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Book Synopsis How Brands Become Icons by : D. B. Holt
Download or read book How Brands Become Icons written by D. B. Holt and published by Harvard Business Press. This book was released on 2004-09-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
Book Synopsis Icon, Brand, Myth by : Maxwell Foran
Download or read book Icon, Brand, Myth written by Maxwell Foran and published by Athabasca University Press. This book was released on 2008 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the meanings and iconography of the Stampede: an invented tradition that takes over the city of Calgary for ten days every July. Since 1912, archetypal "Cowboys and Indians" are seen again at the chuckwagon races, on the midway, and throughout Calgary. Each essay in this collection examines a facet of the experience – from the images on advertising posters to the ritual of the annual parade. This study of the Calgary Stampede as a social phenomenon reveals the history and sociology of the city of Calgary and a component of the social construction of identity for western Canada as a whole.
Book Synopsis Icon, Brand, Myth by : Maxwell Foran
Download or read book Icon, Brand, Myth written by Maxwell Foran and published by . This book was released on 2008 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How Brands Become Icons by : Douglas B. Holt
Download or read book How Brands Become Icons written by Douglas B. Holt and published by Harvard Business Press. This book was released on 2004 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
Download or read book Stampede written by Kimberly A. Williams and published by Fernwood Publishing. This book was released on 2021-05-25T00:00:00Z with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kimberly A. Williams wants the annual Calgary Stampede to change its ways. An intrepid feminist scholar with a wry sense of humour, Williams deftly weaves theory, history, pop culture and politics to challenge readers to make sense of how gender and race matter at Canada’s oldest and largest western heritage festival. Stampede examines the settler colonial roots of the Calgary Stampede and uses its centennial celebration in 2012 to explore how the event continues to influence life on the streets and in the bars and boardrooms of Canada’s fourth-largest city. Using a variety of cultural materials—photography, print advertisements, news coverage, poetry and social media—Williams asks who gets to be part of the “we” in the Stampede’s slogan “We’re Greatest Together,” and who doesn’t.
Download or read book Brand Meaning written by Mark Batey and published by Routledge. This book was released on 2015-12-07 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
Book Synopsis Calgary's Stampede Queens by : Jennifer Hamblin
Download or read book Calgary's Stampede Queens written by Jennifer Hamblin and published by Rocky Mountain Books Ltd. This book was released on 2014 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alongside images of racing chuckwagons, cowboys on bucking broncos and Aboriginal people in full regalia, one of the most recognizable and enduring symbols of the Calgary Stampede is a trio of pretty cowgirls wearing white-hat crowns. Not surprisingly, modern-day Stampede Queens and Princesses make more than 450 public appearances per year promoting the show and the city of Calgary both at home and abroad. But the fair was nearly six decades old before it appointed a royal representative to promote its interests. In 1946 Patsy Rodgers became the Stampede's first rodeo queen. The following year, a local service club raised funds by sponsoring a contest for "Queen of the Stampede." Although it bore little resemblance to its modern counterpart, this early competition based on ticket sales was widely popular and over the next few decades raised the equivalent of one million dollars for local charities and service projects. From the beginning, the Stampede recognized the promotional potential of the royal figureheads and worked to ensure that winners were credible representatives of what quickly became a year-round public relations job. In 1966 the Stampede officially took over and modernized the contest, but it would take many decades of trial and error evolution to perfect the process of selecting and training its royalty. Against a backdrop of changing times, and drawing on contemporary sources and personal interviews, the author traces the origin and development of the Calgary Stampede Queen contest and profiles its lucky young winners over seven exciting decades. Complete with a large selection of archival photos, Calgary's Stampede Queens tells the story from this fascinating corner of The Greatest Outdoor Show on Earth.
Download or read book Brand Management written by Tilde Heding and published by Routledge. This book was released on 2015-12-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.
Book Synopsis Myth in Modern Media Management and Marketing by : Kreft, Jan
Download or read book Myth in Modern Media Management and Marketing written by Kreft, Jan and published by IGI Global. This book was released on 2019-06-14 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.
Book Synopsis Form of Politics by : John von Heyking
Download or read book Form of Politics written by John von Heyking and published by McGill-Queen's Press - MQUP. This book was released on 2016-06-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: For statesmen, friendship is the lingua franca of politics. Considering the connections between personal and political friendship, John von Heyking’s The Form of Politics interprets the texts of Plato and Aristotle and emphasizes the role that friendship has in enduring philosophical and contemporary political contexts. Beginning with a discussion on virtue-friendship, described by Aristotle and Plato as an agreement on what qualifies as the pursuit of good, The Form of Politics demonstrates that virtue and political friendship form a paradoxical relationship in which political friendships need to be nourished by virtue-friendships that transcend the moral and intellectual horizons of the political society. Von Heyking then examines Aristotle’s ethical and political writings – which are set within the boundaries of political life – and Plato’s dialogues on friendship in Lysis and the Laws, which characterize political friendship as festivity. Ultimately, arguing that friendship is the high point of a virtuous political life, von Heyking presents a fresh interpretation of Aristotle and Plato’s political thought, and a new take on the most essential goals in politics. Inviting reassessment of the relationship between friendship and politics by returning to the origins of Western philosophy, The Form of Politics is a lucid work on the foundations of political cooperation.
Download or read book Lifestyle Brands written by S. Saviolo and published by Springer. This book was released on 2012-12-05 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Download or read book Consumer Culture Theory written by and published by Emerald Group Publishing. This book was released on 2015-11-23 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this volume are selected from the best papers presented at the 10th Annual Consumer Culture Theory Conference held at the University of Arkansas, USA in June 2015. They represent the cutting edge in qualitative consumer research.
Download or read book Myth written by Robert Alan Segal and published by Oxford University Press, USA. This book was released on 2015 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do myths come from? What is their function and what do they mean? In this Very Short Introduction Robert Segal introduces the array of approaches used to understand the study of myth. These approaches hail from disciplines as varied as anthropology, sociology, psychology, literary criticism, philosophy, science, and religious studies. Including ideas from theorists as varied as Sigmund Freud, Claude Levi-Strauss, Albert Camus, and Roland Barthes, Segal uses the famous ancient myth of Adonis to analyse their individual approaches and theories. In this new edition, he not only considers the future study of myth, but also considers the interactions of myth theory with cognitive science, the implications of the myth of Gaia, and the differences between story-telling and myth. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Download or read book Obsessed written by Emily Heyward and published by Penguin. This book was released on 2020-06-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted" • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.
Book Synopsis Sport, Animals, and Society by : James Gillett
Download or read book Sport, Animals, and Society written by James Gillett and published by Routledge. This book was released on 2013-12-17 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book advances current literature on the role and place of animals in sport and society. It explores different forms of sporting spaces, examines how figures of animals have been used to racialize the human athlete, and encourages the reader to think critically about animal ethics, animals in space, time and place, and the human-animal relationship. The chapters highlight persistent dichotomies in the use of and collaboration with animals for sport, and present strategies for moving forward in the study of interspecies relations.
Book Synopsis Myth and History in the Creation of Yellowstone National Park by : Paul Schullery
Download or read book Myth and History in the Creation of Yellowstone National Park written by Paul Schullery and published by U of Nebraska Press. This book was released on 2003-01-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does a beloved institution need its own myths to survive? Can conservationists avoid turning their heroes into legends? Should they try? Yellowstone National Park, a global icon of conservation and natural beauty, was born at the most improbable of times: the American Gilded Age, when altruism seemed extinct and society’s vision seemed focused on only greed and growth. Perhaps that is why the park’s “creation myth” portrayed a few saintlike pioneer conservationists laboring to set aside this unique wilderness against all odds. In fact, the establishment of Yellowstone was the result of complex social, scientific, economic, and aesthetic forces. Its creators were not saints but mortal humans with the full range of ideals and impulses known to the species. Authors Paul Schullery and Lee Whittlesey, both longtime students of Yellowstone’s complex history, present the first full account of how the fairy tale origins of the park found universal public acceptance and the long, painful process by which the myth was reconsidered and replaced with a more realistic and ultimately more satisfying story. In this evocative exploration of Yellowstone’s creation myth, the authors trace the evolution of the legend, its rise to incontrovertible truth, and its revelation as a mysterious and troubling episode that remains part folklore, part wish, and part history. This study demonstrates the passions stirred by any challenge to cherished national memories, just as it honors the ideals and dreams represented by our national myths.
