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Independent Study Consumer Behavior And Influential Marketing Factors On Buying Decision Of Car Audio In Bangkok
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Book Synopsis Independent Study Consumer Behavior and Influential Marketing Factors on Buying Decision of Car Audio in Bangkok by : Panisa Aphaiphanun
Download or read book Independent Study Consumer Behavior and Influential Marketing Factors on Buying Decision of Car Audio in Bangkok written by Panisa Aphaiphanun and published by . This book was released on 2004 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Independent Study Consumer Behavior and Influential Marketing Factor on Buying Decision of Mobile Phones in Bangkok Area by : Korn Suphanaroj
Download or read book Independent Study Consumer Behavior and Influential Marketing Factor on Buying Decision of Mobile Phones in Bangkok Area written by Korn Suphanaroj and published by . This book was released on 2005 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Independent Study Marketing Factors Influence the Buyer Decisions and Customer Buying Behavior of American Standard B&K (Thailand) Public Company Limited in Bangkok Metropolitan by : Angkana Pumgumarn
Download or read book Independent Study Marketing Factors Influence the Buyer Decisions and Customer Buying Behavior of American Standard B&K (Thailand) Public Company Limited in Bangkok Metropolitan written by Angkana Pumgumarn and published by . This book was released on 2009 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Factors Influencing Buying Behavior and Buying Decision Process of Customers by : Isaree Karnreungsiri
Download or read book Factors Influencing Buying Behavior and Buying Decision Process of Customers written by Isaree Karnreungsiri and published by . This book was released on 2018 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research is aimed at examining the relationship between the factors influencing customerbuying behavior and the buying decision process, which customer goes through before and after buying Thai herbal shampoo. Research data is collected from four hundred samples in Bangkok using self-administered questionnaires. The reliability of the questionnaires is tested by Cronbach's Alpha, which results in 0.891 for buying behavior and 0.873 for buying decision process. Descriptive statistic is adopted along with one way analysis of variance. The research results show that the customer buying behavior is being influenced by the social and situational factors at a somewhat influential degree, while being influenced by marketing and psychological factors at a very influential degree. In testing hypotheses, it is found that the customers who are affected by factors influencing buying behavior at a different degree also implemented buying decision process at a different degree at a statistical level of 0.05.
Book Synopsis Independent Study Consumer Behavior and Marketing Factors Affecting the Buying of Hutch Mobile Phones in Bangkok by : Suphannika Chailom
Download or read book Independent Study Consumer Behavior and Marketing Factors Affecting the Buying of Hutch Mobile Phones in Bangkok written by Suphannika Chailom and published by . This book was released on 2004 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Independent Study Consumer Behavior and Factors Affecting on Buying Decisions of Digital Cameras in Bangkok by : Punnic Jotinujit
Download or read book Independent Study Consumer Behavior and Factors Affecting on Buying Decisions of Digital Cameras in Bangkok written by Punnic Jotinujit and published by . This book was released on 2005 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Independent Study Marketing Factors Affecting Buying Decision of Condominium in Bangkok : a Case Study of The Address Chidlom by : Narin Mahatraipop
Download or read book Independent Study Marketing Factors Affecting Buying Decision of Condominium in Bangkok : a Case Study of The Address Chidlom written by Narin Mahatraipop and published by . This book was released on 2010 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Independent Study Marketing Factors Affecting on Consumer Buying Decision of Department Store in Bangkok by : Wanwalee Meesuwan
Download or read book Independent Study Marketing Factors Affecting on Consumer Buying Decision of Department Store in Bangkok written by Wanwalee Meesuwan and published by . This book was released on 2010 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Independent Study Consumer Behavior and Marketing Mix Factors Affecting the Buying Decision of Termite Control Services : a Case Study of PAE (trading) Co.,ltd by : Amornrat Tantitham
Download or read book Independent Study Consumer Behavior and Marketing Mix Factors Affecting the Buying Decision of Termite Control Services : a Case Study of PAE (trading) Co.,ltd written by Amornrat Tantitham and published by . This book was released on 2007 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Independent Study Marketing Factors Influencing the Consumer and Business Buying Behavior Toward Barcode Scanner in Bangkok by : Sirikanya Sodsangsuk
Download or read book Independent Study Marketing Factors Influencing the Consumer and Business Buying Behavior Toward Barcode Scanner in Bangkok written by Sirikanya Sodsangsuk and published by . This book was released on 2006 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Factors Affecting Consumer Buying Behavior of Shoes in Bangkok by :
Download or read book Factors Affecting Consumer Buying Behavior of Shoes in Bangkok written by and published by . This book was released on 2012 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Independent Study Consumer Behavior and Marketing Factors Important to Purchasing Decision of Smart Phone by : Wunwarn Warawan
Download or read book Independent Study Consumer Behavior and Marketing Factors Important to Purchasing Decision of Smart Phone written by Wunwarn Warawan and published by . This book was released on 2010 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Independent Study Factors Affecting Consumers' Buying Decision of an Automobile in Bangkok by : Korbchai Sorayothin
Download or read book Independent Study Factors Affecting Consumers' Buying Decision of an Automobile in Bangkok written by Korbchai Sorayothin and published by . This book was released on 2010 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Analysis of Thai Influencer Marketing Trends Towards Purchase Behavior on Social Media by : Tanapol Rungrottanakul
Download or read book Analysis of Thai Influencer Marketing Trends Towards Purchase Behavior on Social Media written by Tanapol Rungrottanakul and published by . This book was released on 2021 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nowadays, an increasing number of people who are spending time on social media around the world and influencers have increasingly played a role in people's daily lives on social media too. Presently, the Thai business store also has continuously grown with a high competition market. The factors that convince influencers to look for alternative occupations and build new businesses in new markets are not yet fully examined. This research was examined Thai influencer business trends towards purchase behavior, identify the key decision factors for choosing influencer products or services in terms of the marketing mix and provide recommendations based on the hypotheses. Moreover, this research also used Confirmatory factor analysis (CFA) and Structural equation modeling (SEM) analysis to confirming reliability and validity. Refer to the results, the empirical finding indicated that H1, H2, H3, H4, H5, H6, H7, and H8 were supported significantly ( beta = -0.86, beta = 0.45, beta = 0.48, beta = 1.00, beta = 0.48, beta = -0.89, beta = -0.43, beta = -0.94) in this study. The implication will very useful with an influencer who wants to build new businesses in the new market.
Book Synopsis Consumer Behavior by : Delbert I. Hawkins
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Book Synopsis Global Trends 2040 by : National Intelligence Council
Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.
Book Synopsis Webs of Influence by : Nathalie Nahai
Download or read book Webs of Influence written by Nathalie Nahai and published by Pearson UK. This book was released on 2012-12-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
