How Not To Be Wrong

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How Not to Be Wrong

Author : Jordan Ellenberg
Publisher : Penguin
ISBN 13 : 0143127535
Total Pages : 482 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis How Not to Be Wrong by : Jordan Ellenberg

Download or read book How Not to Be Wrong written by Jordan Ellenberg and published by Penguin. This book was released on 2015-05-26 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Witty, compelling, and just plain fun to read . . ." —Evelyn Lamb, Scientific American The Freakonomics of math—a math-world superstar unveils the hidden beauty and logic of the world and puts its power in our hands The math we learn in school can seem like a dull set of rules, laid down by the ancients and not to be questioned. In How Not to Be Wrong, Jordan Ellenberg shows us how terribly limiting this view is: Math isn’t confined to abstract incidents that never occur in real life, but rather touches everything we do—the whole world is shot through with it. Math allows us to see the hidden structures underneath the messy and chaotic surface of our world. It’s a science of not being wrong, hammered out by centuries of hard work and argument. Armed with the tools of mathematics, we can see through to the true meaning of information we take for granted: How early should you get to the airport? What does “public opinion” really represent? Why do tall parents have shorter children? Who really won Florida in 2000? And how likely are you, really, to develop cancer? How Not to Be Wrong presents the surprising revelations behind all of these questions and many more, using the mathematician’s method of analyzing life and exposing the hard-won insights of the academic community to the layman—minus the jargon. Ellenberg chases mathematical threads through a vast range of time and space, from the everyday to the cosmic, encountering, among other things, baseball, Reaganomics, daring lottery schemes, Voltaire, the replicability crisis in psychology, Italian Renaissance painting, artificial languages, the development of non-Euclidean geometry, the coming obesity apocalypse, Antonin Scalia’s views on crime and punishment, the psychology of slime molds, what Facebook can and can’t figure out about you, and the existence of God. Ellenberg pulls from history as well as from the latest theoretical developments to provide those not trained in math with the knowledge they need. Math, as Ellenberg says, is “an atomic-powered prosthesis that you attach to your common sense, vastly multiplying its reach and strength.” With the tools of mathematics in hand, you can understand the world in a deeper, more meaningful way. How Not to Be Wrong will show you how.

How Not to Be Wrong

Author : Jordan Ellenberg
Publisher : Penguin Press
ISBN 13 : 1594205221
Total Pages : 480 pages
Book Rating : 4.5/5 (942 download)

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Book Synopsis How Not to Be Wrong by : Jordan Ellenberg

Download or read book How Not to Be Wrong written by Jordan Ellenberg and published by Penguin Press. This book was released on 2014-05-29 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brilliant tour of mathematical thought and a guide to becoming a better thinker, How Not to Be Wrong shows that math is not just a long list of rules to be learned and carried out by rote. Math touches everything we do; It's what makes the world make sense. Using the mathematician's methods and hard-won insights-minus the jargon-professor and popular columnist Jordan Ellenberg guides general readers through his ideas with rigor and lively irreverence, infusing everything from election results to baseball to the existence of God and the psychology of slime molds with a heightened sense of clarity and wonder. Armed with the tools of mathematics, we can see the hidden structures beneath the messy and chaotic surface of our daily lives. How Not to Be Wrong shows us how--Publisher's description.

How Not to Be Wrong

Author : Jordan Ellenberg
Publisher : National Geographic Books
ISBN 13 : 0143127535
Total Pages : 0 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis How Not to Be Wrong by : Jordan Ellenberg

Download or read book How Not to Be Wrong written by Jordan Ellenberg and published by National Geographic Books. This book was released on 2015-05-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Witty, compelling, and just plain fun to read . . ." —Evelyn Lamb, Scientific American The Freakonomics of math—a math-world superstar unveils the hidden beauty and logic of the world and puts its power in our hands The math we learn in school can seem like a dull set of rules, laid down by the ancients and not to be questioned. In How Not to Be Wrong, Jordan Ellenberg shows us how terribly limiting this view is: Math isn’t confined to abstract incidents that never occur in real life, but rather touches everything we do—the whole world is shot through with it. Math allows us to see the hidden structures underneath the messy and chaotic surface of our world. It’s a science of not being wrong, hammered out by centuries of hard work and argument. Armed with the tools of mathematics, we can see through to the true meaning of information we take for granted: How early should you get to the airport? What does “public opinion” really represent? Why do tall parents have shorter children? Who really won Florida in 2000? And how likely are you, really, to develop cancer? How Not to Be Wrong presents the surprising revelations behind all of these questions and many more, using the mathematician’s method of analyzing life and exposing the hard-won insights of the academic community to the layman—minus the jargon. Ellenberg chases mathematical threads through a vast range of time and space, from the everyday to the cosmic, encountering, among other things, baseball, Reaganomics, daring lottery schemes, Voltaire, the replicability crisis in psychology, Italian Renaissance painting, artificial languages, the development of non-Euclidean geometry, the coming obesity apocalypse, Antonin Scalia’s views on crime and punishment, the psychology of slime molds, what Facebook can and can’t figure out about you, and the existence of God. Ellenberg pulls from history as well as from the latest theoretical developments to provide those not trained in math with the knowledge they need. Math, as Ellenberg says, is “an atomic-powered prosthesis that you attach to your common sense, vastly multiplying its reach and strength.” With the tools of mathematics in hand, you can understand the world in a deeper, more meaningful way. How Not to Be Wrong will show you how.

How Not To Be Wrong

Author : James O'Brien
Publisher : Random House
ISBN 13 : 075355772X
Total Pages : 240 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis How Not To Be Wrong by : James O'Brien

Download or read book How Not To Be Wrong written by James O'Brien and published by Random House. This book was released on 2020-10-22 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Simply Brilliant' THE SECRET BARRISTER 'Passionate and brilliantly argued' DAVID OLUSOGA 'An admirably personal guide' MARINA HYDE 'Smart, analytical, self-aware and important' ALASTAIR CAMPBELL THE INTIMATE, REVEALING NEW BOOK FROM THE AUTHOR OF THE BESTSELLING, PRIZE-WINNING HOW TO BE RIGHT There's no point having a mind if you're not willing to change it James O'Brien has built well over a million loyal listeners to his radio show by dissecting the opinions of callers live on air, every day. But winning the argument doesn't necessarily mean you're right. In this deeply personal book, James turns the mirror on himself to reveal what he has changed his mind about and why, and explores how examining and changing our own views is our new civic duty in a world of outrage, disagreement and echo chambers. He writes candidly about the stiff upper lip attitudes and toxic masculinity that coloured his childhood, and the therapy and personal growth that have led him question his assumptions and explore new perspectives. Laying open his personal views on everything from racial prejudice to emotional vulnerability, from fat-shaming to tattoos, he then delves into the real reasons -- often irrational or unconscious -- he holds them. Unflinchingly honest, revealing and funny, How Not to Be Wrong is a tonic for a world more divided than ever and a personal manifesto for a better way of thinking and living. Because after all, if we can't change our own minds we'll never really be able to change anyone else's.

Shape

Author : Jordan Ellenberg
Publisher : Penguin
ISBN 13 : 1984879065
Total Pages : 481 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Shape by : Jordan Ellenberg

Download or read book Shape written by Jordan Ellenberg and published by Penguin. This book was released on 2021-05-25 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant New York Times Bestseller! “Unreasonably entertaining . . . reveals how geometric thinking can allow for everything from fairer American elections to better pandemic planning.” —The New York Times From the New York Times-bestselling author of How Not to Be Wrong—himself a world-class geometer—a far-ranging exploration of the power of geometry, which turns out to help us think better about practically everything. How should a democracy choose its representatives? How can you stop a pandemic from sweeping the world? How do computers learn to play Go, and why is learning Go so much easier for them than learning to read a sentence? Can ancient Greek proportions predict the stock market? (Sorry, no.) What should your kids learn in school if they really want to learn to think? All these are questions about geometry. For real. If you're like most people, geometry is a sterile and dimly remembered exercise you gladly left behind in the dust of ninth grade, along with your braces and active romantic interest in pop singers. If you recall any of it, it's plodding through a series of miniscule steps only to prove some fact about triangles that was obvious to you in the first place. That's not geometry. Okay, it is geometry, but only a tiny part, which has as much to do with geometry in all its flush modern richness as conjugating a verb has to do with a great novel. Shape reveals the geometry underneath some of the most important scientific, political, and philosophical problems we face. Geometry asks: Where are things? Which things are near each other? How can you get from one thing to another thing? Those are important questions. The word "geometry"comes from the Greek for "measuring the world." If anything, that's an undersell. Geometry doesn't just measure the world—it explains it. Shape shows us how.

How To Be Right

Author : James O'Brien
Publisher : Random House
ISBN 13 : 0753553112
Total Pages : 184 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis How To Be Right by : James O'Brien

Download or read book How To Be Right written by James O'Brien and published by Random House. This book was released on 2018-11-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The voice of reason in a world that won’t shut up. The Sunday Times Bestseller Winner of the Parliamentary Book Awards Every day, James O’Brien listens to people blaming hard-working immigrants for stealing their jobs while scrounging benefits, and pointing their fingers at the EU and feminists for destroying Britain. But what makes James’s daily LBC show such essential listening – and has made James a standout social media star – is the incisive way he punctures their assumptions and dismantles their arguments live on air, every single morning. In the bestselling How To Be Right, James provides a hilarious and invigorating guide to talking to people with unchallenged opinions. With chapters on every lightning-rod issue, James shows how people have been fooled into thinking the way they do, and in each case outlines the key questions to ask to reveal fallacies, inconsistencies and double standards. If you ever get cornered by ardent Brexiteers, Daily Mail disciples or corporate cronies, this book is your conversation survival guide.

Red Ink

Author : David Wessel
Publisher : Crown Pub
ISBN 13 : 0770436145
Total Pages : 210 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis Red Ink by : David Wessel

Download or read book Red Ink written by David Wessel and published by Crown Pub. This book was released on 2012 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a narrative analysis of the federal budget that reveals how funds were actually spent in 2011, evaluating the roles of such contributors as Jacob Lew, Douglas Elmendorf, and Pete Peterson.

Why We Make Mistakes

Author : Joseph T. Hallinan
Publisher : Crown
ISBN 13 : 0767931475
Total Pages : 306 pages
Book Rating : 4.7/5 (679 download)

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Book Synopsis Why We Make Mistakes by : Joseph T. Hallinan

Download or read book Why We Make Mistakes written by Joseph T. Hallinan and published by Crown. This book was released on 2009-02-17 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: We forget our passwords. We pay too much to go to the gym. We think we’d be happier if we lived in California (we wouldn’t), and we think we should stick with our first answer on tests (we shouldn’t). Why do we make mistakes? And could we do a little better? We human beings have design flaws. Our eyes play tricks on us, our stories change in the retelling, and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the captivating science of human error—how we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes. In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. We learn to move rapidly through the world, quickly recognizing patterns—but overlooking details. Which is why thirteen-year-old boys discover errors that NASA scientists miss—and why you can’t find the beer in your refrigerator. Why We Make Mistakes is enlivened by real-life stories—of weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jail—and offers valuable advice, such as how to remember where you’ve hidden something important. You’ll learn why multitasking is a bad idea, why men make errors women don’t, and why most people think San Diego is west of Reno (it’s not). Why We Make Mistakes will open your eyes to the reasons behind your mistakes—and have you vowing to do better the next time.

How to Not Die Alone

Author : Logan Ury
Publisher : Simon and Schuster
ISBN 13 : 1982120649
Total Pages : 352 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis How to Not Die Alone by : Logan Ury

Download or read book How to Not Die Alone written by Logan Ury and published by Simon and Schuster. This book was released on 2021-02-02 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “must-read” (The Washington Post) funny and practical guide to help you find, build, and keep the relationship of your dreams. Have you ever looked around and wondered, “Why has everyone found love except me?” You’re not the only one. Great relationships don’t just appear in our lives—they’re the culmination of a series of decisions, including whom to date, how to end it with the wrong person, and when to commit to the right one. But our brains often get in the way. We make poor decisions, which thwart us on our quest to find lasting love. Drawing from years of research, behavioral scientist turned dating coach Logan Ury reveals the hidden forces that cause those mistakes. But awareness on its own doesn’t lead to results. You have to actually change your behavior. Ury shows you how. This “simple-to-use guide” (Lori Gottlieb, New York Times bestselling author of Maybe You Should Talk to Someone) focuses on a different decision in each chapter, incorporating insights from behavioral science, original research, and real-life stories. You’ll learn: -What’s holding you back in dating (and how to break the pattern) -What really matters in a long-term partner (and what really doesn’t) -How to overcome the perils of online dating (and make the apps work for you) -How to meet more people in real life (while doing activities you love) -How to make dates fun again (so they stop feeling like job interviews) -Why “the spark” is a myth (but you’ll find love anyway) This “data-driven” (Time), step-by-step guide to relationships, complete with hands-on exercises, is designed to transform your life. How to Not Die Alone will help you find, build, and keep the relationship of your dreams.

Being Wrong

Author : Kathryn Schulz
Publisher : Harper Collins
ISBN 13 : 0061176052
Total Pages : 418 pages
Book Rating : 4.0/5 (611 download)

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Book Synopsis Being Wrong by : Kathryn Schulz

Download or read book Being Wrong written by Kathryn Schulz and published by Harper Collins. This book was released on 2011-01-04 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: To err is human. Yet most of us go through life assuming (and sometimes insisting) that we are right about nearly everything, from the origins of the universe to how to load the dishwasher. In Being Wrong, journalist Kathryn Schulz explores why we find it so gratifying to be right and so maddening to be mistaken. Drawing on thinkers as varied as Augustine, Darwin, Freud, Gertrude Stein, Alan Greenspan, and Groucho Marx, she shows that error is both a given and a gift—one that can transform our worldviews, our relationships, and ourselves.

The Art of Logic in an Illogical World

Author : Eugenia Cheng
Publisher : Basic Books
ISBN 13 : 154167250X
Total Pages : 321 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis The Art of Logic in an Illogical World by : Eugenia Cheng

Download or read book The Art of Logic in an Illogical World written by Eugenia Cheng and published by Basic Books. This book was released on 2018-09-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: How both logical and emotional reasoning can help us live better in our post-truth world In a world where fake news stories change election outcomes, has rationality become futile? In The Art of Logic in an Illogical World, Eugenia Cheng throws a lifeline to readers drowning in the illogic of contemporary life. Cheng is a mathematician, so she knows how to make an airtight argument. But even for her, logic sometimes falls prey to emotion, which is why she still fears flying and eats more cookies than she should. If a mathematician can't be logical, what are we to do? In this book, Cheng reveals the inner workings and limitations of logic, and explains why alogic -- for example, emotion -- is vital to how we think and communicate. Cheng shows us how to use logic and alogic together to navigate a world awash in bigotry, mansplaining, and manipulative memes. Insightful, useful, and funny, this essential book is for anyone who wants to think more clearly.

Untrue

Author : Wednesday Martin
Publisher : Little, Brown Spark
ISBN 13 : 0316463647
Total Pages : 293 pages
Book Rating : 4.3/5 (164 download)

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Book Synopsis Untrue by : Wednesday Martin

Download or read book Untrue written by Wednesday Martin and published by Little, Brown Spark. This book was released on 2018-09-18 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 New York Times bestselling author of Primates of Park Avenue, a bold, timely reconsideration of female infidelity that will upend everything you thought you knew about women and sex. What do straight, married female revelers at an all-women's sex club in LA have in common with nomadic pastoralists in Namibia who bear children by men not their husbands? Like women worldwide, they crave sexual variety, novelty, and excitement. In ancient Greek tragedies, Netflix series, tabloids and pop songs, we've long portrayed such cheating women as dangerous and damaged. We love to hate women who are untrue. But who are they really? And why, in this age of female empowerment, do we continue to judge them so harshly? In Untrue, feminist author and cultural critic Wednesday Martin takes us on a bold, fascinating journey to reveal the unexpected evolutionary legacy and social realities that drive female faithlessness, while laying bare our motivations to contain women who step out. Blending accessible social science and interviews with sex researchers, anthropologists, and real women from all walks of life, Untrue challenges our deepest assumptions about ourselves, monogamy, and the women we think we know. From recent data suggesting women may struggle more than men with sexual exclusivity to the revolutionary idea that females of many species evolved to be "promiscuous" to Martin's trenchant assertion that female sexual autonomy is the ultimate metric of gender equality, Untrue will change the way you think about women and sex forever.

Dataclysm

Author : Christian Rudder
Publisher : Crown
ISBN 13 : 0385347383
Total Pages : 242 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Dataclysm by : Christian Rudder

Download or read book Dataclysm written by Christian Rudder and published by Crown. This book was released on 2014-09-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers. In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

I Kissed Dating Goodbye

Author : Joshua Harris
Publisher : Multnomah
ISBN 13 : 1588601579
Total Pages : 256 pages
Book Rating : 4.5/5 (886 download)

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Book Synopsis I Kissed Dating Goodbye by : Joshua Harris

Download or read book I Kissed Dating Goodbye written by Joshua Harris and published by Multnomah. This book was released on 2012-01-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joshua Harris's first book, written when he was only 21, turned the Christian singles scene upside down...and people are still talking. More than 800,000 copies later, I Kissed Dating Goodbye, with its inspiring call to sincere love, real purity, and purposeful singleness, remains the benchmark for books on Christian dating. Now, for the first time since its release, the national #1 bestseller has been expanded with new content and updated for new readers. Honest and practical, it challenges cultural assumptions about relationships and provides solid, biblical alternatives to society's norm.Clear, stylish typeset, with user-friendly links to referenced Scripture.

The Grasshopper King

Author : Jordan Ellenberg
Publisher : Coffee House Press
ISBN 13 : 1566893860
Total Pages : 248 pages
Book Rating : 4.5/5 (668 download)

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Book Synopsis The Grasshopper King by : Jordan Ellenberg

Download or read book The Grasshopper King written by Jordan Ellenberg and published by Coffee House Press. This book was released on 2014-05-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chandler State University is the one thing keeping the dusty, Western town of Chandler on the map. Now that its basketball program has fallen apart, CSU’s only claim to fame is its Gravinics Department, dedicated to the study of an obscure European country—its mythology, its extraordinarily difficult language, and especially its bizarre star poet, Henderson. Having discovered Henderson’s poetry in a trash bin, Stanley Higgs becomes the foremost scholar of the poet’s work, accepts a position at Chandler State University, achieves international academic fame, marries the Dean’s daughter, and abruptly stops talking. With all of academia convinced that Higgs is formulating a great truth, the university employs Orwellian techniques to record Higgs’s every potential utterance and to save its reputation. A feckless Gravinics language student, Samuel Grapearbor, together with his long-suffering girlfriend Julia, is hired to monitor Higgs during the day. Over endless games of checkers and shared sandwiches, a uniquely silent friendship develops. As one man struggles to grow up and the other grows old, The Grasshopper King, in all of his glory, emerges. In this debut novel about treachery, death, academia, marriage, mythology, history, and truly horrible poetry, Jordan Ellenberg creates a world complete with its own geography, obscene folklore, and absurdly endearing -characters—a world where arcane subjects flourish and the smallest swerve from convention can result in -immortality. Jordan Ellenberg was born in Potomac, Maryland in 1971. His brilliance as a mathematical prodigy led to a feature in The National Enquirer, an interview with Charlie Rose on CBS’s Nightwatch, and gold medals at the Math Olympiad in Cuba and Germany. He is now an Assistant Professor of Math at Princeton University and his column, "Do the Math," appears regularly in the online journal Slate. This is his first novel.

How to Act Right When Your Spouse Acts Wrong

Author : Leslie Vernick
Publisher : WaterBrook
ISBN 13 : 0307565106
Total Pages : 224 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis How to Act Right When Your Spouse Acts Wrong by : Leslie Vernick

Download or read book How to Act Right When Your Spouse Acts Wrong written by Leslie Vernick and published by WaterBrook. This book was released on 2011-11-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experience the Blessings of an Imperfect Marriage. We all–at one time or another–have the opportunity to act right when our spouse acts wrong. There are no perfect marriages or perfect spouses. We know that having a good marriage requires effort and hard work. Yet we often don’t know how to continue to love when we are angry, hurt, scared, or just plain irritated. Nor are we sure what that kind of love is supposed to look like. Should we be patient? Forgive and forget? Do something else entirely? Acting right when your spouse acts wrong will not necessarily guarantee a more satisfying marital relationship, nor will it automatically make your spouse change his or her ways–although both could occur. It will, however, help you see how God is stretching you in the midst of your marital difficulties, teach you to respond wisely when wronged, and lead you into a deeper relationship with Christ as you yield your will to his plan for your life and learn to be more like him.

How to Advertise Like a Social Media Agency

Author : Odolena Kostova
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781718818866
Total Pages : 202 pages
Book Rating : 4.8/5 (188 download)

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Book Synopsis How to Advertise Like a Social Media Agency by : Odolena Kostova

Download or read book How to Advertise Like a Social Media Agency written by Odolena Kostova and published by Createspace Independent Publishing Platform. This book was released on 2018-12-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: I created this book for people willing to expand their business, build a strong brand and reach new customers with the power of online marketing. I believe that you have the best opportunity in history to bring your message to millions of people all over the world from the convenience of your home. The power of channels like Google Search, Facebook and YouTube is in the hands of everyone willing to learn and invest in growing their business. You might have a great idea and wonder how to bring it to the market place. The difference between a great idea and making it a reality is the amount of action you are willing to take. This book will help you reach the most relevant audience for your product within hours, no matter what your budget is. You will learn to implement strategies and execute like a professional marketing agency. You will not only know how to create successful online campaigns, you will understand the logic and magic behind them.