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Author : Luciana de Araujo Gil
Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.3/5 (129 download)
Download or read book Impact of Self on Attitudes Toward Luxury Items Among Teens in Brazil written by Luciana de Araujo Gil and published by . This book was released on 2009 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Uwe P. Gielen
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 608 pages
Book Rating : 4.2/5 (16 download)
Download or read book Childhood and Adolescence written by Uwe P. Gielen and published by Bloomsbury Publishing USA. This book was released on 2016-01-11 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive reference analyzes psychological and anthropological studies concerning child and adolescent development across cultures, digging into often-forgotten topics like street children, child soldiers, and parenting in war-torn countries. Traditionally, research on child and adolescent development has focused on American youth, inadvertently neglecting 96 percent of the world's children. This all-encompassing volume introduces global perspectives on young people across the globe, focusing on such topics as parenting and childcare, gender roles, violence against girls, adolescence in poor and rich countries, and developmental psychopathology across cultures. Recently updated, the second edition includes the latest findings in the field, additional content, and new photos and charts. With contributions from leading psychological and anthropological scholars, chapters address worldwide changes in children's lives, parent-child relationships, sibling relationships, immigrant children and their families, and adolescents in both industrialized and developing nations. A special section discusses children living in difficult circumstances, including street children, child soldiers, global nomads, and children suffering from various internalizing and externalizing disorders. This book is the perfect introduction to the latest trends in developmental psychology.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2254 pages
Book Rating : 4.4/5 (666 download)
Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author : El-Gohary, Hatem
Publisher : IGI Global
ISBN 13 : 1466662735
Total Pages : 331 pages
Book Rating : 4.4/5 (666 download)
Download or read book Emerging Research on Islamic Marketing and Tourism in the Global Economy written by El-Gohary, Hatem and published by IGI Global. This book was released on 2014-07-31 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--Provided by publisher.
Author : Kenneth D. Keith
Publisher : John Wiley & Sons
ISBN 13 : 1119438446
Total Pages : 844 pages
Book Rating : 4.1/5 (194 download)
Download or read book Cross-Cultural Psychology written by Kenneth D. Keith and published by John Wiley & Sons. This book was released on 2019-04-01 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains and explores the important areas of psychology through a cultural perspective This book addresses key areas of psychology, placing them in cultural perspective via a comprehensive overview of current work integrating culture across the major subfields of psychological science. Chapters explore the relation of culture to psychological phenomena, starting with introductory and research foundations, and moving to clinical and social principles and applications. It covers the subfields that are of most importance to undergraduates and beginning graduates, such as consciousness, development, cognition, intelligence, personality, research methods, statistics, gender, personality, health, and well-being. Cross-Cultural Psychology: Contemporary Themes and Perspectives, 2nd Edition is richly documented with research findings and examples from many cultures, illuminating the strengths and limitations of North American psychology, while also highlighting the diversity and vitality of this fascinating field. The book offers many new chapters, in addition to fully updated ones from the previous edition. Starting with basic concepts in the subject, the book offers chapters covering ethnocentrism, diversity, evolutionary psychology, and development across cultures. It also examines education, dreams, language and communication issues, sex roles, happiness, attractiveness, and more. Provides a comprehensive overview of current work integrating culture across major subfields of psychological science Offers introductory chapters on topics such as cultural psychology and ethnocentrism, which provide a foundation for more specialized chapters in development, education, cognition, and beyond Features new chapters in areas such as cultural competence, culture and dreams, education across cultures, abnormality across cultures, and evolutionary psychology Presents chapters by some of the leading contributors to the fields of cultural and cross- cultural psychology Cross-Cultural Psychology: Contemporary Themes and Perspectives, 2nd Edition is an ideal book for undergraduate and graduate courses in cultural or cross-cultural psychology.
Author : Patti M. Valkenburg
Publisher : Yale University Press
ISBN 13 : 0300218877
Total Pages : 341 pages
Book Rating : 4.3/5 (2 download)
Download or read book Plugged in written by Patti M. Valkenburg and published by Yale University Press. This book was released on 2017-01-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z
Author : Nils S. Borchers
Publisher : Routledge
ISBN 13 : 1000525341
Total Pages : 164 pages
Book Rating : 4.0/5 (5 download)
Download or read book Social Media Influencers in Strategic Communication written by Nils S. Borchers and published by Routledge. This book was released on 2021-12-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.
Author : James Youniss
Publisher : University of Chicago Press
ISBN 13 : 0226964884
Total Pages : 210 pages
Book Rating : 4.2/5 (269 download)
Download or read book Adolescent Relations with Mothers, Fathers and Friends written by James Youniss and published by University of Chicago Press. This book was released on 1985 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a companion piece and extension of an earlier analysis of parent and friend relations, their structure and functions in children's social and personal development (James Youniss, Parents and Peers in Social Development: A Sullivan-Piaget Perspective, University of Chicago Press, 1980) The present book focuses on adolescents in these same relations. It presents two kinds of material: first, adolescents' own descriptions of interactions they have had in these relations, and second, theory regarding what these relations are and how they contribute to development. As before, relations are treated in the ideal typical sense as descriptions are synthesized across subjects to yield average charateristics that define structure.
Author : M. Beverland
Publisher : Springer
ISBN 13 : 0230250807
Total Pages : 276 pages
Book Rating : 4.2/5 (32 download)
Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Author : Naomi Klein
Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author : Jean M. Twenge
Publisher : Simon and Schuster
ISBN 13 : 0743276981
Total Pages : 306 pages
Book Rating : 4.7/5 (432 download)
Download or read book Generation Me written by Jean M. Twenge and published by Simon and Schuster. This book was released on 2006 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noted researcher Dr. Twenge uses 14 years of research and its data from 1.3 million respondents to reveal how profoundly different today's young adults are from previous generations, and makes controversial predictions about what the future holds.
Author : Gilles Laurent
Publisher :
ISBN 13 : 9782854187366
Total Pages : 33 pages
Book Rating : 4.1/5 (873 download)
Download or read book Consumer Rapport to Luxury written by Gilles Laurent and published by . This book was released on 2001 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joe Karaganis
Publisher : Lulu.com
ISBN 13 : 0984125744
Total Pages : 438 pages
Book Rating : 4.9/5 (841 download)
Download or read book Media Piracy in Emerging Economies written by Joe Karaganis and published by Lulu.com. This book was released on 2011 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Piracy in Emerging Economies is the first independent, large-scale study of music, film and software piracy in emerging economies, with a focus on Brazil, India, Russia, South Africa, Mexico and Bolivia. Based on three years of work by some thirty five researchers, Media Piracy in Emerging Economies tells two overarching stories: one tracing the explosive growth of piracy as digital technologies became cheap and ubiquitous around the world, and another following the growth of industry lobbies that have reshaped laws and law enforcement around copyright protection. The report argues that these efforts have largely failed, and that the problem of piracy is better conceived as a failure of affordable access to media in legal markets.
Author :
Publisher : ببلومانيا للنشر والتوزيع
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4./5 ( download)
Download or read book How to Win Friends and Influence People written by and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Author : Elodie Gentina
Publisher : Emerald Group Publishing
ISBN 13 : 1800432208
Total Pages : 260 pages
Book Rating : 4.8/5 (4 download)
Download or read book The New Generation Z in Asia written by Elodie Gentina and published by Emerald Group Publishing. This book was released on 2020-10-23 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Generation Z in Asia: Dynamics, Differences, Digitalization is the first book to compare the Asiatic Generation Z (born 1990–1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research.
Author :
Publisher :
ISBN 13 :
Total Pages : 992 pages
Book Rating : 4.3/5 (91 download)
Download or read book Resources in Education written by and published by . This book was released on 1986 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph Turow
Publisher : University of Chicago Press
ISBN 13 : 0226817512
Total Pages : 260 pages
Book Rating : 4.2/5 (268 download)
Download or read book Breaking Up America written by Joseph Turow and published by University of Chicago Press. This book was released on 2007-12-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
