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Increasing The Effectiveness Of Messages Promoting Responsible Undergraduate Drinking
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Book Synopsis Increasing the Effectiveness of Messages Promoting Responsible Undergraduate Drinking by :
Download or read book Increasing the Effectiveness of Messages Promoting Responsible Undergraduate Drinking written by and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Two studies address the serious problem of college student binge drinking. Both studies identify factors that improve the effectiveness of public service announcements (PSAs) encouraging responsible drinking presented through a website simulation. Study 1 tested four levels of Message Personalization (i.e., extent to which the PSA targets important aspects of the individual's personality) by comparing the effectiveness of messages matched to the person's Big Five personality traits, their actual self-schema, their ideal self-schema, or a non-personalized control message. Matching to actual self-schema has been found to be effective in past research. However, it was expected that the more thoroughly personalized the message, the more effective it would be. Results revealed that in no instance was the most thoroughly personalized condition (Big Five matched) or the alternate way of matching to schema (ideal self-schema) more effective than the actual self-schema matching. When designing PSAs, there appears to be a threshold of personalization. Research related to testing PSAs discouraging binge drinking should continue to pursue self-schema matching rather than the more complicated Big Five matching. Study 2 tested Person Matching (i.e., whether the PSA matches the person's self-schema type or not) and two types of Context Matching (i.e., whether the PSA matches the Topic or Values of the message context) to determine their relative influence on the effectiveness of the PSA. It was expected that PSAs matched to any of these factors would be more effective than messages not matched, and that Person Matching would be more influential on the PSAs effectiveness than the two types of context matching. Person Matching reduced intentions to drink while staying in/home, but Topic Matching reduced intentions to drink when going out, suggesting that different factors are important for PSAs targeting drinking behavior in different locations. The interaction of Topic Matching and Values Matching indicate that the PSA should not match the message context too closely. Again, there appears to be a matching threshold; increasing the number of factors the message matches does not increase message effectiveness, possibly because it makes the message too redundant with the webpage content.
Book Synopsis Information Security and Privacy by : Tianqing Zhu
Download or read book Information Security and Privacy written by Tianqing Zhu and published by Springer Nature. This book was released on with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Reducing Underage Drinking by : Institute of Medicine
Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-03-26 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Book Synopsis Testing the Effectiveness of Responsible Drinking Messages by : Michael Myser
Download or read book Testing the Effectiveness of Responsible Drinking Messages written by Michael Myser and published by . This book was released on 1999 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Persuasive Technology by : Alexander Meschtscherjakov
Download or read book Persuasive Technology written by Alexander Meschtscherjakov and published by Springer Nature. This book was released on 2023-04-13 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 18th International Conference on Persuasive Technology, PERSUASIVE 2023, held in Eindhoven, The Netherlands, April 19–21, 2023. The 24 full papers and 2 short papers included in this book were carefully reviewed and selected from 69 submissions. They were organized in topical sections as follows: Persuasive Technologies in Virtual and Augmented Reality; Persuasive Strategies; Persuasive Design and Applications; Methods for Tailoring and Personalisation; Artificial Persuasive Agents; Gamification; and Personal Factors in Persuasion.
Book Synopsis Toward a Drug-Free Generation by : Laura F. Cavazos
Download or read book Toward a Drug-Free Generation written by Laura F. Cavazos and published by DIANE Publishing. This book was released on 1995-07 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recommendations of this blue-ribbon panel included: mobilizing the community and assessing the drug problem; policies; developing effective programs; working with high-risk students; in-service training; recognition; research, evaluation, and dissemination; professional training and technical assistance; funding; enforcement. Contents: overview of the problem; alcohol and tobacco use among youth; goals for schools, colleges, and universities; responsibilities; students' views on alcohol and other drug problems; compendium of other issues and much more.
Book Synopsis Toward a Drug-free Generation by : United States. National Commission on Drug-Free Schools
Download or read book Toward a Drug-free Generation written by United States. National Commission on Drug-Free Schools and published by . This book was released on 1990 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on the Consumer Publisher : ISBN 13 : Total Pages :144 pages Book Rating :4.:/5 (51 download)
Book Synopsis Alcohol Beverage Advertising Act, S. 664 by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on the Consumer
Download or read book Alcohol Beverage Advertising Act, S. 664 written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on the Consumer and published by . This book was released on 1992 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Improving the Performance of Sponsorship by : Ardi Kolah
Download or read book Improving the Performance of Sponsorship written by Ardi Kolah and published by Routledge. This book was released on 2015-06-12 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. This book is all keen marketers will need for a thorough understanding of how sponsorship works.
Author :United States. Congress. Senate. Committee on Health, Education, Labor, and Pensions. Subcommittee on Substance Abuse and Mental Health Services Publisher : ISBN 13 : Total Pages :176 pages Book Rating :4.3/5 (91 download)
Book Synopsis Underage Drinking by : United States. Congress. Senate. Committee on Health, Education, Labor, and Pensions. Subcommittee on Substance Abuse and Mental Health Services
Download or read book Underage Drinking written by United States. Congress. Senate. Committee on Health, Education, Labor, and Pensions. Subcommittee on Substance Abuse and Mental Health Services and published by . This book was released on 2004 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Alcohol: No Ordinary Commodity by : Thomas F. Babor
Download or read book Alcohol: No Ordinary Commodity written by Thomas F. Babor and published by Oxford University Press. This book was released on 2022-10-31 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol: No Ordinary Commodity is a collaborative effort by an international group of addiction scientists to improve the linkages between addiction science and alcohol policy. It presents, in a comprehensive, practical, and readily accessible form, the accumulated scientific knowledge on alcohol research that has a direct relevance to the development of alcohol policy on local, national, and international levels. It provides an objective basis on which to build relevant policies globally and informs policy makers who have direct responsibility for public health and social welfare. By locating alcohol policy primarily within the realm of public health, this book draws attention to the growing tendency for governments, both national and local, to consider alcohol misuse as a major determinant of ill health, and to organize societal responses accordingly. The scope of the book is comprehensive and global. The authors describe the conceptual basis for a rational alcohol policy and present new epidemiological data on the global dimensions of alcohol misuse. The core of the book is a critical review of the cumulative scientific evidence in seven general areas of alcohol policy: pricing and taxation, regulating the physical availability of alcohol, modifying the environment in which drinking occurs, drinking-driving countermeasures, marketing restrictions, primary prevention programs in schools and other settings, and treatment and early intervention services. The final chapters discuss the current state of alcohol policy in different parts of the world and describe the need for a new approach to alcohol policy that is evidence-based, global, and coordinated. A valuable resource for those involved in addiction science and drug policy, as well as those in the wider fields of public health, health policy, epidemiology, and practising clinicians.
Author :United States. Congress. House. Committee on Appropriations. Subcommittee on Department of Transportation and Related Agencies Appropriations Publisher : ISBN 13 : Total Pages :1198 pages Book Rating :4.0/5 (18 download)
Book Synopsis Department of Transportation and Related Agencies Appropriations for 1994 by : United States. Congress. House. Committee on Appropriations. Subcommittee on Department of Transportation and Related Agencies Appropriations
Download or read book Department of Transportation and Related Agencies Appropriations for 1994 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Department of Transportation and Related Agencies Appropriations and published by . This book was released on 1993 with total page 1198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis College Drinking by : George W. Dowdall
Download or read book College Drinking written by George W. Dowdall and published by Taylor & Francis. This book was released on 2023-07-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drinking is recognized as one of the most important problems confronting students on campus today, with major impacts on health and safety.This book answers crucial questions about why students drink, examines its complex links to campus crime and sexual assault, and offers new insights on how to address the issue.It differs from other studies of college drinking by dispelling the myth that the problem is universal. Dowdall’s research reveals that the incidence of alcohol abuse varies enormously between colleges, and in doing so identifies interventions and policies that have been effective, and those that have failed. His study is also unique in looking “upstream” at the broader cultural, organizational and social forces that shape this behavior, where most studies focus only on “downstream” behaviors, well after students have selected their college and have started drinking. Students and parents can take action to lower the risk of binge drinking by following the book’s recommendations, and consulting the data it provides about alcohol violations and crime at thousands of colleges. For administrators and student affairs personnel, it both defines and illuminates the issue, and outlines effective interventions.
Book Synopsis Corporate Social Responsibility and Alcohol by : Marcus Grant
Download or read book Corporate Social Responsibility and Alcohol written by Marcus Grant and published by Routledge. This book was released on 2013-05-13 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased scrutiny on the part of the general public, media, and government has warranted a reexamination of corporate responsibilities, standards of accountability, the company's role in its local and extended community, and its ethical position in our society and culture. Corporate Social Responsibility and Alcohol considers the basic values, ethics, policies and practices of a company's business. Particular attention will be paid to the alcohol beverage industry, and the many unique issues that are specific to this business, such as: responsible marketing, promotional, and advertising campaigns and strategies; the particular risks inherent in any alcoholic product; issues of abuse prevention & education; research; and legal and ethical aspects of alcohol. This will be the seventh volume in the ICAP Series on Alcohol in Society.
Download or read book Health Services Reports written by and published by . This book was released on 1998 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Health Reports written by and published by . This book was released on 1998 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis EBOOK: CONCEPTS OF FITNESS & WELLNESS by : CORBIN
Download or read book EBOOK: CONCEPTS OF FITNESS & WELLNESS written by CORBIN and published by McGraw Hill. This book was released on 2015-10-28 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: CONCEPTS OF FITNESS & WELLNESS
