How To Start Your Own Shoe Company

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How To Start Your Own Shoe Company

Author : Wade Motawi
Publisher : Walid Motawi
ISBN 13 : 0998707015
Total Pages : 176 pages
Book Rating : 4.9/5 (987 download)

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Book Synopsis How To Start Your Own Shoe Company by : Wade Motawi

Download or read book How To Start Your Own Shoe Company written by Wade Motawi and published by Walid Motawi. This book was released on 2021-02-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: How To Start Your Own Shoe Company is for anyone with the dream of starting a shoe company of their own. The book follows the launch of two small start-up shoe companies. Each company has its own style of shoes and business plan. In each chapter we will describe a requirement or process, then we will take some time to explain how each new shoe brand will tackles the challenges. How To Start Your Own Shoe Company covers many important topics such as; how to go about creating your shoe brand identity, how to legally set-up your shoe company, how to register trademarks and apply for patents, how to get your shoes designed, built, paid for, and how to go about selling your shoes. We will also cover topics like how to import shoes, international distribution, how to pay overseas vendors and capital requirements. 8.5x 11 Soft Cover 12 Chapters, 170 Pages.

How Shoes are Made

Author : Wade Motawi
Publisher : Walid Motawi
ISBN 13 : 1519389574
Total Pages : 200 pages
Book Rating : 4.5/5 (193 download)

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Book Synopsis How Shoes are Made by : Wade Motawi

Download or read book How Shoes are Made written by Wade Motawi and published by Walid Motawi. This book was released on 2021-02-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to see how the big brands really make shoes? Now you can! More than just a tour through a sneaker factory, How Shoes are Made will show you how modern shoes come to life! From drawing shoe designs to sample development and footwear manufacturing you will see how it’s done. Written by veteran shoemaking pros, How Shoes are Made will give you a look inside the REAL world of shoe design, development and mass production. Updated 2019 Edition! Includes 26 Chapters explaining shoe design, shoe pattern making, sample development, footwear materials, stitching, outsole and tooling design, EVA forming, final assembly, shoe lasts, shoe factory prices, quality control, shoemaking equipment, starting your own shoe brand, and much more! 200 pages with over 400 color photos and drawings. A must-read for young shoe designers, sneakerheads, or any footwear fanatic! Over 10,000 copies sold! Read in over 60 countries!

Footwear Pattern Making and Last Design

Author : Wade Motawi
Publisher : Walid Motawi
ISBN 13 : 0998707074
Total Pages : 200 pages
Book Rating : 4.9/5 (987 download)

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Book Synopsis Footwear Pattern Making and Last Design by : Wade Motawi

Download or read book Footwear Pattern Making and Last Design written by Wade Motawi and published by Walid Motawi. This book was released on 2020-06-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A beginner’s guide to the fundamental techniques of shoemaking. Do you want to learn how to make shoe patterns? Do you know how to design a last for a high-heeled fashion shoe, a sneaker, or dress shoe? In Footwear Pattern Making and Last Design, we will teach you the shoe last design process and detail the basic techniques of footwear pattern making. Footwear Pattern Making and Last Design will show you how lasts are made, the shoe last design process, the hidden geometry, special features, functions, and size grading principles of lasts. You will see many different last designs and shapes for sneakers, trainers, high-heels, boots, and more. This book covers the craft of footwear pattern making, including a step-by-step guide to patternmaking for beginners. Hundreds of color photos illustrate the patternmaking process. See and compare sample patterns for joggers, hi-top sneakers, high-heels, and many other shoes. Learn patternmaking procedures, how to make a sneaker forme, computer-aided design software for pattern making, and shoe pattern grading. Why is a shoe last shaped that way? How can you make a shoe pattern with simple tools? You will find these answers inside! 200 pages, 11 Chapters, Over 500 color photos.

Shoe Material Design Guide

Author : Wade Motawi
Publisher : Walid Motawi
ISBN 13 : 099870704X
Total Pages : 195 pages
Book Rating : 4.9/5 (987 download)

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Book Synopsis Shoe Material Design Guide by : Wade Motawi

Download or read book Shoe Material Design Guide written by Wade Motawi and published by Walid Motawi. This book was released on 2018-03-12 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to be a professional shoe designer? You must learn how to select and specify shoe materials correctly. The Shoe Material Design Guide details all the shoe materials you will need to make modern athletic, classic casual, and high fashion footwear. Each chapter covers a specific shoe material type. You will learn how each material is made, the options available to you, and how to specify the material correctly. Inside you will find chapters on leather, textiles, synthetics, laces, glue, reinforcements, hardware, logos, midsoles, outsoles, and more! See exactly how each material is used inside real production shoes. Annotated cross-sections of over 30 different shoe types. Look inside basketball shoes, running shoes, track spikes, hiking boots, work boots, high heels, cowboy boots, and many more! You will also find information on topics such as material testing, sustainable production, exotic materials, and more. Written as a companion to our best selling How Shoes Are Made, The Shoe Material Design Guide digs deeper into the world of footwear materials and design. 8.5 x 11 28 chapters, 195 pages with over 330 color photos.

Shark Tank Jump Start Your Business

Author : Michael Parrish DuDell
Publisher : Disney Electronic Content
ISBN 13 : 1401306209
Total Pages : 304 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Shark Tank Jump Start Your Business by : Michael Parrish DuDell

Download or read book Shark Tank Jump Start Your Business written by Michael Parrish DuDell and published by Disney Electronic Content. This book was released on 2013-11-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ABC hit show "Shark Tank," this book-filled with practical advice and introductions from the Sharks themselves-will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show. Throughout the book, readers will learn how to: Determine whether they're compatible with the life of a small business owner, shape a marketable idea and craft a business model around it, plan for a launch, run a business without breaking the bank (or burning themselves out), create a growth plan that will help them handle and harness success, and pitch an idea or business plan like a pro. Responding to the fans' curiosity about past show contestants, readers will also find approximately 10 "Where Are They Now" boxes in which they learn what happened to some of the most asked-about and/or most popular guests ever to try their luck in front of the Sharks-and what they learned in the process.

Footwear Design

Author : Aki Choklat
Publisher : Laurence King Publishing
ISBN 13 : 1780673663
Total Pages : 192 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Footwear Design by : Aki Choklat

Download or read book Footwear Design written by Aki Choklat and published by Laurence King Publishing. This book was released on 2012-03-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Footwear design has become the new dream career, and this book is the first guide to show the key skills and tips behind the trade, for both budding designers and anyone interested in shoes. Since Christian Louboutin and Manolo Blahnik became household names, footwear design is now one of the most lucrative strands of any fashion brand. Aki Choklat explores the footwear design process, explaining the differences between the anatomy of the foot and the anatomy of a shoe, showing how one constrains the other, before moving onto the research and design development processes and the art of creating a complete collection. The all-important presentation is then discussed, including illustrative techniques, before the book ends with advice for those wishing to pursue a career in footwear design. Illustrated throughout with inspirational sketchbooks detailing the design process and specially commissioned images of cutting-edge shoe design, the book also contains case studies featuring an array of international shoe designers.

Future Proof Yourself

Author : David Yeabsley
Publisher : The Endless Bookcase Ltd
ISBN 13 : 1912243806
Total Pages : 242 pages
Book Rating : 4.9/5 (122 download)

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Book Synopsis Future Proof Yourself by : David Yeabsley

Download or read book Future Proof Yourself written by David Yeabsley and published by The Endless Bookcase Ltd. This book was released on 2019-11-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to learn how you can stay employable and relevant for the rest of your working life? Want to enjoy feeling valued and fulfilled? In these unpredictable times, there is every reason for you to want to realise your skills and lifestyle choices to look forward to an adventurous and exciting future. Are you worth it? Of course you are! You are your greatest asset and investment. Welcome to Future Proofing Yourself. This book is for everyone. Reflecting on his own personal experiences and those of his family, friends and people that he has coached and mentored. David Yeabsley shares how at times we will all feel vulnerable in our working careers and worry about the future. We can feel lost and lacking in confidence. In Future Proof Yourself, David discusses how these feelings can be managed, encouraging you to discover how YOU can take control of situations and make the right choices for your future career and personal life. What could you expect from a life that you have Future Proofed? Well you can certainly look forward to having: – the ability to take control of your professional career – new skills and experiences – new people to network with – new learning opportunities It will also guide you to: – develop your confidence – create new ways of thinking – achieve the right balance in your life – enable you to stay relevant and employable for the rest of your working career Investment in yourself applies to all areas of your life, not just your career. Be careful though, following the Future Proof Yourself guidance you just might start living it and become the best version of yourself! Why should you make the effort? Well, if you don’t look after yourself, who is going to do it for you? The author, David Yeabsley, has over 20 years’ experience in coaching, mentoring, training and presenting.

Starting a Business QuickStart Guide

Author : Ken Colwell PhD, MBA
Publisher : ClydeBank Media LLC
ISBN 13 : 1945051574
Total Pages : 378 pages
Book Rating : 4.9/5 (45 download)

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Book Synopsis Starting a Business QuickStart Guide by : Ken Colwell PhD, MBA

Download or read book Starting a Business QuickStart Guide written by Ken Colwell PhD, MBA and published by ClydeBank Media LLC . This book was released on 2019-02-25 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS! Have you ever dreamt of starting your own business and living life on your terms? This book shows you EXACTLY what you need to know to stand out from the crowd! Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? Then you NEED this book. Buy now and start reading today! Are you a current business owner who struggles to identify your customers and deliver true world-class value? Everything you need to know is included in these pages! Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? Then you NEED this book. Buy now and start reading today! The most comprehensive guide ever developed for starting and growing a business! In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers. In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams. Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur! Starting a Business QuickStart Guide is Perfect For: - Would-Be Entrepreneurs With a Ton of Passion! - Entrepreneurial Students of All Ages! - Beginners with Zero Prior Experience! - Managers, Business Owners, and Decisions Makers Growing into a New Role! You'll Discover: - The Difference Between an Idea and an Opportunity! - What Makes an Entrepreneurial Opportunity Great! - The Very First Steps You Need To Take To Get Your Venture Off The Ground! - Pricing, Competition, Customer Identification, Marketing, and Distribution Demystified! - The REAL Components of an Entrepreneurial Mindset! - Exactly How To Craft Your Value Proposition! - How to Write a Comprehensive Business Plan! **LIFETIME ACCESS TO FREE EDUCATIONAL RESOURCES **: Each book comes with free lifetime access to tons of exclusive online resources to help you become a better business owner including: - Business Plan Checklist & Presentation Blueprint - Layers of Business Taxation Cheat Sheet - Elevator Pitch Template & Tips - And Many More! *GIVING BACK: * QuickStart Guides proudly supports One Tree Planted as a reforestation partner. *CLASSROOM ADOPTION:* Teachers and professors are encouraged to contact the publisher for test banks and classroom presentation materials.

Shoes

Author : Linda O'Keeffe
Publisher : Workman Publishing
ISBN 13 : 0761173439
Total Pages : 518 pages
Book Rating : 4.7/5 (611 download)

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Book Synopsis Shoes by : Linda O'Keeffe

Download or read book Shoes written by Linda O'Keeffe and published by Workman Publishing. This book was released on 2014-07-01 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marabou Mule. The Chanel toe. Jackie O's pump. Marilyn's stiletto. And lotus shoes and fetish shoes, shoes made for coronations and inaugurations, Cinderella's slipper, shoes of tulle, brocade, rhinestone, python, fish scales, and feathers, and much, much, more, including the two-foot-high wooden chopines of the 16th century and their resurgence as the platform shoes of the 1960s and 1970s. Shoes, now with over 357,000 copies in print, is an obsessive, over-the-top extravaganza-chunky, full-color, and irresistible, it contains page after page of seductive photographs and information about women's shoes. Created for the woman who's a passionate shoe lover-and what woman isn't?--Shoes features over 1,000 glorious photographs, most of them taken for the book. Includes Footnotes (fascinating facts about shoes); Foot Soldiers (profiles of master shoemakers from David Little to Andrea Pfister); and The Shoe that Left an Imprint, focusing on one shoe that changed history-remember Courrage's futuristic go-go boot? Shoes is, as they say, to die for.

Sprint

Author : Jake Knapp
Publisher : Random House
ISBN 13 : 1473526809
Total Pages : 288 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Sprint by : Jake Knapp

Download or read book Sprint written by Jake Knapp and published by Random House. This book was released on 2016-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

Clarks: Made to Last

Author : Mark Palmer
Publisher : Profile Books
ISBN 13 : 1847658458
Total Pages : 731 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Clarks: Made to Last by : Mark Palmer

Download or read book Clarks: Made to Last written by Mark Palmer and published by Profile Books. This book was released on 2013-04-11 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clarks' reach extends to all corners of the globe and yet it remains a family-owned business firmly rooted in its Quaker origins, (unlike other well known Quaker firms like Cadburys, now part of US giant Kraft.) Founded in 1825 by two brothers, Cyrus and James Clark, the company began as a rug-making operation in the then tiny village of Street, Somerset. One day, James Clark began making slippers from off-cuts of rugs and found that people wanted to buy them. Slippers became shoes and boots - and a business was born. Over the years it has had its ups and downs but it has always strived to remain true to its Quaker values in its commitment to the well-being of its workforce and the local community. Schools, libraries and recreation halls were built - and trade unions banned. As the sun set on the British Empire, Clarks opened up new frontiers across the world. Clarks brand logo became one of the most famous in the world. Every parent in the 1950s swore by Clarks shoes for their children as well as buying them for themselves. But increased competition from within the UK and overseas saw concerns for the future heightened during the 1980s. A hostile bid for the company in the early 1990s saw the board and the family split. Eventually, shareholders voted to reject the bid. The company was reorganised with all its lines made outside the country. This resulted in the closure of all its UK factories and the laying off of hundreds of Clarks employees. But the outcome has been a transformation in the company's fortunes. In 2010 its profits were over 100 million and its retro desert boots and other styles have become the height of fashion, especially in China and America.

Shoemaker

Author : Joe Foster
Publisher : Simon and Schuster
ISBN 13 : 1471194035
Total Pages : 192 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis Shoemaker by : Joe Foster

Download or read book Shoemaker written by Joe Foster and published by Simon and Schuster. This book was released on 2020-10-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The remarkable story of how Joe Foster developed Reebok into one of the world's most famous sports brands, having started from a small factory in Bolton. Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born. At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film Aliens, where Sigourney Weaver wore a pair of Reebok Alien Stompers. Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.

The Big Book of Conflict Resolution Games: Quick, Effective Activities to Improve Communication, Trust and Collaboration

Author : Mary Scannell
Publisher : McGraw Hill Professional
ISBN 13 : 0071743669
Total Pages : 240 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The Big Book of Conflict Resolution Games: Quick, Effective Activities to Improve Communication, Trust and Collaboration by : Mary Scannell

Download or read book The Big Book of Conflict Resolution Games: Quick, Effective Activities to Improve Communication, Trust and Collaboration written by Mary Scannell and published by McGraw Hill Professional. This book was released on 2010-05-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make workplace conflict resolution a game that EVERYBODY wins! Recent studies show that typical managers devote more than a quarter of their time to resolving coworker disputes. The Big Book of Conflict-Resolution Games offers a wealth of activities and exercises for groups of any size that let you manage your business (instead of managing personalities). Part of the acclaimed, bestselling Big Books series, this guide offers step-by-step directions and customizable tools that empower you to heal rifts arising from ineffective communication, cultural/personality clashes, and other specific problem areas—before they affect your organization's bottom line. Let The Big Book of Conflict-Resolution Games help you to: Build trust Foster morale Improve processes Overcome diversity issues And more Dozens of physical and verbal activities help create a safe environment for teams to explore several common forms of conflict—and their resolution. Inexpensive, easy-to-implement, and proved effective at Fortune 500 corporations and mom-and-pop businesses alike, the exercises in The Big Book of Conflict-Resolution Games delivers everything you need to make your workplace more efficient, effective, and engaged.

Start Something that Matters

Author : Blake Mycoskie
Publisher : Random House
ISBN 13 : 075354024X
Total Pages : 210 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis Start Something that Matters by : Blake Mycoskie

Download or read book Start Something that Matters written by Blake Mycoskie and published by Random House. This book was released on 2012 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world, and combines it with lessons learned from innovative organizations and charities. He presents the six simple keys for creating or transformin your own life.

McGraw-Hill's 10 ACT Practice Tests, Second Edition

Author : Steven W. Dulan
Publisher : McGraw Hill Professional
ISBN 13 : 0071591478
Total Pages : 860 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis McGraw-Hill's 10 ACT Practice Tests, Second Edition by : Steven W. Dulan

Download or read book McGraw-Hill's 10 ACT Practice Tests, Second Edition written by Steven W. Dulan and published by McGraw Hill Professional. This book was released on 2008-07-01 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt: We want to give you the practice you need on the ACT McGraw-Hill's 10 ACT Practice Tests helps you gauge what the test measures, how it's structured, and how to budget your time in each section. Written by the founder and faculty of Advantage Education, one of America's most respected providers of school-based test-prep classes, this book provides you with the intensive ACT practice that will help your scores improve from each test to the next. You'll be able to sharpen your skills, boost your confidence, reduce your stress-and to do your very best on test day. 10 complete sample ACT exams, with full explanations for every answer 10 sample writing prompts for the optional ACT essay portion Scoring Worksheets to help you calculate your total score for every test Expert guidance in prepping students for the ACT More practice and extra help online ACT is a registered trademark of ACT, Inc., which was not involved in the production of, and does not endorse, this product.

Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 304 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Well-Designed

Author : Jon Kolko
Publisher : Harvard Business Review Press
ISBN 13 : 1625274807
Total Pages : 224 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Well-Designed by : Jon Kolko

Download or read book Well-Designed written by Jon Kolko and published by Harvard Business Review Press. This book was released on 2014-10-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane thermostat, earn accolades like “beautiful” and “revolutionary” and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love? Nest, and companies like it, understand that emotional connection is critical to product development. And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features’ sake. In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again. The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps: 1. Determine a product-market fit by seeking signals from communities of users. 2. Identify behavioral insights by conducting ethnographic research. 3. Sketch a product strategy by synthesizing complex research data into simple insights. 4. Polish the product details using visual representations to simplify complex ideas. Kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way. Whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.