In What Way Has The Globalisation Of Advertising Affected National And Local Cultures And Identities

Download In What Way Has The Globalisation Of Advertising Affected National And Local Cultures And Identities full books in PDF, epub, and Kindle. Read online In What Way Has The Globalisation Of Advertising Affected National And Local Cultures And Identities ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

In what Way Has the Globalisation of Advertising Affected National and Local Cultures and Identities?

Author : Florian Mayer
Publisher : GRIN Verlag
ISBN 13 : 3638643077
Total Pages : 65 pages
Book Rating : 4.6/5 (386 download)

DOWNLOAD NOW!

Book Synopsis In what Way Has the Globalisation of Advertising Affected National and Local Cultures and Identities? by : Florian Mayer

Download or read book In what Way Has the Globalisation of Advertising Affected National and Local Cultures and Identities? written by Florian Mayer and published by GRIN Verlag. This book was released on 2007-10 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, 106 entries in the bibliography, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid this increasing fragmentation, or perhaps in reaction to it, certain narratives work to anchor national identities and local culture in what is perceived to be tradition. This paper examines the relationship between globalisation and the construction of national and local identities in the advertisements of several Western and non-Western countries, like Canada and Germany and Malaysia, Thailand and Ladakh in the western Himalayas. In this paper advertising is being seen as a part of the culture industries, which play an important role in the creation of community. In many scholarly accounts it has been asserted that globalisation and the spread of multinational corporations and their products and services are leading to a homogenisation of cultural diversity and to an increasing uniformity of tastes, fashions and thoughts around the world. The globalisation of advertising, which we are going to look at in the following pages, however, produces different outcomes for national and local cultures and identities in many cases.

The Media and Globalization

Author : Terhi Rantanen
Publisher : SAGE
ISBN 13 : 9780761973133
Total Pages : 194 pages
Book Rating : 4.9/5 (731 download)

DOWNLOAD NOW!

Book Synopsis The Media and Globalization by : Terhi Rantanen

Download or read book The Media and Globalization written by Terhi Rantanen and published by SAGE. This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.

Global Advertising in a Cultural Context

Author : Mirjana Milenkovic
Publisher : Diplomica Verlag
ISBN 13 : 3836669951
Total Pages : 69 pages
Book Rating : 4.8/5 (366 download)

DOWNLOAD NOW!

Book Synopsis Global Advertising in a Cultural Context by : Mirjana Milenkovic

Download or read book Global Advertising in a Cultural Context written by Mirjana Milenkovic and published by Diplomica Verlag. This book was released on 2009-02 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides knowing the pros and cons of these approaches, it is essential that advertisers are familiar with different cultures. Otherwise the advertisement runs the risk of being misunderstood or in the worst case to offend cultural fundamentals. In her book Mirjana Milenkovic examines the specifics of different national cultures and their implications for global advertising. Describing the various local restrictions and obstacles international advertisers have to deal with, the challenge of global advertising becomes clear. The perception of advertising is greatly influenced by the respective culture and its members' understanding of reality. On the basis of Hofstede's Five Dimensions, cultures and their characteristics are described. The reader learns about the behavior in different cultures and how cultural backgrounds impact buying decisions. With numerous practical illustrations Global Advertising in a Cultural Context gives an insight into the specifics of worldwide advertising and the challenge of both approaches in strategy and execution in front of the cultural background. This book gives recommendations for successful global advertising on the basis of six different advertising approaches and their suitability to overcome cultural differences.

Influences of Asian Cultural Identity on Global Marketing Strategies

Author : Emily Bloom
Publisher : GRIN Verlag
ISBN 13 : 3668077568
Total Pages : 19 pages
Book Rating : 4.6/5 (68 download)

DOWNLOAD NOW!

Book Synopsis Influences of Asian Cultural Identity on Global Marketing Strategies by : Emily Bloom

Download or read book Influences of Asian Cultural Identity on Global Marketing Strategies written by Emily Bloom and published by GRIN Verlag. This book was released on 2015-10-30 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Cultural Studies - Miscellaneous, grade: 1,0, University of Greenwich, language: English, abstract: This paper discusses the influence of Asian cultural identity on Global Marketing. Over the course of the past decades globalisation has had a great impact on the every day lives of people around the globe. Due to the advances in technology and new inventions, such as the internet and therefore the diminishing of boundaries, people from various countries of the world are now more than ever able to be connected to each other, travel and overcome far distances, as well as purchase and consume products and services from all over the world. The benefits of globalisation not only influence people in their daily lifes, but can also be applied to the way in which companies organise themselves as well as operate in their home and foreign markets. The rise of global companies that sell and market products in foreign countries affected organisational work and created the need for global marketing strategies. In order for these strategies to work the different cultural backgrounds and values of customers need to be taken into account. Mooij supports this idea by pointing out, that in order for marketing or advertising to be effective it “must include values that match the values of the consumers being addressed“ (Mooij, 1998, p.91). Mooij explains further, that the way in which consumers behave and are motivated largely depends on their culture, which is why marketing strategies need to be relevant to the culture of the consumer they are trying to address (Mooij M. D., 1998). This explains why marketing managers today face a number of challenges and are influenced by the cultural identity of the country they are marketing a product in. Asia has one of the largest economies of the world which makes it extremely attractive for companies seeking to expand globally. East Asia alone is home to about 20 percent of the world’s population and is likely to make up an equally high share of the world trade (Chaze, 2010). In the following, this essay will try to explain how the Asian culture in terms of group, family and status orientation might culturally influence the way in which foreign companies market their products to Asian consumers as well as discuss possible practical measures that should be taken by international marketers in this context.

Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns

Author : Sebastian Plappert
Publisher : GRIN Verlag
ISBN 13 : 364066468X
Total Pages : 17 pages
Book Rating : 4.6/5 (46 download)

DOWNLOAD NOW!

Book Synopsis Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns by : Sebastian Plappert

Download or read book Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns written by Sebastian Plappert and published by GRIN Verlag. This book was released on 2010-07-19 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 821 Intercultural Communication, language: English, abstract: This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall’s and especially Hofstede’s approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested.

The influence of culture on advertisement

Author : Franziska Pfund
Publisher : GRIN Verlag
ISBN 13 : 363814884X
Total Pages : 11 pages
Book Rating : 4.6/5 (381 download)

DOWNLOAD NOW!

Book Synopsis The influence of culture on advertisement by : Franziska Pfund

Download or read book The influence of culture on advertisement written by Franziska Pfund and published by GRIN Verlag. This book was released on 2002-10-20 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2002 in the subject Didactics for the subject English - Miscellaneous, grade: 2,0 (B), Stellenbosch Universitiy (International Office), course: Advanced English Writing Skills, language: English, abstract: The relevance of this topic is shown by the following true story of the Gerber Company: Gerber once decided to sell their brand of baby food in a West African country. They exported the product and ran the same copy that had been selling jars for them by the billion since 1926. They put the famous label on the jar, with the baby wearing a big smile which, over the years, had helped them become a household name back home. Reports soon came back from the distributor, announcing zero sales. Later, reports came back on the national news, telling or rioting in the streets, and casualties. Worried company chiefs watching television back home in the Unites States thought they glimpsed people burning copies of their poster in the background. Much later, it transpired that in many African countries, there was a very real but hitherto undocumented assumption that what you see on the label is what′s in the jar. This came over to consumers as a coarse hint that the little boy, far from endorsing the product, was the product: people thought they were being expected to feed their black babies with white baby. Sensibilities were naturally offended by this immodest proposal, and outrage soon gave way to violence. (Anholt, 2000:51) This story shows that culture has an enormous impact on advertisements. The fact that makes it more important than it has never been before, is globalization. As more and more companies are taking the decision to market their products abroad, they are facing cultural and linguistic dilemmas which international advertising invariably raises. This report aims to give an insight into this complex subject. [...]

Negotiating Chinese Identities Through Readings of Global and Local Advertising Appeals

Author : Nan Zhou
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

DOWNLOAD NOW!

Book Synopsis Negotiating Chinese Identities Through Readings of Global and Local Advertising Appeals by : Nan Zhou

Download or read book Negotiating Chinese Identities Through Readings of Global and Local Advertising Appeals written by Nan Zhou and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalism has been examined in consumer research primarily as an advertising or marketing issue rather than in terms of impacts on personal and cultural identity. In investigating Chinese "readings" of global and local advertising, we find that consumers use advertising to interrogate personal and national identities. They exhibit a longing for global cosmopolitanism and goods employing foreign status appeals and often prefer Caucasian models. But they also desire local brands whose ads embrace Chinese values and use spokespersons seen as representing China. We discuss these dialectical findings as reflecting an identity crisis facing many consumers and cultures in a globalizing world and as suggesting new ways to think about the role of advertising in identity construction.

Globalization, Cultural Identities, and Media Representations

Author : Natascha Gentz
Publisher : State University of New York Press
ISBN 13 : 079148209X
Total Pages : 244 pages
Book Rating : 4.7/5 (914 download)

DOWNLOAD NOW!

Book Synopsis Globalization, Cultural Identities, and Media Representations by : Natascha Gentz

Download or read book Globalization, Cultural Identities, and Media Representations written by Natascha Gentz and published by State University of New York Press. This book was released on 2012-02-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, Cultural Identities, and Media Representations provides a multidirectional approach for understanding the role of media in constructing cultural identities in a newly globalized media environment. The contributors cover a wide range of topics from different geopolitical areas, historical periods, and media genres. Case studies examined include the shift from print to Internet, local representations of modern world cinema and glo/cal television, narrative strategies in transnational literature, and cultural economics of the mediation of world music in India, China, Algeria, Israel, Europe, and the United States. This case study approach allows for deeper insights into the complexity of each cultural subsystem as part of the whole media culture system. This book exemplifies a transcultural and transdisciplinary dialogue that maps out new—relocalized—territories and borders for mediated cultural identities and also reveals the complexity and connectedness of all of these discourses.

Advertising, the Media and Globalisation

Author : John Sinclair
Publisher : Routledge
ISBN 13 : 1136500987
Total Pages : 170 pages
Book Rating : 4.1/5 (365 download)

DOWNLOAD NOW!

Book Synopsis Advertising, the Media and Globalisation by : John Sinclair

Download or read book Advertising, the Media and Globalisation written by John Sinclair and published by Routledge. This book was released on 2012-05-31 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from ‘mass’ to ‘social’ media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include: advertising as an object of study global trends in the advertising industry advertising and the media in motion current issues in advertising, media and society advertising, globalization and world regions. While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.

Discourses of Globalisation, Multiculturalism and Cultural Identity

Author : Joseph Zajda
Publisher : Springer Nature
ISBN 13 : 3030926087
Total Pages : 209 pages
Book Rating : 4.0/5 (39 download)

DOWNLOAD NOW!

Book Synopsis Discourses of Globalisation, Multiculturalism and Cultural Identity by : Joseph Zajda

Download or read book Discourses of Globalisation, Multiculturalism and Cultural Identity written by Joseph Zajda and published by Springer Nature. This book was released on 2023-01-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines dominant discourses in multiculturalism and cultural identity globally. It critiques dominant discourses and debates pertaining to multiculturalism and cultural identity, set against the current backdrop of growing social stratification and unequal access to quality education. It addresses current discourses concerning globalisation, ideologies and the state, as well as approaches to constructing national, ethnic and religious identities in the global culture. It explores the ambivalent and problematic connections between the state, globalisation, and the construction of cultural identity. The book also explores conceptual frameworks and methodological approaches applicable to research on the state, globalisation, multiculturalism and identity politics. Drawing on diverse paradigms, ranging from critical theory to globalisation, the book, by focusing on globalisation, ideology and cultural identity, critically examines recent research dealing with cultural diversity and its impact of identity politics. Given the need for a multiple perspective approach, the authors, who have diverse backgrounds and hail from different countries and regions, offer a wealth of insights, contributing to a more holistic understanding of the nexus between multiculturalism and national identity. With contributions from key scholars worldwide, the book should be required reading for a broad spectrum of users, including policy-makers, academics, graduate students, education policy researchers, administrators, and practitioners.

The Globalization of Advertising

Author : James R. Faulconbridge
Publisher : Routledge
ISBN 13 : 1135279802
Total Pages : 304 pages
Book Rating : 4.1/5 (352 download)

DOWNLOAD NOW!

Book Synopsis The Globalization of Advertising by : James R. Faulconbridge

Download or read book The Globalization of Advertising written by James R. Faulconbridge and published by Routledge. This book was released on 2010-12-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years. The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America. This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.

Discourses of Globalisation, and the Politics of History School Textbooks

Author : Joseph Zajda
Publisher : Springer Nature
ISBN 13 : 3031058593
Total Pages : 165 pages
Book Rating : 4.0/5 (31 download)

DOWNLOAD NOW!

Book Synopsis Discourses of Globalisation, and the Politics of History School Textbooks by : Joseph Zajda

Download or read book Discourses of Globalisation, and the Politics of History School Textbooks written by Joseph Zajda and published by Springer Nature. This book was released on 2022-08-19 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on discourses of the politics of history education and history textbooks. It offers a new insight into understanding of the nexus between ideology, the state, and nation-building, as depicted in history education and school textbooks. It especially focuses on the interpretation of social and political change, significant events, looking for possible biases and omissions, leadership and the contribution of key individuals, and continuities. The book discusses various aspects of historical narratives, and some selected key events in defining identity and nation-building. It considers the role of historiography in dominant historical narratives. It analyses history education, in both local and global settings, and its significance in promoting values education and intercultural and global understanding. It is argued that historical narratives add pedagogies, grounded in constructivist, metacognitive and transformational paradigms, have the power to engage the learner in significant and meaningful learning experiences, informed by multiple discourses of our historical narratives and those of other nations.

Consumer Culture Theory

Author : Eric J. Arnould
Publisher : SAGE
ISBN 13 : 1526452111
Total Pages : 425 pages
Book Rating : 4.5/5 (264 download)

DOWNLOAD NOW!

Book Synopsis Consumer Culture Theory by : Eric J. Arnould

Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE. This book was released on 2018-06-30 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.

How Advertising and Consumer Culture are Contributing to the Creation of a Homogeneous Global Culture

Author : Christoph Behrends
Publisher : GRIN Verlag
ISBN 13 : 3638814130
Total Pages : 33 pages
Book Rating : 4.6/5 (388 download)

DOWNLOAD NOW!

Book Synopsis How Advertising and Consumer Culture are Contributing to the Creation of a Homogeneous Global Culture by : Christoph Behrends

Download or read book How Advertising and Consumer Culture are Contributing to the Creation of a Homogeneous Global Culture written by Christoph Behrends and published by GRIN Verlag. This book was released on 2007-09 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2005 in the subject Communications - Mass Media, grade: 1,7, University of Leicester (University of Leicester - Centre for Mass Communication Research), course: Advertising, Culture and Communication, 16 entries in the bibliography, language: English, abstract: Urban dwellers in the Western world have witnessed a change of their cityscapes recently. Small independent stores, restaurants and coffee bars have been replaced by stores of multinational companies, such as Tesco, McDonald's, Burgerking, Starbucks, H&M and The Gap. No matter if you are exploring the city centre of Leicester, London or Hamburg, you find more and more branches of large-scale business companies, attempting to attract consumers with their big, bright logos. The same process can be found in the media - global brands such as Hewlett-Packard and Coca Cola advertise all around the globe, or in terms of Barnet et al (1995: p. 164): "Marlboro country is everywhere". While the unification of city centres has been much-discussed, further questions need to be elaborated on: In how far are these phenomena results of globalisation? Which consequences do they have for life in Western societies? Is there a global homogenisation of culture, and if so, to what extent? Which role does advertising play in this process? These and other questions are discussed in this paper.

Advertising Culture and Translation

Author : Rosanna Masiola
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443874868
Total Pages : 223 pages
Book Rating : 4.4/5 (438 download)

DOWNLOAD NOW!

Book Synopsis Advertising Culture and Translation by : Rosanna Masiola

Download or read book Advertising Culture and Translation written by Rosanna Masiola and published by Cambridge Scholars Publishing. This book was released on 2017-03-07 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the ‘centre’ and the ‘periphery’. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust.

Cultures and Globalization

Author : Helmut K Anheier
Publisher : SAGE
ISBN 13 : 1848607377
Total Pages : 664 pages
Book Rating : 4.8/5 (486 download)

DOWNLOAD NOW!

Book Synopsis Cultures and Globalization by : Helmut K Anheier

Download or read book Cultures and Globalization written by Helmut K Anheier and published by SAGE. This book was released on 2007-03-27 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the age of globalization we are no longer home alone. Migration brings other worlds into our own just as the global reach of the media transmits our world into the hearts and minds of others. Often incommensurate values are crammed together in the same public square. Increasingly we all today live in the kind of ′edge cultures′ we used to see only on the frontiers of civilizations in places like Hong Kong or Istanbul. The resulting frictions and fusions are shaping the soul of the coming world order. I can think of no other project with the ambitious scope of defining this emergent reality than The Cultures and Globalization project. I can think of no more capable minds than Raj Isar and Helmut Anheier who can pull it off." - Nathan Gardels, Editor-in-Chief, NPQ, Global Services, Los Angeles Times Syndicate/Tribune Media "This series represents an innovative approach to the central issues of globalization, that phenomenon of such undefined contours." - Lupwishi Mbuyumba, Director of the Observatory of Cultural Policies in Africa The world′s cultures and their forms of creation, presentation, and preservation are deeply affected by globalization in ways that are inadequately documented and understood. The Cultures and Globalization Series is designed to fill this void in our knowledge. Analyzing the relationship between globalization and cultures is the aim of the Series. In each volume, leading experts as well as young scholars will track cultural trends connected to globalization throughout the world, covering issues ranging from the role of cultural difference in politics and governance to the evolution of the cultural economy and the changing patterns of creativity and artistic expression. Each volume will also include an innovative presentation of newly developed ′indicator suites′ on cultures and globalization that will be presented in a user-friendly form with a high graphics content to facilitate accessibility and understanding Like so many phenomena linked to globalization, conflicts over and within the cultural realms crystallize great anxieties and illusions, through misplaced assumptions, inadequate concepts, unwarranted simplifications and instrumental readings. The aim here is to marshal evidence from different disciplines and perspectives about the culture, conflict and globalization relationships in conceptually sensitive ways.

Globalisation and Inclusive Schooling

Author : Joseph Zajda
Publisher : Springer Nature
ISBN 13 : 3031244001
Total Pages : 172 pages
Book Rating : 4.0/5 (312 download)

DOWNLOAD NOW!

Book Synopsis Globalisation and Inclusive Schooling by : Joseph Zajda

Download or read book Globalisation and Inclusive Schooling written by Joseph Zajda and published by Springer Nature. This book was released on 2023-04-25 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses discourses of inclusive schooling and engaging motivational environments globally. It focuses on the student’s identity, belonging, performance in the classroom, and the significance of cognitive, cultural, emotional and social capital to student’s academic achievement. The book discusses and evaluates the shifts in methodological approaches to inclusive and engaging learning environments. It analyses topics such as the students’ cultural identity and achievement, motivational strategies for creating engaging learning environment, the use of constructivist pedagogy for critical thinking, social constructivism, and values education in the classroom. The book also analyses and evaluates the shifts in methodological approaches to globalisation and inclusive schooling globally, and their impact on performing schools. It contributes in a very scholarly way, to a more holistic understanding of the nexus among globalisation, comparative education research, inclusive schooling and engaging learning environments.