Total Pages : 390 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing by : Kumar, Anil

Download or read book Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing written by Kumar, Anil and published by IGI Global. This book was released on 2015-10-27 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher

Applying Fuzzy Logic for the Digital Economy and Society

Author : Andreas Meier
Publisher : Springer
ISBN 13 : 3030033686
Total Pages : 217 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Applying Fuzzy Logic for the Digital Economy and Society by : Andreas Meier

Download or read book Applying Fuzzy Logic for the Digital Economy and Society written by Andreas Meier and published by Springer. This book was released on 2019-02-28 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book presents the state-of-the-art of applying fuzzy logic to managerial decision-making processes in areas such as fuzzy-based portfolio management, recommender systems, performance assessment and risk analysis, among others. Presenting the latest research, with a strong focus on applications and case studies, it is a valuable resource for researchers, practitioners, project leaders and managers wanting to apply or improve their fuzzy-based skills.

Supply Chain Management: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466626755
Total Pages : 1880 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Supply Chain Management: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Supply Chain Management: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-12-31 with total page 1880 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to keep up with the constant changes in technology, business have adopted supply chain management to improve competitive strategies on a strategic and operational level. Supply Chain Management: Concepts, Methodologies, Tools, and Applications is a reference collection which highlights the major concepts and issues in the application and advancement of supply chain management. Including research from leading scholars, this resource will be useful for academics, students, and practitioners interested in the continuous study of supply chain management and its influences.

Knowledge Science, Engineering and Management

Author : Robert Buchmann
Publisher : Springer
ISBN 13 : 3319120964
Total Pages : 407 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Knowledge Science, Engineering and Management by : Robert Buchmann

Download or read book Knowledge Science, Engineering and Management written by Robert Buchmann and published by Springer. This book was released on 2014-10-10 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 7th International Conference on Knowledge Science, Engineering and Management, KSEM 2014, held in Sibiu, Romania, in October 2014. The 30 revised full papers presented together with 5 short papers and 3 keynotes were carefully selected and reviewed from 77 submissions. The papers are organized in topical sections on formal semantics; content and document analysis; concept and lexical analysis; clustering and classification; metamodeling and conceptual modeling; enterprise knowledge; knowledge discovery and retrieval; formal knowledge processing; ontology engineering and management; knowledge management; and hybrid knowledge systems.

Flexible Query Answering Systems 2015

Author : Troels Andreasen
Publisher : Springer
ISBN 13 : 3319261541
Total Pages : 483 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Flexible Query Answering Systems 2015 by : Troels Andreasen

Download or read book Flexible Query Answering Systems 2015 written by Troels Andreasen and published by Springer. This book was released on 2015-10-22 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains the papers presented at the Eleventh Flexible Query Answering Systems 2015 (FQAS-2015) held on October 26-28, 2015 in Cracow, Poland. The international conferences on Flexible Query Answering Systems (FQAS) are a series of premier conferences focusing on the key issue in the information society of providing easy, flexible, and intuitive access to information and knowledge to everybody, even people with a very limited computer literacy. In targeting this issue, the Conference draws on several research areas, such as information retrieval, database management, information filtering, knowledge representation, soft computing, management of multimedia information, and human-computer interaction. The Conference provides a unique opportunity for researchers, developers and practitioners to explore new ideas and approaches in a multidisciplinary forum.

The Application of Fuzzy Logic for Managerial Decision Making Processes

Author : Andreas Meier
Publisher : Springer
ISBN 13 : 3319540483
Total Pages : 108 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis The Application of Fuzzy Logic for Managerial Decision Making Processes by : Andreas Meier

Download or read book The Application of Fuzzy Logic for Managerial Decision Making Processes written by Andreas Meier and published by Springer. This book was released on 2017-03-30 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.

Visioning and Engineering the Knowledge Society - A Web Science Perspective

Author : Miltiadis D. Lytras
Publisher : Springer
ISBN 13 : 3642047548
Total Pages : 632 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Visioning and Engineering the Knowledge Society - A Web Science Perspective by : Miltiadis D. Lytras

Download or read book Visioning and Engineering the Knowledge Society - A Web Science Perspective written by Miltiadis D. Lytras and published by Springer. This book was released on 2009-09-16 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a great pleasure to share with you the Springer LNCS proceedings of the Second World Summit on the Knowledge Society, WSKS 2009, organized by the Open - search Society, Ngo, http://www.open-knowledge-society.org, and held in Samaria Hotel, in the beautiful city of Chania in Crete, Greece, September 16–18, 2009. The 2nd World Summit on the Knowledge Society (WSKS 2009) was an inter- tional scientific event devoted to promoting dialogue on the main aspects of the knowledge society towards a better world for all. The multidimensional economic and social crisis of the last couple of years has brought to the fore the need to discuss in depth new policies and strategies for a human centric developmental processes in the global context. This annual summit brings together key stakeholders involved in the worldwide development of the knowledge society, from academia, industry, and government, including policy makers and active citizens, to look at the impact and prospects of - formation technology, and the knowledge-based era it is creating, on key facets of l- ing, working, learning, innovating, and collaborating in today’s hyper-complex world. The summit provides a distinct, unique forum for cross-disciplinary fertilization of research, favoring the dissemination of research on new scientific ideas relevant to - ternational research agendas such as the EU (FP7), OECD, or UNESCO. We focus on the key aspects of a new sustainable deal for a bold response to the multidimensional crisis of our times.

Marketing Intelligent Systems Using Soft Computing

Author : Jorge Casillas
Publisher : Springer Science & Business Media
ISBN 13 : 3642156053
Total Pages : 476 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Marketing Intelligent Systems Using Soft Computing by : Jorge Casillas

Download or read book Marketing Intelligent Systems Using Soft Computing written by Jorge Casillas and published by Springer Science & Business Media. This book was released on 2010-09-30 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.

Big Data Analytics Techniques for Market Intelligence

Author : Darwish, Dina
Publisher : IGI Global
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Big Data Analytics Techniques for Market Intelligence by : Darwish, Dina

Download or read book Big Data Analytics Techniques for Market Intelligence written by Darwish, Dina and published by IGI Global. This book was released on 2024-01-04 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ever-expanding realm of Big Data poses a formidable challenge for academic scholars and professionals due to the sheer magnitude and diversity of data types, along with the continuous influx of information from various sources. Extracting valuable insights from this vast and complex dataset is crucial for organizations to uncover market intelligence and make informed decisions. However, without the proper guidance and understanding of Big Data analytics techniques and methodologies, scholars may struggle to navigate this landscape and maximize the potential benefits of their research. In response to this pressing need, Professor Dina Darwish presents Big Data Analytics Techniques for Market Intelligence, a groundbreaking book that addresses the specific challenges faced by scholars and professionals in the field. Through a comprehensive exploration of various techniques and methodologies, this book offers a solution to the hurdles encountered in extracting meaningful information from Big Data. Covering the entire lifecycle of Big Data analytics, including preprocessing, analysis, visualization, and utilization of results, the book equips readers with the knowledge and tools necessary to unlock the power of Big Data and generate valuable market intelligence. With real-world case studies and a focus on practical guidance, scholars and professionals can effectively leverage Big Data analytics to drive strategic decision-making and stay at the forefront of this rapidly evolving field.

The FORA Framework

Author : Edy Portmann
Publisher : Springer Science & Business Media
ISBN 13 : 3642332331
Total Pages : 220 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis The FORA Framework by : Edy Portmann

Download or read book The FORA Framework written by Edy Portmann and published by Springer Science & Business Media. This book was released on 2012-12-30 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities. The author focuses on the Social Web and possibilities of its integration with the Semantic Web as resource for a semi-automated tracking of online reputations using imprecise natural language terms. The inherent structure of natural language supports humans not only in communication but also in the perception of the world. Thereby fuzziness is a promising tool for transforming those human perceptions into computer artifacts. Through fuzzy grassroots ontologies, the Social Semantic Web becomes more naturally and thus can streamline online reputation management. For readers interested in the cross-over field of computer science, information systems, and social sciences, this book is an ideal source for becoming acquainted with the evolving field of fuzzy online reputation management in the Social Semantic Web area.

Granular Knowledge Cube

Author : Alexander Denzler
Publisher : Springer
ISBN 13 : 3030229785
Total Pages : 166 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Granular Knowledge Cube by : Alexander Denzler

Download or read book Granular Knowledge Cube written by Alexander Denzler and published by Springer. This book was released on 2019-06-17 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces a novel type of expert finder system that can determine the knowledge that specific users within a community hold, using explicit and implicit data sources to do so. Further, it details how this is accomplished by combining granular computing, natural language processing and a set of metrics that it introduces to measure and compare candidates’ suitability. The book describes profiling techniques that can be used to assess knowledge requirements on the basis of a given problem statement or question, so as to ensure that only the most suitable candidates are recommended. The book brings together findings from natural language processing, artificial intelligence and big data, which it subsequently applies to the context of expert finder systems. Accordingly, it will appeal to researchers, developers and innovators alike.

APAIS, Australian Public Affairs Information Service

Author :
Publisher :
ISBN 13 :
Total Pages : 1168 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis APAIS, Australian Public Affairs Information Service by :

Download or read book APAIS, Australian Public Affairs Information Service written by and published by . This book was released on 1993 with total page 1168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The SAGE Dictionary of Quantitative Management Research

Author : Luiz Moutinho
Publisher : SAGE Publications
ISBN 13 : 1412935296
Total Pages : 371 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The SAGE Dictionary of Quantitative Management Research by : Luiz Moutinho

Download or read book The SAGE Dictionary of Quantitative Management Research written by Luiz Moutinho and published by SAGE Publications. This book was released on 2011-02-09 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here A must-have reference resource for quantitative management researchers, the Dictionary contains over 100 entries covering the fundamentals of quantitative methodologies; covering both analysis and implementation and examples of use, as well as detailed graphics to aid understanding. Every entry features: -An introduction to the topic, -Key relevant features, -A worked example, -A concise summary and a selection of further reading suggestions -Cross-references to associated concepts within the dictionary

Artificial Intelligence Research and Development

Author : L. Museros
Publisher : IOS Press
ISBN 13 : 1614994528
Total Pages : 308 pages
Book Rating : 4.6/5 (149 download)

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Book Synopsis Artificial Intelligence Research and Development by : L. Museros

Download or read book Artificial Intelligence Research and Development written by L. Museros and published by IOS Press. This book was released on 2014-10-10 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents 34 original papers accepted for presentation at the 17th International Conference of the Catalan Association for Artificial Intelligence (CCIA 2014), held in October 2014 in Barcelona, Spain. The Catalan Association for Artificial Intelligence (ACIA), was created in 1994 as a non-profit association to promote cooperation among researchers from the Catalan-speaking artificial intelligence research community. Conferences are now held annually throughout the Catalan-speaking countries. The papers in this volume have been organized around different topics, providing a representative sample of the current state-of-the-art in the Catalan artificial intelligence community and of the collaboration between ACIA members and the worldwide AI community. The book will be of interest to all those working in the field of artificial intelligence.

Fuzzy Sets in Management, Economics, and Marketing

Author : Panos M. Pardalos
Publisher : World Scientific
ISBN 13 : 9789812810892
Total Pages : 292 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Fuzzy Sets in Management, Economics, and Marketing by : Panos M. Pardalos

Download or read book Fuzzy Sets in Management, Economics, and Marketing written by Panos M. Pardalos and published by World Scientific. This book was released on 2001 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid changes that have taken place globally on the economic, social and business fronts characterized the 20th century. The magnitude of these changes has formed an extremely complex and unpredictable decision-making framework, which is difficult to model through traditional approaches. The main purpose of this book is to present the most recent advances in the development of innovative techniques for managing the uncertainty that prevails in the global economic and management environments. These techniques originate mainly from fuzzy sets theory. However, the book also explores the integration of fuzzy sets with other decision support and modeling disciplines, such as multicriteria decision aid, neural networks, genetic algorithms, machine learning, chaos theory, etc. The presentation of the advances in these fields and their real world applications adds a new perspective to the broad fields of management science and economics. Contents: Decision Making, Management and Marketing: Algorithms for Orderly Structuring of Financial OC ObjectsOCO (J Gil-Aluja); A Fuzzy Goal Programming Model for Evaluating a Hospital Service Performance (M Arenas et al.); A Group Decision Making Method Using Fuzzy Triangular Numbers (J L Garc a-Lapresta et al.); Developing Sorting Models Using Preference Disaggregation Analysis: An Experimental Investigation (M Doumpos & C Zopounidis); Stock Markets and Portfolio Management: The Causality Between Interest Rate, Exchange Rate and Stock Price in Emerging Markets: The Case of the Jakarta Stock Exchange (J Gupta et al.); Fuzzy Cognitive Maps in Stock Market (D Koulouriotis et al.); Neural Network vs Linear Models of Stock Returns: An Application to the UK and German Stock Market Indices (A Kanas); Corporate Finance and Banking Management: Expertons and Behaviour of Companies with Regard to the Adequacy Between Business Decisions and Objectives (A Couturier & B Fioleau); Multiple Fuzzy IRR in the Financial Decision Environment (S F Gonzilez et al.); An Automated Knowledge Generation Approach for Managing Credit Scoring Problems (M Michalopoulos et al.); and other papers. Readership: Financial managers, economists, management scientists and computer scientists."