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How Is Software Made And Sold
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Book Synopsis How Is Software Made and Sold? by : Bridey Heing
Download or read book How Is Software Made and Sold? written by Bridey Heing and published by Cavendish Square Publishing, LLC. This book was released on 2019-12-15 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: The software industry brings together people, technology, and ideas from around the world to power devices everywhere. This book takes an in-depth look at the resources used to make software and where they come from, the countries that serve as hubs for software development, and the systems used to deliver these crucial goods around the world. Readers also learn how collaboration and testing make products more reliable and more appealing to consumers.
Book Synopsis How to Write Copy That Sells by : Ray Edwards
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Book Synopsis How I Sold a Million Copies of My Software by : Herbert R. Kraft
Download or read book How I Sold a Million Copies of My Software written by Herbert R. Kraft and published by Adams Media Corporation. This book was released on 1997 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every computer programmer -- from the computer science student to the most talented software developer -- dreams of creating a piece of bestselling software. The financial rewards can be prodigious, the sense of accomplishment like nothing else in the world! But the path from concept to product to market is a treacherous one -- requiring broad expertise in coding, planning, packaging, financing, negotiating, promotion, selling, etc., in order to succeed. How I Sold a Million Copies of My Software is the ultimate insider's guide to striking it rich in the software business, written by an software developer and lawyer who has sold nearly a million and a half copies of his own software creation. It offers practical, pragmatic advice for every step of the process -- along with interviews with dozens of industry insiders who reveal their secrets for avoiding the pitfalls and making the most of their software business opportunities.
Book Synopsis Composing Software by : Eric Elliott
Download or read book Composing Software written by Eric Elliott and published by . This book was released on 2018-12-27 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: All software design is composition: the act of breaking complex problems down into smaller problems and composing those solutions. Most developers have a limited understanding of compositional techniques. It's time for that to change.In "Composing Software", Eric Elliott shares the fundamentals of composition, including both function composition and object composition, and explores them in the context of JavaScript. The book covers the foundations of both functional programming and object oriented programming to help the reader better understand how to build and structure complex applications using simple building blocks.You'll learn: Functional programmingObject compositionHow to work with composite data structuresClosuresHigher order functionsFunctors (e.g., array.map)Monads (e.g., promises)TransducersLensesAll of this in the context of JavaScript, the most used programming language in the world. But the learning doesn't stop at JavaScript. You'll be able to apply these lessons to any language. This book is about the timeless principles of software composition and its lessons will outlast the hot languages and frameworks of today. Unlike most programming books, this one may still be relevant 20 years from now.This book began life as a popular blog post series that attracted hundreds of thousands of readers and influenced the way software is built at many high growth tech startups and fortune 500 companies
Download or read book Release It! written by Michael T. Nygard and published by Pragmatic Bookshelf. This book was released on 2018-01-08 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: A single dramatic software failure can cost a company millions of dollars - but can be avoided with simple changes to design and architecture. This new edition of the best-selling industry standard shows you how to create systems that run longer, with fewer failures, and recover better when bad things happen. New coverage includes DevOps, microservices, and cloud-native architecture. Stability antipatterns have grown to include systemic problems in large-scale systems. This is a must-have pragmatic guide to engineering for production systems. If you're a software developer, and you don't want to get alerts every night for the rest of your life, help is here. With a combination of case studies about huge losses - lost revenue, lost reputation, lost time, lost opportunity - and practical, down-to-earth advice that was all gained through painful experience, this book helps you avoid the pitfalls that cost companies millions of dollars in downtime and reputation. Eighty percent of project life-cycle cost is in production, yet few books address this topic. This updated edition deals with the production of today's systems - larger, more complex, and heavily virtualized - and includes information on chaos engineering, the discipline of applying randomness and deliberate stress to reveal systematic problems. Build systems that survive the real world, avoid downtime, implement zero-downtime upgrades and continuous delivery, and make cloud-native applications resilient. Examine ways to architect, design, and build software - particularly distributed systems - that stands up to the typhoon winds of a flash mob, a Slashdotting, or a link on Reddit. Take a hard look at software that failed the test and find ways to make sure your software survives. To skip the pain and get the experience...get this book.
Book Synopsis Designing Data-Intensive Applications by : Martin Kleppmann
Download or read book Designing Data-Intensive Applications written by Martin Kleppmann and published by "O'Reilly Media, Inc.". This book was released on 2017-03-16 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords? In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures
Book Synopsis Information Systems for Business and Beyond by : David T. Bourgeois
Download or read book Information Systems for Business and Beyond written by David T. Bourgeois and published by . This book was released on 2014 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Information Systems for Business and Beyond introduces the concept of information systems, their use in business, and the larger impact they are having on our world."--BC Campus website.
Book Synopsis Software That Sells by : Edward Hasted
Download or read book Software That Sells written by Edward Hasted and published by John Wiley & Sons. This book was released on 2005-06-08 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success * Dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product * The book fills a void in the current market, and is an ideal read for all IT professionals
Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Book Synopsis Lean Software Development by : Mary Poppendieck
Download or read book Lean Software Development written by Mary Poppendieck and published by Addison-Wesley. This book was released on 2003-05-08 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lean Software Development: An Agile Toolkit Adapting agile practices to your development organization Uncovering and eradicating waste throughout the software development lifecycle Practical techniques for every development manager, project manager, and technical leader Lean software development: applying agile principles to your organization In Lean Software Development, Mary and Tom Poppendieck identify seven fundamental "lean" principles, adapt them for the world of software development, and show how they can serve as the foundation for agile development approaches that work. Along the way, they introduce 22 "thinking tools" that can help you customize the right agile practices for any environment. Better, cheaper, faster software development. You can have all three–if you adopt the same lean principles that have already revolutionized manufacturing, logistics and product development. Iterating towards excellence: software development as an exercise in discovery Managing uncertainty: "decide as late as possible" by building change into the system. Compressing the value stream: rapid development, feedback, and improvement Empowering teams and individuals without compromising coordination Software with integrity: promoting coherence, usability, fitness, maintainability, and adaptability How to "see the whole"–even when your developers are scattered across multiple locations and contractors Simply put, Lean Software Development helps you refocus development on value, flow, and people–so you can achieve breakthrough quality, savings, speed, and business alignment.
Book Synopsis Head First Software Development by : Dan Pilone
Download or read book Head First Software Development written by Dan Pilone and published by "O'Reilly Media, Inc.". This book was released on 2008-12-26 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on successful software development, covering such topics as customer requirements, task estimates, principles of good design, dealing with source code, system testing, and handling bugs.
Book Synopsis Software Mistakes and Tradeoffs by : Tomasz Lelek
Download or read book Software Mistakes and Tradeoffs written by Tomasz Lelek and published by Simon and Schuster. This book was released on 2022-06-14 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize the decisions that define your code by exploring the common mistakes and intentional tradeoffs made by expert developers. In Software Mistakes and Tradeoffs you will learn how to: Reason about your systems to make intuitive and better design decisions Understand consequences and how to balance tradeoffs Pick the right library for your problem Thoroughly analyze all of your service’s dependencies Understand delivery semantics and how they influence distributed architecture Design and execute performance tests to detect code hot paths and validate a system’s SLA Detect and optimize hot paths in your code to focus optimization efforts on root causes Decide on a suitable data model for date/time handling to avoid common (but subtle) mistakes Reason about compatibility and versioning to prevent unexpected problems for API clients Understand tight/loose coupling and how it influences coordination of work between teams Clarify requirements until they are precise, easily implemented, and easily tested Optimize your APIs for friendly user experience Code performance versus simplicity. Delivery speed versus duplication. Flexibility versus maintainability—every decision you make in software engineering involves balancing tradeoffs. In Software Mistakes and Tradeoffs you’ll learn from costly mistakes that Tomasz Lelek and Jon Skeet have encountered over their impressive careers. You’ll explore real-world scenarios where poor understanding of tradeoffs lead to major problems down the road, so you can pre-empt your own mistakes with a more thoughtful approach to decision making. Learn how code duplication impacts the coupling and evolution speed of your systems, and how simple-sounding requirements can have hidden nuances with respect to date and time information. Discover how to efficiently narrow your optimization scope according to 80/20 Pareto principles, and ensure consistency in your distributed systems. You’ll soon have built up the kind of knowledge base that only comes from years of experience. About the technology Every step in a software project involves making tradeoffs. When you’re balancing speed, security, cost, delivery time, features, and more, reasonable design choices may prove problematic in production. The expert insights and relatable war stories in this book will help you make good choices as you design and build applications. About the book Software Mistakes and Tradeoffs explores real-world scenarios where the wrong tradeoff decisions were made and illuminates what could have been done differently. In it, authors Tomasz Lelek and Jon Skeet share wisdom based on decades of software engineering experience, including some delightfully instructive mistakes. You’ll appreciate the specific tips and practical techniques that accompany each example, along with evergreen patterns that will change the way you approach your next projects. What's inside How to reason about your software systematically How to pick tools, libraries, and frameworks How tight and loose coupling affect team coordination Requirements that are precise, easy to implement, and easy to test About the reader For mid- and senior-level developers and architects who make decisions about software design and implementation. About the author Tomasz Lelek works daily with a wide range of production services, architectures, and JVM languages. A Google engineer and author of C# in Depth, Jon Skeet is famous for his many practical contributions to Stack Overflow.
Book Synopsis Eric Sink on the Business of Software by : Eric Sink
Download or read book Eric Sink on the Business of Software written by Eric Sink and published by Apress. This book was released on 2006-12-20 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eric.Weblog() has 50,000 regular users; consistently included on the list of the most popular feeds in bloglines.com Sink founded a company that was named to the Inc 500 Book explains tough topics like marketing and hiring, in terms that programmers understand—all sprinkled with a touch of humor
Book Synopsis Software Sales by : Michael Herlache Mba
Download or read book Software Sales written by Michael Herlache Mba and published by . This book was released on 2020-02-16 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: As I decided to build a career in sales, I wanted to learn everything that I could about the profession so I turned to the leading literature on selling. The issue that I encountered is that the majority of sales books were made for industries in the 20th century, and were not tailored for a software driven 21st century. According to Inc, if you look at the top sales authors/books of all time, not one has to do with software sales. From here, I set out to write a sales book specifically for the 21st century where the leading sales careers are in software.This text is based upon the learning from my career as a Elite Franchise Account Executive at a leading software sales company.For those interested in going through a formal software sales training program associated with this text, the Software Sales University (www.SoftwareSalesU.com) course's syllabus is based upon the content of this book.
Download or read book Sales Therapy written by Grant Leboff and published by John Wiley & Sons. This book was released on 2010-06-15 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count. Real selling is about understanding customers’ goals and helping them to buy, not topping off a template presentation with a pushy attitude. So how do you put relationships first and still get results? Sales Therapy smashes the age-old sales model with an effective new approach grounded in behavioural psychology. It is natural and effortless to use because it mirrors the way people actually interact with each other. And it really works. Thomas Power, Chairman of Ecademy, describes it as ‘One of the finest pieces of content on how to sell better in the 21st Century.’ At last, you can commit those terrible ‘closing techniques’ to the recycle bin. Sales Therapy will help you build great relationships with your customers while making the art of selling fun and effective and helping your business to grow. PRAISE FOR SALES THERAPY ‘This is one of the finest pieces of content on how to sell better in the 21st Century. Grant you are absolutely right with your judgment’ Thomas Power, Chairman of Ecademy
Book Synopsis Stop the Investing Rip-off by : David B. Loeper
Download or read book Stop the Investing Rip-off written by David B. Loeper and published by John Wiley & Sons. This book was released on 2011-10-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The questions every investor should ask before parting with their hard-earned cash This book serves as an advocate of the consumer and brings to light what insiders know about the side of the sales pitches that consumers don't, but need to hear. Stop the Investing Rip-Off reveals the questions every investor should ask during a financial sales pitch before they pull the trigger and buy the next mutual fund, stock, advisory service, or other investment product. Based on David Loeper's nearly twenty-five years of experience of seeing the inner workings of the industry, this updated edition of his classic book offers new strategies based on the performance of the stock market over the past two years. Sheds light on the oft unseen deceit of the financial services industry An updated and revised edition of the bestselling Stop the Investing Rip-Off Written by David Loeper who is regularly quoted in Kiplinger's Money and Investment News and regularity contributes to Forbes Intelligent Investing Stop the Investing Rip-Off, Revised and Updated is filled with advice for investors who want to avoid becoming victims of smooth talking salespeople and the effective advertising and marketing campaigns designed to evade reality and prey on your emotional desires.
Book Synopsis Software Student's Handbook by : Thomas Ledger
Download or read book Software Student's Handbook written by Thomas Ledger and published by Lulu.com. This book was released on 2013 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
