How To Avoid The Crap In Your Search For Employment

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The Professor Is In

Author : Karen Kelsky
Publisher : Crown
ISBN 13 : 0553419420
Total Pages : 450 pages
Book Rating : 4.5/5 (534 download)

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Book Synopsis The Professor Is In by : Karen Kelsky

Download or read book The Professor Is In written by Karen Kelsky and published by Crown. This book was released on 2015-08-04 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.

How to Avoid the Crap in Your Search for Employment

Author : Greg Wood
Publisher : CreateSpace
ISBN 13 : 9781500513771
Total Pages : 52 pages
Book Rating : 4.5/5 (137 download)

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Book Synopsis How to Avoid the Crap in Your Search for Employment by : Greg Wood

Download or read book How to Avoid the Crap in Your Search for Employment written by Greg Wood and published by CreateSpace. This book was released on 2014-07-29 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Things have changed. Times have changed. And times are tough. You need new tools and new tactics to this new job reality. Click, Review, Apply and Pray (C*R*A*P) is what most job seekers do when looking for a job online. Sadly, it is a recipe for no job. Job postings on company websites (and anywhere else on the Internet) are literally open to the world so the number of applicants for any posted job is going to be enormous. For example, a company in Irvine, California recently posted ONE job opening on their website and received over 4,000 resumes in one week! To succeed in your job search in our new economy requires creativity, a willingness to think outside the box and innovative approaches to effectively meet the challenges of finding employment.

How to Avoid the Crap in Your Search for Employment

Author : Greg Wood
Publisher : CreateSpace
ISBN 13 : 9781511838719
Total Pages : 60 pages
Book Rating : 4.8/5 (387 download)

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Book Synopsis How to Avoid the Crap in Your Search for Employment by : Greg Wood

Download or read book How to Avoid the Crap in Your Search for Employment written by Greg Wood and published by CreateSpace. This book was released on 2015-04-21 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Things have changed. Times have changed. And times are tough. You need new tools and new tactics to this new job reality. Click, Review, Apply and Pray (C*R*A*P) is what most college grads do when looking for a job online. Sadly, it is a recipe for no job. Job postings on company websites (and anywhere else on the Internet) are literally open to the world so the number of applicants for any posted job is going to be enormous. For example, a company in Irvine, California recently posted ONE job opening on their website and received over 4,000 resumes in one week! To succeed in your job search in our new economy requires creativity, a willingness to think outside the box and innovative approaches to effectively meet the challenges of finding employment.

Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Network Warrior

Author : Gary A. Donahue
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449309356
Total Pages : 788 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Network Warrior by : Gary A. Donahue

Download or read book Network Warrior written by Gary A. Donahue and published by "O'Reilly Media, Inc.". This book was released on 2011-05-13 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pick up where certification exams leave off. With this practical, in-depth guide to the entire network infrastructure, you’ll learn how to deal with real Cisco networks, rather than the hypothetical situations presented on exams like the CCNA. Network Warrior takes you step by step through the world of routers, switches, firewalls, and other technologies based on the author's extensive field experience. You'll find new content for MPLS, IPv6, VoIP, and wireless in this completely revised second edition, along with examples of Cisco Nexus 5000 and 7000 switches throughout. Topics include: An in-depth view of routers and routing Switching, using Cisco Catalyst and Nexus switches as examples SOHO VoIP and SOHO wireless access point design and configuration Introduction to IPv6 with configuration examples Telecom technologies in the data-networking world, including T1, DS3, frame relay, and MPLS Security, firewall theory, and configuration, as well as ACL and authentication Quality of Service (QoS), with an emphasis on low-latency queuing (LLQ) IP address allocation, Network Time Protocol (NTP), and device failures

The Making of a Manager

Author : Julie Zhuo
Publisher : Penguin
ISBN 13 : 0735219567
Total Pages : 290 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Making of a Manager by : Julie Zhuo

Download or read book The Making of a Manager written by Julie Zhuo and published by Penguin. This book was released on 2019-03-19 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Wall Street Journal Bestseller! Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: you don't really know what you're doing. That's exactly how Julie Zhuo felt when she became a rookie manager at the age of 25. She stared at a long list of logistics--from hiring to firing, from meeting to messaging, from planning to pitching--and faced a thousand questions and uncertainties. How was she supposed to spin teamwork into value? How could she be a good steward of her reports' careers? What was the secret to leading with confidence in new and unexpected situations? Now, having managed dozens of teams spanning tens to hundreds of people, Julie knows the most important lesson of all: great managers are made, not born. If you care enough to be reading this, then you care enough to be a great manager. The Making of a Manager is a modern field guide packed everyday examples and transformative insights, including: * How to tell a great manager from an average manager (illustrations included) * When you should look past an awkward interview and hire someone anyway * How to build trust with your reports through not being a boss * Where to look when you lose faith and lack the answers Whether you're new to the job, a veteran leader, or looking to be promoted, this is the handbook you need to be the kind of manager you wish you had.

The Accelerated Job Search

Author : Wayne D. Ford
Publisher : The Management Advantage, Inc.
ISBN 13 : 9781879876354
Total Pages : 288 pages
Book Rating : 4.8/5 (763 download)

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Book Synopsis The Accelerated Job Search by : Wayne D. Ford

Download or read book The Accelerated Job Search written by Wayne D. Ford and published by The Management Advantage, Inc.. This book was released on 1999 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: For job-seekers with no time to waste. The fastest, most effective job-landing system ever devised, stated a happily employed reader in California. This book shows how combining the top system with a carefully coached positive attitude is an unbeatable combination. Contents include: Why this Job System Works, Job Hunting with an Attitude, Career Directions, Job Search Lead Sources, Battling Discrimination & Abuse, Interviewing Concepts, 50 Frequently Asked Questions and much, Much More!

What Not to Do When Seeking Employment

Author : Jay Crawford
Publisher :
ISBN 13 : 9781418481445
Total Pages : 132 pages
Book Rating : 4.4/5 (814 download)

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Book Synopsis What Not to Do When Seeking Employment by : Jay Crawford

Download or read book What Not to Do When Seeking Employment written by Jay Crawford and published by . This book was released on 2004-06 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you were born in the last century, it is probable that you have been unemployed, or will be unemployed, in your lifetime! Lots of experts have written books on how to conduct job searches. This is the first book that identifies what not to do when seeking employment. The author has shared his 40-year career experiences as a job-seeker and employer. The book reveals the unpublished realities of some small, medium and large organizations. Flip through the book. At the end of each chapter you will find lists totaling over 180 "Don'ts" to avoid in a job search or in an under-employment situation. Topics include mindset, pressures, preparation, options, resume and cover letter writing, interviewing overview, telephone interviewing, in-person interviewing and a straight forward story of how the author's real life experiences relate to his job-hunting advice.

95 Mistakes Job Seekers Make... and How to Avoid Them

Author : Richard Fein
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis 95 Mistakes Job Seekers Make... and How to Avoid Them by : Richard Fein

Download or read book 95 Mistakes Job Seekers Make... and How to Avoid Them written by Richard Fein and published by . This book was released on 2003 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some people so good at finding desirable jobs while others fail? The key factor is avoiding the mistakes that can doom one's job search. This book identifies those fatal mistakes and tells what one needs to do to avoid them. Fein starts with mistaken strategies and then goes step-by-step through the job search process, from writing CVs and interviewing and accepting a job offer. Includes the insights of experts on specific job search groups, such as minorities, college students, people with disabilities, and the military in transition.

17 Top Secrets for How to Keep Your Job Or Find New Work Today

Author : Gini Graham Scott
Publisher : iUniverse
ISBN 13 : 1440144257
Total Pages : 60 pages
Book Rating : 4.4/5 (41 download)

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Book Synopsis 17 Top Secrets for How to Keep Your Job Or Find New Work Today by : Gini Graham Scott

Download or read book 17 Top Secrets for How to Keep Your Job Or Find New Work Today written by Gini Graham Scott and published by iUniverse. This book was released on 2009-05 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: 17 TOP SECRETS FOR HOW TO KEEP YOUR JOB OR FIND NEW WORK TODAY offers powerful advice for the unemployed or underemployed, drawn from the author's interviews and workshops. Topics include: - adapting to changed conditions - how to fi nd a job when you already have one - volunteering your way to a new job - using visualization on the job hunt - developing new skills for new jobs - bartering instead of going bust - setting up a home-based business - building relationships for success - promoting and marketing yourself - and more.

What Not to Do When Seeking Employment

Author : Jay B. Crawford
Publisher :
ISBN 13 : 9781418423490
Total Pages : 132 pages
Book Rating : 4.4/5 (234 download)

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Book Synopsis What Not to Do When Seeking Employment by : Jay B. Crawford

Download or read book What Not to Do When Seeking Employment written by Jay B. Crawford and published by . This book was released on 2004 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the beginning God created the Heavens and the Earth. That's where I start. And to Start, I want you the reader to know who it was that made everything that was made. It was the one we all call Jesus Christ John 1-1 "In the Beginning was the word, and the word was with God, and the word was God. Verse 2 the same was in the beginning with God. Verse 3 All things were made by him: And without him was not any thing made that that was made. (Jesus Christ). From the beginning angels were made first, then the Earth and the Heavens: Job Ch. 38 verse 7 all the sons of God shouted for Joy. (Angels) Then the Dinosaurs and all the big animals placed on the Earth, along with their food and ways to replenish it. Then he put his most beautiful creation Lucifer the arch angel in charge with one-third of Gods Angels to care for the Earth. Lucifer got greedy and wanted to replace God and failed, so God destroyed the original creation with violence, Earthquakes, and covered the Earth with water. No doubt for thousands of years. History Lesson Now for the real world as we know it (or do we) Recreation: Notice I said Recreation; (was already made) Again everything in order and perfection, for the replacement of Lucifer, that God had taken his beauty from him, Now Satan the Devil. But still spirit who cannot be destroyed, remember he was put in charge of this Earth and still is after deceiving Eve in the Garden of Eden. He is clever he knows all of God's ways. Satan failed, Adam failed, but Jesus didn't fail he overcame death and the grave for us all. He made all the animals on Earth and fish in the seas and put Adam in charge after making him and another from the Ground Gen; 1 verse 27 So God created Man in his own image, In the image of God created he him: Male and female created he them. In verse 28 he told them what to do. I named her Leila for my book since she didn't have a name. Then in the second chapter of Genesis second chapter he made another female from the rib of Adam so she would be the same as Adam created from Him, the other one was created from the ground the same as Adam or his equal. In Jewish history it states she had many children by the sons of God, or his angels. Who were one-half human and one-half spirit being as was many thousands of beings because when men began to multiply on the Earth and had daughters that were fair that God's sons or angels had sex with them and produced many children which many of them were giants. ½ and ½ so god destroyed them off the face of the earth with a flood in Noah's time thus leaving spirits without any bodies by the thousands, that roams the world

Work Won't Love You Back

Author : Sarah Jaffe
Publisher : Bold Type Books
ISBN 13 : 1568589387
Total Pages : 432 pages
Book Rating : 4.5/5 (685 download)

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Book Synopsis Work Won't Love You Back by : Sarah Jaffe

Download or read book Work Won't Love You Back written by Sarah Jaffe and published by Bold Type Books. This book was released on 2021-01-26 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deeply-reported examination of why "doing what you love" is a recipe for exploitation, creating a new tyranny of work in which we cheerily acquiesce to doing jobs that take over our lives. You're told that if you "do what you love, you'll never work a day in your life." Whether it's working for "exposure" and "experience," or enduring poor treatment in the name of "being part of the family," all employees are pushed to make sacrifices for the privilege of being able to do what we love. In Work Won't Love You Back, Sarah Jaffe, a preeminent voice on labor, inequality, and social movements, examines this "labor of love" myth—the idea that certain work is not really work, and therefore should be done out of passion instead of pay. Told through the lives and experiences of workers in various industries—from the unpaid intern, to the overworked teacher, to the nonprofit worker and even the professional athlete—Jaffe reveals how all of us have been tricked into buying into a new tyranny of work. As Jaffe argues, understanding the trap of the labor of love will empower us to work less and demand what our work is worth. And once freed from those binds, we can finally figure out what actually gives us joy, pleasure, and satisfaction.

Cut the Crap, Get a Job

Author : Dana Manciagli
Publisher :
ISBN 13 : 9781935953470
Total Pages : 188 pages
Book Rating : 4.9/5 (534 download)

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Book Synopsis Cut the Crap, Get a Job by : Dana Manciagli

Download or read book Cut the Crap, Get a Job written by Dana Manciagli and published by . This book was released on 2013-04 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cut the Crap, Get a Job! A New Job Search Process for a New Era is a revolutionary job search book that takes an insightful approach to help everyone from college graduates to senior executives make their next career moves in the 21st century. You'll learn an effective approach to the latest employment practices and brand new, proprietary techniques for career development. In addition, you will get access to free downloadable tools to manage your personal job search. What is unique and powerful about Cut the Crap, Get a Job? It's simple - it breaks the end-to-end job search into bite-sized pieces, including solutions and homework assignments to coach you through every step. It's written from the perspective of a veteran hiring manager with experience in Fortune 500 corporations as well as fast growing start-ups. It provides all the technology-based tools you need to go from starting your search to winning the job. It challenges tired, old practices and teaches innovative techniques that will show you what it takes to stand out as the best candidate being interviewed. If you're ready to get serious and make your next career move, don't wait another moment-read this book today! Dana Manciagli was a corporate executive for more than 30 years and has leveraged her employee hiring and management experience into that of author, blogger, keynote speaker, career coach and career expert. Dana has had a remarkable career in global sales and marketing roles in Fortune 500 corporations (Microsoft, Kodak, IBM and more). She was named a top "Women of Influence" in Seattle, and is on the Worldwide Board of Junior Achievement. She is also a breast cancer survivor and received her MBA at the Thunderbird School of Global Management in Arizona. Visit Dana's website at www.DanaManciagli.com. "Dana Manciagli's book is very important especially during this time of global economic recovery." -Stedman Graham, Author, Speaker, Entrepreneur "If I were looking for work, I'd have a dog eared copy on my desk, highlighted and underlined. Excellent resource!" -Joshua Waldman, author of Job Searching with Social Media For Dummies "I highly recommend you invest the time in yourself to read it - because you're worth it." -David Perry, co-author of Guerrilla Marketing for Job Hunters 3.0

How to Avoid the Crap in Your Search for Employment: Military Family Version

Author : Tom Stein
Publisher : CreateSpace
ISBN 13 : 9781500513986
Total Pages : 52 pages
Book Rating : 4.5/5 (139 download)

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Book Synopsis How to Avoid the Crap in Your Search for Employment: Military Family Version by : Tom Stein

Download or read book How to Avoid the Crap in Your Search for Employment: Military Family Version written by Tom Stein and published by CreateSpace. This book was released on 2014-07-29 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Things have changed. Times have changed. And times are tough. You need new tools and new tactics to this new job reality. Click, Review, Apply and Pray (C*R*A*P) is what most veterans do when looking for a job online. Sadly, it is a recipe for no job. Job postings on company websites (and anywhere else on the Internet) are literally open to the world so the number of applicants for any posted job is going to be enormous. For example, a company in Irvine, California recently posted ONE job opening on their website and received over 4,000 resumes in one week! To succeed in your job search in our new economy requires creativity, a willingness to think outside the box and innovative approaches to effectively meet the challenges of finding employment.

Power Moves

Author : Lauren McGoodwin
Publisher : HarperCollins
ISBN 13 : 0062909207
Total Pages : 207 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis Power Moves by : Lauren McGoodwin

Download or read book Power Moves written by Lauren McGoodwin and published by HarperCollins. This book was released on 2020-05-19 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the founder of the influential website Career Contessa, an invaluable career resource for women feeling stuck or unfulfilled that combines actionable advice, learning tools to make impactful life changes, and an in-depth discussion of how to build a meaningful career on your terms. With her popular website Career Contessa, Lauren McGoodwin built an audience of ambitious, professional, millennial women who thought they did everything right—they got the degree, the internship, and even the promotion—but still wondered why they felt stuck and unfulfilled. The first site of its kind to focus on the unique, complex aspects of women's careers, Career Contessa offers women the smart advice they deserve, in a voice that resonates. Drawing on the insights and lessons developed from Career Contessa, Power Moves is the essential handbook that helps professional women truly feel understood so they can bypass perfection and planning and head straight to evolving. McGoodwin addresses young professionals’ number-one concern: career transitions and growth, and engages them with specific goals, including: What is a Power Move and why they matter Cutting out comparison, shame, and self-loathing How to abandon the elusive “dream job” Embracing your inner questioner, your inner quester, and your inner-quitter Making money moves and taking control of your financial future Tuning out from the noise and tuning into your voice Power Moves is filled with the information, guidance, advice, and essential tools, (including helpful graphics) that can help women take decisive, bold steps without self-doubt and fear, Power Moves shows women how to build a successful career on their own terms.

Bullshit Jobs

Author : David Graeber
Publisher : Simon & Schuster
ISBN 13 : 1501143336
Total Pages : 368 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Bullshit Jobs by : David Graeber

Download or read book Bullshit Jobs written by David Graeber and published by Simon & Schuster. This book was released on 2019-05-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: From bestselling writer David Graeber—“a master of opening up thought and stimulating debate” (Slate)—a powerful argument against the rise of meaningless, unfulfilling jobs…and their consequences. Does your job make a meaningful contribution to the world? In the spring of 2013, David Graeber asked this question in a playful, provocative essay titled “On the Phenomenon of Bullshit Jobs.” It went viral. After one million online views in seventeen different languages, people all over the world are still debating the answer. There are hordes of people—HR consultants, communication coordinators, telemarketing researchers, corporate lawyers—whose jobs are useless, and, tragically, they know it. These people are caught in bullshit jobs. Graeber explores one of society’s most vexing and deeply felt concerns, indicting among other villains a particular strain of finance capitalism that betrays ideals shared by thinkers ranging from Keynes to Lincoln. “Clever and charismatic” (The New Yorker), Bullshit Jobs gives individuals, corporations, and societies permission to undergo a shift in values, placing creative and caring work at the center of our culture. This book is for everyone who wants to turn their vocation back into an avocation and “a thought-provoking examination of our working lives” (Financial Times).

The 2-Hour Job Search, Second Edition

Author : Steve Dalton
Publisher : Ten Speed Press
ISBN 13 : 1984857290
Total Pages : 258 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis The 2-Hour Job Search, Second Edition by : Steve Dalton

Download or read book The 2-Hour Job Search, Second Edition written by Steve Dalton and published by Ten Speed Press. This book was released on 2020-04-21 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the latest technology to target potential employers and secure the first interview--no matter your experience, education, or network--with these revised and updated tools and recommendations. “The most practical, stress-free guide ever written for finding a white-collar job.”—Dan Heath, coauthor of Switch and Made to Stick Technology has changed not only the way we do business, but also the way we look for work. The 2-Hour Job Search rejects laundry lists of conventional wisdom in favor of a streamlined job search approach that produces results quickly and efficiently. In three steps, creator Steve Dalton shows you how to select, prioritize, and make contact with potential employers so you can land that critical first interview. In this revised second edition, you'll find updated advice on how to efficiently surf online job postings, how to reach out to contacts at your dream workplace and when to follow up, and advice on using LinkedIn, Indeed, and Google to your best advantage. Dalton incorporates ideas from leading thinkers in behavioral economics, psychology, and game theory, as well as success stories from readers of the first edition. The 2-Hour Job Search method has proven so successful that it has been shared at schools across the globe and is a formal part of the curriculum for all first-year MBAs at Duke University. With this book, you'll learn how to make it work for you too.