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How To Write Web Copy And Social Media Content
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Book Synopsis How to Write Web Copy and Social Media Content by : Paul Lima
Download or read book How to Write Web Copy and Social Media Content written by Paul Lima and published by Paul Lima. This book was released on 2014-08-25 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content is more than an online writing book. While writing for online media is the focus, the book takes writers through the important writing process--showing them how to think before they write. Then it demonstrates how to apply this process to website copy, including structuring copy on websites, blog posts and social media such as Twitter, Facebook and LinkedIn. This book is for those who want to make their website and blog copy sparkle and boost the effectiveness of their social media content. The book is based on business-writing and online and social media copywriting courses that the author teaches for University of Toronto continuing education students and for corporate clients. In short, How to Write Web Copy and Social Media Content will help you organize your thoughts before you write, become a more effective and efficient online writer, make your points in a concise and easy to read/scan manner, achieve your purpose and obtain feedback (if so desired). This book is all about communicating more effectively online so your readers understand why you are writing and what action, if any (remember, a "click" is an action), you need them to take. It is filled with samples, examples and exercises to get you writing for various online media.
Book Synopsis How to Write Copy That Sells by : Ray Edwards
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Book Synopsis Web Copy That Sells by : Maria Veloso
Download or read book Web Copy That Sells written by Maria Veloso and published by AMACOM. This book was released on 2013-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Book Synopsis Guide To Writing Web Copy by : Kingsley Moore
Download or read book Guide To Writing Web Copy written by Kingsley Moore and published by . This book was released on 2021-03-11 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide To Writing Web Copy That Sells provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, "Twitterized" attention spans, and new forms of video content, marketers' online sales techniques need an upgrade. You'll gain tips for crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible "cyber bites" for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Download or read book Content Rich written by Jon Wuebben and published by Greenleaf Book Group. This book was released on 2008 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete SEO Copywriting Guide to Search Engine Rankings and Sales Conversion.
Book Synopsis Content Strategy for the Web by : Kristina Halvorson
Download or read book Content Strategy for the Web written by Kristina Halvorson and published by New Riders. This book was released on 2012-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Book Synopsis Chronic: A Sick Novel by : Paul Lima
Download or read book Chronic: A Sick Novel written by Paul Lima and published by Paul Lima. This book was released on 2020-12-05 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronic Readers React... "If this book were a movie, the cleaners would have to mop up buckets of tears. Of joy. Of laughter. And yes, of sadness. I'm lucky I had a box of tissues close by." "You cracked my heart, and then fixed it. Broke my heart, and then repaired it. Smashed my heart, but somehow left me feeling that it was fully mended." "I don't know if it's because I have MS, but I laughed, cheered, and cried. Sometimes all three in the same chapter." "You don't have to be sick to love this book." "I had to pause at the end of the final chapter, and have a good cry. Mostly tears of joy. Once composed, I read the epilogue. And damn it, if I was not in tears again." "As a cat lover, 'kitty' was my favorite part of a mighty fine book!" About the Book Paul and Deena are friends with MS and Parkinson's Disease respectively. They've found a wonderful flat renovated for people with disabilities, only they can't afford it. Enter Albert, a former nurse with cancer, and Bolton, an athletic paraplegic. They too look at the flat, and love it. But can't afford it. The solution? The four of them move in together. And life happens. Paul, who has retired from motivational speaking, is motivated into accepting another talk, while working on his painting. Bolton, a former sprinter, tries out for the wheelchair racing team and wheelchair basketball team, while setting up his web design business. Deena, a former PhD student, needs help with her renovation business. Instead of helping to heal people, which he did as a nurse, Albert begins to help Deena heal houses. Our main characters also have to sort out issues with former partners, some of whom have broken up on good terms and some on terms that were not so good, all while dealing with their maladies, and helping each other deal with their chronic issues. In short, illness does not make life, especially if you are determined to live as full a life as possible, despite your malady. And that is just what Paul, Deena, Albert and Bolton try their damnedest to do. About the author Paul Lima has had MS for over 20 years, moving from relapsing remitting MS to secondary progressive MS about five years ago. He has been a professional writer all his healthy and all his sick life. It's been more difficult when ill, but it has just meant he has had to work harder at it.
Book Synopsis Everything You Need to Know about Multiple Sclerosis by : Paul Lima
Download or read book Everything You Need to Know about Multiple Sclerosis written by Paul Lima and published by Paul Lima. This book was released on 2022-05-25 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything You Need To Know About Multiple Sclerosis For MS Warriors, their Family, Friends and Care Givers If you are newly diagnosed with MS, know someone who is, or if you are a partner or caregiver of someone with MS, you probably have questions. Everything You Need to Know About Multiple Sclerosis has answers. It answers questions about what MS is, different types of MS, MS symptoms and medication, MS and diet, exercise, smoking (cigarettes and marijuana), drinking, relationships, sex, pregnancy... In addition, several partners of MS Warriors write about their experiences. In short while this book may not have everything, this is a comprehensive book about MS. Buy print or ebook. However, if you want a free PDF copy of the book, email the subject line "MS PDF" to [email protected]. A PDF, and no other information, will be emailed to you.
Book Synopsis Geri: A Post-Pandemic LGBTQ+ Novel About Something by : Paul Lima
Download or read book Geri: A Post-Pandemic LGBTQ+ Novel About Something written by Paul Lima and published by Paul Lima. This book was released on 2020-10-07 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geri: A Post-Pandemic LGBTQ+ Novel About Something Geri, a talented but unknown non-binary stand-up comedian and carpenter, navigates their LGBTQ+ life in the city with three LGBTQ+ roommates. The novel is, in some ways, a parody of the heterosexual series, Seinfeld, but it is its own story. Geri will be published mid-October 2020. Main Characters Geri Sender: a non-binary stand up comedian and carpenter who lives in a house flat with three LGBTQ+ friends Ellie Kim: Geri's former lesbian lover and aspiring playwright who works part-time in the box office of the Rainbow Theatre Jorge Costa: a constantly employed and then unemployed gay person of color looking for love through a dating website Krystal Orbit: a wacky yet outspoken trans gender person who has not yet made the transition. Geri and Ellie love each other, but since their break up they bicker over aspects of life and act as if they don't miss what was once a strong physical relationship. Jorge is frequently unemployed and trying to establish a new relationship through a dating website. Krystal is wacky but has a serious side; she has come to a trans gender conclusion but has trouble walking in heels even though she likes to dress to nines.
Book Synopsis Harness the Business Writing Process by : Paul Lima
Download or read book Harness the Business Writing Process written by Paul Lima and published by Paul Lima. This book was released on 2014-08-25 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you find yourself feeling blank when you face the blank page? Do you have a lot to say but don't know where to, or how to, start? Do you suspect your writing tends to go on too long and is not as organized or as focused as it could (or should) be? Have you ever used ASAP in an email message? Do you want to write more effective email messages, letters, proposals or reports? Do you want to write in a more effective and efficient manner? If you answered yes to any of the above questions, Harness the Business Writing Process is for you. This comprehensive business writing book: introduces you to the writing process, shows you how to eliminate the blank page before you write, shows you how to (and why to) capture attention, maintain interest, and influence attitude - before you ask for action, helps you quickly outline and write short messages, helps you structure and outline long documents and write them in manageable chunks, helps you define (and start with) your purpose, includes sample e-mails, letters, and other documents, includes a number of editing and proofreading hints and tips.
Book Synopsis Writing for the Web by : Lynda Felder
Download or read book Writing for the Web written by Lynda Felder and published by New Riders. This book was released on 2012 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.
Book Synopsis So You Think You Can Write? by : Julia McCoy
Download or read book So You Think You Can Write? written by Julia McCoy and published by Createspace Independent Publishing Platform. This book was released on 2016-04-18 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confused by the overload of blogs, articles, and guides that promise you everything you need to know on how to write for the web? Not sure where to start with your blog and website, from optimizing for search to creating the best headline? Or how to take your writing skills to the next level and actually market yourself and make money as a professional online freelance writer? In So You Think You Can Write?, you'll learn every skill it takes to write great copy for the web, from the absolute fundamentals of using storytelling in great online content all the way to knowing how to write for both search engines and people, what it takes to craft different forms of content on the web, and much more; plus, there's a bonus chapter revealing how to market yourself and make income as an online copywriter in an modern world. Written by Julia McCoy, who spent years of her life teaching herself the elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner. In this book, Julia walks you step-by-step through the process of how to craft the seven forms of online content: 1. Web Content 2. Blogging 3. Social Media 4. Advertising/Sales Copy 5. Industry Writing 6. Journalism 7. Creative Writing Julia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you'll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content. Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for writers and businesses alike on how to create successful online content. After you read this book, you'll be able to: Define your audience and the terms they use to search in Google Write great content that will get picked up by Google Know the basics of what it takes to write all seven forms of online copy Create blogs that are evergreen and engaging Know how to write the "secret" bits of copy that search engines love: meta descriptions, tags and more Know how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a writer Access a comprehensive list of online writing tools and resources in the final Appendix Julia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamental teachings in one place: which is why she decided to write a book to offer everyone just that opportunity. A writer and internet marketer from an early age, Julia started three companies, enrolled in college, and wrote a book by 16. At 20, she dropped out of nursing school and left McDonald's to make a career out of her passion in online writing. Her writing agency, Express Writers, has over 70 team writers and strategists; and Julia's clients have included Shopify, PayPal, Staples, and a thousand other worldwide businesses of all sizes. Julia is also the creator of #ContentWritingChat, a Twitter chat that's hit #42 on Twitter; hosts The Write Podcast on iTunes; and writes at The Write Blog, Content Marketing Institute, Search Engine Journal, and a large amount of online publications.
Book Synopsis What Is Copywriting? by : Max Wilson
Download or read book What Is Copywriting? written by Max Wilson and published by . This book was released on 2021-11-24 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: A copywriter is a person who writes the words that appear on the label and the product packaging. In other words, they are in charge of making sure the words of the label and the marketing message are consistent with each other. A good copywriter is someone who can quickly and easily express the message of a product. What is this copywriting book? It will dive you into the process that is involved in writing a book. Also, explore the writing of an outline and then how to turn that outline into the book. There's a lot of talk about copywriting and how it's important for anyone who wants to make a career out of writing. But few people go into any in-depth details about it. Copywriting is a vital part of any marketer's arsenal. What you will learn are: Find out how to write amazing copy! If you want to understand copywriting or write a better copy, this is the book for you. It covers everything you need to know about writing for SEO and social media marketing. It will show you how to write better content and create more engaging copy. And teach you copywriting secrets that will expand your reach and your profits! Many people are deciding to capitalize on copywriting as a profession, but why? It's because of the benefits of writing copy for marketing purposes that many people don't realize. I know because I've been involved in the field for years, and I've seen first-hand how copywriting can benefit your business. You have probably heard the term "copywriting" several times in your life and maybe even used it. But what does it mean? And why should you pay attention to them? The answer to these questions is simple -- copywriting is arguably the most important factor in your quest for success online. It is not only about writing blog posts and articles. It's about writing speeches, sales pitches, press releases, help pages, and anything else you want to put your brand name on.
Book Synopsis Content Writing Step-By-Step by : Joseph Robinson
Download or read book Content Writing Step-By-Step written by Joseph Robinson and published by Independently Published. This book was released on 2020-01-24 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a blog where you sell products, yet are struggling to make the conversion sales necessary? Does your traffic or engagement from readers look low when you run some reports? Do you feel like you're just losing the attention from readers at times? Don't worry. This happens and there are options in place to help you make the most out of your blog and content. You don't need to give up on it! Content is the main component of anyone's blog or website. People will use search engines, looking for answers to their questions or problems and you can help create engaging content for your readers that's also entertaining and helpful at the same time. This can help build your authority and your website at the same time. The key takeaways from this book: Difference between copywriting and content writing; and how you can make your content flow, i.e mix of copywriting and content writing styles. Content marketing, the data that's been gathered and how you can use these methods for content promotion. The history of writing as a career. How to maximize the components of SEO and how to help your site rank well in Google and other search engines. The difference between writing content for social media and for niche topics on your blogging site. Tips and tricks for writing for social media sites. Best practices and common mistakes to avoid tohelp you hasten your progress. How to outsource and what to outsource when it comes to content, helping you save time and money. Finding the best places to outsource your work and how these platforms operate. A step-by-step formula for creating your content. Tips for generating content ideas and how you can keep moving, even if you feel like you don't have more ideas. Content and ideas that convert to help you when it comes to making sales. And so much more! It's not always about having the best plug-in's, top SEO skills and the like. But a key aspect is content. As they say, "content is king." This is entirely true and this book has been created from Mr. Robinson's experience in order to help you grow your website and audience through such practices. What would you like to be able to accomplish with content strategies? What areas of your blog or business could use a boost in creativity and productivity? Scroll up and click "Buy Now" to purchase your copy today and start implementing content strategies!
Book Synopsis Killer Copywriting, How to Write Copy That Sells by : William Swain
Download or read book Killer Copywriting, How to Write Copy That Sells written by William Swain and published by William Swain. This book was released on 2020-08-27 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to boost your sales, save time, and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more, and world-class copywriting can transform your performance out of all recognition. I'm going to show you how. Whether you're aware of it or not, copywriting is one of the most essential elements of effective marketing. It's the art and science of strategically delivering words that get people to take action. In this book, you will learn how to write copy that connects and converts. You don't have to guess what to write. You can learn exactly what words will increase the level of your success.... Every. Single. Time. The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records. From this book, you will discover: How to tell a compelling story Formatting tips that make your copy a joy to read The seven salable emotions How to write headlines that draw people in Writing copy for social media Creating a persona How to write an effective call to action (CTA) Conversations lead to conversions Emails that make you click And much, much more Start reading now, and take your copywriting to the next level.
Book Synopsis Mastering Web and Social Media with Content Strategy by : Emanuele M. Barboni Dalla Costa
Download or read book Mastering Web and Social Media with Content Strategy written by Emanuele M. Barboni Dalla Costa and published by EBC Edizioni. This book was released on 2021-11-29 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Timeless Manual for Online Content Creation Success - The Definitive Guide to Making Content Creation a Full-Fledged Profession Are you ready to turn your passion for online content creation into a successful profession? The most comprehensive and versatile Italian guide on the subject is now available, ready to accompany you on your uncompromising journey towards achieving your editorial goals. Discover the extraordinary benefits this guide offers you: Maximize engagement: Learn how to stimulate engaging conversations and grow your online community. We reveal strategies that will turn your followers into true ambassadors of your success, generating genuine word-of-mouth around your brand. Increase brand visibility: Our number one goal is to help you make your brand known worldwide. Unlock the secrets to overcome obstacles preventing people from seeing your content, and reach an ever-expanding audience excited about what you have to offer. Harness the power of social platforms: Not all platforms are created equal, but we will unveil the secrets to maximize success on each of them. Learn the best practices for writing irresistible social media posts that cut through billions of other posts with persuasive and effective language. Build a solid foundation of evergreen content: Discover how to create timeless content that consistently attracts new readers, regardless of platform or publication time. Find your winning niche and construct an ideal customer avatar for extraordinary results. Curate visually captivating details: Understand the importance of high-quality imagery in capturing readers’ attention. We reveal secrets to creating simple, immediate images using tools like Canva to add a professional touch to your online content. Supercharge your copywriting: Storytelling is crucial in the digital world, and we share techniques for utilizing concise yet engaging storytelling methods. Learn how to write powerful posts with simple, gripping verbs, using intriguing lists and questions that captivate readers’ attention. Analyze results for continuous success: We show you key metrics to monitor the success of your online content. Gain valuable insights on how to improve your social media image and tackle any challenges that may arise on your path to editorial success. Seize this remarkable opportunity to transform your content creator career! Don’t let time slip away – leverage the definitive guide to become a successful professional in online content creation! Get ready to amaze the world with your creativity and achieve astonishing results. Click here to purchase The Timeless Manual for Online Content Creation Success now and start turning your dreams into reality!
Book Synopsis 100 Days to Kill : Writing Effective Copy to kill other competitor’s ranking by : Khairul Hilmi Sidek
Download or read book 100 Days to Kill : Writing Effective Copy to kill other competitor’s ranking written by Khairul Hilmi Sidek and published by Khairul Hilmi bin Sidek. This book was released on with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive guide designed to help readers master the art of copywriting. It covers a wide range of topics, from crafting compelling headlines and value propositions to creating engaging blog posts and persuasive product descriptions. The book emphasizes the importance of clear, concise, and impactful copy that can attract and retain readers, ultimately driving them to take desired actions. Each chapter delves into specific aspects of copywriting, such as optimizing web copy for SEO, using customer testimonials effectively, and maintaining a consistent tone and voice. The book also highlights the significance of visuals, storytelling, and A/B testing in enhancing the effectiveness of web copy. Additionally, it provides practical tips for writing for different platforms, audiences, and industries, ensuring that readers can tailor their copy to meet various needs and preferences. Overall, the book serves as a valuable resource for anyone looking to improve their copywriting skills. It offers actionable advice and strategies that can be applied across different writing mediums, helping readers create content that not only ranks well in search engines but also resonates with their target audience. By following the book’s guidance, readers can enhance their ability to write compelling and effective copy that stands out in a competitive digital landscape.
