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How To Build And Mobilize A Social Media Community For Your Nonprofit In 90 Days
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Book Synopsis How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days by : Julia Campbell
Download or read book How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days written by Julia Campbell and published by . This book was released on 2020-02-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stressed about social media? Trying to figure out how to effectively use these platforms to activate your supporters and engage more people in your mission? Feeling overwhelmed and whipsawed by all the information out there? I wrote this book to give you, and nonprofit social media managers like you, a simple, actionable, and practical framework to transform your current social media efforts in just 90 days. I know from first-hand experience that nonprofit marketers are both intimidated and excited by the sheer number of social media resources available to them.
Book Synopsis 101 Social Media Tactics for Nonprofits by : Melanie Mathos
Download or read book 101 Social Media Tactics for Nonprofits written by Melanie Mathos and published by John Wiley & Sons. This book was released on 2012-02-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.
Book Synopsis Nonprofit Marketing by : Walter Wymer
Download or read book Nonprofit Marketing written by Walter Wymer and published by SAGE. This book was released on 2006-03-06 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
Book Synopsis Strategic Communications for Nonprofits by : Kathy Bonk
Download or read book Strategic Communications for Nonprofits written by Kathy Bonk and published by John Wiley & Sons. This book was released on 2008-09-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.
Book Synopsis Social Media for Social Good: A How-to Guide for Nonprofits by : Heather Mansfield
Download or read book Social Media for Social Good: A How-to Guide for Nonprofits written by Heather Mansfield and published by McGraw Hill Professional. This book was released on 2011-09-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.
Book Synopsis The Nonprofit Strategy Revolution by : David La Piana
Download or read book The Nonprofit Strategy Revolution written by David La Piana and published by Turner Publishing Company. This book was released on 2018-08-07 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turner Publishing proudly presents a fully-updated edition of The Nonprofit Strategy Revolution FINALIST, Ben Franklin Awards, Independent Book Publishers Association, Business Category The world changes continuously and rapidly. It’s foolhardy to believe that strategies should not do so as well. Nonprofit leaders already know this, but traditional strategic planning has locked them into a process that’s divorced from today’s reality. That’s why plans sit on the shelf and why smart executives are always seeking workarounds in between planning periods. The Nonprofit Strategy Revolution offers a nimble and powerful alternative. In this groundbreaking book, strategy expert David La Piana introduces “Real-Time Strategic Planning,” a fluid, organic process that engages staff and board in a program of systematic readiness and continuous responsiveness. With it, your nonprofit will be able to identify, understand, and act on challenges and opportunities as they arise. At the heart of this practical book is the Real-Time Strategic Planning Cycle. Based on four years of research and testing with a variety of nonprofits, this proven process guides you through the steps to sound strategy. You’ll find tools for clarifying your competitive advantage; generating a strategy screen—criteria for evaluating strategies to be able to respond quickly; handling big questions; developing and testing strategies; and implementing and adapting strategies. This useful guide also includes exhibits and case examples showing how concepts play out in real-life; a total of 27 tools—10 of which are essential for forming strategies; Theory to Action sidebars telling you which tool to use for a given task; and a link to downloadable content with all the tools and interactive worksheets you’ll need, as well as a Facilitator’s Guide to Real-Time Strategic Planning that gives you everything you need: the day’s agenda, instructions for preparing flip charts, prework to be done, handouts, and worksheets. Use The Nonprofit Strategy Revolution and get the clarity and direction you need for maximum mission success.
Book Synopsis Concise Encyclopedia of Church and Religious Organization Marketing by : Robert E Stevens
Download or read book Concise Encyclopedia of Church and Religious Organization Marketing written by Robert E Stevens and published by Routledge. This book was released on 2013-04-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.
Book Synopsis Leading Outside the Lines by : Jon R. Katzenbach
Download or read book Leading Outside the Lines written by Jon R. Katzenbach and published by Jossey-Bass. This book was released on 2010-03-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An all-new approach to understanding the (in)formal connections of an organization From the bestselling coauthor of the business classic The Wisdom of Teams comes an all-new exploration of the modern workplace, and how leaders and managers must embrace it for success. Katzenbach and Khan examine how two distinct factions together form the bigger picture for how organizations actually work: the more defined "formal" organization of a company-the management structure, performance metrics, and processes-and the "informal"-the culture, social networks, and ad hoc communities that spring up naturally and can accelerate or hinder how the organization works. With dynamic examples from enterprises around the world, this book takes a timeless organizational approach and creates a powerful paradigm-shifting tool set for applying it. Includes self-assessment guidelines for senior leaders, front-line managers, and individual contributors Features organizations in business, government, the nonprofit sector, and academia-including the New York City schools system, Aetna, the Marines, United Nations, Orpheus Chamber Orchestra, Home Depot, Bell Canada, and the Houston Police Department Leading Outside the Lines illustrates how leaders can make the two distinct factions work together to get the best of both.
Book Synopsis Mobilizing Generation 2.0 by : Ben Rigby
Download or read book Mobilizing Generation 2.0 written by Ben Rigby and published by John Wiley & Sons. This book was released on 2008-04-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use new media to attract and mobilize young people! Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology--without requiring any downloads, software or plug-ins. Includes a Foreword by Rock the Vote and contributions from Beth Kanter, Evan Williams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Marty Kearns, Jason Fried, Mitch Kapor, and Katrin Verclas. Chapters cover Blogging, Social Networking, Video and Photo Sharing, Mobile Phones, Wikis, Maps, Virtual Worlds.
Book Synopsis School, Family, and Community Partnerships by : Joyce L. Epstein
Download or read book School, Family, and Community Partnerships written by Joyce L. Epstein and published by Corwin Press. This book was released on 2018-07-19 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.
Download or read book Everyone Leads written by Paul Schmitz and published by John Wiley & Sons. This book was released on 2011-11-09 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a proven leadership model, Everybody Leads shows how leadership can be found in uncommon places and reveals how to inspire and cultivate the leadership of those focused on social change. It shows how to take responsibility to work with developing leaders to make a difference and outlines the five key leadership values. Sponsored by Public Allies, the book helps leaders to connect across cultures, facilitate collaborative action, recognize and mobilize all of a community's assets, continuously learn, and be accountable to those they work with and those they serve. Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.
Book Synopsis Fundraising For Dummies by : Beverly A. Browning
Download or read book Fundraising For Dummies written by Beverly A. Browning and published by John Wiley & Sons. This book was released on 2022-11-01 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Follow the mission and the money, even when it takes you online Fundraising For Dummies is your guiding light and saving grace as you prepare and implement a fundraising plan. This updated edition will help you succeed at fundraising in the age of social media saturation. You’ll discover how to post, what to include, and where to interact to get the biggest return on your investment of time. And, as always, this trusted resource covers all the basics of being a fundraiser, soliciting the money an organization needs, and pitching the case statement for your organization. Use real-life examples to take your own fundraising skills to the next level and follow step-by-step processes for success in online fundraising. Learn what’s involved in the role of a nonprofit fundraiser Discover sources of funding for your organization—and learn how to secure that funding Use the latest online fundraising tools and social media techniques to reach out to audiences Make fundraising easy with examples and templates for donor letters and beyond Fundraisers (including board members, volunteers, and staff members) in any nonprofit organization will love this easy-to-follow advice on getting creative about donations.
Book Synopsis Cause for Change by : Kari Dunn Saratovsky
Download or read book Cause for Change written by Kari Dunn Saratovsky and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit leader's guide for engaging millennials in all aspects of a nonprofit organization Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy. Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money Explains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.
Download or read book Mission Control written by Liana Downey and published by Routledge. This book was released on 2016-11-03 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last ten years the number of nonprofits and social sector organizations has grown by almost 25 percent, while charitable giving declined 30 percent over the same period. As a result, many organizations are chasing grants, tweaking and adding to their core activities to match what they think funders are looking for. Almost half of nonprofits surveyed nationally in 2014 said they added additional programs in the last year. The result is colloquially known as "mission creep"-- organizations trying to be everything to everyone. Yet research suggests that the more goals individuals or organizations pursue, the less likely they are to achieve them, leaving these organizations often overwhelmed, underfunded, and unfulfilled. Mission Control: How Nonprofits and Governments Can Focus, Achieve More, and Change the World is designed to restore focus and gain "mission control" to identify the things they should and should not do to drive impact. Drawing from the author's experience of working with thousands of clients at nonprofits and government agencies around the world, both large and small, the book represents the stories of countless mission-driven organizations. Downey helps leaders, teams, executive directors, and boards with the critical task of clarifying an organization's sweet spot at the intersection of what it is good at, what its clients need, and the activities that get measurable and sustainable results.
Book Synopsis How Organizations Develop Activists by : Hahrie Han
Download or read book How Organizations Develop Activists written by Hahrie Han and published by Oxford University Press. This book was released on 2014 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some civic associations better than others at getting - and keeping - people involved in activism? From MoveOn.org to the National Rifle Association, Health Care for America Now to the Sierra Club, membership-based civic associations constantly seek to engage people in civic and political action. What makes some more effective than others? Using in-person observations, surveys, and field experiments, this book compares organizations with strong records of engaging people in health and environmental politics to those with weaker records. To build power, civic associations need quality and quantity (or depth and breadth) of activism. They need lots of people to take action and also a cadre of leaders to develop and execute that activity. Yet, models for how to develop activists and leaders are not necessarily transparent. This book provides these models to help associations build the power they want and support a healthy democracy. In particular, the book examines organizing, mobilizing, and lone wolf models of engagement and shows how highly active associations blend mobilizing and organizing to transform their members' motivations and capacities for involvement. This is not a simple story about the power of offline versus online organizing. Instead, it is a story about how associations can blend both online and offline strategies to build their activist base. In this compelling book, Hahrie Han explains how civic associations can invest in their members and build the capacity they need to inspire action.
Book Synopsis The Connected Church by : Natchi Lazarus
Download or read book The Connected Church written by Natchi Lazarus and published by Createspace Independent Publishing Platform. This book was released on 2017-02-07 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are in a new era of communication. The internet and social media have changed the way we connect and communicate with each other. As the body of Christ, it is important that we understand these changes, so that we can effectively serve others. Whether you are an established organisation or an individual starting your ministry, this book will help you understand these global, technology-enabled changes and how they impact churches, nonprofits and individuals in ministry. The four-part communication model and the six-step framework presented in this book will help you successfully implement a social media and digital ministry program, laying a strong foundation for the future of your ministry. Section I - Why the Church should use Social Media: In the first section, the book talks about the importance of using digital, online and social communication medium. The book explores the evolution of a new type of audience - the connected audience and helps the reader learn the biblical basis of social media marketing and its relevance to the Great Commission. Section II - The Communication Model: In the second section, the book introduces the four-part communication model. The author lays out a broader vision of a smooth, seamless communication within the Church, as one body using social media and technology. Section III - The Framework for Implementing the Communication Model: In the third section, the book moves from visioning mode to action mode. The author presents a six-step framework as a practical means to implement the communication model in your ministry. This is a hands-on implementation section that examines management strategies, marketing strategies and operational details. Section IV - Future Trends that will Impact the Church: In the fourth and final section, the book returns to a visioning mode as the author identifies key future trends and discusses ways in which churches, nonprofits and ministries can prepare themselves for the future. Foreword is written by Mark W. Schaefer - Social media keynote speaker, college educator, consultant, and best-selling author of six marketing books including Known, The Content Code, Social Media Explained and The Tao of Twitter. Introduction is written by Rev. Sam P. Chelladurai - Senior Pastor of AFT Church. He is one of the most prominent and respected Bible teachers in India.
Book Synopsis Democracy's Promise by : Janelle Wong
Download or read book Democracy's Promise written by Janelle Wong and published by University of Michigan Press. This book was released on 2008-12-18 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the massive demographic changes in the United States during the past few decades, understanding the place of immigrants in the public sphere has never been more critical. Democracy's Promise examines both the challenges and opportunities posed to American civic institutions by the presence of increasing numbers of immigrants. Author Janelle Wong argues that the low levels of political participation among contemporary immigrants are not due to apathy or preoccupation with their homeland, but to the inability of American political parties and advocacy organizations to mobilize immigrant voters. Wong's rich study of Chinese and Mexican immigrants in New York and Los Angeles complements traditional studies of political behavior and civic institutions while offering a nuanced examination of immigrants' political activity. Democracy's Promise will appeal to a broad spectrum of social scientists and ethnic studies scholars who study or teach immigration, racial and ethnic politics, political participation, civic engagement, and American political institutions. In addition, it will appeal to community organizers and party activists who are interested in issues of race and ethnicity, immigration, political participation, and political mobilization. Janelle Wong is Assistant Professor of Political Science and American Studies and Ethnicity at the University of Southern California. "As political parties (perhaps) decline in the United States, as civic organizations (perhaps) move away from direct participatory politics, and as the number of immigrants certainly increases--what will link new Americans to the political realm? Janelle Wong answers this important question clearly, with elegance, nuance, rich description, and galvanizing provocativeness. Her evidence is compelling and her sense of urgency about the need for parties to look beyond short-term interests even more so." --Jennifer L. Hochschild, Harvard University "Wong draws on the Latino and Asian immigrant experience, with specific examples from the Chinese and Mexican communities of New York and Los Angeles, to show how the political parties have largely failed to organize these groups and why labor unions and immigrant advocacy organizations have stepped in to take their place. Far from 'disuniting' America, she clearly shows that bringing these groups into the political fray is central to the project of renewing American democracy." --John Mollenkopf, CUNY Graduate Center "A scathing critique of the role of parties in the mobilization of new immigrants and an invaluable analysis of alternative pathways of mobilization through community organizations." --Michael Jones-Correa, Cornell University "By employing multiple empirical methods, including in-depth interviews and sophisticated survey analyses, Janelle Wong provides a compelling account of the political activities and allegiances of America's Asian and Latino immigrants that challenges much conventional wisdom. Often the political parties are failing to reach out to these groups, and often immigrants remain concerned about their home countries; but they are nonetheless increasingly active in American politics, in ways that may do much to shape the course of American political development in the 21st century. Democracy's Promise is a major contribution to our understanding of this crucial dimension of American politics." --Rogers M. Smith, University of Pennsylvania "Democracy's Promise challenges political parties to reexamine their priorities for mobilizing new voters, and identifies the critical role civic institutions play in invigorating participation among immigrant citizens. Wong's analysis is at once precise and expansive; illuminating the contours of Latino and Asian American political incorporation and provoking thoughtful debate on inclusion in democratic theory." --Jane Junn, Rutgers University
