How To Network

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Stand Out Networking

Author : Dorie Clark
Publisher : Penguin
ISBN 13 : 0698188403
Total Pages : 88 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Stand Out Networking by : Dorie Clark

Download or read book Stand Out Networking written by Dorie Clark and published by Penguin. This book was released on 2015-06-09 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few professional activities are as nerve-wracking as networking. There’s the paralyzing prospect of entering a room full of strangers. The awkward introductions and stilted small talk. The concern that “networking” means you have to exploit others for personal gain – or might appear that way. It’s no wonder so many talented professionals eschew networking altogether. Unfortunately, that means they’re limiting their chances of making the kind of great personal and professional connections that can expand their worldview, enrich their lives, and – yes – even lead to new business opportunities. That’s why it’s time to reclaim networking. It doesn’t have to be the province of users and takers; instead, as Forbes and Harvard Business Review contributor Dorie Clark makes clear in this short and actionable guide, networking done right is nothing like the stereotype. It’s not about making shallow, insincere connections and filling your wallet with business cards. Instead, the real goal is to turn brief encounters into mutually-beneficial and lasting friendships—in both your personal and professional life. Drawing on wisdom from her own experience and from experts like psychologist Robert Cialdini, marketer Michael Katz, and authors Judy Robinett and Keith Ferrazzi, Clark provides valuable insight on how to be a good networker, including concrete tips on how to: - Turn initial small talk into meaningful exchanges - Unlock the power of social media as a networking tool - Transform casual online contacts into real-world connections - Make the most of conferences - Set a schedule for keeping in regular touch with your network - Repair and strengthen troubled relationships - Create your own events and become a connector Whether you’re an introvert or extrovert, and whether you currently relish or loathe making new connections, Clark will teach you the strategies you need to make networking fun, joyful, and enriching.

How to be a Power Connector (PB)

Author : Judy Robinett
Publisher : McGraw Hill Professional
ISBN 13 : 007183074X
Total Pages : 256 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis How to be a Power Connector (PB) by : Judy Robinett

Download or read book How to be a Power Connector (PB) written by Judy Robinett and published by McGraw Hill Professional. This book was released on 2014-05-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a personal "power grid" of influence to spark professional and personal success "Other people have the answers, deals, money, access, power, and influence you need to get what you want in this world. To achieve any goal, you need other people to help you do it." -- JUDY ROBINETT As anyone in business knows, strategic planning is critical to achieving long-term success. In How to Be a Power Connector, super-networker Judy Robinett argues that strategic relationship planning should be your top priority. When you combine your specific skills and talents with a clear, workable path for creating and managing your relationships, nothing will stop you from meeting your goals. With high-value connections, you'll tap into a dynamic "power grid" of influence guaranteed to accelerate your personal and professional success. Robinett uses her decades of experience connecting the world's highest achievers with one another to help you build high-value relationships. She reveals all the secrets of her trade, including proven ways to: Find and enter the best network "ecosystem" to meet your goals Reach even the most unreachable people quickly and effectively Get anyone's contact information within 30 seconds Create a "3-D connection" that adds value to multiple people at the same time Access key infl uencers through industry and community events Subtly seed conversation with information about interests and needs Use social media to your best advantage Robinett has based her methods on solid research proving that social groups begin to break up when they become larger than 150 people, and that 50 members is the optimal size for group communication. As such, she has developed what she calls the "5+50+100" method: contact your top 5 connections daily, your Key 50 weekly, and your Vital 100 monthly. this is your power grid, and it will work wonders for your career. Nothing will stop you when you learn How to Be a Power Connector. PRAISE FOR HOW TO BE A POWER CONNECTOR: "Unlike many books in this genre, this one is written by a woman who has lived it.. . . Judy Robinett offers guidance on how to form authentic relationships that bring mutual benefits." -- ADAM GRANT, Wharton professor and New York Times bestselling author of Give and Take "How to Be a Power Connector is like an MBA in networking: an advanced course in finding and developing quality relationships with the people who can make the biggest difference in your professional success." -- IVAN MISNER, founder and chairman of BNI "Talk about power! Follow Judy Robinett's logical, straightforward, and helpfully detailed advice, and you can be a 'Power Connector' yourself! Great ideas, well presented, with no ‘wasted space’ in her argument!" -- DON PEPPERS, coauthor of Extreme Trust: Honesty as a Competitive Advantage "Absolutely brilliant. A step-by-step guide to building a network that will be both invaluable to you and just as valuable to those whose lives you will now have the opportunity to touch. I can't imagine a more powerful book for one who truly desires to be a Power Connector." -- BOB BURG, coauthor of The Go-Giver and author of Adversaries into Allies "In the C-Suite or in your personal life everything comes down to the quality of your relationships. Judy's book helps you attract and maintain the relationships that will get you what you want most. Be a super connector now!" -- JEFFREY HAYZLETT, TV host and bestselling author of Running the Gauntlet

Never Eat Alone

Author : Keith Ferrazzi
Publisher : Penguin UK
ISBN 13 : 0241971004
Total Pages : 356 pages
Book Rating : 4.2/5 (419 download)

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Book Synopsis Never Eat Alone by : Keith Ferrazzi

Download or read book Never Eat Alone written by Keith Ferrazzi and published by Penguin UK. This book was released on 2014-06-05 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated and expanded edition of the runaway bestseller Never Eat Alone by Keith Ferrazzi Proven advice on networking for success: over 400,000 copies sold. As Keith Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships - so that everyone wins. His form of connecting to the world around him is based on generosity and he distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with 'networking'. In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him. He then distills his system of reaching out to people into practical, proven principles. Keith Ferrazzi is founder and CEO of Ferrazzi Greenlight, a marketing and sales consulting company. He is the author of the #1 New York Times bestseller Who's Got Your Back and has been a contributor to Inc., the Wall Street Journal, and Harvard Business Review. Previously, he was CMO of Deloitte Consulting and at Starwood Hotels & Resorts, and CEO of YaYa media. He lives in Los Angeles and New York.

How to Network

Author : Tam Pham
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781516991723
Total Pages : 76 pages
Book Rating : 4.9/5 (917 download)

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Book Synopsis How to Network by : Tam Pham

Download or read book How to Network written by Tam Pham and published by Createspace Independent Publishing Platform. This book was released on 2015-08-28 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this book, you will: Build your personal brand & unlock more job opportunities Make new connections that genuinely support and appreciate you Live a life full of awesome people who wants you to succeed My name is Tam and through networking... I was able to land my dream job as the Entrepreneurship Director for Camp BizSmart, teaching at places like Stanford University. I got to host events and connect with major influencers like Venture Capitalists, Investors, and Entrepreneurs at VC firms on Sand Hill Road. I met my entrepreneur heroes: Steve Blank, Eric Ries, and Alex Osterwalder. I also geo connected with my other role models like James Altucher & Ryan Porter. I was able to land speaking gigs for clients like Rotary International, AIESEC United States, & TEDx! Because of my network, I have to consistently turn down job opportunities from powerful people because I simply cannot do them all. I'm not saying this to brag, I'm sharing this with you to prove that ANY ONE can do this. When I graduated from school, I was a NOBODY. The best advice I got was: "Just go network!" But honestly, what does "networking" even mean!? Does that mean I have to suck up to people for them to like or notice me? Why would business professionals want to talk to a young guy like me? I was confused. No one taught me how to network. I always imagined we had to exchange business cards with each other and talk about golf. Fast forward two years later, I have been blessed to be connected with many influential people including entrepreneurs, authors, investors, business professionals, creative artists, and so much more. I didn't grow up rich. My family isn't well-connected. I'm not blessed with any special talents. So how did I do it? I want to share exactly what I did to build my network so that you don't have to go through the hardships and struggles that I went through. In this book, it will show you step by step what mindset you should have, proven tactics on how to connect with people, and how to get started immediately. Regardless if you're a college student, graduate, working full-time, or even unemployed... These tips and techniques have been PROVEN to drive massive results. Networking is a massively useful skill that will open so many opportunities for you. Mastering networking would not only lead to more job offers and new connections but help build an awesome support group to motivate & inspire you. This precious skill is something that school will never teach you but all the secrets are here... What are you waiting for?: )

Network Know-How

Author : John Ross
Publisher : No Starch Press
ISBN 13 : 1593271913
Total Pages : 292 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Network Know-How by : John Ross

Download or read book Network Know-How written by John Ross and published by No Starch Press. This book was released on 2009 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating a home computer network covers such topics as implementing network addressing, configuring network adapters and routers, sharing music and photos, automating household appliances, and troubleshooting.

Friend Of A Friend . . .

Author : David Burkus
Publisher : HarperCollins
ISBN 13 : 0544971280
Total Pages : 257 pages
Book Rating : 4.5/5 (449 download)

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Book Synopsis Friend Of A Friend . . . by : David Burkus

Download or read book Friend Of A Friend . . . written by David Burkus and published by HarperCollins. This book was released on 2018-05-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if all the advice we’ve heard about networking is wrong? What if the best way to grow your network isn’t by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that’s already around you? We know that it’s essential to reach out and build a network. But did you know that it’s actually your distant or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have? In this startling new look at the art and science of networking, business school professor David Burkus digs deep to find the unexpected secrets that reveal the best ways to grow your career. Based on entertaining case studies and scientific research, this practical and revelatory guide shares what the best networkers really do. Forget the outdated advice you’ve already heard. Learn how to make use of the hidden networks you already have.

New Business Networking

Author : Dave Delaney
Publisher : Que Publishing
ISBN 13 : 0133384489
Total Pages : 240 pages
Book Rating : 4.1/5 (333 download)

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Book Synopsis New Business Networking by : Dave Delaney

Download or read book New Business Networking written by Dave Delaney and published by Que Publishing. This book was released on 2013-05-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge the way you build business relationships—online and off! Business success is all about connections, relationships, and networks! In New Business Networking, Dave Delaney shows how to combine proven offline business networking techniques with the newest social media—and make them both far more effective. Drawing on nearly 20 years of experience building great online and offline communities, Delaney offers easy step-by-step directions, plus examples from some of the world’s top relationship builders. You’ll discover little-known tips for reaching out more efficiently and more personally...great ways to meet your Twitter connections “in real life”...new ways to build your network before you need it, and make the most of it when you need it! • Identify, research, and actually reach your best potential connections • Create a personal landing page that builds relationships • Grow a thriving LinkedIn network you can count on for years to come • Use third-party services to supercharge the value of your Twitter feed • Encourage people to engage more deeply with you on Facebook • Make powerful new connections through Google+ and Google Hangouts • Use fast-growing networking tools like Instagram, Eventbrite, Rapportive, Evernote, Plancast, Meetup, Batchbook, Highrise, and Nimble • Organize in-person events that work—and find sponsors to pay for them • Listen and converse better, and remember more of what you hear • Avoid oversharing and other social media faux pas • Transform your business card into a powerful agent on your behalf • Nurture and deepen the relationships you’ve worked so hard to create

How to Build an Awesome Professional Network

Author : Mike Fishbein
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781497316652
Total Pages : 0 pages
Book Rating : 4.3/5 (166 download)

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Book Synopsis How to Build an Awesome Professional Network by : Mike Fishbein

Download or read book How to Build an Awesome Professional Network written by Mike Fishbein and published by Createspace Independent Publishing Platform. This book was released on 2014-03-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: After realizing the massive importance of building a strong professional network, I began scouring the web, Amazon, and bookstores for resources. I found there were resources on related topics, such as interpersonal communication, but not many great resources on business networking specifically. I began asking everyone I know who has had a successful career, built a successful business, or simply knows a lot of people for their advice on how to build a professional network. After compiling the best advice I received, studying every relevant book and resource I could find, experimenting, and practicing, I learned a lot about how to effectively make new contacts and build relationships. I'm extremely excited to be sharing everything I've learned along the way in this book! For better or for worse, what you know, what you can do, or even your credentials, are often not as important as who you know. Your relationships can often be even more important than your qualifications! People prefer to do business with people they like and trust. Your relationships and professional network are extremely valuable in growing your business or developing your career. Whether it's forming partnerships for your company, finding a new job, acquiring clients, fundraising, seeking mentors, or recruiting talent for your company, your relationships can have an extreme positive or negative impact on your success. Your professional network can also be an amazing source for knowledge, information, expertise, and advice. For people who hate networking, it can seem like a chore. I hated networking too when I first started. After realizing how important it was, meeting some amazing people, and benefiting tremendously from it, I began to truly enjoy it. Networking doesn't have to be a dry exercise the way you may picture it if you don't make it so. I've compiled all of my lessons learned over years of practice study in to this book! I've written it to be completely thorough, yet to-the-point enough as to not waste your time. It's a combination of core philosophies as well as actionable tips and techniques. The philosophies and tactics I describe in this book have benefited my career tremendously.

Taking the Work Out of Networking

Author : Karen Wickre
Publisher : Gallery Books
ISBN 13 : 9781501199288
Total Pages : 0 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis Taking the Work Out of Networking by : Karen Wickre

Download or read book Taking the Work Out of Networking written by Karen Wickre and published by Gallery Books. This book was released on 2019-10-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: “For introverts who panic at the idea of networking, Wickre’s book is a deep, calming breath.” —Sophia Dembling, author of The Introvert’s Way Former Google executive, editorial director of Twitter, self-described introvert, and “the best-connected Silicon Valley figure you’ve never heard of” (Walt Mossberg, Wall Street Journal), offers networking advice for anyone who has ever canceled a coffee date due to social anxiety. Learn to nurture a vibrant circle of reliable contacts without leaving your comfort zone. Networking has garnered a reputation as a sort of necessary evil. Some people relish the opportunity to boldly work the room, introduce themselves to strangers, and find common career ground—but for many others, the experience is awkward, or even terrifying. The common networking advice for introverts are variations on the theme of overcoming or “fixing” their quiet tendencies. But Karen Wickre is a self-described introvert who has worked in Silicon Valley for thirty years. She shows you how to embrace your quiet nature and “make genuine connections that last, that we can nurture across the world for all kinds of purposes” (Chris Anderson, head of TED). Karen’s “embrace your quiet side” approach is for anyone who finds themselves shying away from traditional networking activities, or for those who would rather be curled up with a good book on a Friday night than out at a party. With compelling arguments and creative strategies, this “practical, easy-to-use” (Sree Sreenivasan, former chief digital officer of Columbia University) book is a perfect guide.

The Invisible Sale

Author : Tom Martin
Publisher : Que Publishing
ISBN 13 : 0133431274
Total Pages : 272 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis The Invisible Sale by : Tom Martin

Download or read book The Invisible Sale written by Tom Martin and published by Que Publishing. This book was released on 2013-09-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale, Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions! • Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist • Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them • Integrate social media, content, and email to optimize the entire prospecting process • Make every sales call count with behaviorally targeted email prospecting • Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale” • Use the science of propinquity to choose “outposts,” strategize social networking, and drive offline campaigns • Save money by rightsizing production quality to each marketing requirement • Rapidly create keyword-rich text content, and use it widely to promote self-qualification • Create webinars and tutorials more easily and painlessly than you ever thought possible • Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content • Learn how to apply Aikido Selling Techniques to close self-educated buyers

How to Network Like an American

Author : Judy Shen-Filerman
Publisher :
ISBN 13 : 9780615962665
Total Pages : pages
Book Rating : 4.9/5 (626 download)

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Book Synopsis How to Network Like an American by : Judy Shen-Filerman

Download or read book How to Network Like an American written by Judy Shen-Filerman and published by . This book was released on 2015-10-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dig Your Well before You're Thirsty

Author : Harvey Mackay
Publisher : Crown Currency
ISBN 13 : 0385485468
Total Pages : 337 pages
Book Rating : 4.3/5 (854 download)

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Book Synopsis Dig Your Well before You're Thirsty by : Harvey Mackay

Download or read book Dig Your Well before You're Thirsty written by Harvey Mackay and published by Crown Currency. This book was released on 1999-02-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Harvey Mackay reveals his techniques for the most essential tool in business--networking, the indispensable art of building contacts. Now in paperback, Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking. For everyone from the sales rep facing a career-making deal to the entrepreneur in search of capital, Dig Your Well explains how meeting these needs should be no more than a few calls away. This shrewdly practical book distills Mackay's wisdom gleaned from years of "swimming with sharks," including: What kinds of networks exist How to start a network, and how to wring the most from it The smart way to downsize your list--who to keep, who to dump How to keep track of favors done and favors owed--Is it my lunch or yours? What you can do if you are not good at small talk Dig Your Well Before You're Thirsty is a must for anyone who wants to get ahead by reaching out.

The Proximity Principle

Author : Ken Coleman
Publisher : Ramsey Press
ISBN 13 : 0978562038
Total Pages : 172 pages
Book Rating : 4.9/5 (785 download)

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Book Synopsis The Proximity Principle by : Ken Coleman

Download or read book The Proximity Principle written by Ken Coleman and published by Ramsey Press. This book was released on 2019-05-13 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Right now, 70% of Americans aren’t passionate about their work and are desperately longing for meaning and purpose. They’re sick of “average” and know there’s something better out there, but they just don’t know how to reach it. One basic principle―The Proximity Principle―can change everything you thought you knew about pursuing a career you love. In his latest book, The Proximity Principle, national radio host and career expert Ken Coleman provides a simple plan of how positioning yourself near the right people and places can help you land the job you love. Forget the traditional career advice you’ve heard! Networking, handing out business cards, and updating your online profile do nothing to set you apart from other candidates. Ken will show you how to be intentional and genuine about the connections you make with a fresh, unexpected take on resumes and the job interview process. You’ll discover the five people you should look for and the four best places to grow, learn, practice, and perform so you can step into the role you were created to fill. After reading The Proximity Principle, you’ll know how to connect with the right people and put yourself in the right places, so opportunities will come―and you’ll be prepared to take them.

Leading from Anywhere

Author : David Burkus
Publisher : Houghton Mifflin
ISBN 13 : 0358533279
Total Pages : 255 pages
Book Rating : 4.3/5 (585 download)

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Book Synopsis Leading from Anywhere by : David Burkus

Download or read book Leading from Anywhere written by David Burkus and published by Houghton Mifflin. This book was released on 2021-01-05 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to leading remote employees and teams, tackling the key challenges that managers face-from hiring and onboarding new members to building culture remotely, tracking productivity, communicating speedily, and retaining star employees

How to Network Without Feeling Like an A-Hole

Author : Angela Guido
Publisher :
ISBN 13 : 9781688885271
Total Pages : 150 pages
Book Rating : 4.8/5 (852 download)

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Book Synopsis How to Network Without Feeling Like an A-Hole by : Angela Guido

Download or read book How to Network Without Feeling Like an A-Hole written by Angela Guido and published by . This book was released on 2019-12-03 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you wish networking just came naturally to you? Do you wish you could be the social butterfly, making easy, real friendships wherever you go? Are you tired of feeling like an a-hole networking to help your career? From those anxiety-inducing professional events to that untouched pile of business cards in your desk drawer to that smarmy feeling you get when you need to ask a new contact for a favor, most of what we think of when we think of "networking" just sucks. Well, things are about to change for you. This engaging and action-oriented book will transform the way you think about networking forever. It will turn you into the life of the party: someone who's confident, charismatic, and connected. How to Network Without Feeling Like an A-Hole breaks down the process of building genuine professional friendships into a series of fool-proof steps, from how to survive networking events to how to turn new contacts into lifelong friends, all with zero douchebag factor. Here's what you'll find inside: A new paradigm for networking that feels good, not gross Simple strategies to navigate networking events with grace 3 personal introduction frameworks that will make your new friends love you Smalltalk tips that will make you the light and life of the party even if you're an introvert A 3-step process to take your contacts to the next level and turn them into genuine friendships An arsenal of ideas for adding value to your network so you become the superconnector everyone counts on Follow the advice in this book, and overnight you'll be one of those people who's "confident but not cocky, can float seamlessly from group to group, and somehow seem to be actual friends with the people you're there to network with." - That's a direct quote from a Harvard Business School student who used this book! Don't wait. Read this book and become that person everyone in your network wants to know and support today.

How to Network in College

Author : Isaac V. Serwanga
Publisher :
ISBN 13 : 9781539714118
Total Pages : 190 pages
Book Rating : 4.7/5 (141 download)

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Book Synopsis How to Network in College by : Isaac V. Serwanga

Download or read book How to Network in College written by Isaac V. Serwanga and published by . This book was released on 2016-12-06 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Securing the perfect post-graduate job opportunity. Finding irreplaceable mentors. Building lifelong friendships with students of various backgrounds. These are just a few of the advantages you can experience by applying the principles of networking. A practical guide for the 21st-century college student, How to Network in College will show you step-by-step how to attract the right kinds of people into your life from the time you set foot on campus all the way up until commencement day. Taught on the campus of Princeton University, these practical networking strategies have helped college students secure top-notch job offers and cultivate relationships with fellow peers, university faculty, and alumni. These college-tested strategies include: Develop your PEP Talk: Your PEP Talk, or personal elevator pitch, is your vocal business card. Learn how to introduce yourself to others in a way that is authentic and professional. Own your personal brand: Follow the six steps to develop your own brand and help you stand out from your peers in networking environments both off and online. Think Big(ger): How does the unknown college student network with the high profile professional? Learn a specific technique that was used to land a 45-minute conversation with a member of the TIME 100 Most Influential People in the World list. On-Campus Networking: How do I connect with the right people? Learn what networking systems you can tap into to amplify your voice and attract to you the right kinds of opportunities for future employment. There is no better time to build meaningful professional relationships than right now. How to Network in College is a must read for the student who is looking to gain an edge before entering the competitive world by securing their postgraduate plans and maximizing their college experience.

The Cold Start Problem

Author : Andrew Chen
Publisher : HarperCollins
ISBN 13 : 0062969757
Total Pages : 368 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis The Cold Start Problem by : Andrew Chen

Download or read book The Cold Start Problem written by Andrew Chen and published by HarperCollins. This book was released on 2021-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.