How To Write News Releases That Sell

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How to Write Perfect Press Releases

Author : Steven Lewis
Publisher : Taleist
ISBN 13 : 9780980855968
Total Pages : 104 pages
Book Rating : 4.8/5 (559 download)

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Book Synopsis How to Write Perfect Press Releases by : Steven Lewis

Download or read book How to Write Perfect Press Releases written by Steven Lewis and published by Taleist. This book was released on 2012 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.

How to Write News Releases that Sell

Author : Gerene Reid
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.:/5 (374 download)

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Book Synopsis How to Write News Releases that Sell by : Gerene Reid

Download or read book How to Write News Releases that Sell written by Gerene Reid and published by . This book was released on 1977 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Writing Effective News Releases, 2nd Edition

Author : Catherine McIntyre
Publisher : Piccadilly Books
ISBN 13 : 9780941599009
Total Pages : 176 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Writing Effective News Releases, 2nd Edition by : Catherine McIntyre

Download or read book Writing Effective News Releases, 2nd Edition written by Catherine McIntyre and published by Piccadilly Books. This book was released on 2008-07-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to have your business featured in hundreds of newspapers and magazines, and on radio and television stations around the country? Would you like your name, service, event, or organization advertised at little or no expense? You can do just this by using news releases. A large part of the information the public receives from the media is generated through news releases. If you want to publicize anything, but have a limited budget, you can get the publicity you need through news releases. This book, written in easy-to-understnd language, will show you how to write effective news releases. The author gives clear, step-by-step instructions to help you understand the essential elements of a good news release and provides numerous examples that have proven to be successful. You will learn what information to include and what mistakes to avoid, how to structure the release for greatest effect and how to incorporate news values that will make your news release newsworthy and spark the interest of editors and program directors. Includes dozens of valuable tips on dealing with the media to assure the best results from your efforts. A must for any business, club, or organization.

Beginner's Guide to Writing Powerful Press Releases

Author : Mickie Kennedy
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781502812360
Total Pages : 0 pages
Book Rating : 4.8/5 (123 download)

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Book Synopsis Beginner's Guide to Writing Powerful Press Releases by : Mickie Kennedy

Download or read book Beginner's Guide to Writing Powerful Press Releases written by Mickie Kennedy and published by Createspace Independent Publishing Platform. This book was released on 2014-10-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases.

The New Rules of Marketing & PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1394282176
Total Pages : 487 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis The New Rules of Marketing & PR by : David Meerman Scott

Download or read book The New Rules of Marketing & PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2024-08-15 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications WThe ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

How to Make Real Money Selling Books

Author : Brian Jud
Publisher :
ISBN 13 : 9780757002137
Total Pages : 0 pages
Book Rating : 4.0/5 (21 download)

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Book Synopsis How to Make Real Money Selling Books by : Brian Jud

Download or read book How to Make Real Money Selling Books written by Brian Jud and published by . This book was released on 2008-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops, gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.

Writing and Selling Your Articles

Author :
Publisher : Launchpoint Publishing
ISBN 13 : 190713803X
Total Pages : 126 pages
Book Rating : 4.9/5 (71 download)

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Book Synopsis Writing and Selling Your Articles by :

Download or read book Writing and Selling Your Articles written by and published by Launchpoint Publishing. This book was released on with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Writing Your Journal Article in Twelve Weeks

Author : Wendy Laura Belcher
Publisher : SAGE
ISBN 13 : 141295701X
Total Pages : 376 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Writing Your Journal Article in Twelve Weeks by : Wendy Laura Belcher

Download or read book Writing Your Journal Article in Twelve Weeks written by Wendy Laura Belcher and published by SAGE. This book was released on 2009-01-20 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides you with all the tools you need to write an excellent academic article and get it published.

How to Write Articles for Newspapers and Magazines

Author : Dawn B. Sova
Publisher : Arco
ISBN 13 : 9780768910797
Total Pages : 126 pages
Book Rating : 4.9/5 (17 download)

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Book Synopsis How to Write Articles for Newspapers and Magazines by : Dawn B. Sova

Download or read book How to Write Articles for Newspapers and Magazines written by Dawn B. Sova and published by Arco. This book was released on 2002 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional journalist shows how to write hard-hitting news stories and attention-getting feature articles.

A Guide to Preparing Cost-Effective Press Releases

Author : William Winston
Publisher : Routledge
ISBN 13 : 1317765354
Total Pages : 129 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis A Guide to Preparing Cost-Effective Press Releases by : William Winston

Download or read book A Guide to Preparing Cost-Effective Press Releases written by William Winston and published by Routledge. This book was released on 2014-02-04 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.

How to Write Media Releases to Promote Your Business, Organization, Or Event

Author : Paul Lima
Publisher : Paul Lima
ISBN 13 : 9780968264560
Total Pages : 64 pages
Book Rating : 4.2/5 (645 download)

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Book Synopsis How to Write Media Releases to Promote Your Business, Organization, Or Event by : Paul Lima

Download or read book How to Write Media Releases to Promote Your Business, Organization, Or Event written by Paul Lima and published by Paul Lima. This book was released on 2006-05 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are not telling your story, who is?Consumers often regard advertising with skepticism, but they regard similar messages in newspaper and magazine articles as credible. The proof? Public relations generates 28% of sales inquiries, according to a consumer and business purchasing study. However, many organizations neglect this cost-effective marketing tool. How to Write Media Releases to Promote your Business, Organization, or Event will explain: how PR differs from paid advertising; what editors and journalists consider newsworthy; how to focus your media release on your news; how to write concise media releases and media advisories; how to issue them; and when and how to follow up.

How to Write and Pitch Your Press Release

Author : Peter Denton
Publisher : Penguin Books
ISBN 13 : 9780724805181
Total Pages : 76 pages
Book Rating : 4.8/5 (51 download)

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Book Synopsis How to Write and Pitch Your Press Release by : Peter Denton

Download or read book How to Write and Pitch Your Press Release written by Peter Denton and published by Penguin Books. This book was released on 2000-02 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide that will enable the reader to write and market press releases, organise media interviews and develop media strategies so as to successfully communicate the message to the outside world. Outlines a systematic and professional approach to producing press releases in a simple and concise way.

Brand Journalism

Author : Andy Bull
Publisher : Routledge
ISBN 13 : 1136185984
Total Pages : 252 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Brand Journalism by : Andy Bull

Download or read book Brand Journalism written by Andy Bull and published by Routledge. This book was released on 2013-06-26 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

How to Write a Press Release, Second Edition

Author : Brian Cook
Publisher : Createspace Independent Pub
ISBN 13 : 9781466277007
Total Pages : 44 pages
Book Rating : 4.2/5 (77 download)

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Book Synopsis How to Write a Press Release, Second Edition by : Brian Cook

Download or read book How to Write a Press Release, Second Edition written by Brian Cook and published by Createspace Independent Pub. This book was released on 2011-08-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-written press release can help your business achieve several objectives: - it can generate internet publicity - it can define your message and defend your brand - it can get links with high-ranking websites - it can make your content indexable by major search engines - it can make your message available to news outlets and thousands of RSS recipients Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.) Updating the 2010 edition, this guide features detailed information on how to write a press release; ten sample templates that you can use to get started quickly; and a current listing of the most popular free press release services.

How to Write and Sell Simple Information for Fun and Profit

Author : Robert W. Bly
Publisher : Linden Publishing
ISBN 13 : 1610350200
Total Pages : 264 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis How to Write and Sell Simple Information for Fun and Profit by : Robert W. Bly

Download or read book How to Write and Sell Simple Information for Fun and Profit written by Robert W. Bly and published by Linden Publishing. This book was released on 2010-08-31 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.

The Complete Article Writer

Author : Simon Whaley
Publisher : Simon Whaley
ISBN 13 :
Total Pages : 221 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Complete Article Writer by : Simon Whaley

Download or read book The Complete Article Writer written by Simon Whaley and published by Simon Whaley. This book was released on 2015-01-07 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to write magazine articles, but don’t know where to start? Or perhaps you want to break into new markets, but are not sure how. The Complete Article Writer will show you how to do all that… and more! Writing for the magazine market is the easiest publishing market to break into. But only if you can come up with the right idea for the right market at the right time. The Complete Article Writer shows you how to do that, time and time again. It also reveals how to maximise your article ideas: don’t write one article - write six or more! The Complete Article Writer shows you how to analyse a publication to identify its readership and the freelancing opportunities within it. Then it guides you into twisting your idea so it appeals to the core readership and the most important reader of all - the editor. With detailed advice about beginnings, middles and endings (the variety of different middle structures you can use to exploit your ideas further), along with other pieces of page furniture, including boxouts, sidebars and photos, The Complete Article Writer tells you how to offer an editor the complete package. Discover how to pitch your ideas and sell your article first before writing a single word. Learn how to negotiate the minefield of publishing rights and keep control of more of your work. Master all this and you will become The Complete Article Writer. Simon Whaley’s articles have appeared in a variety of publications, including: BBC Countryfile, Country Walking, Lakeland Walker, The Simple Things, Cumbria, Discover Britain, British Heritage, Writing Magazine, The People’s Friend, Coast and Outdoor Photography. Enjoy creative writing? Looking to get into freelance writing? Check out The Practical Writer Series for easy-to-implement advice.

Silent Agreements

Author : Linda D. Anderson, PhD
Publisher : Rodale Books
ISBN 13 : 1984822918
Total Pages : 272 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Silent Agreements by : Linda D. Anderson, PhD

Download or read book Silent Agreements written by Linda D. Anderson, PhD and published by Rodale Books. This book was released on 2019-05-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Silent Agreements will help readers define the unspoken beliefs and expectations that might be causing dissatisfaction, unhappiness, and resentment in their relationships, giving them the tools to explore these agreements and work toward healthier communication with a partner, friend, boss, or family member. If you have relationships, you've likely been part of silent agreements. Silent agreements are the implicit "rules" of your relationships that arise from unspoken beliefs and expectations that both parties hold, stemming from your earliest experiences and reinforced as you mature. They can sound something like "The person who makes more money should pay for the dates," or "My boss doesn't offer me a raise, and he knows I won't ask for one." These agreements can hinder your relationships, remaining undiscussed due to fear, aversion to conflict, feelings of obligation, or guilt. Because expectations so rarely line up and neither person will address the issue, a silent agreement can cause unhappiness and resentment on both sides. Clinical psychologists Drs. Anderson, Banks, and Owens will help you explore your agreements and work towards healthier communication with a partner, friend, boss, or family member. In the process, you'll learn more about your own motivations and how to dismantle the the beliefs that don't serve you. With guidelines and advice on how to have productive conversations about sex, money, commitment, family, the workplace, and health, this book will help you lift the silence and resolve those land-mine issues before they do irreparable damage.