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HTC Marketing Plan

Author : Tobias Kleinmann
Publisher : GRIN Verlag
ISBN 13 : 3656136319
Total Pages : 60 pages
Book Rating : 4.6/5 (561 download)

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Book Synopsis HTC Marketing Plan by : Tobias Kleinmann

Download or read book HTC Marketing Plan written by Tobias Kleinmann and published by GRIN Verlag. This book was released on 2012-02-20 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, San Diego State University (Marketing Department), language: English, abstract: HTC quickly emerged on the smartphone scene with the remarkable success of The Sense, one of its first models, and broke many industry sales records. People were asking, “Who is HTC?” Our research indicates that HTC's rapid rise to success was because of innovation and technological capabilities. Even though the HTC brand was not widely recognized, its smartphones were generating interest. In our primary research, we discovered that some people owned an HTC phone but did not know that HTC was the manufacturer. Obviously, brand awareness was relatively low. For HTC to stay relevant in the hypercompetitive smartphone industry, it needs serious revamping of its marketing plan. With smartphone market penetration increasing to more than 20 percent in the past five years and reaching 46.8 percent in Q3 2011, HTC has tremendous opportunities to establish a solid market position. After examining the market conditions and current HTC performance in the U.S., our team proposes that HTC position itself as a technological leader by targeting consumers ages 18 to 34. This promising segment has potential sales of $2.5 million. We analyzed the industry and examined external factors that could impact HTC's bottom line. This analysis gave us crucial insight into the smartphone market. We also analyzed the competitive environment that includes Apple, Motorola, and RIM (Blackberry). HTC, which has a positive reputation on the merits of its technology, needs to boldly differentiate itself in the marketplace. Through market analysis, we discovered that HTC has a strong market size, market potential, and distinct target markets. We recommend that HTC take specific steps through segmenting, targeting, and positioning to execute its marketing plan. We are confident that our plan can increase HTC's market share by 2 percent each year. By the end of 2012, our marketing objective is to reach a 24 percent market share of the smartphone industry, which equals 18.7 million HTC customers. The plan includes recommendations and precautions at distribution channels so that HTC differentiates itself from the other brands. We developed a budget for the marketing plan and devised procedures to monitor each effort in order to reach our projected market share increase. We are confident that our marketing plan can take HTC from an emerging brand to a dominant market leader.

Approved Marketing Plans for New Products and Services

Author : Dr. Ken K. Wong
Publisher : iUniverse
ISBN 13 : 145026249X
Total Pages : 234 pages
Book Rating : 4.4/5 (52 download)

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Book Synopsis Approved Marketing Plans for New Products and Services by : Dr. Ken K. Wong

Download or read book Approved Marketing Plans for New Products and Services written by Dr. Ken K. Wong and published by iUniverse. This book was released on 2010-11-24 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wongs vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan. Advance Praise for Approved Marketing Plans for New Products and Services Dr. Ken Wongs latest work exemplifies the unassuming and straightforward style he is so famous for. Ken has obviously worked very hard to make things easy for the reader. The work is a step-by-step, logical, detailed and multi-faceted approach to writing the all-important Marketing plan. Maurice Williams, PMC, Former Chief Marketing Officer, SingPost, Singapore This book helps people to prepare the blueprint of a marketing plan. I learnt a lot from this book and this is a must read for anyone who wants to successfully plan for marketing their products or services. Thanks Professor Ken Wong for bringing out such an excellent textbook. Rajen Kumar Shah, Chartered Accountant, DISA, Aditya Birla Group, India

Strategic Market Management

Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470689757
Total Pages : 369 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Strategic Market Management by : David A. Aaker

Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

MARKETING 3E P

Author : Paul Baines
Publisher : Oxford University Press, USA
ISBN 13 : 0199659532
Total Pages : 769 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis MARKETING 3E P by : Paul Baines

Download or read book MARKETING 3E P written by Paul Baines and published by Oxford University Press, USA. This book was released on 2014-02 with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.

Essentials of Marketing

Author : Paul Baines
Publisher : Oxford University Press, USA
ISBN 13 : 0199646503
Total Pages : 438 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis Essentials of Marketing by : Paul Baines

Download or read book Essentials of Marketing written by Paul Baines and published by Oxford University Press, USA. This book was released on 2013 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.

Integrated Marketing Communication

Author : Robyn Blakeman
Publisher : Rowman & Littlefield
ISBN 13 : 1442221232
Total Pages : 339 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Integrated Marketing Communication by : Robyn Blakeman

Download or read book Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2014-07-10 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. Several new chapters address the latest additions to the mix: Internet, social, mobile, and alternative media, plus guerrilla marketing. The text builds students’ skills in developing a creative idea, employing the correct message, and placing it appropriately—and will continue to serve as a handy reference to using the most effective communications approaches throughout their careers.

HTC One (M8) For Dummies

Author : Bill Hughes
Publisher : John Wiley & Sons
ISBN 13 : 1118992865
Total Pages : 320 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis HTC One (M8) For Dummies by : Bill Hughes

Download or read book HTC One (M8) For Dummies written by Bill Hughes and published by John Wiley & Sons. This book was released on 2014-09-29 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Covers theAndroid HTC One phone"--Cover.

Sustainable Marketing Planning

Author : Neil Richardson
Publisher : Routledge
ISBN 13 : 0429678134
Total Pages : 218 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Sustainable Marketing Planning by : Neil Richardson

Download or read book Sustainable Marketing Planning written by Neil Richardson and published by Routledge. This book was released on 2019-10-21 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices. Companies must now align their values with customers who increasingly seek people-friendly and planet-friendly products and services. Using sustainable marketing techniques to create value ultimately leads to improved customer satisfaction, better professional relationships and increased effectiveness. With marketing planning absent from the current textbook offering, this book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these strategies and reflecting on the historical and current criticisms aimed at marketing, students will be shown how to implement changes while being encouraged to reflect on why they are needed. Full of tools and frameworks to improve comprehension, including chapter-by-chapter learning outcomes, summaries, exercises, applied activities and mini case studies, it bridges the gap between theory and practice effectively and accessibly. Finally, PowerPoint lecture slides and Multiple Choice Questions sections are provided for each chapter as electronic resources. Presenting contemporary themes and challenges at the cutting edge of business research and practice, this book should be core reading for advanced undergraduate and postgraduate students of sustainable marketing, marketing planning and marketing strategy, as well as professionals seeking to improve the competitive advantage of their organisations.

Interactive Business Communities

Author : Mitsuru Kodama
Publisher : CRC Press
ISBN 13 : 1317114736
Total Pages : 232 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Interactive Business Communities by : Mitsuru Kodama

Download or read book Interactive Business Communities written by Mitsuru Kodama and published by CRC Press. This book was released on 2016-05-23 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in technology and services was once the result of specialist knowledge developed within a single corporation; now, a single focus on the development of new products and services is no longer enough. In Interactive Business Communities, Mitsuru Kodama shows how a new business approach can enable managers to access, share and integrate diverse knowledge both inside and outside the corporation using Boundary Networks to operate across more formal organizational and knowledge boundaries at all levels. Drawing on his studies of large corporations in America and the Far East, Mitsuru, shows how different companies have already started to take this path. He explains the kind of networks and strategic partnerships that have emerged and gives practical guidelines on how to begin forming in-house business communities and extending this to interactive business communities with customers and other organizations. This book is a valuable resource for business educators and researchers, and senior executives responsible for strategy, particularly in high-tech industries, will find insights and ideas to tackle 21st century market and business discontinuities.

Marketing

Author : Philip Kotler
Publisher : Pearson Higher Education AU
ISBN 13 : 1486001777
Total Pages : 743 pages
Book Rating : 4.4/5 (86 download)

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Book Synopsis Marketing by : Philip Kotler

Download or read book Marketing written by Philip Kotler and published by Pearson Higher Education AU. This book was released on 2015-05-20 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.

Marketing Strategies and Consumer Satisfaction

Author : Dr. Sanket R. Malviya
Publisher : Ashok Yakkaldevi
ISBN 13 : 1387455745
Total Pages : 239 pages
Book Rating : 4.3/5 (874 download)

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Book Synopsis Marketing Strategies and Consumer Satisfaction by : Dr. Sanket R. Malviya

Download or read book Marketing Strategies and Consumer Satisfaction written by Dr. Sanket R. Malviya and published by Ashok Yakkaldevi. This book was released on 2022-12-03 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: On this Earth every creature has its own language and method for communicating with each other. Without Communication nobody can live properly in the society. Communication is a process of exchanging information, ideas, thoughts, feelings and emotions through speech, signals, writing, or behaviour. In communication process, a sender(encoder) encodes a message and then using a medium/channel sends it to the receiver (decoder) who decodes the message and after processing information, sends back appropriate feedback/reply using a medium/channel.

Managing Customers for Profit

Author : V. Kumar
Publisher : Pearson Prentice Hall
ISBN 13 : 0132352214
Total Pages : 318 pages
Book Rating : 4.1/5 (323 download)

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Book Synopsis Managing Customers for Profit by : V. Kumar

Download or read book Managing Customers for Profit written by V. Kumar and published by Pearson Prentice Hall. This book was released on 2008 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading marketing expert V. Kumar shows how to use Customer Lifetime Value (CLV) to target customers with higher profit potential...manage and reward existing customers based on their profitability...and invest in high-profit customers to prevent attrition and ensure future profitability. Kumar introduces customer-centric approaches to allocating marketing resources for maximum effectiveness...pitching the right products to the right customers at the right time...determining when a customer is likely to leave, and whether to intervene...managing multichannel shopping...even calculating a customer's referral value.

Marketing Strategy and Competitive Positioning, 7th Edition

Author : Prof Graham Hooley
Publisher : Pearson UK
ISBN 13 : 129227655X
Total Pages : 1031 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis Marketing Strategy and Competitive Positioning, 7th Edition by : Prof Graham Hooley

Download or read book Marketing Strategy and Competitive Positioning, 7th Edition written by Prof Graham Hooley and published by Pearson UK. This book was released on 2020-01-09 with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

Marketing Strategy and Tactics

Author : Alexander Chernev
Publisher : Cerebellum Press
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4./5 ( download)

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Book Synopsis Marketing Strategy and Tactics by : Alexander Chernev

Download or read book Marketing Strategy and Tactics written by Alexander Chernev and published by Cerebellum Press. This book was released on with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: The success of an offering is defined by the company’s ability to design, communicate, and deliver market value. The particular way in which an offering creates value is determined by the company’s business model and its two building blocks: strategy and tactics. The key aspects of developing an offering’s strategy, designing its tactics, and crafting a market value map are the focus of this note. The discussion of marketing strategy and tactics is complemented by an in-depth overview of two additional topics: the 3-C, 4-P, and 5-Forces frameworks and the key aspects of analyzing the market context. This note is an excerpt (Chapter 2) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).

Small Business Marketing Strategies All-in-One For Dummies

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119236932
Total Pages : 631 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Small Business Marketing Strategies All-in-One For Dummies by :

Download or read book Small Business Marketing Strategies All-in-One For Dummies written by and published by John Wiley & Sons. This book was released on 2016-05-06 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

Author : Jesus Mena
Publisher : CRC Press
ISBN 13 : 1466566612
Total Pages : 439 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) by : Jesus Mena

Download or read book Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) written by Jesus Mena and published by CRC Press. This book was released on 2016-04-19 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe

Handbook of Marketing Strategy

Author : Venkatesh Shankar
Publisher : Edward Elgar Publishing
ISBN 13 : 1781005222
Total Pages : 529 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis Handbook of Marketing Strategy by : Venkatesh Shankar

Download or read book Handbook of Marketing Strategy written by Venkatesh Shankar and published by Edward Elgar Publishing. This book was released on 2012 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.