Independent Study Consumer Behavior And Marketing Factors Important To Purchasing Decision Of Smart Phone

Download Independent Study Consumer Behavior And Marketing Factors Important To Purchasing Decision Of Smart Phone full books in PDF, epub, and Kindle. Read online Independent Study Consumer Behavior And Marketing Factors Important To Purchasing Decision Of Smart Phone ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Consumer Purchase Decisions on Smartphone Brands

Author : Amalia Nur Widia
Publisher : Universitas Darwan Ali
ISBN 13 :
Total Pages : 27 pages
Book Rating : 4.3/5 (884 download)

DOWNLOAD NOW!

Book Synopsis Consumer Purchase Decisions on Smartphone Brands by : Amalia Nur Widia

Download or read book Consumer Purchase Decisions on Smartphone Brands written by Amalia Nur Widia and published by Universitas Darwan Ali. This book was released on 2021-04-01 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready to dive into an insightful manuscript that presents the culmination of an extensive research project. This book is the result of a thorough investigation into the impact of quality and features on the purchase decision of Samsung A Series among university students. Drawing from a sample of 80 students and using multiple linear regression analysis, this manuscript provides a comprehensive analysis of the effects of quality and features on purchasing decisions. It is an ideal read for students, researchers, and anyone interested in understanding the factors influencing consumer behavior. The manuscript presents clear and concise findings that make a valuable contribution to the field of study. We invite you to explore the findings and insights presented in this book.

Independent Study Consumer Behavior and Marketing Factors Important to Purchasing Decision of Smart Phone

Author : Wunwarn Warawan
Publisher :
ISBN 13 :
Total Pages : 139 pages
Book Rating : 4.:/5 (86 download)

DOWNLOAD NOW!

Book Synopsis Independent Study Consumer Behavior and Marketing Factors Important to Purchasing Decision of Smart Phone by : Wunwarn Warawan

Download or read book Independent Study Consumer Behavior and Marketing Factors Important to Purchasing Decision of Smart Phone written by Wunwarn Warawan and published by . This book was released on 2010 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Online Impulse Buying and Cognitive Dissonance

Author : Giovanni Mattia
Publisher : Springer Nature
ISBN 13 : 3030659232
Total Pages : 99 pages
Book Rating : 4.0/5 (36 download)

DOWNLOAD NOW!

Book Synopsis Online Impulse Buying and Cognitive Dissonance by : Giovanni Mattia

Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

Consumer Behaviour at Amazon. A case study of mobile phones sold by Amazon UK

Author : Gerald Moss
Publisher : GRIN Verlag
ISBN 13 : 3668536694
Total Pages : 65 pages
Book Rating : 4.6/5 (685 download)

DOWNLOAD NOW!

Book Synopsis Consumer Behaviour at Amazon. A case study of mobile phones sold by Amazon UK by : Gerald Moss

Download or read book Consumer Behaviour at Amazon. A case study of mobile phones sold by Amazon UK written by Gerald Moss and published by GRIN Verlag. This book was released on 2017-09-27 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2012 in the subject Business economics - Operations Research, grade: B, The University of Liverpool, language: English, abstract: This paper investigates the influence of e-commerce and related factors on the consumer behaviour with respect to the purchase decisions of mobile phones. The different factors that influence the consumer behaviour related to buying mobile phones have been identified in this research. Electronic commerce or e-Commerce consists of the buying and selling of products and services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically is remarkably increased with the widespread use of the Internet (Blackwell, 2006). To facilitate global trade various schemes for transaction of electronic money have been introduced. Such schemes offer concrete solutions to the risk associated with trust, information security, international finance, and other factors posing uncertainty. Trust is a major focus of e-commerce professionals. In traditional trade much of mechanisms for building trust are related to the form of communication between the participants and costs related to the contact in person. In case of remote access (in terms of the Internet, for example) many of the traditional mechanisms for establishing trust between participants exists. Therefore, options to enhance or introduce other new mechanisms are used for confidence building (Bodenhausen, 2012). There are different forms of e-commerce. The e-commerce models are:

Consumer Behavior

Author : Stefan Hoffmann
Publisher : Springer Nature
ISBN 13 : 3658394765
Total Pages : 192 pages
Book Rating : 4.6/5 (583 download)

DOWNLOAD NOW!

Book Synopsis Consumer Behavior by : Stefan Hoffmann

Download or read book Consumer Behavior written by Stefan Hoffmann and published by Springer Nature. This book was released on 2023-01-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour": They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour. They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision. They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment. At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time. This second edition of the book has been revised and updated by the authors. Clear textbook for exam preparation with many practical aids The Consumer Behavior textbook is intended for students in the following disciplines: Business Administration Psychology Communications Related disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour": Case studies Descriptions of relevant studies QR codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.

Mobile Phones as the Ultimate Shopping Assistants. Mobile Commerce in the Purchasing Process and its Impact on the Consumer Behavior

Author :
Publisher : GRIN Verlag
ISBN 13 : 3668020302
Total Pages : 125 pages
Book Rating : 4.6/5 (68 download)

DOWNLOAD NOW!

Book Synopsis Mobile Phones as the Ultimate Shopping Assistants. Mobile Commerce in the Purchasing Process and its Impact on the Consumer Behavior by :

Download or read book Mobile Phones as the Ultimate Shopping Assistants. Mobile Commerce in the Purchasing Process and its Impact on the Consumer Behavior written by and published by GRIN Verlag. This book was released on 2015-07-22 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, University of Southern Denmark, language: English, abstract: The digitalization of the world increased during the last years rapidly in nearly all areas. The base for the dynamic development is caused by the mobile end devices especially by the Smartphone like-wise the increase of quality in the telecommunication infrastructure by contemporary decreasing prices. The needs and expectations of the consumer to mobile commerce by the help of a special investigation are examined. The situation approach as a success factor for mobile commerce is used due to the fact that mobile commerce is a fast developing marketing instrument and that more companies start to integrate the mobile channel in their multi-channel marketing. The research question assumes that mobile commerce influences the purchasing process and the consumer behavior likewise that mobile commerce has an impact in the customer journey. Therefore the research question on how the provider can support the consumer during the mobile shopping process is asked. In addition the question how the different clusters can operationally be connected by the help of the situation approach to make the most efficient customer journey will be illustrated.

Consumer Behavior in Digital Age

Author :
Publisher : Idea Publishing
ISBN 13 :
Total Pages : 145 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Consumer Behavior in Digital Age by :

Download or read book Consumer Behavior in Digital Age written by and published by Idea Publishing. This book was released on 2019-07-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers fundamentals as well as the core schema of digital technologies and consumer behavior. While reading the book, the reader can connect from the primary to advanced level of digital technologies and consumer behavior. This book will prove to be useful for all the professionals and students of professional courses. This book enriches the marketing management know-how and enables in formulating the marketing strategies in the current digital age.

Consumer Behaviour

Author : Zubin Sethna
Publisher : SAGE
ISBN 13 : 1473988012
Total Pages : 847 pages
Book Rating : 4.4/5 (739 download)

DOWNLOAD NOW!

Book Synopsis Consumer Behaviour by : Zubin Sethna

Download or read book Consumer Behaviour written by Zubin Sethna and published by SAGE. This book was released on 2016-08-27 with total page 847 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students’ understanding and retention of the subject is encouraged through innovative learning features including: ‘how to impress your examiner’ boxes - ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments. ‘consumer behaviour in action’ boxes – focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers – something they are likely to do in their future careers as marketers. ‘challenging the status quo’ boxes – encouraging students to think outside the box, think critically and exercise their problem solving skills. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life. Suitable for Undergraduate students with little or no background knowledge of consumer behaviour.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

DOWNLOAD NOW!

Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Impact of location-based services on consumers’ buying behaviour, illustrated by the German market

Author : Daniel Meyer
Publisher : GRIN Verlag
ISBN 13 : 365696226X
Total Pages : 165 pages
Book Rating : 4.6/5 (569 download)

DOWNLOAD NOW!

Book Synopsis Impact of location-based services on consumers’ buying behaviour, illustrated by the German market by : Daniel Meyer

Download or read book Impact of location-based services on consumers’ buying behaviour, illustrated by the German market written by Daniel Meyer and published by GRIN Verlag. This book was released on 2015-05-15 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.0, University of Plymouth (Business School), language: English, abstract: Consumers’ environment has always been influencing consumers’ decision-making processes. With the end of the seller dominated marketing approach and the rise of a customer orientated marketing approach, at the end of the 1960’s, the significance of marketing communication increased, in order to inform consumers and to establish a customer relationship. The dissemination of new technologies and innovations such as colour television, home computer and the internet has contributed to an increasing benefit for consumers and organizations. Consumers’ choices increased in terms of product variety and hence the complexity of consumers’ decision-making processes rose. Therefore, it has been ever since relevant for marketers to analyse and evaluate consumers’ decision-making processes and consumers’ behaviour. With the evolution and diffusion from mobile phones to smart phones a newdf horizon for consumers opened and a new dimension to mobile devices added, consisting of the accessibility and availability of information regardless location and time. Consequently, consumers’ decision-making processes have been influenced and the relevancy of mobile-location based marketing and related services for consumers and organizations increased. The present master dissertation constitutes on the increasing importance of mobile location-based marketing and services. The objective is to investigate the impact of location-based services on consumers’ buying behaviour which is significantly impacted by consumer-decision making processes. Therefore, relevant theoretical models and theories concerning consumers’ decision-making process and buying behaviour are described and evaluated. Furthermore, primary data is collected via online questionnaires and face-to-face interviews, in order to conduct an empirical analysis. The results reveal that consumers’ requirements, towards mobile-location based marketing including location-based services such as shopping apps and mobile advertisement, are segmented. It is identified that technology affine consumers are more likely to purchase across-channels. Further, these consumers show a higher acceptance of stimuli conveyed by mobile advertisement. Personal and psychological factors such as price sensibility, lifestyle orientation and consumers’ involvement are identified as impacting factors on consumers’ decision-making process within this research.

Factors Affecting Mobile Phone Brand Preference. Empirical Study on Sri Lankan University Students

Author : Mohamed Ismail Mohamed Riyath
Publisher :
ISBN 13 : 9783668039681
Total Pages : 16 pages
Book Rating : 4.0/5 (396 download)

DOWNLOAD NOW!

Book Synopsis Factors Affecting Mobile Phone Brand Preference. Empirical Study on Sri Lankan University Students by : Mohamed Ismail Mohamed Riyath

Download or read book Factors Affecting Mobile Phone Brand Preference. Empirical Study on Sri Lankan University Students written by Mohamed Ismail Mohamed Riyath and published by . This book was released on 2015-10-27 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, course: Management, language: English, abstract: This study gives an insight into the mobile market industry in Sri Lanka. Mobile phone manufactures and marketers are facing hyper competition in Sri Lanka as well as in the world mobile market. Mobile phone marketers should have a clear idea about the factors which are affecting the choice of mobile phones. In order to get more market share and win whole hard of the potential consumers and stakeholders they have to design, produce, communicate and promote the mobile phone in the best possible manner. This study aims to find out the factors which are affecting the choice of a particular mobile brand when a purchase decision is made with reference to Sri Lankan university students. The primary data was collected through an online-based questionnaire sent to randomly selected students who are following any program of study in universities island-wide. Descriptive statistics; mean and standard deviation are used to identify the factors which are affecting the mobile brand preference. Price, stylish appearances and perceived quality are found as very important factors on purchase decision when selecting a mobile phone brand.

Global Observations of the Influence of Culture on Consumer Buying Behavior

Author : Sarma, Sarmistha
Publisher : IGI Global
ISBN 13 : 1522527281
Total Pages : 396 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Global Observations of the Influence of Culture on Consumer Buying Behavior by : Sarma, Sarmistha

Download or read book Global Observations of the Influence of Culture on Consumer Buying Behavior written by Sarma, Sarmistha and published by IGI Global. This book was released on 2017-07-13 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

Consumer Behaviour

Author : Cathy M. Neal
Publisher : McGraw-Hill Higher Education
ISBN 13 : 9780074716922
Total Pages : 700 pages
Book Rating : 4.7/5 (169 download)

DOWNLOAD NOW!

Book Synopsis Consumer Behaviour by : Cathy M. Neal

Download or read book Consumer Behaviour written by Cathy M. Neal and published by McGraw-Hill Higher Education. This book was released on 2007 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether or not we are marketers, we are, definitely, all consumers. We undertake simple or complex purchases each and every day of our lives. Exposure to consumer behaviour principles will help you understand how consumer decisions are made, and what factors influence both the decision-making process and its outcomes. Consumer Behaviour: Implications for Marketing Strategy guides students' exploration into the field of consumer behaviour. The text covers complex types of decision-making processes, before focusing on the two main factors that affect it, namely internal and external influences. Enhanced within each chapter is coverage of consumer purchasing decisions for goods and services, including many local and global examples from the region.

PROCEEDINGS OF NATIONAL SEMINAR ON MULTIDISCIPLINARY RESEARCH AND PRACTICE VOLUME 2

Author : Dr. M. Kanika Priya
Publisher : JEC PUBLICATION
ISBN 13 : 9357499679
Total Pages : 1220 pages
Book Rating : 4.3/5 (574 download)

DOWNLOAD NOW!

Book Synopsis PROCEEDINGS OF NATIONAL SEMINAR ON MULTIDISCIPLINARY RESEARCH AND PRACTICE VOLUME 2 by : Dr. M. Kanika Priya

Download or read book PROCEEDINGS OF NATIONAL SEMINAR ON MULTIDISCIPLINARY RESEARCH AND PRACTICE VOLUME 2 written by Dr. M. Kanika Priya and published by JEC PUBLICATION. This book was released on with total page 1220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Conference Proceedings of the National Seminar entitled “Multidisciplinary Research and Practice” compiled by Dr. M. Kanika Priya records various research papers written by eminent scholars, professors and students. The articles range from English literature to Tamil literature, Arts, Humanities, Social Science, Education, Performing Arts, Information and Communication Technology, Engineering, Technology and Science, Medicine and Pharmaceutical Research, Economics, Sociology, Philosophy, Business, Management, Commerce and Accounting, Teacher Education, Higher Education, Primary and Secondary Education, Law, Science (Mathematics, Physics, Chemistry, Zoology, Botany), Agriculture and Computer Science. Researchers and faculty members from various disciplines have contributed their research papers. This book contains articles in Three languages, namely: English, Tamil and Hindi. As a editor Dr. M. Kanika Priya has taken up the tedious job of checking the validity and correctness of the research work in bringing out this conference proceedings in a beautiful manner. In its present shape and size, this anthology will, hopefully, find a place on the library shelves and enlighten the academics all round the world.

Consumer Behaviour

Author : Leon Schiffman
Publisher : Pearson Higher Education AU
ISBN 13 : 1486014348
Total Pages : 729 pages
Book Rating : 4.4/5 (86 download)

DOWNLOAD NOW!

Book Synopsis Consumer Behaviour by : Leon Schiffman

Download or read book Consumer Behaviour written by Leon Schiffman and published by Pearson Higher Education AU. This book was released on 2013-10-15 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.

Young Consumer Behaviour

Author : Ayantunji Gbadamosi
Publisher : Routledge
ISBN 13 : 1351819054
Total Pages : 666 pages
Book Rating : 4.3/5 (518 download)

DOWNLOAD NOW!

Book Synopsis Young Consumer Behaviour by : Ayantunji Gbadamosi

Download or read book Young Consumer Behaviour written by Ayantunji Gbadamosi and published by Routledge. This book was released on 2017-11-22 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.

Mobile Commerce: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522526005
Total Pages : 1584 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Mobile Commerce: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.