How To Validate Your Startup Business Idea

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How to Validate Your Startup Business Idea

Author : Ravi Kikan
Publisher : Independently Published
ISBN 13 : 9781728692234
Total Pages : 100 pages
Book Rating : 4.6/5 (922 download)

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Book Synopsis How to Validate Your Startup Business Idea by : Ravi Kikan

Download or read book How to Validate Your Startup Business Idea written by Ravi Kikan and published by Independently Published. This book was released on 2018-10-22 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many startups and entrepreneurs fail because they do not validate their startup business idea. I run some of the largest startup communities on LinkedIn. One of the largest communities that I moderate and engage on LinkedIn has around 300,000 global members including startups, venture capitalists, entrepreneurs, mentors and global experts. With my own experience of working with many startups, entrepreneurs, corporates and my regular interactions with successful business ventures I have understood the importance of validating your startup business idea before launching your product or services in the market.In this book not only have I collected my thoughts and experiences for validating a business idea but I have reached out to many experts globally to understand how to validate a business idea before going all out and launching your own business. Who Is This Book For ? It is extremely important that you validate your startup business idea in the market if you are a wannabe entrepreneur, a student, homemaker, professional, expert or anyone who is trying to launch a startup business This is extremely important for you to understand this right from the ideation stage itself. Sometimes in the enlightenment of the business idea or in the haste of getting things done faster with shortcuts (Howsoever the idea might be great), we end up doing the following: 1. We forget the simple basics 2. We tend to overlook similar experiences 3. We do not take stable advises 4. We rush into getting things done faster 5. We often get misguided 6. We overlook readily available data 7. We sometimes ONLY look at money and not the business process 8. We don't validate things before going all out Why This Book? Time and again I have seen my friends, colleagues, students, awesome entrepreneurs, startups (including myself) getting into a new business without validating their startup business idea. This often has led to extremely disastrous and sometimes fatal outcomes. Lot of things get on stake when you risk getting into a new business e.g. you risk your time, money, resources, relationships, career etcNever hurry into things. Always validate things from a rational and practical perspective. This will give you depth, more understanding and a far clear picture of how, when,where and what to do while going ahead into a new ventureThis book is a step to overcome all those hassles and validate your awesome business idea. A huge thanks to all these awesome global experts,entrepreneurs who have also contributed their ideas with me on the topic: Tina Zurbi, Sandeep Balaji, Neeraj Saini, Praval Kant, Dr Aniruddha Malpani, Joseph Roos, Avigail Berg, Diana Palchik, Dr Rajeev Tewari, Patrick Osman, Tishana Simon, Dr Pranab Sen, Nitin Jain, Ed Zimmer, Andrea Sica, Zile Soilihi, Jeffrey Hilton, Guy Cleveland, Richard Coleness, Tabitha Jean Taylor, Andrew MacWhirter, Matt Kurleto, Daniel Leping I would also love to hear from you once you have read this book on your experiences and how you have dealt with validating your own startup business idea. If you still might have some doubts please feel free to reach out to me on Twitter or LinkedIn. Scroll To The Top and Buy Now With Single Click and I Look Forward To Hearing From You.

Hello, Startup

Author : Yevgeniy Brikman
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491910046
Total Pages : 604 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Hello, Startup by : Yevgeniy Brikman

Download or read book Hello, Startup written by Yevgeniy Brikman and published by "O'Reilly Media, Inc.". This book was released on 2015-10-21 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others. Hello, Startup is a practical, how-to guide that consists of three parts: Products, Technologies, and Teams. Although at its core, this is a book for programmers, by programmers, only Part II (Technologies) is significantly technical, while the rest should be accessible to technical and non-technical audiences alike. If you’re at all interested in startups—whether you’re a programmer at the beginning of your career, a seasoned developer bored with large company politics, or a manager looking to motivate your engineers—this book is for you.

Competing Against Luck

Author : Clayton M. Christensen
Publisher : HarperCollins
ISBN 13 : 0062435639
Total Pages : 259 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis Competing Against Luck by : Clayton M. Christensen

Download or read book Competing Against Luck written by Clayton M. Christensen and published by HarperCollins. This book was released on 2016-10-04 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

Building Insanely Great Products

Author : David Fradin
Publisher : Spice Catalyst Media via PublishDrive
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Building Insanely Great Products by : David Fradin

Download or read book Building Insanely Great Products written by David Fradin and published by Spice Catalyst Media via PublishDrive. This book was released on 2016-11-30 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Insanely Great Products: Some Products Fail, Many Succeed...This is their Story is dedicated to one goal: To help you learn how you can enhance the chances of product success and reduce product failure. Steve Jobs coined the term “Building Insanely Great Products” and this book with many real-life examples tells the story of what he meant by that phrase and how every organization can build insanely great products and services. Building Insanely Great Products covers the six keys to success, how to do market research, the importance of customer loyalty, innovation and design, using personas for development and not just marketing, determining the product’s value proposition, the correct way to prioritize product features, market sizing that works, market segmentation, product positioning, distribution strategy, product lifecycle framework and process, and the customer journey and digital transformation. As Steve Johnson, the grandfather of product management training says: “... we’ve learned that companies often don’t know why they succeed and why they fail. Many rely on luck; too many rely on “HIPPO”—the highest paid person's opinion. And if you don’t know why you succeed, you won’t know how to succeed again.

Hacking Sales

Author : Max Altschuler
Publisher : John Wiley & Sons
ISBN 13 : 1119281644
Total Pages : 164 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Hacking Sales by : Max Altschuler

Download or read book Hacking Sales written by Max Altschuler and published by John Wiley & Sons. This book was released on 2016-05-31 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.

Testing Business Ideas

Author : David J. Bland
Publisher : John Wiley & Sons
ISBN 13 : 1119551412
Total Pages : 369 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Testing Business Ideas by : David J. Bland

Download or read book Testing Business Ideas written by David J. Bland and published by John Wiley & Sons. This book was released on 2019-11-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Lean B2B

Author : Étienne Garbugli
Publisher : Étienne Garbugli
ISBN 13 : 1778074006
Total Pages : 225 pages
Book Rating : 4.7/5 (78 download)

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Book Synopsis Lean B2B by : Étienne Garbugli

Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Customer Development for Entrepreneurs: How to Test Startup Ideas and Build Products People Love

Author : Mike Fishbein
Publisher :
ISBN 13 : 9781499243642
Total Pages : 0 pages
Book Rating : 4.2/5 (436 download)

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Book Synopsis Customer Development for Entrepreneurs: How to Test Startup Ideas and Build Products People Love by : Mike Fishbein

Download or read book Customer Development for Entrepreneurs: How to Test Startup Ideas and Build Products People Love written by Mike Fishbein and published by . This book was released on 2014-04-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer development is a process for discovering and validating market demand for a business idea and determining the right product features to meet customer needs. Customer development is used to help build products that customers want and avoid spending time and money on products customers don't want. It can be used to identify problems and new startup ideas, to test ideas, and to optimize ideas and existing products. Customer development helps us learn about our potential customers so we can build products they will actually use. Customer development and Lean Startup methodology have become quite popular with entrepreneurs. I wrote this book to be a supplement to books like The Lean Startup and The Startup Owner's Manual. Without rehashing too much of what they've taught, this is a tactical guide to practicing customer development. Many entrepreneurs and corporate innovators know they need to be practicing customer development, but don't know how to do it in a way that will help them build awesome products. Topics include: How to Get Startup Ideas Through Customer Development How to Test a Startup Idea's Viability Before Building a Product How to Find Customers to Interview How to Ask for and Get Customer Interviews How to Gain Customer Insights to Build Products People Want The Best and Worst Customer Development Questions How to Optimize Ideas and Existing Products Common Mistakes to Avoid When I first learned about Lean methodology and customer development it was mind-blowing. I've been thinking of and evaluating startup ideas for as long as remember. It helped me to focus my ideas, and helped me avoid wasting a lot of time and money and products that no one actually wants. This book is a compilation of everything I've learned through study and practice.

Startup Idea Action Plan

Author : Ryan Mulvihill
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781518850646
Total Pages : 0 pages
Book Rating : 4.8/5 (56 download)

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Book Synopsis Startup Idea Action Plan by : Ryan Mulvihill

Download or read book Startup Idea Action Plan written by Ryan Mulvihill and published by Createspace Independent Publishing Platform. This book was released on 2015-10-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking about starting a business? Learn how to get your first 10 customers - Without spending thousands of dollars or wasting months on a business idea that won't sell * Do you want to avoid debt from spending all your money on a startup doomed to fail? * Do you want to finally join the ranks successful entrepreneurs who live on their own terms?Start up Action Plan is the guidebook you have been waiting for. Getting these first potential customers is the hardest thing to do for business owners, and I'm going to teach you the easiest, fastest way to do it. Best of all you are going to find your customers BEFORE YOU EVEN HAVE A PRODUCT TO SELL * I will show you how to get 100's of prospects in your target market for less than $50 (Chapter 1) * Destroy your fears of speaking to your market and develop a value giving mindset (Chapter 2) * Learn how to pitch your potential customers properly on your business idea (Chapter 3) * Create a battle plan for calling potential customers and pre-selling them on your business idea (Chapter 4) * Learn the strategies to guarantee you will have a list of customers eager to buy your product when it's finished (Chapter 5) * Gain confidence in the quality of your business idea-Create a product customers are EAGER to buy (Chapter 6)If you want stay a comfortable wantrepreneur working the same boring job you have your entire life, DON'T READ THIS BOOK. However, if you that BURNING DESIRE to build a dream business that makes you money, this is book is for you.Are you ready to take action?

UX for Lean Startups

Author : Laura Klein
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492049549
Total Pages : 236 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis UX for Lean Startups by : Laura Klein

Download or read book UX for Lean Startups written by Laura Klein and published by "O'Reilly Media, Inc.". This book was released on 2018-11-16 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: p>Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market. No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product. Determine whether people will buy your product before you build it Listen to your customers throughout the product’s lifecycle Understand why you should design a test before you design a product Get nine tools that are critical to designing your product Discern the difference between necessary features and nice-to-haves Learn how a Minimum Viable Product affects your UX decisions Use A/B testing in conjunction with good UX practices Speed up your product development process without sacrificing quality

Digital Entrepreneurship

Author : Mariusz Soltanifar
Publisher : Springer Nature
ISBN 13 : 3030539148
Total Pages : 339 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Digital Entrepreneurship by : Mariusz Soltanifar

Download or read book Digital Entrepreneurship written by Mariusz Soltanifar and published by Springer Nature. This book was released on 2020-11-13 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany

The Start-Up J Curve

Author : Howard Love
Publisher : Greenleaf Book Group
ISBN 13 : 1626342938
Total Pages : 183 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis The Start-Up J Curve by : Howard Love

Download or read book The Start-Up J Curve written by Howard Love and published by Greenleaf Book Group. This book was released on 2016-08-30 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: A predictable pattern of success Entrepreneurs who have read early drafts of The Start-Up J Curve responded, ''I wish I had this book years ago.'' A start-up unfolds in a predictable pattern; the more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Author Howard Love calls this pattern the start-up J Curve: The toughest part of the endeavor is the time between the actual start of a new business and when the product and model are firmly established. The Start-Up J Curve gives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond. Love brings thirty-five years of start-up experience to this comprehensive guide to starting a business. He outlines the six predictable stages of start-up growth and details the activities that should be undertaken at each stage to ensure success and to avoid common pitfalls. Instead of feeling lost and confused after a setback, start-up founders and investors can anticipate the challenges, overcome the obstacles, and ride the curve to the top.

The Lean Startup

Author : Eric Ries
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

The Mom Test

Author : Rob Fitzpatrick
Publisher : Robfitz Ltd
ISBN 13 : 1492180742
Total Pages : 130 pages
Book Rating : 4.4/5 (921 download)

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Book Synopsis The Mom Test by : Rob Fitzpatrick

Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Crazy Is a Compliment

Author : Linda Rottenberg
Publisher : Portfolio
ISBN 13 : 1591847990
Total Pages : 274 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Crazy Is a Compliment by : Linda Rottenberg

Download or read book Crazy Is a Compliment written by Linda Rottenberg and published by Portfolio. This book was released on 2016-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals how companies like GE and Burberry have broken the corporate mould, and introduces us to entrepreneurs like Leila Velez, who started a multi-million hair-care company from her kitchen sink in Rio.

Validating Product Ideas

Author : Tomer Sharon
Publisher : Rosenfeld Media
ISBN 13 : 1933820926
Total Pages : 345 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis Validating Product Ideas by : Tomer Sharon

Download or read book Validating Product Ideas written by Tomer Sharon and published by Rosenfeld Media. This book was released on 2016-01-19 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.