How the World Sees You

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Author :
Publisher : Harper Collins
ISBN 13 : 0062230700
Total Pages : 414 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis How the World Sees You by : Sally Hogshead

Download or read book How the World Sees You written by Sally Hogshead and published by Harper Collins. This book was released on 2014-07-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Let the World See You

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Author :
Publisher : Thomas Nelson
ISBN 13 : 1400220459
Total Pages : 240 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Let the World See You by : Sam Acho

Download or read book Let the World See You written by Sam Acho and published by Thomas Nelson. This book was released on 2020-10-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: NFL linebacker, speaker, podcaster, and humanitarian Sam Acho gives a blueprint for taking off our masks and living lives of genuine authenticity. Most of us hide. We play small and don't live up to our full potential. Sam Acho was one of those people. As an NFL linebacker, for example, he earned his MBA but told no one because he was afraid of what people might think if they found out that he cared about things that weren't "normal" for his profession. After many years of hiding himself, the person he had become had no connection to the real Sam. Only when he lost a friend and a mentor did he realize he was doing it all wrong--just like many us do, when we try to become someone we're not. All the while, we ignore the unique gifts and talents and personality we truly possess. But there is another way of living: Let the world see you. Your quirks, your passions, and your inner desires were not given to you by accident. And the world needs your gifts. In Let the World See You, Sam Acho shares lessons from his own life as well as stories from others to reveal how you can overcome your fears and discover your true selves. Being the real you pays big. No one else has what you have. No one else can share what you share. Let the World See You helps crack the shell of people who are in hiding and reveals the benefits of a lifestyle lived on purpose.

Fascinate

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Publisher : Harper Collins
ISBN 13 : 0061966169
Total Pages : 291 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Fascinate by : Sally Hogshead

Download or read book Fascinate written by Sally Hogshead and published by Harper Collins. This book was released on 2010-01-21 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

The Book that Made Your World

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Author :
Publisher : Thomas Nelson
ISBN 13 : 1595554009
Total Pages : 466 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis The Book that Made Your World by : Vishal Mangalwadi

Download or read book The Book that Made Your World written by Vishal Mangalwadi and published by Thomas Nelson. This book was released on 2012-10-24 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand where we came from. Whether you're an avid student of the Bible or a skeptic of its relevance, The Book That Made Your World will transform your perception of its influence on virtually every facet of Western civilization. Indian philosopher Vishal Mangalwadi reveals the personal motivation that fueled his own study of the Bible and systematically illustrates how its precepts became the framework for societal structure throughout the last millennium. From politics and science, to academia and technology, the Bible's sacred copy became the key that unlocked the Western mind. Through Mangalwadi's wide-ranging and fascinating investigation, you'll discover: What triggered the West's passion for scientific, medical, and technological advancement How the biblical notion of human dignity informs the West's social structure and how it intersects with other worldviews How the Bible created a fertile ground for women to find social and economic empowerment How the Bible has uniquely equipped the West to cultivate compassion, human rights, prosperity, and strong families The role of the Bible in the transformation of education How the modern literary notion of a hero has been shaped by the Bible's archetypal protagonist Journey with Mangalwadi as he examines the origins of a civilization's greatness and the misguided beliefs that threaten to unravel its progress. Learn how the Bible transformed the social, political, and religious institutions that have sustained Western culture for the past millennium, and discover how secular corruption endangers the stability and longevity of Western civilization. Endorsements: “This is an extremely significant piece of work with huge global implications. Vishal brings a timely message.” (Ravi Zacharias, author, Walking from East to West and Beyond Opinion) “In polite society, the mere mention of the Bible often introduces a certain measure of anxiety. A serious discussion on the Bible can bring outright contempt. Therefore, it is most refreshing to encounter this engaging and informed assessment of the Bible’s profound impact on the modern world. Where Bloom laments the closing of the American mind, Mangalwadi brings a refreshing optimism.” (Stanley Mattson, founder and president, C. S. Lewis Foundation) “Vishal Mangalwadi recounts history in very broad strokes, always using his cross-cultural perspectives for highlighting the many benefits of biblical principles in shaping civilization.” (George Marsden, professor, University of Notre Dame; author, Fundamentalism and American Culture)

Fascinate

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Author :
Publisher : HarperCollins
ISBN 13 : 0062405934
Total Pages : 236 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis Fascinate by : Sally Hogshead

Download or read book Fascinate written by Sally Hogshead and published by HarperCollins. This book was released on 2016-04-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

Clearer, Closer, Better

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Author :
Publisher : Ballantine Books
ISBN 13 : 1524796484
Total Pages : 274 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Clearer, Closer, Better by : Emily Balcetis

Download or read book Clearer, Closer, Better written by Emily Balcetis and published by Ballantine Books. This book was released on 2021-02-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful people literally see the world differently. Now an award-winning scientist explains how anyone can leverage this “perception gap” to their advantage. “Get ready for this book to change how you see everything you see."—Adam Grant, New York Times bestselling author of Originals and Give and Take When it comes to setting and meeting goals, we may see—quite literally—our plans, our progress, and our potential in the wrong ways. We perceive ourselves as being closer to or further from the end than we may actually be depending on our frame of reference. We handicap ourselves by looking too often at the big picture and at other times too long at the fine detail. But as award-winning social psychologist Emily Balcetis explains, there is great power in these misperceptions. We can learn to leverage perceptual illusions if we know when and how to use them to our advantage. Drawing on her own rigorous research and cutting-edge discoveries in vision science, cognitive research, and motivational psychology, Balcetis offers unique accounts of the perceptual habits, routines, and practices that successful people use to set and meet their ambitions. Through case studies of entrepreneurs, athletes, artists, and celebrities—as well as her own colorful experience of trying to set and reach a goal—she brings to life four powerful yet largely untapped visual tactics that can be applied according to the situation. Narrow your focus: Closing the aperture of your attention helps you exercise effectively, save money, and find more time in your day. Widen the bracket: Seeing the forest instead of the trees reduces temptations and helps you recognize when a change of course is in order. Materialize your plan and your progress: Creating checklists and objective assessments inspires better planning and adjusts your gauge of what’s really left to be done. Control your frame of reference: Knowing where to direct attention improves your ability to read others’ emotions, negotiate better deals, foster stronger relationships, and overcome a fear of public speaking. A mind-blowing and original tour of perception, Clearer, Closer, Better will help you see the possibilities in what you can’t see now. Inspiring, motivating, and always entertaining, it demonstrates that if we take advantage of our visual experiences, they can lead us to live happier, healthier, and more productive lives every day.

How I Learned to Understand the World

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Author :
Publisher : Flatiron Books
ISBN 13 : 1250266904
Total Pages : 288 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis How I Learned to Understand the World by : Hans Rosling

Download or read book How I Learned to Understand the World written by Hans Rosling and published by Flatiron Books. This book was released on 2020-11-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The moving, playful memoir of Hans Rosling, Swedish statistics mastermind, researcher extraordinaire and author of the global bestseller, Factfulness, with Ola Rosling and Anna Rosling Rönnlund This is a book that contains very few numbers. Instead, it is about meeting people who have opened my eyes. It was facts that helped him explain how the world works. But it was curiosity and commitment that made the late Hans Rosling, author of the bestselling book Factfulness with Ola Rosling and Anna Rosling Rönnlund, the most popular researcher of our time. How I Learned to Understand the World is Hans Rosling’s own story of how he became a revolutionary thinker, and takes us from the swelter of an emergency clinic in Mozambique, to the World Economic Forum at Davos. In collaboration with Swedish journalist Fanny Härgestam and translated by Dr Anna Paterson, Hans Rosling wrote his memoir with the same joy of storytelling that made a whole world listen when he spoke.

How to See the World

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Author :
Publisher : Penguin UK
ISBN 13 : 0141977418
Total Pages : 352 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis How to See the World by : Nicholas Mirzoeff

Download or read book How to See the World written by Nicholas Mirzoeff and published by Penguin UK. This book was released on 2015-06-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, we have witnessed an explosion in the number of visual images we encounter, as our lives have become increasingly saturated with screens. From Google Images to Instagram, video games to installation art, this transformation is confusing, liberating and worrying all at once, since observing the new visuality of culture is not the same as understanding it. Nicholas Mirzoeff is a leading figure in the field of visual culture, which aims to make sense of this extraordinary explosion of visual experiences. As Mirzoeff reminds us, this is not the first visual revolution; the 19th century saw the invention of film, photography and x-rays, and the development of maps, microscopes and telescopes made the 17th century an era of visual discovery. But the sheer quantity of images produced on the internet today has no parallels. In the first book to define visual culture for the general reader, Mirzoeff draws on art history, theory and everyday experience to provide an engaging and accessible overview of how visual materials shape and define our lives.

Attractive Unattractive Americans

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Publisher :
ISBN 13 : 9788299859882
Total Pages : 238 pages
Book Rating : 4.8/5 (598 download)

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Book Synopsis Attractive Unattractive Americans by : René Zografos

Download or read book Attractive Unattractive Americans written by René Zografos and published by . This book was released on 2015-08-03 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost every human being on the planet today knows something - and feels something - about America. It's the "land of the free and the home of the brave." It's responsible for hamburgers and Coca-Cola and color TV. It's the center of the universe, with the greatest athletes, tallest buildings, most famous movie stars, and biggest dreamers. But what does a world that contains seven billion people really think about the most talked about - and controversial - nation on earth? This is the question that inspired RenE Zografos to spend seven years interviewing people from seven continents to pen the definitive guide to the U.S.A.'s global reputation. In ATTRACTIVE UNATTRACTIVE AMERICANS, Zografos - an award-winning Norwegian-Greek author of eight books and veteran journalist - brings together the voices of thousands of people from around the world to highlight their opinions of Americans and the country they live in. From Mexico-born 'Dog Whisperer' Cesar Millan and a Bangkok-based tailor named Marco, to American girl-obsessed Italian teenagers and Swedish ex-pats living in the U.S.A., Attractive Unattractive Americans is chock-full of hundreds of unexpected insights, opinions, compliments and criticisms about the so-called "greatest country on earth." It's a fascinating, not-to-be-missed exploration of culture, politics, philosophy, and the American Dream the likes of which has never before been seen in one place. Among the timely, unusual, and exceptionally entertaining questions ATTRACTIVE UNATTRACTIVE AMERICANS addresses include: - Are Americans liked or disliked when traveling abroad? - Do people from other countries actually care about what's going on in America? - Is American music, film, fashion, and food as influential as we think it is? - How do the great American cities actually stack up against the Hollywood portrayals of them? - Are Americans attractive?

Who's Looking?

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Publisher : Orca Book Publishers
ISBN 13 : 1459826787
Total Pages : 37 pages
Book Rating : 4.4/5 (598 download)

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Book Synopsis Who's Looking? by : Carol Matas

Download or read book Who's Looking? written by Carol Matas and published by Orca Book Publishers. This book was released on 2022-04-12 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★“In this delightfully original nonfiction picture book... the readable text offers understandable science, while the engaging illustrations promote careful investigation. A valuable addition to science and nature collections. Highly recommended.”—School Library Journal, starred review How do animals see the world? It turns out, very differently. In this nonfiction picture book, a young girl and her baby sister's outdoor adventure (hiking through the forest, picnicking in the grass and swimming in the ocean) is overseen by the local fauna. The way those animals view the girls is very different from how the girls see each other. Goats see far and wide in a panorama, whales don't see color the way humans do and a high-soaring eagle's sharp vision can clearly see a tiny mouse far below. Through clever illustrations and scientific prose, we are reminded that while we may see things differently, we all share this life together on planet Earth.

How Poets See the World

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Author :
Publisher : Oxford University Press
ISBN 13 : 0190291834
Total Pages : 256 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis How Poets See the World by : Willard Spiegelman

Download or read book How Poets See the World written by Willard Spiegelman and published by Oxford University Press. This book was released on 2005-06-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although readers of prose fiction sometimes find descriptive passages superfluous or boring, description itself is often the most important aspect of a poem. This book examines how a variety of contemporary poets use description in their work. Description has been the great burden of poetry. How do poets see the world? How do they look at it? What do they look for? Is description an end in itself, or a means of expressing desire? Ezra Pound demanded that a poem should represent the external world as objectively and directly as possible, and William Butler Yeats, in his introduction to The Oxford Book of Modern Verse (1936), said that he and his generation were rebelling against, inter alia, "irrelevant descriptions of nature" in the work of their predecessors. The poets in this book, however, who are distinct in many ways from one another, all observe the external world of nature or the reflected world of art, and make relevant poems out of their observations. This study deals with the crisp, elegant work of Charles Tomlinson, the swirling baroque poetry of Amy Clampitt, the metaphysical meditations of Charles Wright from a position in his backyard, the weather reports and landscapes of John Ashbery, and the "new way of looking" that Jorie Graham proposes to explore in her increasingly fragmented poems. All of these poets, plus others (Gary Snyder, Theodore Weiss, Irving Feldman, Richard Howard) who are dealt with more briefly, attend to what Wallace Stevens, in a memorable phrase, calls "the way things look each day." The ordinariness of daily reality is the beginning of the poets' own idiosyncratic, indeed unique, visions and styles.

How Monkeys See the World

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Author :
Publisher : University of Chicago Press
ISBN 13 : 022621852X
Total Pages : 388 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis How Monkeys See the World by : Dorothy L. Cheney

Download or read book How Monkeys See the World written by Dorothy L. Cheney and published by University of Chicago Press. This book was released on 2018-11-01 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cheney and Seyfarth enter the minds of vervet monkeys and other primates to explore the nature of primate intelligence and the evolution of cognition. "This reviewer had to be restrained from stopping people in the street to urge them to read it: They would learn something of the way science is done, something about how monkeys see their world, and something about themselves, the mental models they inhabit."—Roger Lewin, Washington Post Book World "A fascinating intellectual odyssey and a superb summary of where science stands."—Geoffrey Cowley, Newsweek "A once-in-the-history-of-science enterprise."—Duane M. Rumbaugh, Quarterly Review of Biology

How Animals See the World

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Author :
Publisher : Oxford University Press
ISBN 13 : 0195334655
Total Pages : 559 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis How Animals See the World by : Olga F. Lazareva

Download or read book How Animals See the World written by Olga F. Lazareva and published by Oxford University Press. This book was released on 2012-04-19 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: The visual world of animals is highly diverse and often very different from that of humans. This book provides an extensive review of the latest behavioral and neurobiological research on animal vision, detailing fascinating species similarities and differences in visual processing.

This Is How They Tell Me the World Ends

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Publisher : Bloomsbury Publishing
ISBN 13 : 1526629836
Total Pages : 529 pages
Book Rating : 4.5/5 (266 download)

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Book Synopsis This Is How They Tell Me the World Ends by : Nicole Perlroth

Download or read book This Is How They Tell Me the World Ends written by Nicole Perlroth and published by Bloomsbury Publishing. This book was released on 2021-02-18 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE FT & McKINSEY BUSINESS BOOK OF THE YEAR AWARD 2021 The instant New York Times bestseller A Financial Times and The Times Book of the Year 'A terrifying exposé' The Times 'Part John le Carré . . . Spellbinding' New Yorker We plug in anything we can to the internet. We can control our entire lives, economy and grid via a remote web control. But over the past decade, as this transformation took place, we never paused to think that we were also creating the world's largest attack surface. And that the same nation that maintains the greatest cyber advantage on earth could also be among its most vulnerable. Filled with spies, hackers, arms dealers and a few unsung heroes, This Is How They Tell Me the World Ends is an astonishing and gripping feat of journalism. Drawing on years of reporting and hundreds of interviews, Nicole Perlroth lifts the curtain on a market in shadow, revealing the urgent threat faced by us all if we cannot bring the global cyber arms race to heel.

How Do You See The World?

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Author :
Publisher :
ISBN 13 : 9781999982249
Total Pages : 76 pages
Book Rating : 4.9/5 (822 download)

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Book Synopsis How Do You See The World? by : Alis Rowe

Download or read book How Do You See The World? written by Alis Rowe and published by . This book was released on 2018-07-25 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empathy might be the deepest way we can connect with other people. Having empathy begins with recognising another person's point of view.This book will challenge you to put yourself in someone else's position. If you really struggle to do it, share this book with others and ask each other what you think!The Girl With The Curly Hair has already transformed relationships worldwide.For individuals, parents, friends, teachers, managers, colleagues, students, children... for everyone!The Girl With The Curly Hair has Asperger's Syndrome (an Autism Spectrum Disorder/ASD). It doesn't especially matter that she has Asperger's Syndrome. To you the reader, all that matters is for you to try to think about how each character in each scenario might be feeling and why, and how it might be best for them to respond to each other (assuming they're both fantastic at putting themselves in each other's shoes!).The purpose of this book is to help you to be more understanding and accepting of someone who is different to you.For individuals, managers, colleagues, teachers, students, children, parents... everyone!

How India Sees the World

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Author :
Publisher : Juggernaut Books
ISBN 13 : 9386228408
Total Pages : 336 pages
Book Rating : 4.3/5 (862 download)

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Book Synopsis How India Sees the World by : Shyam Saran

Download or read book How India Sees the World written by Shyam Saran and published by Juggernaut Books. This book was released on 2017 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Former India Foreign Secretary Shyam Saran has had a ringside view of the most critical events and shifts in Indian foreign policy in the new millennium. In this magisterial book, Saran discerns the threads that tie together his experiences as a diplomat

How They Rule the World

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Author :
Publisher : Random House
ISBN 13 : 1473563070
Total Pages : 334 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis How They Rule the World by : Pedro Baños

Download or read book How They Rule the World written by Pedro Baños and published by Random House. This book was released on 2019-04-18 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: *The International Bestseller* Is there anything more cut-throat than global politics? Wherever you turn – Europe, Russia, China, Korea, Syria, the Middle East – we are living in a time of global geopolitical power plays. Once an insider to this closed world, Pedro Banos reveals that however it might be smoothed over by the PR of political diplomacy, the world of geopolitics is one of war and conflict by strategic means, where countries have sought dominion and power over their rivals since the dawn of time. Banos presents this high-stakes game as a series of 22 universal rules on how to act and exert influence in the international sphere. Each principle is contextualised in both classical and modern history, from Bismarck to Kissinger, but also related to the current world of Trump, Putin and Xi Jinping. With titles like ‘Kicking Away the Ladder’, ‘The Tower of Champagne Glasses’, ‘The Madman’, and ‘The Mule and the Saddlebags’, How They Rule the World is a practical set of rules for engagement that can be enjoyed by anyone. Written with the philosophic, aphoristic timelessness of a von Bulow, Sun Tzu or Machiavelli, Banos has created an utterly gripping manual on the secrets of how strategic power really works.