Immediate Release

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For Immediate Release

Author : Ronn Torossian
Publisher : BenBella Books, Inc.
ISBN 13 : 1936661276
Total Pages : 271 pages
Book Rating : 4.9/5 (366 download)

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Book Synopsis For Immediate Release by : Ronn Torossian

Download or read book For Immediate Release written by Ronn Torossian and published by BenBella Books, Inc.. This book was released on 2011-10-18 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient manner See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.

Immediate Release...

Author : United States. War Dept. Bureau of Public Relations
Publisher :
ISBN 13 :
Total Pages : 714 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Immediate Release... by : United States. War Dept. Bureau of Public Relations

Download or read book Immediate Release... written by United States. War Dept. Bureau of Public Relations and published by . This book was released on 1947 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Emergency Response Guidebook

Author : U.S. Department of Transportation
Publisher : Simon and Schuster
ISBN 13 : 1626363765
Total Pages : 400 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Emergency Response Guidebook by : U.S. Department of Transportation

Download or read book Emergency Response Guidebook written by U.S. Department of Transportation and published by Simon and Schuster. This book was released on 2013-06-03 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does the identification number 60 indicate a toxic substance or a flammable solid, in the molten state at an elevated temperature? Does the identification number 1035 indicate ethane or butane? What is the difference between natural gas transmission pipelines and natural gas distribution pipelines? If you came upon an overturned truck on the highway that was leaking, would you be able to identify if it was hazardous and know what steps to take? Questions like these and more are answered in the Emergency Response Guidebook. Learn how to identify symbols for and vehicles carrying toxic, flammable, explosive, radioactive, or otherwise harmful substances and how to respond once an incident involving those substances has been identified. Always be prepared in situations that are unfamiliar and dangerous and know how to rectify them. Keeping this guide around at all times will ensure that, if you were to come upon a transportation situation involving hazardous substances or dangerous goods, you will be able to help keep others and yourself out of danger. With color-coded pages for quick and easy reference, this is the official manual used by first responders in the United States and Canada for transportation incidents involving dangerous goods or hazardous materials.

Generic Drug Product Development

Author : Leon Shargel
Publisher : CRC Press
ISBN 13 : 1420086367
Total Pages : 397 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Generic Drug Product Development by : Leon Shargel

Download or read book Generic Drug Product Development written by Leon Shargel and published by CRC Press. This book was released on 2013-10-24 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this era of increased pharmaceutical industry competition, success for generic drug companies is dependent on their ability to manufacture therapeutic-equivalent drug products in an economical and timely manner, while also being cognizant of patent infringement and other legal and regulatory concerns.Generic Drug Product Development: Solid Oral

Cancer Pain Management

Author : Deborah B. McGuire
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780867207255
Total Pages : 404 pages
Book Rating : 4.2/5 (72 download)

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Book Synopsis Cancer Pain Management by : Deborah B. McGuire

Download or read book Cancer Pain Management written by Deborah B. McGuire and published by Jones & Bartlett Learning. This book was released on 1995 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cancer Pain Management, Second Edition will substantially advance pain education. The unique combination of authors -- an educator, a leading practitioner and administrator, and a research scientist -- provides comprehensive, authoritative coverage in addressing this important aspect of cancer care. The contributors, acknowledged experts in their areas, address a wide scope of issues. Educating health care providers to better assess and manage pain and improve patientsrsquo; and familiesrsquo; coping strategies are primary goals of this book. Developing research-based clinical guidelines and increasing funding for research is also covered. Ethical issues surrounding pain management and health policy implications are also explored.

WHO Guidelines for the Pharmacological and Radiotherapeutic Management of Cancer Pain in Adults and Adolescents

Author : World Health Organization
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (139 download)

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Book Synopsis WHO Guidelines for the Pharmacological and Radiotherapeutic Management of Cancer Pain in Adults and Adolescents by : World Health Organization

Download or read book WHO Guidelines for the Pharmacological and Radiotherapeutic Management of Cancer Pain in Adults and Adolescents written by World Health Organization and published by . This book was released on 1981 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Countering Cyber Sabotage

Author : Andrew A. Bochman
Publisher : CRC Press
ISBN 13 : 1000292975
Total Pages : 232 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Countering Cyber Sabotage by : Andrew A. Bochman

Download or read book Countering Cyber Sabotage written by Andrew A. Bochman and published by CRC Press. This book was released on 2021-01-20 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Countering Cyber Sabotage: Introducing Consequence-Driven, Cyber-Informed Engineering (CCE) introduces a new methodology to help critical infrastructure owners, operators and their security practitioners make demonstrable improvements in securing their most important functions and processes. Current best practice approaches to cyber defense struggle to stop targeted attackers from creating potentially catastrophic results. From a national security perspective, it is not just the damage to the military, the economy, or essential critical infrastructure companies that is a concern. It is the cumulative, downstream effects from potential regional blackouts, military mission kills, transportation stoppages, water delivery or treatment issues, and so on. CCE is a validation that engineering first principles can be applied to the most important cybersecurity challenges and in so doing, protect organizations in ways current approaches do not. The most pressing threat is cyber-enabled sabotage, and CCE begins with the assumption that well-resourced, adaptive adversaries are already in and have been for some time, undetected and perhaps undetectable. Chapter 1 recaps the current and near-future states of digital technologies in critical infrastructure and the implications of our near-total dependence on them. Chapters 2 and 3 describe the origins of the methodology and set the stage for the more in-depth examination that follows. Chapter 4 describes how to prepare for an engagement, and chapters 5-8 address each of the four phases. The CCE phase chapters take the reader on a more granular walkthrough of the methodology with examples from the field, phase objectives, and the steps to take in each phase. Concluding chapter 9 covers training options and looks towards a future where these concepts are scaled more broadly.

Tarascon Pocket Pharmacopoeia 2017 Classic Shirt-Pocket Edition

Author : Richard J. Hamilton
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284118991
Total Pages : 304 pages
Book Rating : 4.2/5 (841 download)

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Book Synopsis Tarascon Pocket Pharmacopoeia 2017 Classic Shirt-Pocket Edition by : Richard J. Hamilton

Download or read book Tarascon Pocket Pharmacopoeia 2017 Classic Shirt-Pocket Edition written by Richard J. Hamilton and published by Jones & Bartlett Learning. This book was released on 2016-11-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Used by physicians, pharmacists, nurses, physician assistants, dentists and medical transcriptionist, the Tarascon Pocket Pharmacopoeia® 2017 Classic Shirt Pocket Edition continues its tradition as the leading portable drug reference to help clinicians make better decisions at point of care.

Complicity

Author : Anne Farrow
Publisher : Ballantine Books
ISBN 13 : 0307414795
Total Pages : 304 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Complicity by : Anne Farrow

Download or read book Complicity written by Anne Farrow and published by Ballantine Books. This book was released on 2007-12-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A startling and superbly researched book demythologizing the North’s role in American slavery “The hardest question is what to do when human rights give way to profits. . . . Complicity is a story of the skeletons that remain in this nation’s closet.”—San Francisco Chronicle The North’s profit from—indeed, dependence on—slavery has mostly been a shameful and well-kept secret . . . until now. Complicity reveals the cruel truth about the lucrative Triangle Trade of molasses, rum, and slaves that linked the North to the West Indies and Africa. It also discloses the reality of Northern empires built on tainted profits—run, in some cases, by abolitionists—and exposes the thousand-acre plantations that existed in towns such as Salem, Connecticut. Here, too, are eye-opening accounts of the individuals who profited directly from slavery far from the Mason-Dixon line. Culled from long-ignored documents and reports—and bolstered by rarely seen photos, publications, maps, and period drawings—Complicity is a fascinating and sobering work that actually does what so many books pretend to do: shed light on America’s past.

Landesman's Public Health Management of Disasters

Author : Linda Young Landesman
Publisher : APHA Press
ISBN 13 : 9780875533216
Total Pages : pages
Book Rating : 4.5/5 (332 download)

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Book Synopsis Landesman's Public Health Management of Disasters by : Linda Young Landesman

Download or read book Landesman's Public Health Management of Disasters written by Linda Young Landesman and published by APHA Press. This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This final landmark edition conceptualizes a comprehensive public health strategy for disaster planning and management. This is a practice guide for all disciplines, medicine, health care systems, government officials at all levels, and every country in the world trying to organize and carry out a response"--

Jones Strain-Counterstrain

Author : Lawrence H. Jones
Publisher :
ISBN 13 : 9780964513549
Total Pages : 0 pages
Book Rating : 4.5/5 (135 download)

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Book Synopsis Jones Strain-Counterstrain by : Lawrence H. Jones

Download or read book Jones Strain-Counterstrain written by Lawrence H. Jones and published by . This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ventricular Arrhythmias

Author : John M. Miller
Publisher :
ISBN 13 : 9781416062752
Total Pages : 0 pages
Book Rating : 4.0/5 (627 download)

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Book Synopsis Ventricular Arrhythmias by : John M. Miller

Download or read book Ventricular Arrhythmias written by John M. Miller and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ventricular arrhythmias cause most cases of sudden cardiac death, which is the leading cause of death in the US. This issue reviews the causes of arrhythmias and the promising new drugs and devices to treat arrhythmias.

Global Health Security

Author : Lawrence O. Gostin
Publisher : Harvard University Press
ISBN 13 : 0674269608
Total Pages : 353 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis Global Health Security by : Lawrence O. Gostin

Download or read book Global Health Security written by Lawrence O. Gostin and published by Harvard University Press. This book was released on 2021-09-28 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: With lessons learned from COVID-19, a world-leading expert on pandemic preparedness proposes a pragmatic plan urgently needed for the future of global health security. The COVID-19 pandemic revealed how unprepared the world was for such an event, as even the most sophisticated public health systems failed to cope. We must have far more investment and preparation, along with better detection, warning, and coordination within and across national boundaries. In an age of global pandemics, no country can achieve public health on its own. Health security planning is paramount. Lawrence O. Gostin has spent three decades designing resilient health systems and governance that take account of our interconnected world, as a close advisor to the Centers for Disease Control and Prevention (CDC), the World Health Organization (WHO), and many public health agencies globally. Global Health Security addresses the borderless dangers societies now face, including infectious diseases and bioterrorism, and examines the political, environmental, and socioeconomic factors exacerbating these threats. Weak governance, ineffective health systems, and lack of preparedness are key sources of risk, and all of them came to the fore during the COVID-19 crisis, even—sometimes especially—in wealthy countries like the United States. But the solution is not just to improve national health policy, which can only react after the threat is realized at home. Gostin further proposes robust international institutions, tools for effective cross-border risk communication and action, and research programs targeting the global dimension of public health. Creating these systems will require not only sustained financial investment but also shared values of cooperation, collective responsibility, and equity. Gostin has witnessed the triumph of these values in national and international forums and has a clear plan to tackle the challenges ahead. Global Health Security therefore offers pragmatic solutions that address the failures of the recent past, while looking toward what we know is coming. Nothing could be more important to the future health of nations.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1119651603
Total Pages : 380 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2020-04-28 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

For Immediate Release

Author : Ronn Torossian
Publisher : BenBella Books
ISBN 13 : 1936661160
Total Pages : 290 pages
Book Rating : 4.9/5 (366 download)

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Book Synopsis For Immediate Release by : Ronn Torossian

Download or read book For Immediate Release written by Ronn Torossian and published by BenBella Books. This book was released on 2011 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive. "For Immediate Release" reveals how public relations can do just that--while also defining brands, helping companies and individuals court the press or avoid it, growing business without alienating loyal customers, resolving crises quickly, and improving first-page results on the most powerful search engine in the world (Google).

Prescriber's Guide: Antidepressants

Author : Stephen M. Stahl
Publisher : Cambridge University Press
ISBN 13 : 1108436226
Total Pages : 455 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Prescriber's Guide: Antidepressants by : Stephen M. Stahl

Download or read book Prescriber's Guide: Antidepressants written by Stephen M. Stahl and published by Cambridge University Press. This book was released on 2017-08-14 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: This spin-off from Stephen M. Stahl's new, completely revised, and fully updated sixth edition of the Prescriber's Guide covers the most important drugs in use today for treating depression. Now established as the indispensable formulary in psychopharmacology, easy to navigate and easy to use, the Prescriber's Guide combines evidence-based information with clinically informed guidance to support clinicians in making the most effective prescribing decisions for the good of their patients. Incorporating information on the newest indications, new formulations, new recommendations and new safety data, this edition continues to provide the essential practical support required by anyone prescribing in the field of mental health.

PSM/RMP Auditing Handbook

Author : David Einolf
Publisher : Government Institutes
ISBN 13 : 1461624770
Total Pages : 353 pages
Book Rating : 4.4/5 (616 download)

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Book Synopsis PSM/RMP Auditing Handbook by : David Einolf

Download or read book PSM/RMP Auditing Handbook written by David Einolf and published by Government Institutes. This book was released on 1999-11-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides facility managers with an easy-to-use annotated guide to completing a Process Safety Management/Risk Management Planning (PSM/RMP) audit and determining compliance. Using this reference, you'll learn how to evaluate current regulatory thinking and interpretations and develop a compliant and functioning PSM/RMP program. To simplify your process, the authors provide detailed examples of materials used in compliance audits, extensive examples of compliant programs, and relevant sample documents. PSM/RMP Auditing Handbook presents compliance audit guidelines in a question-and-answer format with the authors' interpretive answers to each. The PSM checklists examine such issues as employee participation, process-safety information, process-hazards analysis, operating procedures, training, contractors, pre-startup safety reviews, hot work permits, incident investigation, and trade secrets. The RMP checklists include worst-case analysis, five-year accident history, management responsibility, document management, safety information, hazard review, operating procedures, training, maintenance, and incident investigations. Special features include a detailed summary of each paragraph of both standards; the complete text of the Code of Federal Regulations (CFR) Title 40 Part 68 and CFR Title 29 Part 1910.119; and where practical, references to Internet addresses or web pages containing pertinent rules or requirement information.